Step 1 – Survey Your Customers And Ask Them How You Can Help Them

As you saw in the 5 Steps To A Profitable Product Launch Guide, the first step in the launch process is to survey your audience and ask them how you can help them. This does 2 important things:

  1. It lets your customers know you are thinking of coming out with a new product or service (which gets them excited with anticipation, and makes them feel like an ‘insider’), and
  2. It helps you to find out exactly how you can help people by creating something they want to buy (instead of guessing and maybe watching your product launch flop)

There are several ways you can ask your customers what they want so you can offer it to them.

  • You can simply send an email to your database and ask them what their biggest problems are…
  • You can add an open ended question asking people what they want to buy to the P.S. of a normal email message, or…
  • You can gather the information you need using a survey.

I nearly always use a survey, because it achieves two things:

  1. You can get a lot more valuable information in a format that lets you classify and categorise the responses, and
  2. You can gather awesome testimonials on the back of the survey using what Jeff Walker calls the ‘Testimonial Cruncher’ (don’t worry, I’ll show you how to do this, and it’s NOT as painful as it sounds 🙂 )

To show you what a pre-product-launch survey looks like, here’s an example of the exact survey I’ve used over and over again to find out what products and services people want to buy (I got this format years ago directly from Product Launch Formula).

Click here or on the image below and you’ll be taken to the survey example.

Product Launch Survey Example

As you can see, I use SurveyMonkey which is a free tool, but you can use anything you like to capture the information you need.

IMPORTANT NOTE: Make sure you complete the first page of the survey you can access here so you are taken through to page 2 and 3.

On page 2, you’ll see an example of the ‘Testimonial Cruncher’ which works really well to generate lots of customer testimonials for your business.

You’ll typically find anything from 10% to 25% of the people who complete page 1 of the survey will leave a testimonial, and because you are giving them examples to go on, the feedback you can can be very powerful.

To learn a lot more about creating and launching a product or service people will be falling over themselves to buy from you, check out Jeff Walker’s free Product Launch Formula training videos.


If you happened upon this page from a search engine or by following a link from a friend, I don’t want your education on how to create profitable product launches to end there.

There’s so much more to know and there’s so much we can get into on the important details. So if you haven’t already grabbed your copy yet, I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.