Launch Masterclass Final Live Event Is Live

The Final Launch Masterclass Live Event With Jeff Walker is LIVE, and you can join us here.

This is gonna be great as Jeff talks about how to take the next steps and move forward.

Cheers

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of today’s Live event, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Formula All Access Page Is Live

As the 2025 Product launch Formula Masterclass wraps up, Jeff Walker has opened up a page here where you can get full access to all of the Masterclass trainings and expansion packs without needing to leave your email address.

The launch finishes tomorrow and this page will be gone once that happens. If you’d like to revisit some of the lessons, download the Expansion Packs, or watch the Launch Masterclass for the first time, check out this All Access page before it goes away tomorrow.

And if you are ready to join me in the 2025 version of Product Launch Formula while it’s open for the next couple of days, you can become a PLF member here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Final Launch Masterclass Live Event With Jeff Walker

The Final Launch Masterclass Live Event With Jeff Walker is starting in 90 minutes, and you can register to join us here.

In this quick closing day update, Jeff is going to share how there’s been two big trends in launches lately… and they both seem to be holding true during this Product Launch Formula launch.

  • LIVE broadcasts are converting the best
  • People are waiting until later in Open Cart to buy

Understanding this allows us to incorporate these two tactics into our final closing plan…

Jeff is going to be closing the cart LIVE on a final broadcast, starting at 8pm ET (New York time) and he will keep the broadcast going until he closes the cart at 10pm ET.

This final Live is called The Path Forward… and it’s all about next steps.

And he is not just inviting our prospects to join… he’s also inviting new BUYERS to come join in as well and celebrate the big step they’ve just taken.

This will be the third year he’s done this… and each year, they’ve seen a MASSIVE spike of sales accompany it.

Make sure you use this Live strategy in YOUR next launch if you possibly can.

And make sure you register here to watch how Jeff uses it in today’s final cart-close event at 8pm ET (New York time).

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of today’s Live, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Get The Product Launch Implementation Deep Dive With Jeff Free

As the clock runs down to the final 4 hours of Jeff Walker’s Product Launch Formula launch, your chance to join us in the Launch Implementation Deep Dive is slipping away.

This 25-day spring has been something Jeff has been wanting to offer for a long time to his PLF Owners – direct, unfiltered access to himself and Dan as they build launches in real time – and it’s really proving to be very popular…

This gives you the chance to sit right beside Jeff and Dan as they optimise offers, fix launch sequences, and plan how to pour fuel on the fire during Open Cart.

They’ve designed this 25-day sprint to get people moving forward faster than they thought possible.

This Deep Dive is ONLY available during this Launch Masterclass… and Jeff said they probably won’t be offering it again.

You can join us inside the Launch Implementation Deep Dive by joining Product Launch Formula here before the cart closes in around 4 hours time.

The Product Launch Masterclass All-Access Page Is Closing

If you haven’t had a chance to go through Jeff Walker’s Launch Masterclass replays, there’s less than 5 hours to check them out, download the Expansion Packs, and top up on anything you missed.

Here’s what the page looks like when you get there:

Product Launch Masterclass All Access

Every masterclass lesson, download, Expansion Pack, and case study is waiting for you on this “no optin required” All-Access page.

There’s less than 5 hours before Jeff Walker closes the cart and your chance to join Product Launch Formula goes away, so if you want to join me to make 2026 your best year ever, register for PLF here and let’s do this.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: If you purchase Product Launch Formula through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Did You See The Launchy.ai Demo In The Launch Masterclass?

One of the most impressive things about Jeff Walker’s Launch Masterclass was the Demo Jeff did of the PLF Launchy.ai platform.

Here’s a sneak peek inside to show you how it takes you From a blank screen to a completed product launch plan by just entering a few prompts.

Launchy.ai Members Area

If you’d like to check out the Launchy.ai demo, you can do that here, but only for the next 5 hours before the Product Launch Formula launch comes to an end.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Live Launch Masterclass Recap Starting Now

Jeff Walker is about to go live for a 60 minute walk through of every single step of the Launch Masterclass™.

This will be a quick, accelerated walkthrough of the Masterclass, making it perfect for you if you arrived late to the party, or you haven’t had a chance to catch any of the Masterclass. Plus, there will be plenty of time for some Q&A too.

In about an hour, Jeff will show you the big picture view and answer any questions you’ve got.

He’ll cover things like:

  • The Sideways Sales Letter® and how it makes you stand out even in the most crowded markets…
  • How to I’m using top AI tools to launch faster and easier than ever…
  • The simple email sequences that double my sales every time I use them…
  • The 3 types of launches (and how to know which one’s right for you)…

… and anything else you want to throw at him!

This is the blueprint Jeff has been refining for 20+ years, and used to personally drive over $100MM of sales + helped his students build thousands of businesses.

(And if you’ve missed any part of the Masterclass, this is your chance to catch up in one shot… before it all disappears.)

This session also makes for a perfect review for you if you have watched all the masterclass content (before it all goes away tomorrow).

You can join us here.

Cheers

Rocky Tapscott

 

Product Launch Formula Case Studies Are Live

If you’ve ever wondered how Product Launch Formula would work for you, Jeff Walker has put over 100 incredible case studies on this page.

You’ll find a bunch of people who have used PLF to run launches in all kinds of markets and niches. It’s crazy, they are in markets ranging from personal finance to selling fish, and they started using Product Launch Formula with radically different levels of business experience.

These incredible stories will help you to see what’s possible. Check them out here. Just click on any of them to watch the full case study.

(And if you’re looking for a specific kind of launch or niche/market, you can use the dropdown menu below to filter the case studies.)

If you feel inspired after going through some of these case studies and you are ready to join me in the 2025 version of Product Launch Formula, you can become a PLF member here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Doors Of Product Launch Formula Are Open

The doors to Product Launch Formula® are now open, and you can visit this page to check it out and get started!

You know, one of the hardest parts of launching is something people don’t really talk about:

Working in a vacuum.

You write an email, wonder if it’s any good, then stall out. You set a date, but push it back over and over because no one’s watching.

So to stop that cycle, Jeff has added a new bonus to PLF…

When you join by Thursday, you’ll get to join Jeff for a Launch Implementation Deep Dive.

This is a 25-day sprint with Jeff and Dan Walker, his Marketing Lead, who’s been working on his launches since 2010.

And it’s all about getting into action. In fact, they’ll give you specific, actionable steps so you can build your launch alongside them.

They might even workshop your launch LIVE on the calls.

And this sprint is in addition to everything else you get inside Product Launch Formula, including:

  • The most up-to-date version of PLF (that he’s using in his own launches)…
  • Launchy.ai® – with unlimited access to the supercharged “PLF Owner” version, so you can create everything for your launch in just a couple clicks…
  • Direct access to the PLF Launch Coaches – including ongoing support, accountability, and hands-on help from the same team behind his launches…
  • The PLF Community – Hang out with – and get inspired by – supportive, like-minded people on the same path as you (or a few steps ahead)…
  • …and much more!

It’s frankly the best offer Jeff has ever made.

So don’t let the deadline pass you by…

👉 Click here to become a PLF Owner now and join the 25-day implementation sprint with Jeff and Dan.

I’ve upgraded for another year. If you join us, please say hello inside the PLF community.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Product Launch Masterclass Live Lesson 3 Starts In 2 Hours

A sad truth: Most product launches only do about half as well as they could. And the really wild thing… is that the people launching literally don’t know what they’re missing.

They close the doors to their launch, look at the numbers, shake their head and say “maybe next time we’ll close stronger…”

In today’s Live session of his Launch Masterclass, Jeff Walker is going to be walking through the full process for solving this problem, start to end, TODAY at 4pm ET (that’s New York time)… and he’ll be showing us the TWO critical sequences that we need to use at the end of every launch (these can literally double our sales!.

This is especially critical right now as markets are getting more and more crowded, and it’s getting harder and harder to stand out.

It’s not all doom and gloom, though. (Jeff has ridden this cycle more than once in the last 20 years! 😅)

As he’ll discuss in today’s Live lesson, we have to lean on principles that don’t change (like buyer psychology) and then adjust for today’s market.

This afternoon, he’ll be sharing how he’s doing that in his own launches.

You’ll also get an inside look at the method that’s helped him build a $100MM company with staying power… and helped his students generate millions of dollars in sales.

It’ll be at least a year before he does this again.

Reserve your spot here, then join us live at 4pm ET (New York time).

I’d love to hear what you get out of today’s training.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Jeff Walker’s Launch Masterclass Video 2 Is Live

Thousands of folks have checked out the first Launch Masterclass video here, and Jeff has let us know say that the engagement has been through the roof.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

He and the PLF team are seeing the same thing they saw last year: these super tight, Shorts-style videos are getting people to watch right until the very end.

This is great news for YOUR next launch because it proves the short video format is what your people are going to WANT instead of long form content or the long-arsed videos we used to use.

Lesson 2 is here and it’s another tightly packed on-demand video.

It’s about the three main types of launches:

    • The Seed Launch
    • The Internal Launch
    • And the JV Launch

…and shows you which is right for you right now and what your next step is.

People love the Seed Launch because it’s perfect for you if you are brand new and don’t have an audience or an offer yet, and are wondering where to start.

But the Seed Launch isn’t just for those who are new to this…

It’s the fastest and easiest way to verify there is market demand for your offer (after all, everyone’s got an opinion until you as for a credit card) and get paid before you even create it.

For you seasoned girls and guys looking to quickly and profitably launch new offers, the Seed Launch is the way to go.

Like Lesson 1, if you watch until the end of the video, you will be able to download a special “expansion pack”, featuring fill-in-the-blank worksheets, some of Jeff’s best AI prompts, and case study walkthroughs for each type of launch, so you can see how it all works.

So check out the entire video here and then grab all the extra goodies (the link to download the Expansion Pack pops up at the end of the video).

I’d love to hear how you might use a Seed Launch after watching this training.

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Wondering If Product Launch Formula Would Work For You?

If you’ve ever wondered how Product Launch Formula would work for you, Jeff Walker’s team have got over 100 incredible case studies on this page.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

These are people working in all kinds of markets and niches, from personal finance to selling fish… and they started Product Launch Formula with radically different levels of business experience.

  • Like Michelle Vickers who makes z4300k a year for a 2-day work week
  • And Anne LaFollette who turned her pattern making hobby into a 6 figure business in a year

There are 98 more on this page and they’ve got some pretty incredible stories which I think they’ll help you see what’s possible.

Take a look… and click on any of them to watch the full case study.

(And if you’re looking for a specific kind of launch or niche/market, you can use the dropdown menu below to filter the case studies).

Check them all out here.

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.