Your Product Launch Content Ready In Just Minutes?

After 20 years of running Product Launch Formula, over $100 Million in results, and countless businesses launched by his students and clients…

… Jeff Walker is still not going to rest on his laurels.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

In fact, he’s doing something new – using AI to launch faster and easier than ever before, and building a launch in just minutes.

You can see how he does it in Lesson 1 of his free Launch Masterclass, which is available now.

When you join the Launch Masterclass, you’ll also see:

The exact launch framework behind thousands of 6- and 7-figure businesses
How to remove the “busy work” that slows most launches down
How to keep your launch simple and stress-free so you can actually enjoy it
How to build high-quality launch assets in minutes, not days (you’ll get to watch over Jeff’s shoulder)

… and you’ll get an invite to his live Q&A sessions… an incredibly rare, once-a-year opportunity.

The 2025 train is leaving the station, so…

Join the Launch Masterclass and start Lesson 1 now.

See you inside.

Cheers

Rocky Tapscott

The AI Component Of The Launch Masterclass Is Resonating

Jeff Walker’s Launch Masterclass is clearly resonating, the AI component is generating a ton of interest, and the AI walkthrough in Lesson 1 has dialled that up to 11. Plus the “on-demand” videos make it so much easier for people to learn.

This is making the Masterclass content super easy to consume and put to work.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Even though Lesson 1 is “on-demand”, ideally you should check it out ASAP because the sooner you watch, the sooner you can start using these strategies to start or grow your business.

Lesson 1 will be a game-changer for many people. And when they see how everything clicks into place, some will have a breakthrough moment when they suddenly realise:

“I didn’t think this was possible for me until I saw this”…

…which is incredible.

And I’d love to be the one who helps you experience that moment!

Start here with Lesson 1.

Enjoy,

Rocky

P.S. Got plans this Wednesday? Jeff is hosting a LIVE Q&A on August 20th at 4pm ET. Bring your questions or just join and listen in. You’ll get a ton out of it either way. Register here so you don’t miss out.

Lesson 1 In Product Launch Masterclass Is Live – Watch Now

Jeff Walker’s 2025 Product Launch Masterclass™ is now LIVE, and Lesson 1 is waiting for you here.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

This one makes most people feel like a huge weight’s been lifted off their shoulders, because it’s all about making the hardest parts of launching exponentially easier.

He’ll show you how to do that by:

Removing the usual friction, like analysis paralysis and late-night second-guessing…
Sharing the system that took him from a $1,650 launch to a $100 Million business – and has helped his students generate over $1 billion in sales.

In Lesson 1, you’ll also discover the Sideways Sales Letter® – a core component of his PLF system…

… and how to apply it in today’s market for faster, stress-free launch.

Jeff makes sure his free training is better than even the best paid trainings, and it’s live right now.

Start here with Lesson 1.

Enjoy,

Rocky

The Product Launch Masterclass Starts Today (You In?)

If you sell anything, some of your competitors probably already registered for Jeff Walker’s 2025 LIVE Product Launch Masterclass.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

And I’m not just guessing. He’s expecting 40–50,000 entrepreneurs to show up when he goes live with Lesson 1 today. That’s what he’s averaged over the last few years, because this free masterclass delivers more value than lots of other paid programs.

So when that many people register from across every market you can think of… there’s a good chance some of them are in your market too.

And they’ll be getting a front-row seat to the exact systems that have worked for 20 years and generated over $1 billion in launches, along with:

The full launch system that’s built thousands of 6- and 7-figure businesses
Plug-and-play strategies that are working right now, in today’s market
A clear, simple, proven path to launch and grow this year
… and more (including lots of surprise bonuses)!

Remember, Jeff only runs this training once a year.

It’s free. It’s live. And it starts today.

👉 Click here to save your seat now.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Core Strategy Behind Every Successful Product Launch

The first lesson of Jeff Walker’s Product Launch Masterclass drops TOMORROW, Monday, August 18th, at 7am ET (New York time).

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

It’s called The Core Strategy Behind Every Successful Launch and it breaks down the Sideways Sales Letter® (SSL) and shows how it creates near-instant buzz and excitement around an offer by turning a standard-issue “marketing plan” on its side.

What Jeff shares in this lesson is more than proven… he’s taught this in Lesson 1 of every launch he’s ever done for Product Launch Formula, and it lays the foundation for everything else to come.

I can’t stress this enough. The correct use of your own PLC 1 is a critical piece of your product launch puzzle. It lays the groundwork and does most of the heavy lifting for the rest of your Prelaunch sequence.

The more people you get to check out PLC 1, the longer and more engaged they’ll be, and the more likely they are to convert into customers when you open your shopping cart.

Make sure you don’t miss watching how Jeff not only structures his PLC 1, but also the TYPE of structure he uses and how he rolls through the actual content. It will be something you’ll want to model for your own launch.

In Lesson 1, he’ll also cover:

The “P.S. Path” – what to do and say in each step of your launch
How to layer mental triggers into the Prelaunch Sequence to make offers practically irresistible
How to deliver just the right amount of content in your Prelaunch, so you provide high value but don’t give away the farm
A “look-over-his-shoulder” lesson where he puts the ideas from this lesson into action in real-time using AI tools (this is a fan favorite and really helps give that “I can do this!” feeling)

… and much, much more.

Remember, Lesson 1 is a critical one. The power of the Sideways Sales Letter us the secret sauce behind the world’s most successful launches, including Apple and the big movie studios, and it’s responsible for over a BILLION dollars of sales by Jeff and his clients.

And tomorrow, he’ll show you how easy it is to put to work in your business (only without needing a huge Hollywood budget).

You can register to watch tomorrow’s training here,

Warm regards

Rocky Tapscott
Product Launch Strategy

A 5-6 Figure Launch In 3 Days? Run A Fun Community Auction

The fastest way we’ve ever found to launch a product, service, App, mastermind, coaching program or anything else is to invite your audience to a fun auction with bidding starting at $1.

If you have an audience of people who trust you, we’ll run a fun community auction, handle everything, and split the revenue 75/25 in your favour.

No course to buy. No funnel to build. You just show up for your people.

We’re using these fun auctions to generate 100s of ready to buy right now leads in 24 hours…

…then we’re turning those leads into 5 and 6 figure deals over the next couple of days.

One of the partners who ran this generated $174,000 in 2 days from a single auction. Another hit $31K his first time running it.

The best part? Your audience loves you MORE because these campaigns serve them deeper while looking like a hero.

We can run these for any audience including a YT channel, Email list, Skool, Mighty Networks, GoCollab (GHL), LinkedIn, Facebook, Instagram, Discord, X, Substack, Beehiiv, Pinterest, Rumble, Patreon, TikTok, and MORE.

And we can run one every month or so with the same type of results.

NOTE: This ONLY works if you already have an engaged audience of at least 5,000 people.

Here’s a 10 minute video showing exactly how we are doing this.

If you have an audience that trusts you and want to monetise without adding any more work to your plate, this is how.

If we’re a good fit, we can run your first campaign together with no setup fees or retainer. For every $10k you bring in just send me $2,500 after the funds hit your Stripe or merchant account.

What Is A Community Auction?

A Community Auction is a simple, fun way for coaches, consultants or experts to have their audience bid on an irresistible offer to access some of their time, programs, or a range of other assets..

Unlike webinars, funnels, VSLs or sales pages, a Community Auction taps into something humans have responded to since 500 BC: the thrill of competition while bidding for something that is in very limited supply.

Here’s how it works, step by step:

Step 1: Create an Irresistible Offer
We’ve found some of the most popular auction offers include one-on-one access, done-for-you services, high ticket course or mastermind access, or access to a range of experts’ time. Because your time is limited and normally unavailable, scarcity makes the chance to get access very desirable.

Step 2: Test the Offer With a Poll
We use a pre-auction Poll or email to test what we think is an irresistible offer before we announce the auction. We usually know within an hour or two if there will be demand for the offer or not.

If we miss the mark with our first offer, we pivot and test something else until we find an offer your audience really wants

Step 3: Announce the Auction
Let people know the auction is going ahead, and have them register for a new Skool community we create specifically for the auction to bid.

Step 4: Build Anticipation
Once we’ve validated the offer, we spend a few days warming up your audience with pre-selling posts, emails, polls, and teasers. Having people excited about the offer before the auction makes all the difference.

Step 5: Run your Community Auction
Launch your auction post inside the community. Members place their bids in the comments. The highest bid at the end wins.

Step 6: Stay Active as the Auctioneer
Respond to every bid or comment. Celebrate the rising bids publicly. Create friendly urgency. You are the energy of the room, the more fun and interactive you are, the higher the bids will climb.

Step 7: Announce the Winner
At the end of the auction, we announce the winner publicly in the comments and celebrate their winning bid.

Step 8: DM Every Bidder
This is where the real money is… we DM every person who bid within 24 hours and invite them to purchase one of 3 packages (Silver, Gold, Platinum) closely related to the offer they just bid on.

The End Result?
A 48 to 72 hour window that generates hundreds of ready-to-buy leads and $5K–$100K+ in sales, plus a massive amount of goodwill… with no complicated funnel required.

How To Create An Irresistible Offer For Your Community Auction

Many people think running the community auction itself is the hard part. It’s not. The magic is in creating an offer so desirable that people feel slightly crazy NOT bidding on it.

Here’s how to do it, step by step.

Step 1: Lead With Your Time
The single most powerful thing you can auction is access to YOU. Your audience knows your time is normally unavailable, and scarcity drives desire.

Offer One-on-one coaching, a VIP day, a very small group intensive. When people sense they might miss their only chance to work closely with an expert they trust, pent-up demand does the selling for you.

Step 2: Get Crystal Clear on the Outcome
Your offer must promise a specific, desirable result, not a list of deliverables. People don’t bid on “12 90 minute coaching calls.” They bid on “getting their first $10K client in 30 days or less.” An irresistible offer will offer a desirable transformation, not a list of features.

Step 3: Create a Bonus Ladder
Don’t reveal everything upfront. Start with a compelling core offer, then reveal bonuses as the bidding reaches predetermined thresholds. “$1K bid unlocks Bonus #1. $5K unlocks Bonus #2.” This keeps the energy rising throughout the auction and gives people a reason to keep competing and bidding higher and higher.

Step 4: Add Scarcity That’s Real
Keep your auction short, and never let people know the end time in advance. Urgency is not a trick; it’s a service. It stops people from overthinking and talking themselves out of something they genuinely want. We end the auction when we think it’s topped out, and we tell them that at the start. One winner with a hard deadline.

Step 5: Include a Participation Prize
Let people know that everyone who bids will get something for free – it could be a checklist, a training recording, a template. This encourages more bids, creates goodwill, and gives you a legitimate reason to DM every single person afterwards.

The irresistible offer isn’t about hype. It’s about making the value so obvious and the window so short that saying no feels like the bigger risk.

Product Launch Formula 2024 Bonuses

If you are thinking about investing in Product Launch Formula in 2024 or 2025 and you’d like to basically have your entire PLF investment back in your pocket before you even start your first launch, grab PLF through my affiliate link and if your purchase is credited to me, I’ll help you to generate a $2k to $5k cash pop to pay for your investment in PLF before you even start to work on your product launch.

So how does this work?

Whenever I want to generate a quick $2k to $5k “Cash Pop”…

I run a 3 question poll and sell something I know has PENT-UP demand.

If you can sit thru an 8 minute video?

I’ll show you 3 examples of what we’ve worked out for turning invisible prospects into high ticket buyers within 48 hours.

Now…

I don’t always do $2-5k.

Two of the examples brought in a LOT more than that.

If you’d like to see how this works?

You can register to check out the 8 minute video here.

Then if you decide to invest in Product Launch Formula through my affiliate link, I’ll personally run one of these 3 Question Polls for your audience and you can keep everything we generate (I normally get to keep 30% to 50% of the profit, but in this case, you keep 100%).

Don’t have even a tiny audience yet? No problem, I’ll help you create one and then run a campaign to generate at least $2k for you as well.

How much of a cash pop could be heading your way?

Watch the video here first.

Then if you are going to grab Product Launch Formula and you’d like to have me generate a $2k to $5k cash pop for you within 30 days or less, just register for Product Launch Formula through my affiliate link here, then drop me a text on (Australia) 0418788482 or outside Australia +61418788482 or email me at rttgemails (at) gmail.com

Thanks for checking this Product Launch Formula bonus offer out.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Affiliate Disclosure: As an affiliate of Jeff Walker’s Product Launch Formula, if you purchase PLF through my affiliate link, I will likely receive an affiliate commission from Jeff. You won’t pay any more than buying directly from the PLF website, but if your purchase is credited to me, you’ll receive the bonus $2k to $5k Cash Pop Poll campaign done for you that I talk about on this page.

Product Launch Formula Bonuses – Get A $2k-$5k Cash Pop?

If you are thinking about investing in Product Launch Formula, and you’d like to basically have your entire PLF investment back in your pocket before you even start your first launch, grab PLF through my affiliate link and if your purchase is credited to me, I’ll help you to generate a $2k to $5k cash pop to pay for your investment in PLF before you even start to work on your product launch.

So how does this work?

Whenever I want to generate a quick $2k to $5k “Cash Pop”…

I run a 3 question poll and sell something I know has PENT-UP demand.

If you can sit thru an 8 minute video?

I’ll show you 3 examples of what we’ve worked out for turning invisible prospects into high ticket buyers within 48 hours.

Now…

I don’t always do $2k-$5k.

Two of the examples brought in a LOT more than that.

If you’d like to see how this works?

You can register to check out the 8 minute video here.

How much of a cash pop could be heading your way?

Watch the video here first.

Don’t have even a tiny audience yet? No problem, I’ll help you create one and then run a campaign to generate at least $2k for you as well.

Thanks for checking this Product Launch Formula bonus offer out.

Warm regards,

Rocky Tapscott
Product Launch Strategy

How We Use Radical Intimacy To Double Product Launch Profits

Most local businesses and service providers can convert 5% of their prospects into customers or clients fairly easily with a well run Product Launch. The hard part is turning the rest of the unconverted leads we’ve paid a fortune for into buyers.

The solution is NOT to just keep pounding them with offers and hoping for the best.

The secret is to develop a deep understanding of their individual needs and then offer them the EXACT, personalised solution or outcome they are happy to pay handsomely for.

Most of the time this does not mean changing your product or service in any way. It just means we use radical intimacy to tailor your current offers to perfectly suit each prospects needs.

And it also allows us to charge much higher prices with less resistance than offering a one-size-fits-all solution…again, usually WITHOUT changing the deliverables of your product or service in any way.

How Does Radical Intimacy In Your Product Launch Work?

Here’s the process in a nutshell:

We reach out to your database with a very specific offer angle and invite them to raise their hands if they are interested. This is sometimes referred to as an ‘Invisible Launch’ because only those people who respond ever see the rest of the promotion. This allows us to ‘Launch’ several times a month using different ‘angles’
We then have an intimate 1 on 1 conversation with those who raise their hands over email or DM (no phone calls) to uncover their specific ‘Present Pain’ points. We then use what they tell us and either qualify or disqualify them as ideal prospects for our offer
For qualified prospects, we personalise the offer specifically for them (without changing your deliverables) to make it a ‘Hell Yes’ decision they find difficult to turn down
For people who aren’t ideal prospects for our offer, we may direct them to another offer, or “close the file” on them for now depending on how our conversation goes
We continue inviting people to raise their hands using different angles based on what we learn from our previous conversations. This is how we can often convert 30% of an entire audience over time…

So if this sounds interesting and you have a bunch of prospects who:

Are costing you money just sitting on your email list, including dormant, un-engaged and low engagement subscribers, or who are not opening many of your messages
Are ignoring you in a Facebook Group, LinkedIn Group, a Skool Community, or on any other online platform
Have given you their home or mailing address so we can send them offers by Direct Mail
Or are anywhere you can easily contact them to make an offer…

…then we should get to know each other, because over time I can probably help you turn a higher percentage of those people into buyers.

There are no up-front fees or monthly retainers, and I only get paid after you get paid.

If you’re interested or even just a little curious, feel free to DM me at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

I’m looking forward to talking with you in the near future.

Warm regards,

Rocky Tapscott

P.S. While I’d love to help everybody, I can only work with a small number of new clients each month, so even if you’re just curious about whether this opportunity is for you, get in touch by DM at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

People LOVE To Buy Solutions, Just DON’T Make Them Think

Sales friction during your product launch is often THE thing that kills your results.

The fact is people WANT to pay for solutions to their problems, or for opportunities to achieve their desires…

But many times they just don’t have the mental bandwidth to think about or deal with something new, even if we can prove it will get them the results they are looking for.

The #1 reason I say “no” to products and services isn’t money, or the time or energy commitment…

I say “no” because the seller makes me think too much.

I just spent a couple of grand on a product that automates a bunch of stuff I’ve been doing manually…

I could have cobbled together something similar by myself if I had wanted to.

I said “yes” to somebody else’s solution because they didn’t make me figure everything out.

I’ve known other people for years who have stuff that would help me in all kinds of areas…

But I keep saying “No” because they make me do all the thinking.

Can you imagine how many sales are lost because we make our clients and customers do too much thinking?

Can you imagine how many more sales we’d be making if we take charge and say, “Here’s the plan, here’s what I’m going to do, you don’t need to do much at all, I’ll take this stuff off your plate.”

Making our customers think = sales friction.

When there is friction, it makes sense why they might “want to think it over”, or “ask my partner”, or haggle over the price, right?

It makes total sense why if we don’t lead, they are going to ask us for discounts, and proof, and case studies, and all of the other crap that let’s them slow down the sales process.

Instead of just saying “I’M IN” and letting us get to work.

Thoughts?

Warm regards,

Rocky “Don’t make them think” Tapscott

P.S. If you have any questions about how to avoid making your prospects think too much, or anything else when it comes to launching (or re-launching) your product or service, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.