This DOUBLES Your Product Launch Sale Price

Doubling your product launch sale price is simply a matter of Pre-Selling prospects BEFORE they see your offer…

…and then offering them the EXACT SOLUTION what they told you they are happy to pay for.

It doesn’t matter what you sell.

NOBODY wants to pay for a product or service.

But EVERYBODY wants solutions to their problems or a way to have their desires met.

And solving those problems or meeting those desires is what you must focus on if you want to double your prices and make lot more money from your launches.

EXAMPLE: NOBODY wants to pay $2k for Product Launch Formula, and then do the work required to implement what it teaches.

But EVERYBODY wants some combination of the benefits of:

having more money to spend on what they want
more free time to spend doing what they want
more toys or “stuff” to play with or show off
a nicer, safer, more luxurious home
more holidays to spend downtime with those they love
more travel to see the World
more respect from family, friends and peers
more of the feeling of being self reliant and knowing they can handle anything that gets thrown at them…

…and a thousand other things besides.

And all of these things and more are on the table for Product launch Formula owners.

Yes it’s 2 grand to get started.

And there will be a few dozen hours required to go through the training and implement your first product launch.

But once you have that down pat, you can most likely outsource everything from there or hand it over to a part of full time staff member.

And if you choose to purchase PLF through my affiliate link (and your purchase is credited to me), I’ll personally help you to get all of this nailed down (full details here).

Taking the leap and joining me and the other PLF Alumni inside Product Launch Formula will be the start of an adventure.

I hope you decide to join us.

Warm regards,

Rocky Tapscott

P.S. If you don’t know the first thing about Pre-Selling your audience and offering them exactly what they want to buy, no problem. I can help you with all of that as well as the opportunity to earn the full price of PLF back within 14 days as long as you have even a small audience or email list., Check out my PLF Bonus offer here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Is A Grand A Day Possible From A Product Launch?

A grand a day starting with a simple product launch?

Every day we aren’t selling a $1k offer costs us a grand a day.

Over a month that’s 30 grand.

Over 4 months that’s $120k

Okay so $120,000 doesn’t go as far as it used to.

But it’s still an expensive price tag for waiting…

$120k still puts braces on a kid, decent transportation in the garage, and maybe funds a week or two of a kiddo’s college.

A product launch can help us catch up on some of those missed $1k days.

And generate a bunch more $1k days in the future.

Every day we aren’t ready to launch “yet”…

…is another day we aren’t getting our ideas out there…

…and another day we aren’t making a positive impact on the world…

…and another day we know we aren’t becoming our best selves…

If you are sitting on an idea for a course.

Or you have a product or service ‘sort-of’ ready to go.

Or you are already some selling products or services but you just know you could be doing more…

Then I MAY be able to help you to make things happen.

Jeff Walker opened the doors to his Product Launch Formula Program on today’s Livestream, and if you decide to join and your purchase is credited to me, I will personally help you past all of these roadblocks.

If you’re down for it, just click here to get in touch with some details about what you would like to work on, and we can see how things go from there.

Warm regards,

-Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Contrast Is Critical For Your Product Launch Offer

Before we ever make an offer during any product launch, it’s critical we have already Pre-Sold our prospects on the contrast between their current plan and your new, clearly different and desirable NEW plan.

This is one of the main goals of our pre-launch content. Our PLC needs to highlight the stark contrast between what they have been trying to get the result they want (that hasn’t worked for them), and how our New Plan can help them to get there.

If your Pre-Launch and Launch content can paint a contrast with what they are currently doing…or against your competitor’s offers….

People can make up their minds in SECONDS or minutes…

They won’t have to think so hard (for every few seconds somebody has to THINK about your offer, your chances of making a sale quickly decrease).

When they don’t have to bust their brain, and they can clearly see the contrast from what they are doing to what you are offering…

They won’t say, “I need to think about it, ” “Now’s not a good time,” or “I need to ask my dog’s best friend.”

Most likely if you use contrast more throughout your product launch copy…

…you may not even need new multi-step franken-funnels…

…or 60 minute sales calls…

or 2,000-word emails to get people to say, “Yes! I’m IN!”

Clearly showing people this contrast is like applying wallet lube to your sales process.

I’d love to hear your results if you test this in your business.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Closes $25K Sales In Your Product Launch WITHOUT Phone Calls

When you’re using Product Launch Formula to make high ticket sales (ranging from $10K to $60K or more) most people believe the ‘Call to Action’ needs to be “Book A Discovery/Brainstorming/Strategy Session” or whatever you want to call it with somebody on the phone.

While phone sales are definitely not going away any time soon, it takes a special kind of person to spend hours every day on the phone qualifying and/or closing sales.

And many people who have life-changing products or services either don’t want to be stuck on phone calls all day, or manage a sales person or sales team to make the calls for them.

That’s where no-call closing can make a huge difference in your business.

We have perfected the process of using 1:1 email and DM or Text chat to qualify AND close sales ranging up to $60K in anything from a few minutes to an hour or so while sitting on our sofa watching reruns of our favourite Netflix shows.

And we use a very different process to the standard “Book A Call” funnel.

No call closers don’t use “talking funnels”

We use “listening funnels”…

The right offer and ONE BINARY QUESTION can do in a DM what a 60-minute sales call is designed to do.

(Okay yes sometimes it takes 2 or 3 questions.)

There’s no magic “script” involved.

We simply use what our PROSPECTS tell us about their situation and the outcome they want to qualify and close sales.

Ask them the right question AT THE RIGHT TIME…and you can “close” them in a DM.

Get the questions wrong or the timing wrong and they won’t make up their mind in an hour over Zoom, a DM, or a phone call.

Now as I said yesterday when talking about using Social Polls in our 5 and 6 figure launches, while I can’t guarantee you the same results we have seen because everything depends on your circumstances, it works so damn well…

I’m going to include some training on no call closing in the bonuses I’m giving to the first 10 people who purchase Product Launch Formula through my affiliate link (as long as your purchase is credited to me).

As I mentioned yesterday, I will be helping those 10 people to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc (Poll Tapping may be a part of achieving this), then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so, check out the full bonus here.

Or if you have any questions, feel free to click here to get in touch.

Looking forward to working with you if you jump on board,

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula + Social Polls = 5&6 Figure Launches

When you combine the proven Product Launch Formula process of The Sideways Salesletter with Social Media Polls, it’s super easy to have 5 and 6 figure launches.

Social Media Polls drive more buying intent leads than ANYTHING I’ve ever done online in 20 years.

But…

You MUST structure the poll right for BUYING intent.

The last poll we ran in my Mastermind group generated 100 leads (out of just 445 group members) and pulled out $60k in the first 24 hours and $186,000 in a bit over a week.

In the group we call it POLL TAPPING!

Here’s the 3-step process…

We post the poll.
Watch people qualify or disqualify themself.
Reach out by DM and enrol them (or have a helper enrol them) into programs ranging from $500 to $25,000

Now while I can’t guarantee you the same results because everything depends on your circumstances, it works so damn well…

I’m going to include it in the bonuses I’m giving to the first 10 people who purchase Product Launch Formula through my affiliate link (as long as your purchase is credited to me).

As I mentioned yesterday, I will be helping those 10 people to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc (Poll Tapping may be a part of achieving this), then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

Would you like to join us?

If so, check out the full bonus here.

Or if you have any questions, feel free to click here to get in touch.

Looking forward to working with you if you jump on board,

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

100+ Distribution Channels To Leverage Your Product Launch

A great way to find new affiliates and JV partners for your next Product Launch is to search through the huge database at ELearningIndustry.com

A quick search of ELearning Industry’s database reveals hundreds of potential partners and is an incredibly powerful resource to find NEER relationships.

NEER stands for Naturally Existing Economic Relationships.

NEER allows us to these relationships to find related but non-competitive businesses who can help THEIR customers by recommending our stuff.

Quick example: My mentor Travis Sago tells the story of a client who helped Karate Schools enrol and retain more students.

She has a NEER with a Karate Uniform manufacture who produced very high quality products.

She asked him, “If the other Karate Schools you supply to were able to enrol and retain more students, do you think you would sell more Uniforms?”

Naturally his answer was yes.

The Uniform manufacture sent an email inviting all of his clients to a free webinar where Travis’s client taught the other Karate School owners how to enrol and retain more students.

Many of the School owners just didn’t have the time or resources to do it themselves, and quite a few of them became her clients.

This is just one example of how you could use Product Launches + NEER to grow your business.

And ELearningIndustry.com would be a great place to start and find potential NEER partners who can help you with your product launch, and sometimes for months or years afterwards.

More Marketplaces To Find NEER Product Launch Partners

Clickbank.com

Warrior Forum

Udemy

Of course, having your product launch funnel tested and proven to convert is critical if you want other people to help you to promote it. That’s where Jeff Walker’s Product Launch Masterclass comes in.

For the next few days you can get free access where Jeff takes us through his Sideways Sales Letter, how to use AI to create content, and much more.

You can register to join here.

Warm regards,

Rocky “NEER” Tapscott

P.S. Finding NEER partners is one step in leveraging your initial Product Launch results. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A.I., Licensing, And Product Launch Formula

Once you get your head around how powerful Product Launch Formula can be for leveraging content using A.I., a whole new world of opportunities opens up.

In fact, A.I. + PLF + Content = Real Fast Recurring Royalty Payments

Like many people, I’ve got a library of written and video content going back to 2016.

One of the things I’m focused on now is using A.I. tools such as Launchy.ai to repurpose my old but still valuable content into books, courses, membership programs and so much more!

Launchy.ai (which is included with Product Launch Formula) can create all types of products that I can monetise with the Product Launch + Licensing model.

How Product Launch Formula + Launch.AI + Licensing Works

There are endless licensing money machines we can build using A.I. to repurpose our content and launch new products using PLF.

One POWERFUL way to grow your audience, impact and sales with a minimum of effort is to use Launchy.ai to adapt existing content into new Courses, Guides and other content and create Sales Funnels and marketing materials to sell them.

Then once your new funnels have been tested using the Product Launch Formula process and are converting, LICENSE THOSE FUNNELS to other people to be incorporated into their BUYER flow.

Launchy.ai can create your Course itself, along with Landing Pages, Email Sequences, Checklists, Quizzes, Q&A and Ask Me Anything content, and much more.

Once you have all of your content created and your Product Launch tested and proven, search out other businesses who could use your new Course to help their clients solve a Present Pain they currently don’t help them with, and let them integrate your ENTIRE FUNNEL into their existing marketing.

In return, they could pay you a set fee per year, a fee per student, a percentage of their sales, or compensate you in any other way you both agree on.

This model gives you two powerful benefits:

Because people are entering YOUR funnel, you getting BUYERS onto your list without having to spend any time or effort to generate the sales.
You are setting up recurring revenue streams from dozens or hundreds of different sources with a small amount of effort up front. And with Launchy.ai doing most of the heavy lifting for you.

Jeff Walker is going to show you how to use Launchy.ai to create your content and much more in his Product Launch Masterclass which is available for the next few days.

It really could be a game changer for your business.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Using Launchy.ai to repurpose existing content is just one way you can use PLF to make more sales. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Case Study – Elliott Connie

As part of his Product Launch Formula Masterclass, Jeff Walker will be sharing some inspirational Case Studies showing how all kinds of people have used PLF to launch or grow their businesses.

In this Case Study, Jeff shows how one Therapist turned his practice into a $50k+ online launch.

As I mentioned, Jeff will be releasing more of these Case Studies as part of his Product Launch Masterclass.

If you’d like to learn more, you can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Some of these Case Studies are truly inspirational. Jeff Walker takes you through more of them plus a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How To Make Your Product Launch Offer Irresistible

If the goal of our Product Launch is to help as many people a we possibly can while making money, it’s critical we create a truly irresistible offer that people would feel foolish to say no to.

We’ve been talking about some of the factors involved in doing that, including being able to target a Present Pain rather than offering a Future Gain, Pre-Selling your prospects using the 5Ps to remove potential objections, and most importantly making sure your prospects are Pre-Sold on your New Plan before you make an offer.

But once you’ve done that, it’s important we don’t drop the ball by making a weak offer that doesn’t convert potential prospects into buyers.

Take a look at the graphic below which is based on what I have learned about creating HELL YES offers from Travis Sago.

NOTE: Click on the image and a full sized version will open in a new window. I recommend you download the file, print it out and laminate it for future reference…The further you can move your offer from the left (Hell NO) to the right (HELL YES) the better.

As you can see, a HELL NO offer is:

NOT Specific
NOT Relevant to the prospect
Seems UN-attainable
Has results that are NOT measurable
And offers FUTURE GAIN instead of solves a PRESENT PAIN

And the T.I.M.E.R. Risk Factors are high:

It will take the prospect MORE TIME to make a change than continue doing what they are doing
Their IDENTITY and how they feel about themselves could take a big hit if they buy
Buying will cost them more money than if they decide to pass
It will take more energy to make the change you are asking them to make than staying the same
They have a high risk to their REPUTATION and how friends and others see them if they make the change you are offering them

When you rate your product launch offer against all of these factors, you can quickly see how desirable (or otherwise) it will seem to your prospects.

I hope you find this offer-rating tool helpful.

Warm regards,

Rocky

P.S. When you combine this offer optimisation idea with what Jeff Walker is teaching in his latest Product Launch Masterclass, you really can’t miss nailing your next launch. The Masterclass is only available for the next few days.

You can register to join the Launch Masterclass here.

Check it out.

And if you have any questions, or you would like to chat about how I might be able to dial in your offer, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Sick Of Hearing “Not Interested” During Your Product Launch?

One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.

Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.

But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.

Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.

For example, nobody wants to buy “Consulting Services”.

They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.

But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.

That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.

In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.

So the secret to stop hearing “not interested” is this…

…you MUST Pre-Sell them on your new plan.

This works in every market I’ve used it in for over 20 years…

It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.

No more are we an “unwelcome pest”…

We become a “welcome guest”…

So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.

Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.

And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.

You can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
What kind of launch is right for you
How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.