Product launches based on Jeff Walker’s Product Launch Formula process are a great way to generate a bunch of sales, but as you know they can be a LOT of work to pull off successfully.
And with all the planning, preparation, content creation, and getting the tech right, and then the launch itself taking a couple of weeks or more, getting from idea to cash in the bank can be weeks or even months.
I’ve also seen plenty of people holding Challenges where they present content live for 3 to 7 days (or more) and then make an offer at the end for a higher priced program.
The problem is there’s a lot of moving parts to these as well, and everyone’s busy so getting people to hang around and pay attention day after day is really difficult.
One thing I’ve learned is money loves speed.
And speed loves simplicity.
And over the last couple of months I’ve been using an idea a friend shared with me to make a bunch of sales (over just 3 days each time) using simple bite-sized offers that don’t take a lot of effort to put together.
Hope this helps,