Tag Archives: product launch open cart

The Product Launch Masterclass Open Cart Lesson Is Coming Up Next

As a Product Launch Formula owner since 2008 I’ve run and participated in a lot of launches but I’ve gotta say…The Product launch Masterclass Jeff Walker has been running over the last few days has been one amazing prelaunch.

Judging by the attendance and the comments the level of interest in it is super, super high. People are super excited at the quality + quantity + experience… it’s red hot.

So today was Lesson 2, Your Launch Path… and it was another great live broadcast in the launch with over three and a half hours of pure content.

The lesson had 3,273 comments during the broadcast. How awesome is that?

And by the way, people are already asking if they can buy PLF when the cart opens.

The Lesson 2 replay will be ready soon, and live Lesson 3 in the Launch Masterclass will be tomorrow. This one is called Making the Sale, and it’s all about the Open Cart – when you transition from prelaunch to actually making your offer.

It’s a super-exciting time in a launch and it’s also when people tend to make mistakes. So we’ll go over how to sell in a way that’s natural and comfortable, which is the opposite of sleazy or slimy.

And we’ll also talk about ways to keep energy and engagement up all the way through to the last day of your launch, when a good 50% of your sales are often made.

IMPORTANT: I’ve heard Jeff is going to “soft open” registration for PLF during this lesson before the big “official” Open Cart on Monday. So you’re definitely going to want to attend this one.

I’m really looking forward to Lesson 3 of the Launch Masterclass. You can register for it here.

Warm regards,


How To Feel Comfortable Selling – Product Launch Masterclass 3

As we discussed yesterday, Jeff Walker is getting ready to do his third LIVE lesson in the Launch Masterclass… including live Q&A during the broadcast so you can have any questions you have answered.

Jeff’s “Product Launch Formula” is the launch process that nearly every top influencer and thought leader uses. He’s had over a million people go through his free launch training. And this year’s Launch Masterclass takes it to an even higher level.

He’s going to be talking about the “Open Cart” sequence. This is the part of a product launch where you make all the sales. And he’ll show you how to do it in a totally “non-slimy, non-salesy” way.

NOTE: this live training series is all free for now. And you can totally binge-watch it and get caught up. But it’s only available for a short time. You can register for the class here.

I’ll see you on the call in a few hours.

Warm regards,