Tag Archives: jeff walker

Your Product Launch Ruined Offering A Money Back Guarantee?

While most everybody offers a money-back guarantee during their product launch, money is NOT the only factor we need to guarantee we knock it out of the park with sales that STICK.

I have a friend who often tells the story of how he used FAX marketing to put Christmas Gifts under the tree after his business failed and he had no money to buy anything but food that Christmas.

As he tells it (and you’ll probably remember this), most people back in the day only used fax machines to order business stuff.

While he was trying to work out how to save his family’s Christmas, he asked himself a great question, “Why not use the Fax machine differently?”

His brilliant idea led to him calling all of the major offices in his small town and asking them if they would like to receive the daily special menus from some of the best local restaurants and takeaways.

Quite a few of the office managers said this would be a great idea and gave him permission to send them a daily one or two page fax.

He then approached the most popular local restaurants and takeaways with a no brainer offer: Would you like to get your daily specials directly into local offices where the staff were thinking about what they would like to have for lunch?

Nearly all of the food store owners jumped onto this new opportunity because they could see the benefit of advertising directly to their best customers instead of using radio, newspapers, letterbox drops and all of the other expensive but inefficient methods they had been using.

It was like having a Product Launch every day…

Christmas was saved, and this one idea has led to millions of dollars in additional sales based on the same principle. Get your ads and launch messages in front of your ideal target audience in the most direct way possible.

So what has this got to do with offering a money-back guarantee?

The guarantee he was offering was two fold:

He was guaranteeing the store owners direct access to their best customers with virtually zero friction. This saved them Time, Energy, Money, and virtually guaranteed the service paid for itself over and over again. It also enhanced the owners Reputation in the community because his business was seen every day.
He was guaranteeing the local office managers they and their staff would save Time, Energy, and Money by delivering one daily fax to their offices. This enhanced the office managers’ Reputation because she was seen to be helping her staff save that Time, Energy and Money.

The secret hidden in plain sight here is.

In addition to offering a MONEY back guarantee during your Product Launch, show how you can ALSO save your prospects Time and Energy, while enhancing their Reputation, and making them feel better about themselves by improving their Identity.

When you remove all of these 5 risk factors and combine that with using the modified messaging I showed you in this post, it’s like delivering a one-two punch that can easily double your sales and significantly reduce your refund rates (as long as your product or service delivers).

I’d love to hear about your results if you decide to test this for yourself.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales combining this 5-stage guarantee with a different call to action and text chat during your product launch gives us a powerful advantage. It gives you two powerful elements ensuring your launch makes the most sales, and helps us to make a greater impact. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Is There Anyone I Can Hire To Help With My Product Launch?

Jeff Walker always has people asking “Do you have anyone I can hire to help me build my launch?” every time he opens enrolment for Product Launch Formula.

For most people, the answer to that is still no (HOWEVER, See my PLF Bonus Offer for personal help with your launch below), but now there is something that could be even better.

Launchy.ai™ is Product launch Formula’s custom launch-building AI.

It’s been trained in PLF, and it can literally map out an entire launch – from avatar, to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

And then, with a few more clicks, it can actually build out nearly every asset you need for a successful launch.

Launchy was designed specifically to remove the guesswork from building a launch. It knows Product Launch Formula® inside and out, and get this:

All you have to do is open up Launchy and follow the prompts. You don’t even have to prompt it. Instead, Launchy prompts YOU with the next step in the launch process. It’s as close to done-for-you as it gets.

And you will get free access to Launchy.ai when you join PLF.

This looks like the most powerful and attractive Product Launch Formula offer I’ve ever seen.

Jeff first released Launchy during last year’s launch, and people were completely blown away when he demo’d it live, and the excitement was at an all-time high when he opened for enrolment.

He’ll be unveiling Launchy live on Lesson 3 of the Launch Masterclass right before opening PLF up for new members.

That lesson, The Product Launch Blueprint, is happening this Sunday, August 25th at 4pm ET (New York time).

This will be a LIVE working session, and in it, Jeff will be teaching the TWO critical sequences everyone needs to get right in every launch. These sequences can literally DOUBLE the amount of sales in a launch.

(Sometimes people try to reverse-engineer them, which doesn’t work very well.)

So in Lesson 3, he’ll show you how to master these critical sequences – from the high-level strategy to the nitty-gritty mechanics, so both new and experienced business owners will get something from it.

Jeff will also open the doors for PLF during Sunday’s session, along with unveiling Launchy.ai and announcing a special deep dive bonus that is only available to those who register by the end of the live session.

Between the live demo for Launchy and the fast action bonus, this broadcast is how you can scoop up the maximum number of bonuses. Including:

My Personal Coaching Product Launch Formula Bonus

If you would like personal help to implement PLF into your business, then I’m going to help 10 new Product Launch Formula owners who purchase through my affiliate link to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc, then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so please check out my full PLF Bonus Offer here.

Or if you have any questions, or you are wondering if you qualify for this offer, please click here to get in touch and I’ll get back to you ASAP.

Looking forward to working with you,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walker’s Product Launch Masterclass Starts In 2 Days

Jeff Walker just mentioned how the pre-launch for his Product Launch Masterclass™ is going really well with people loving the “Transformational Value Manifesto” and “7 Deadly Launch Killers” opt-in bonuses.

We’re just TWO days away from the first lesson being released on Monday, August 19th

Lesson 1 Release: On-Demand Video Training on The Sideways Sales Letter®

The Sideways Sales Letter is an invention Jeff Walker came up with over a decade ago that creates almost-instant buzz and excitement around an offer, by turning a standard “marketing plan” on its side.

If you are the type of person who feels uncomfortable with traditional sales tactics or nervous about asking for the sale, you’ll love this. You’ll discover a natural and authentic approach to selling – one based on delivering huge value to your audience.

Even experienced entrepreneurs with loads of sales experience will be shocked at how easy the Sideways Sales Letter makes it to close more sales.

When you get this step right, you’ll start hearing your customers saying, “Thank you for selling me this!”

In Product Launch Masterclass Lesson 1, you’ll discover:

The power of the Sideways Sales Letter – how it has revolutionised online marketing, and how to put it to work in their business
The P.S. Path, and what to include in each of their launch videos (including a screenshare video of me using AI to make this even easier!)
How to layer mental triggers into their Prelaunch Sequence so their offer is magnetically attractive
How to deliver just the right amount of content in their Prelaunch, so they can provide a lot of value without giving away the farm

The Sideways Sales Letter is a foundational piece of the Product Launch Masterclass and it’s always a big hit – you’re are going to love it!

You can register to join the Launch Masterclass here.

Check it out.

Warm regards,

Rocky

Disclaimer: The Launch Masterclass is part of the 2024 launch of Jeff Walker’s Product Launch Formula (PLF). If you ultimately purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

What’s In Lesson 1 Of The Product Launch Masterclass?

The first on-demand lesson of Jeff Walker’s Product Launch Masterclass is now available Jeff is going to cover the foundational ideas that will set your product launch up for success.

These are the invisible things that happen below the surface that people trying to copy somebody else’s launch usually miss.

Here’s a quick overview of what it’s about.

1) The power of the “Sideways Sales Letter®” and why it’s so effective. Since 2007 this has revolutionised online marketing by breaking down the typical long-form sales page or VSL into dedicated “Chapters” of your launch story.

Jeff is going to describe what goes where in launch content how to put it to work in your business

2) The “P.S. Path” and what to include in each of your launch videos (including a screen share video of Jeff using AI to make this a breeze!)

The P.S. Path (Problem/Solution Path) is genius because it shows your audience how to solve one problem, then runs them up against the NEXT problem they are likely to face.

Each piece of Pre-Launch content ends with a cliffhanger which makes your audience desperate to see how the story ends by watching or reading the next piece.

3) There are over a dozen mental triggers we use throughout our Product Launch, and Jeff is going to show you how to integrate them into your Prelaunch Sequence so your offer is magnetically attractive.

Without these triggers in the right sequence, your launch results are guaranteed to suffer.

4) He’s also going to cover how to deliver just the right amount of content in your Prelaunch, so you provide high value without giving away all of your secrets.

This is one of the biggest problems many people face, because they are not sure how to walk the line between free and paid while keeping their audience hungry for more.

… and much more!

For the next few days you can access the Product Launch Masterclass for free here.

Check it out before it’s gone.

Warm regards,

Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Outsource Your Product Launch Workflow With This 19-Point Checklist

It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.

Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.

Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.

Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:

Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.

Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.

Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.

Plan and implement a pay per click advertising strategy to build and grow your Launch List.

Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.

Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.

Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.

Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.

Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.

Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.

Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.

Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.

Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.

Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site.

Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.

Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.

Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.

Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.

Do market research. This will help you identify additional profitable niches and give you ideas for future products.

Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on. Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?

And if you would like to see how Jeff Walker, the inventor of the online Product Launch, uses Product Launch Formula process to launch his own premium product you you should click here to register for the Product Launch Masterclass, and watch how he does it…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To GUARANTEE Product Launch Formula Will Be Successful

If you are about to use the Product Launch Formula to launch (or relaunch) a product or service, this one piece of advice could be the difference between an amazing success or crickets when you make your offer.

The most important factor when it comes to selling ANY product is your offer. Unfortunately most people totally screw this up and their results reflect that.

The come up with an offer they THINK people will want to buy instead of KNOWING exactly what they want (and the reasons behind their buying decisions).

So we need to go to the best person in the world to GET ADVICE on how to make people fall over themselves to buy your offer!

Real Life EXAMPLE:

If you ask a marketer who are the people most likely to buy a milk shake EVERY DAY and why.

They’ll most likely say something “sugar addicted” people who can’t say no to a sweet or sugary drink.

You could ask 100 marketers the same question, and most of them will be WRONG.

Some of them might get close to the right answer.

But if you want to hit the exact reason some people will buy a Milkshake every day…

… the best option would be to sit in the drive thru at Wendys or McDonalds and ask CUSTOMERS, “How often do you buy a Milkshake?”

And then ask the people who buy one every day: “What has you purchase every day?”

And do you know what they might say?

“I buy because I get bored shitless on the 45 minute drive to work.”

By knowing this you know PRECISELY who to target.

You know how you might make your product even better.

Did you ever wonder why Milkshakes are so thick you have to work like crazy to suck the shake through the straw?

Because they wanted to make drinking the shake a SLOWER process…because people had to spend 30 to 90 minute driving to work and it makes the trip more enjoyable.

Want people to clamour over each other to buy when you are using Product Launch Formula?

Stop sitting in the corner trying to come up with the perfect offer for your product or service on your own.

The SUREST way if you want it to rain sales and money using the Product Launch Formula process…

… is to ASK your customers at the POINT OF SALE or as close to the point of sale (before or after) as possible.

And then plan your product and your Product Launch offer around what your customers have told you they want more than anything else.

If you’d like to learn more, Jeff Walker is about to start his annual Product Launch Formula Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

How To Add A Magic Trick To Product Launch Formula

One factor that can make your Product Launch Formula launch is to use the Magic Trick of a powerful or Dramatic Demonstration to your pre-launch content.

The fact is a Dramatic Demonstration is Worth 1000 Promises…

When you demonstrate your magic before asking for money and you won’t need to do any convincing.

People will ASK you to if they can see more.

When you make a promise to give value only AFTER payment, you will need hours of convincing, long sales copy, webinars, one on one sales calls and a bunch of references.

And you’ll waste a LOT of your precious life chasing after prospects and money.

Making A LOT Of Sales Using Product Launch Formula Is EASY

It’s super easy to generate an avalanche of sales during your Product Launch when you say, “Let me (or my program) work my magic for you, then just pay me after I pull the rabbit out of the hat.”

Now you know…

The secret to a $500k+ Launch from a 600 person email list in 30 days?

Demonstrate magic first.

The secret to 6 figure webinars with NO pitch whatsoever and a call to action in the description box below the replay?

Now you know, make magic and demonstrate value first.

If someone can’t perform magic RELIABLY for the right people under the right conditions…

You know where you’ll find them?

You’ll likely find them on the phone or Zoom trying to CONVINCE people of their value and making promises trying to eke out a living.

A demonstration is worth 1000 promises.

Find your magic.

Demonstrate it.

Get good at saying “No.” …because you’ll have a line of prospects who will want what you’ve got and you can’t work your magic for everyone.

Performing magic and amazing your audience is way more fun than convincing, pitching and arm twisting 🙂

Want learn more about using Product Launch Formula to generate a bunch of sales for your product or service?

Jeff Walker is about to start his annual Product Launch Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

My Favourite Product Launch Formula Strategy As An Affiliate

My favorite way to earn repeating income is to sell other people’s recurring programs as an affiliate when they are doing a Product Launch Formula style launch.

Some people refer to this as Launch Jacking but what it really is is a way to do a bit of work one time and get paid on an ongoing basis without having to lift a finger again.

One of my long-term examples is for the autoresponder service Aweber. I joined as an Aweber affiliate during one of their launch promotions back in 2006.

I’ve been getting paid for 17 years.

And because I was an affiliate…

I didn’t have to do the work of fulfilling the service.

But I get paid every month.

I like it when I get paid recurring revenue for doing the work one time 🙂

Also…

After the initial push during the Aweber launch promotion, I didn’t have to spend a dime on ads.

I didn’t need to do any additional SEO. Once the site was up and running people just kept visiting and many of them clicked on my Aweber affiliate link, took the free trial, and joined.

I got all the free trials I needed using free search traffic and BONUSES.

I created or got permission to use content from other people and packaged it as a bonus.

Then I offered the bonus package to anybody who purchased Aweber through my affiliate link.

For other products, I have created valuable bonuses and the product owner has put them in their member’s area for their customers to download and use.

My affiliate links for their other products and services are inside those bonuses.

It worked back in 2006.

It works even better NOW!

Why?

Reason 1:

Because in 2025 there are THOUSANDS of SAAS (software as a service) companies like Aweber who charge a monthly subscription and will pay you a recurring commission as an affiliate.

Reason 2:

Because of social media there are WAY more people who’d love to give us a BONUS to get eyeballs on their offers and get people to take a free trial of their SAAS service.

Reason 3:

There is more great content than ever before collecting dust on a digital shelf and people are HAPPY to let us use if we can take it to a NEW MARKET for them. We can repackage their content as a bonus and then put it into their own (or other people’s) traffic flow.

We modify the content to send traffic to OUR affiliate link for their product that pays RECURRING INCOME.

Easy Peasy.

I started “bonus repackaging” in 2006 while I was still working a full time job.

I didn’t have the time to create or deliver my own products or services.

The Secret Sauce

Product Launch BONUSES + Our own and other people’s traffic + recurring affiliate program = Repeating Income without the repeating work.

If there’s a more doable way to build up repeating income in our spare time, I don’t know what it is.

One awesome way to find people who are about to launch their programs or SAAS services is to become a Product Launch Formula owner and join the PLF Alumni Community.

People inside are talking about their launch plans every day and it’s easy to get in touch and put together a deal where you can help them promote their launch as an affiliate.

With this in mind, Jeff Walker is about to start his free 2025 Product Launch Formula Masterclass.

You’ll learn all about how the Product Launch process works and the free launch Facebook group will be full of people who are considering launching products and services you may be able to partner up with.

It’s literally a goldmine of ideas and contacts.

If this sounds interesting, you can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

The Product Launch Formula Masterclass Is Starting Soon

It’s that time of year again when Jeff Walker holds his Product Launch Formula Masterclass where he opens up registration for his Product Launch Formula Coaching Program.

Starting in a couple of days, Jeff is going to walk us through the exact process he’s been using since 2007 to take existing and new products from unknown to international best sellers.

What Is The Product Launch Formula Masterclass?

This year the Product Launch Masterclass training is a little different to previous years, because it consists of several recorded training sessions, combined with live Webinars with additional training and Q&A where participants can have their questions answered live by Jeff.

To grab your seat for the Masterclass, visit this page and enter your email address, and Jeff will send you all the details as soon as they are ready to go.

I’m going to be following along with this years Product Launch training because for the first time it’s going to include a step by step process for using AI (Artificial Intelligence) to help us create content quickly and streamline the process of getting our launches ready to go much more quickly.

You can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

The Core Strategy Of A Successful Product Launch

This might be the most valuable free Product Launch training opportunity you’ve ever seen…

As part of his Product Launch Masterclass, Jeff Walker has just released his first piece of pre-launch content, a 39 page PDF Guide shows you how to turn your knowledge, skills or experience into a thriving online business, even if you are starting from scratch.

The PDF is called the Transformational Value Manifesto.

And when you register to download the Transformational Value Manifesto, you’ll also be registered to get access to Jeff’s upcoming Product Launch Masterclass.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Masterclass includes three different sessions, each building on the prior lesson.

The three sessions (or lessons) will make up a complete course (that’s why it’s a Masterclass). And to hep you as much as possible, there’s going to be a bunch of other cool content available, too.

And all of this training is completely free.

You can get registered for the Masterclass at this link:

The entire Masterclass training is going to be delivered LIVE, and while there will be recordings available, they will only be available for a limited time. So you need to go sign up and get registered now:

Warm regards,

Rocky Tapscott

P.S. The Transformational Value Manifesto and Launch Masterclass will only be available for a few days. Get them both here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

20 Years of Product Launch Strategies in One FREE Download

If you have an online business or are thinking of starting one, you’re gonna love this. My friend Jeff Walker, the creator of the Product Launch Formula, has created the mother lode of free downloads.

If you don’t know Jeff, he’s THE original launch guy – the man that started it all.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s been teaching business owners how to launch for over 25 years. And his students have done over a BILLION dollars in sales.

And he’s cherry-picked some of his best strategies right out of Product Launch Formula and put them into a FREE 39-page download.

The “Transformational Value Manifesto” is his latest collection of strategies. In it, he walks you through a proven, simple process for creating an offer you know your audience is going to LOVE.

Can you imagine what business would be like if you knew your offer was going to sell like crazy… before you even created it?

That’s what this FREE download will do for you.

Jeff guides you through the whole thing with a few simple questions. All you have to do to create your next (or first) killer offer is follow along.

The only catch? It’s only available for a few days, so you need to act NOW.

Click the link below and get your hands on these “best of the best” launch strategies… all in one place:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you pick up your copy of the “Transformational Value Manifesto”, you’ll also get FREE access to Jeff’s Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

If you’ve ever seen anyone launch a product, service, or membership online – including me – they either learned it from Jeff… or they learned it from someone who learned it from him.

They also probably paid him thousands of dollars for his secrets. But you get to attend his entire Launch Masterclass FREE when you click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Is Closing In Just 2 Hours

Quick heads up – There are only 2 hours left to join us in Jeff Walkers’ Product Launch Formula Coaching Program before registration closes TONIGHT at 10pm ET (New York time).

If you’re joining us this year it’s now or never, and you can register here.

But if you’re on the fence, tell me if this sounds like someone you know (or maybe even you)…

You have this thing you love, and you could do it and talk about it all day long. It’s kinda like your happy place… and people often say you should write a book or teach a course, but you don’t know where to start.

Well… a great place to start is by teaching online. Online learning is now the norm and you’d be amazed at what folks pay to learn.

Jeff Walker’s Product Launch Formula® Coaching Program shows you how to do this exact thing. And before you think “that wouldn’t work for me”, check out some of these success stories:

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own, too!

Drawing Far More Than Stick Figures… and Making Six Figures!
Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula® helped Sandra not just rebuild her business, but to make it virtually indestructible.

From Scrappy Seed Launches to a Full-Blown Business
Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered PLF and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media and wound up creating an amazing, multi-faceted business.

And if you’d like lots more inspiration, take a look at a whole list of other Case Studies here.

Product Launch Formula has the longest track record of helping people from all walks of life successfully build or grow their businesses online.

Nothing else even comes even close.

So if you’d like to do something similar, and if you’re joining us this year, it’s now or never: You can register here.

Or if you have a question, please let me know by email at rttgemails@gmail.com and I’ll get back to you ASAP.

I’m looking forward to seeing you inside the Product Launch Formula community.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.