Tag Archives: product launch

100+ Distribution Channels To Leverage Your Product Launch

A great way to find new affiliates and JV partners for your next Product Launch is to search through the huge database at ELearningIndustry.com

A quick search of ELearning Industry’s database reveals hundreds of potential partners and is an incredibly powerful resource to find NEER relationships.

NEER stands for Naturally Existing Economic Relationships.

NEER allows us to these relationships to find related but non-competitive businesses who can help THEIR customers by recommending our stuff.

Quick example: My mentor Travis Sago tells the story of a client who helped Karate Schools enrol and retain more students.

She has a NEER with a Karate Uniform manufacture who produced very high quality products.

She asked him, “If the other Karate Schools you supply to were able to enrol and retain more students, do you think you would sell more Uniforms?”

Naturally his answer was yes.

The Uniform manufacture sent an email inviting all of his clients to a free webinar where Travis’s client taught the other Karate School owners how to enrol and retain more students.

Many of the School owners just didn’t have the time or resources to do it themselves, and quite a few of them became her clients.

This is just one example of how you could use Product Launches + NEER to grow your business.

And ELearningIndustry.com would be a great place to start and find potential NEER partners who can help you with your product launch, and sometimes for months or years afterwards.

More Marketplaces To Find NEER Product Launch Partners

Clickbank.com

Warrior Forum

Udemy

Of course, having your product launch funnel tested and proven to convert is critical if you want other people to help you to promote it. That’s where Jeff Walker’s Product Launch Masterclass comes in.

For the next few days you can get free access where Jeff takes us through his Sideways Sales Letter, how to use AI to create content, and much more.

You can register to join here.

Warm regards,

Rocky “NEER” Tapscott

P.S. Finding NEER partners is one step in leveraging your initial Product Launch results. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Sick Of Hearing “Not Interested” During Your Product Launch?

One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.

Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.

But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.

Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.

For example, nobody wants to buy “Consulting Services”.

They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.

But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.

That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.

In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.

So the secret to stop hearing “not interested” is this…

…you MUST Pre-Sell them on your new plan.

This works in every market I’ve used it in for over 20 years…

It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.

No more are we an “unwelcome pest”…

We become a “welcome guest”…

So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.

Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.

And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.

You can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Crush It With A Product Launch Even If Nobody Knows You

One of the secrets to getting great results using Jeff Walkers Product Launch Formula is to use Specificity and Relevance in every piece of launch content and especially when you are making your offer.

If you have level 10 authority like Tony Robbins, you can make very general offers (like Unleash the Power Within) with airy-fairy benefits and low specificity and still make a fortune.

But if you have level 1 authority, you must have very tight specificity and relevance or your audience is going to ignore you.

Many people believe Authority and fame are must-haves to make money.

The truth isAuthority is only REQUIRED to make money if you don’t have specificity.

Making sales seem so hard because people watch Tony Robbins make offers and see him rake in millions.

But when they make a general offer with no specificity from a position of no Authority they have to use 30 page sales letters, 60 minute VSLs, Webinars and sales calls to close the deal.

The Secret To A Successful Product Launch

We must be SPECIFIC and RELEVANT!

We must talk about a very TANGIBLE relief from a Present Pain, be able to point a finger at the results people will get, and including a time frame for when people can expect results really helps.

Some Examples To Drive This Home

1) Most people are pretty happy to jump into cars with people we don’t know AT ALL to give us rides. We are literally risking our LIVES trusting somebody we have never met.

Why?

Because we have a super specific need…and it’s a RIGHT NOW need.

2) We’ll go to brand-new restaurants or stop at a food truck we’ve never seen before and let people we’ve never met prepare our food, which goes into our mouths!

Why?

Because we have a super specific need, NOW!

Authority is a nice card to have in your hand.

But if you don’t have it…

Get as specific and relevant as you can.

And your product launch results will be off the charts.

Most of our competitors…

Most marketers…

DO NOT KNOW THIS!

That’s why they book themselves on podcasts every week, and pump out a dozen videos every month, push out content to 5 different platforms every day, and fill their calendar with busy work because they think they must have AUTHORITY.

But if we can create an offer that nails specificity and relevance to our audience, we can print money.

I hope this helps during your next launch.

Cheers,

Rocky “specificity & relevance” Tapscott

P.S. If you’d like some help to dial in your offer so that it’s super specific and hyper relevant to your audience, we should get to know each other. Click here to get in touch and let’s see if we can work a little magic together.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

World’s Most Profitable, Leverageable And Misunderstood Asset

As Robert Kiyosaki says in his Rich Dad, Poor Dad book series, the wealthy don’t work for money. Many of them work to create the most profitable, most leveragable, and most misunderstood assets instead.

And these assets pour dividends, royalties, rents and residual income into their bank accounts whether they are working, relaxing or just goofing off…

When I first read Rich Dad, Poor Dad my focus was on property investment because I already had a couple of rentals, and I didn’t know about the stock market, Art, Commodities, Bonds or anything else for that matter.

Kiyosaki hinted at other types of assets, but because he didn’t spell it out in a way I understood, I missed the lesson he was teaching.

So what IS the Worlds most profitable, leveragable and mis-understood asset?

It’s Intellectual Property, often referred to as IP.

You’ve probably hears about I.P. being sold or traded for huge amounts.

Disney purchased the Rights to The Muppets, Pixar, Marvel, Lucasfilm, and 20th Century Fox, giving them ownership of major franchises like Toy Story and Star Wars. (Source)
Bob Dylan sold 100% of his publishing catalogue to Universal Music Publishing (est. US$300-400 million). On January 24, 2022, Sony acquired his master recordings. That’s worth another ~US$200 million (Source)
Stevie Nicks sold a majority stake in her songs to Primary Wave, US$100 million (Source)

However these huge deals are just the tip of an Iceberg of opportunity for the rest of us!

Anybody can use Intellectual Property to make income and capital gains once they know how.

5 reasons Intellectual Property is the most profitable asset class

#1- It’s at the top of the Asset Pyramid

Need a product? You can easily buy, rent or borrow the I.P. to a product by licensing it from somebody else.

Need product distribution? Tap into other people’s networks by placing your product into their customer flow.

Need both? We can use other people’s products AND other people’s distribution at the same time by just putting the deals together.

#2 – It Beats Real Estate By A Mile

I.P. has no tenants, toilets, or termites. And you don’t need to have good credit or spend 20 years in debt waiting for prices and rents to rise to start seeing great passive income.

#3 – Outperforms Stocks & Other Financial Markets

If you start saving diligently now and with hard work, persistence and after sitting through a crash every decade or so… in 30 or 40 years you may have $10 million.

You could then put it into bonds and generate $400k a year – 30 years from now. After inflation, that’s not going to go as far as it does now

#4 – Busting our arse running a business

We need people who will take on the responsibility and risk of running a business. The world would be a tragic place without them. A few will be lucky enough to sell to Private Equity or another buyer for a huge payday.

But I’m 65 now and I don’t want to marry a business and divorce my life for 5, 10 or 20 years.

And while a big payday would be great, it’s the recurring INCOME I’m after. I love earning royalties and residual payments for “work” I trade for assets once.

This income can be mine NOW, by owning or controlling one or two pieces of intellectual property and placing them into the buyer flow of OTHER PEOPLE’S businesses.

#5 – I.P. can be created out of Thin Air

You can have NO money, NO reputation and be dumped in a strange city…

…and if you can find a public library with computer access, you can be earning royalties and residuals within 7 to 14 days.

BONUS REASON: Intellectual Property will ALWAYS be wanted, desired and in demand.

So if you have products or distribution, you are potentially sitting on an untapped goldmine.

If you’d like some help to mine that gold and turn it into cash you can spend but you’re not sure where to start, we should get to know each other.

I may be able to help you identify the best opportunities and avoid the pitfalls. There’s no up-front or ongoing fees, and you only pay me a percentage of the increased profits I bring in after the money is sitting in your Merchant or Paypal account.

It you’re interested in learning more or even just a little curious, Click here to get in touch.

Take care,

Rocky “Residual royalties” Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

With A High Ticket Product Launch You MUST Presell Price

If you are running a product launch for a high ticket product or service (anything over $500 qualifies), then one of the biggest and most intractable objections you will get will be people complaining about price.

They may NOT be outright telling you the price is to high, but you will know they are thinking it and your sales will reflect it.

The fact is many people will THINK the price is too high if you haven’t PRE-SOLD the price before you make your offer.

Now you can always do nothing and hope things turn around…

Maybe your launch will go well and your business will survive?

I don’t have a crystal ball…

But for those who are proactive and don’t want their success to be at the mercy of “the flying fickle finger of fate” (hat tip to Monty Python)…

Pre-Selling Price is one of the most important of the 5Ps.

So how do we Pre-Sell Price During Our Product Launch?

One simple way is to point out how much NOT buying is going to cost your prospects.

Let’s say you are selling a $2,000 Training and Coaching Program that teaches business owners how to launch their own product, service or business.

Through researching your current buyers, you know your average prospect sells a $500 product, generates 1,000 prospects a month, and converts 3% of those people into customers.

So the math is: 1,000 X 3% = 30 new customers

30 X $500 = $15,000

Per month.

To Pre-Sell your $2,000 Price, you casually mention that your typical customer has increased their conversions from 3% to 6% by using the process they will learn in the Program.

You could even use the example above (although most business owners will intuitively GET how much doubling conversions will make them) soo it’s impossible for them to miss the implications.

Now many prospects would feel like an idiot for NOT buying your $2,000 Program because you have shown them they could be missing out on an extra $15,000 A MONTH.

Makes your $2,000 price seem insignificant doesn’t it?

I’d love to see your results of you test this in your business.

Cheers,

Rocky “always Pre-Selling” Tapscott

P.S. This is just one way to Pre-Sell Price. And Price is only one of the 5Ps of Pre-Selling.

If you’d like my help to instal all of the 5Ps into your product launch or evergreen content, we should get to know each other. Click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Product Launch Ruined Offering A Money Back Guarantee?

While most everybody offers a money-back guarantee during their product launch, money is NOT the only factor we need to guarantee we knock it out of the park with sales that STICK.

I have a friend who often tells the story of how he used FAX marketing to put Christmas Gifts under the tree after his business failed and he had no money to buy anything but food that Christmas.

As he tells it (and you’ll probably remember this), most people back in the day only used fax machines to order business stuff.

While he was trying to work out how to save his family’s Christmas, he asked himself a great question, “Why not use the Fax machine differently?”

His brilliant idea led to him calling all of the major offices in his small town and asking them if they would like to receive the daily special menus from some of the best local restaurants and takeaways.

Quite a few of the office managers said this would be a great idea and gave him permission to send them a daily one or two page fax.

He then approached the most popular local restaurants and takeaways with a no brainer offer: Would you like to get your daily specials directly into local offices where the staff were thinking about what they would like to have for lunch?

Nearly all of the food store owners jumped onto this new opportunity because they could see the benefit of advertising directly to their best customers instead of using radio, newspapers, letterbox drops and all of the other expensive but inefficient methods they had been using.

It was like having a Product Launch every day…

Christmas was saved, and this one idea has led to millions of dollars in additional sales based on the same principle. Get your ads and launch messages in front of your ideal target audience in the most direct way possible.

So what has this got to do with offering a money-back guarantee?

The guarantee he was offering was two fold:

He was guaranteeing the store owners direct access to their best customers with virtually zero friction. This saved them Time, Energy, Money, and virtually guaranteed the service paid for itself over and over again. It also enhanced the owners Reputation in the community because his business was seen every day.
He was guaranteeing the local office managers they and their staff would save Time, Energy, and Money by delivering one daily fax to their offices. This enhanced the office managers’ Reputation because she was seen to be helping her staff save that Time, Energy and Money.

The secret hidden in plain sight here is.

In addition to offering a MONEY back guarantee during your Product Launch, show how you can ALSO save your prospects Time and Energy, while enhancing their Reputation, and making them feel better about themselves by improving their Identity.

When you remove all of these 5 risk factors and combine that with using the modified messaging I showed you in this post, it’s like delivering a one-two punch that can easily double your sales and significantly reduce your refund rates (as long as your product or service delivers).

I’d love to hear about your results if you decide to test this for yourself.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales combining this 5-stage guarantee with a different call to action and text chat during your product launch gives us a powerful advantage. It gives you two powerful elements ensuring your launch makes the most sales, and helps us to make a greater impact. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Double Your High-Ticket Product Launch Sales Starting Today

I’d like to share a simple change in messaging you can test immediately that could help you to double your High-Ticket Product Launch Sales Starting Today

I see a lot of people selling high-ticket programs through product launches use the phrase “apply here” and “schedule a call” as a call to action after they present an offer or do some pre-selling of their offer to get people interested.

While this does work, these days virtually everybody knows that a “discovery session” or “free consultation” or even a “brainstorming session” is sales language for either a short qualifying call or a hard sales pitch.

The vast majority of people will do whatever they can to avoid being put in this situation. Therefore it should be our goal to lesson the risk of people deciding they won’t respond as much as we can.

With this in mind, I want to share two changes I have made (and have seen similar results from others to back my data up) that is getting 6/10 responses, compared to 2 or 3 responses before.

Two Small Changes To Doubling Your Product Launch Sales

Change #1 – In my product launch messaging and personal outreach I had been using “If this sounds interesting, hit reply and let’s chat”. Last week I changed it to “If this sounds interesting, we should get to know one another”. The difference is incredible.

From getting 2-3 responses using the old language my appointment rate has now doubled, and the people who respond tend to be a better fit for what I am offering.

Change #2 – Rather than a call to action of asking people to book a call, I have started asking them to contact me initially using email, DM or text chat.

This has proven to be far less intimidating and by using direct messaging to qualify and pre-sell prospects before we speak on the phone, I am making far fewer calls, and the close rate is much higher (usually double depending on the offer).

And in many cases, I am closing prospects USING CHAT OR EMAIL meaning no phone calls are necessary.

The other benefit is I can hold 3 or more Chat conversations at the same time as it takes to be on the phone for ONE client call.

Using this method, I’ve been closing high ticket sales while sitting my couch on Saturday afternoon watching car racing or reruns of Big Bang Theory.

So if you’d like to increase your product launch sales, I urge you to test this idea in your own business and see what sort of results you can achieve.

And if you DO test it, please let me know about your results.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales using a different call to action and text chat during your product launch gives us a powerful advantage. It’s one element of ensuring your launch makes the most sales, and helps us to make a greater impact in the World. To learn much more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How AI Can Revolutionise Your Next Product Launch

If you’re like me, you’ll have seen AI popping up everywhere, and one area it can really help is in the content creation process for a product launch.

The problem is it’s nearly impossible to scroll through your social feed without stumbling across an AI “guru” promoting their product as the one-size-fits-all solution.

But a product launch has a lot of moving parts, so you need an AI that has been trained in how to create all of those pieces.

To show how this is done, tomorrow Jeff Walker is hosting a free webinar on “How to Launch with AI,” where he’ll break down exactly how to use AI to launch and grow your business – even if you’re starting from scratch.

In this free training, you’ll learn how to integrate free AI tools into your launch process, making it faster and easier to execute. Plus, you’ll get a sneak peek at his very own AI tool, Launchy.ai™… and how you can get your hands on it.

It’s part of Jeff’s annual Launch Masterclass. And whether you check out the rest of the Masterclass or not, this special standalone training will get you all caught up with AI… from someone who actually knows what he’s talking about.

The “How to Launch With AI” training is totally free. You just need to register here.

Warm regards,

Rocky Tapscott

P.S. When you sign up for the “How to Launch With AI” webinar, you’ll also get full access to Jeff’s Launch Masterclass™, including all the downloads, training, and bonuses you need to put these AI strategies into action.

Don’t wait too long though – the Masterclass is only available until Thursday, August 29th. So check it out ASAP:

Check Out Jeff Walker’s Product Launch & Use His Ideas

Want to see how Jeff Walker is running his latest product launch right now? What his PLCs look like? How he’s doing his Cart Open sequences?

Because right now, he’s doing his biggest Product Launch Formula promotion of the year. And you can see what he’s doing and how, just by joining the Launch Masterclass™. There’s no cost.

This is a great opportunity to level up your Product Launch know-how and come away with some fresh ideas for your next launch.

It’s not too late to join… but as you know, these lessons won’t be up forever. If you miss it, you’ll have to wait until next year.

So… Jeff has just posted Lesson 2 of the masterclass, about the three types of launches. You may already know what they are, but…

Register for the masterclass so you can see how he’s running his launches right now to get maximum engagement (and sales).

Warm regards,

Rocky Tapscott

P.S. The masterclass features Netflix-style, on-demand videos that are tighter and more actionable than ever. Jeff made this switch last year, and it doubled and then tripled his engagement levels. So please TAKE NOTE, that’s why they’re doing it again…

You really should see this.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Is There Anyone I Can Hire To Help With My Product Launch?

Jeff Walker always has people asking “Do you have anyone I can hire to help me build my launch?” every time he opens enrolment for Product Launch Formula.

For most people, the answer to that is still no (HOWEVER, See my PLF Bonus Offer for personal help with your launch below), but now there is something that could be even better.

Launchy.ai™ is Product launch Formula’s custom launch-building AI.

It’s been trained in PLF, and it can literally map out an entire launch – from avatar, to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

And then, with a few more clicks, it can actually build out nearly every asset you need for a successful launch.

Launchy was designed specifically to remove the guesswork from building a launch. It knows Product Launch Formula® inside and out, and get this:

All you have to do is open up Launchy and follow the prompts. You don’t even have to prompt it. Instead, Launchy prompts YOU with the next step in the launch process. It’s as close to done-for-you as it gets.

And you will get free access to Launchy.ai when you join PLF.

This looks like the most powerful and attractive Product Launch Formula offer I’ve ever seen.

Jeff first released Launchy during last year’s launch, and people were completely blown away when he demo’d it live, and the excitement was at an all-time high when he opened for enrolment.

He’ll be unveiling Launchy live on Lesson 3 of the Launch Masterclass right before opening PLF up for new members.

That lesson, The Product Launch Blueprint, is happening this Sunday, August 25th at 4pm ET (New York time).

This will be a LIVE working session, and in it, Jeff will be teaching the TWO critical sequences everyone needs to get right in every launch. These sequences can literally DOUBLE the amount of sales in a launch.

(Sometimes people try to reverse-engineer them, which doesn’t work very well.)

So in Lesson 3, he’ll show you how to master these critical sequences – from the high-level strategy to the nitty-gritty mechanics, so both new and experienced business owners will get something from it.

Jeff will also open the doors for PLF during Sunday’s session, along with unveiling Launchy.ai and announcing a special deep dive bonus that is only available to those who register by the end of the live session.

Between the live demo for Launchy and the fast action bonus, this broadcast is how you can scoop up the maximum number of bonuses. Including:

My Personal Coaching Product Launch Formula Bonus

If you would like personal help to implement PLF into your business, then I’m going to help 10 new Product Launch Formula owners who purchase through my affiliate link to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc, then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so please check out my full PLF Bonus Offer here.

Or if you have any questions, or you are wondering if you qualify for this offer, please click here to get in touch and I’ll get back to you ASAP.

Looking forward to working with you,

Warm regards,

Rocky Tapscott

Outsource Your Product Launch Workflow With This 19-Point Checklist

It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.

Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.

Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.

Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:

Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.

Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.

Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.

Plan and implement a pay per click advertising strategy to build and grow your Launch List.

Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.

Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.

Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.

Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.

Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.

Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.

Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.

Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.

Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.

Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site.

Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.

Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.

Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.

Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.

Do market research. This will help you identify additional profitable niches and give you ideas for future products.

Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on. Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?

And if you would like to see how Jeff Walker, the inventor of the online Product Launch, uses Product Launch Formula process to launch his own premium product you you should click here to register for the Product Launch Masterclass, and watch how he does it…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.