Category Archives: Launch Masterclass

Product Launch Masterclass Live Lesson 3 Starts In 2 Hours

A sad truth: Most product launches only do about half as well as they could. And the really wild thing… is that the people launching literally don’t know what they’re missing.

They close the doors to their launch, look at the numbers, shake their head and say “maybe next time we’ll close stronger…”

In today’s Live session of his Launch Masterclass, Jeff Walker is going to be walking through the full process for solving this problem, start to end, TODAY at 4pm ET (that’s New York time)… and he’ll be showing us the TWO critical sequences that we need to use at the end of every launch (these can literally double our sales!.

This is especially critical right now as markets are getting more and more crowded, and it’s getting harder and harder to stand out.

It’s not all doom and gloom, though. (Jeff has ridden this cycle more than once in the last 20 years! 😅)

As he’ll discuss in today’s Live lesson, we have to lean on principles that don’t change (like buyer psychology) and then adjust for today’s market.

This afternoon, he’ll be sharing how he’s doing that in his own launches.

You’ll also get an inside look at the method that’s helped him build a $100MM company with staying power… and helped his students generate millions of dollars in sales.

It’ll be at least a year before he does this again.

Reserve your spot here, then join us live at 4pm ET (New York time).

I’d love to hear what you get out of today’s training.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Jeff Walker’s Launch Masterclass Video 2 Is Live

Thousands of folks have checked out the first Launch Masterclass video here, and Jeff has let us know say that the engagement has been through the roof.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

He and the PLF team are seeing the same thing they saw last year: these super tight, Shorts-style videos are getting people to watch right until the very end.

This is great news for YOUR next launch because it proves the short video format is what your people are going to WANT instead of long form content or the long-arsed videos we used to use.

Lesson 2 is here and it’s another tightly packed on-demand video.

It’s about the three main types of launches:

    • The Seed Launch
    • The Internal Launch
    • And the JV Launch

…and shows you which is right for you right now and what your next step is.

People love the Seed Launch because it’s perfect for you if you are brand new and don’t have an audience or an offer yet, and are wondering where to start.

But the Seed Launch isn’t just for those who are new to this…

It’s the fastest and easiest way to verify there is market demand for your offer (after all, everyone’s got an opinion until you as for a credit card) and get paid before you even create it.

For you seasoned girls and guys looking to quickly and profitably launch new offers, the Seed Launch is the way to go.

Like Lesson 1, if you watch until the end of the video, you will be able to download a special “expansion pack”, featuring fill-in-the-blank worksheets, some of Jeff’s best AI prompts, and case study walkthroughs for each type of launch, so you can see how it all works.

So check out the entire video here and then grab all the extra goodies (the link to download the Expansion Pack pops up at the end of the video).

I’d love to hear how you might use a Seed Launch after watching this training.

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Your Product Launch Content Ready In Just Minutes?

After 20 years of running Product Launch Formula, over $100 Million in results, and countless businesses launched by his students and clients…

… Jeff Walker is still not going to rest on his laurels.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

In fact, he’s doing something new – using AI to launch faster and easier than ever before, and building a launch in just minutes.

You can see how he does it in Lesson 1 of his free Launch Masterclass, which is available now.

When you join the Launch Masterclass, you’ll also see:

  • The exact launch framework behind thousands of 6- and 7-figure businesses
  • How to remove the “busy work” that slows most launches down
  • How to keep your launch simple and stress-free so you can actually enjoy it
  • How to build high-quality launch assets in minutes, not days (you’ll get to watch over Jeff’s shoulder)

… and you’ll get an invite to his live Q&A sessions… an incredibly rare, once-a-year opportunity.

The 2025 train is leaving the station, so…

Join the Launch Masterclass and start Lesson 1 now.

See you inside.

Cheers

Rocky Tapscott

The AI Component Of The Launch Masterclass Is Resonating

Jeff Walker’s Launch Masterclass is clearly resonating, the AI component is generating a ton of interest, and the AI walkthrough in Lesson 1 has dialled that up to 11. Plus the “on-demand” videos make it so much easier for people to learn.

This is making the Masterclass content super easy to consume and put to work.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Even though Lesson 1 is “on-demand”, ideally you should check it out ASAP because the sooner you watch, the sooner you can start using these strategies to start or grow your business.

Lesson 1 will be a game-changer for many people. And when they see how everything clicks into place, some will have a breakthrough moment when they suddenly realise:

“I didn’t think this was possible for me until I saw this”…

…which is incredible.

And I’d love to be the one who helps you experience that moment!

Start here with Lesson 1.

Enjoy,

Rocky

P.S. Got plans this Wednesday? Jeff is hosting a LIVE Q&A on August 20th at 4pm ET. Bring your questions or just join and listen in. You’ll get a ton out of it either way. Register here so you don’t miss out.

Lesson 1 In Product Launch Masterclass Is Live – Watch Now

Jeff Walker’s 2025 Product Launch Masterclass™ is now LIVE, and Lesson 1 is waiting for you here.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

This one makes most people feel like a huge weight’s been lifted off their shoulders, because it’s all about making the hardest parts of launching exponentially easier.

He’ll show you how to do that by:

  • Removing the usual friction, like analysis paralysis and late-night second-guessing…
  • Sharing the system that took him from a $1,650 launch to a $100 Million business – and has helped his students generate over $1 billion in sales.

In Lesson 1, you’ll also discover the Sideways Sales Letter® – a core component of his PLF system…

… and how to apply it in today’s market for faster, stress-free launch.

Jeff makes sure his free training is better than even the best paid trainings, and it’s live right now.

Start here with Lesson 1.

Enjoy,

Rocky

P.S. Got plans this Wednesday? Jeff is hosting a LIVE Q&A on August 20th at 4pm ET. Bring your questions or just join and listen in. You’ll get a ton out of it either way. Register here so you don’t miss out.