It’s been just over 24 hours since the first lesson of this year’s Product Launch Masterclass dropped… and the response has been awesome.

Overall optin rates remain super-high, at 46.31% and a ton of people have checked out the first lesson.

Have you had a chance to check out the Lesson 1 page?

Instead of one long video, you’ll find a series of eight bite-size videos. Shorter videos was an idea Jeff tested last year and it practically DOUBLED his engagement levels… so you’ll want to test this in your own launch next time!

Like watching your favorite series on Netflix, these 4-6 minute “episode-style” videos autoplay from one to the next and guide your viewers through the lesson, making it much more likely they watch your pre-launch content all the way to the end.

Jeff’s team have also found that this method massively increases the number of people coming back to finish lessons later if they don’t get the time to watch all the way through at once.

Don’t Miss The Product Launch Masterclass Expansion Pack

ALSO on that page you can download an “expansion pack” PDF with fill-in-the-blank worksheets, AI prompts, and case studies. These bonuses help bring the ideas from the Masterclass to life, demonstrating how some of Jeff’s students have put the strategy in the Sideways Sales Letter to work.

There will also be an expansion pack for Lesson 2 – which is scheduled to be released on Thursday, August 22nd, so you should look out for that in a couple of days.

The first two lessons of the masterclass are available “on-demand”. That means you can watch them anytime, anywhere. So make sure you watch to rewatch them while they are still available.

Warm regards,

Rocky Tapscott

P.S. In this years Launch Masterclass Jeff Walker takes you through a lot of new innovations you’ll want to incorporate into your next launch. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.