Category Archives: Product Launch Formula Articles

Increase Your Product Launch Sales By Reducing Risk

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to look at a terrific way you can grow your sales with virtually zero cost. Your customers will love you, and they’ll start to spread the word about you and your business because they’ll start to see you as unique in your market.

So let me  ask you a question – What happens when somebody buys a product or service from your business but they aren’t happy with it? Most business owners seem to do whatever it takes to make things right, although there are always a few short sighted rogues who’ll try to do the wrong thing.

Well seeing as you are one of those honest business owners who always do the right thing, I’m going to show you how to leverage that honesty to grow your sales and profits quickly, with virtually no increase in risk to you.

Making Things Right Is A Big Selling Point

As Jeff Walker discusses in his Product Launch Formula program, it all depends on what business you are in, but making things right from the customer’s perspective may mean re-doing some or all of the work again, or giving the customer a refund or or credit, or in some cases you may exchange the item or come up with some other solution.

The main thing is you’ll do whatever it takes (within reason) to avoid having a dissatisfied customer. That’s because you know it’s probably going to come back and bite you in the future if you don’t fix the problem. And of course you’ll want to do that anyway because the Government will force you to fix things in many states, so there’s really no way to get out if it.

But think about what might happen if your customers knew that buying from you had no risk attached. And as discussed in our Product Launch Formula Review, when people purchase from you instead of someone else, it means their purchase is totally protected. If that was the case, do you think it might help you to increase your sales? Just maybe, right?

Why You Should Shoulder The Risk

You know yourself that whenever a product or services is sold, one of the parties to the transaction (and it’s most often the buyer) is always taking on more of the risk than the other side. And a great way to stand apart from your competitors, and the absolute best way for people to trust you as a vendor is for YOU to shoulder more of the risk than they do.

So why on earth would you want to do that?

Because when you ask your customers to take on all of the risk, many people will not buy from you because they don’t feel safe and they are worried about making a mistake. And that means a whole lot of potential customers will fall through the cracks, and won’t make it into your sales funnel. They’ll delay the purchase, go to one of your competitors instead (oh no, the shame!).

And because you asked them to take on all of the risk in the transaction and scared them off, you’re going to miss out on all of those profitable future transactions that could have gone on for months or even years. So the big idea here is that by reducing or eliminating the customer’s risk on the transaction as we discuss on this Product Launch Formula Review, you are likely to get a lot more people buying from you, and they will then have the chance to buy more of your stuff, more often.

You Should Reduce The Barriers To Entry

By minimizing or eliminating the barriers to entry for your customers, you make it a whole lot easier for people to buy from you and not spend their money somebody else. So take a couple of hours with your team sometime this week and work out how you can offer a no-weasle-out clause guarantee for some or all of your products or services.

And if you already offer a guarantee, make your guarantees as ballsy as possible, and make sure all of your prospects and customers KNOW about it. That way they can factor your guarantee into their buying decisions. Give this idea a test for couple of weeks in your business and see what happens. I think you’ll be very surprised.

And if you’d like more ideas on increasing your sales and profits, check out this Product Launch Formula Review

If you can implement this strategy, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profits

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy update, I have a a couple of very important questions to ask you about your business. By answering these questions, you’ll be able to get a better handle on getting new customers, and you should be able to easily double your profits using what you learn.

So here’s question #1 – Do you know exactly much does it costs you to acquire a new customer?

Question #2 is – And how much do you spend on marketing and advertising, as well as management and employee time to get that new customer?

If you answer those questions honestly, and if you are like most businesses, your answer is going to be quite a lot!

How To Get All The Customers You Want

Today we’re going to look at one of the most underused ways of getting new customers we use all the time at Product Launch Strategy, but it won’t work for you until you first realize one very important fact. If your customers, clients or patients have the ability to purchase from your business over and over again, your most important job is to get new customers to make a first purchase from you as soon as you possibly can.

The reason your focus should be on this one key metric is because the lifetime value of each new customer can be very high, and that’s where you should be looking to grow your sales. The future sales you make to your customers are where the majority of your profits are made, not on the front end.

And since you’ve realized how much profit each new customer generates over their life time buying relationship with you, you know how much effort and expense you can spend in order to get each new customer to get started in that relationship.

But there’s even more to this dynamic…

Understanding Lifetime Customer Value

If your business is like most of the companies our Product Launch Strategy team consult to, most of the profit you’ll make comes from customers who keep repurchasing from you over and over again. In some cases, customers can keep coming back regularly for months, years, or even for decades. I’ve been buying one financial newsletter since 1987, and I’ve spent thousands of dollars with our local tyre dealer over the years.

Now when you add up these additional sales over the years, the amount of increased profit you put into your pocket can be 2, 5 or 10 times more than the profit you make on that first transaction, especially after you factor in the cost of marketing and advertising to get that customer in the first place. Many times, you make nothing on the first transaction, and you can even end up with a small loss in some industries.

The most important thing to remember is that not one dollar of that long-term backend profit would have come to you if you didn’t attract those new customers in the first place. That’s why so many people use systems like Product Launch Formula to generate their initial front end sales. You can build a big list of targeted prospects very easily, using all of the traffic your joint venture partners send you, and grow a really big business quite quickly.

But I digress…

Two More Critical Questions

So now that you can see why it’s so important to generate as many new customers as possible as quickly as possible, you should ask yourself these two questions.

Question 1 – What would it be worth to me and my business if I could sell an entry level product to an extra 10 or 110, or 1010 customers this month (and every month from now on), even if I didn’t make any money on that first transaction.

Question 2 – What if I stopped worrying about trying to make a profit on my initial sales, and instead I focused on the huge, long term combined profits I can make from all the repeat transactions I do with these new customers in the years ahead?

When you’ve answered these 2 questions, you’ll no doubt realize the implications. Then all you need to do is decide on what methods you will use to generate as many new customers as you possibly can, starting as soon as possible. As I said above, you can use a system like Product Launch Formula to get a jump start on those initial sales, or you can use another method.

And a good way to do that is sell a front end product or service at break-even or even at a small loss, so people get to know you and start buying from you instead of somebody else.

Once you are making a lot more initial front end sales, you’ll see your backend and overall profits grow much more quickly than they are now as you sell more products and services to all of these new customers. You gotta love that…

If you’d like to know how you can use the Product Launch model to grow your sales and profits even more quickly, then check out this Product Launch Formula Review, where we look at Jeff Walker’s flagship product and see what’s under the hood.

And to learn more about creating a profitable product launch for your business, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.