Sales friction during your product launch is often THE thing that kills your results.

The fact is people WANT to pay for solutions to their problems, or for opportunities to achieve their desires…

But many times they just don’t have the mental bandwidth to think about or deal with something new, even if we can prove it will get them the results they are looking for.

The #1 reason I say “no” to products and services isn’t money, or the time or energy commitment…

I say “no” because the seller makes me think too much.

I just spent a couple of grand on a product that automates a bunch of stuff I’ve been doing manually…

I could have cobbled together something similar by myself if I had wanted to.

I said “yes” to somebody else’s solution because they didn’t make me figure everything out.

I’ve known other people for years who have stuff that would help me in all kinds of areas…

But I keep saying “No” because they make me do all the thinking.

Can you imagine how many sales are lost because we make our clients and customers do too much thinking?

Can you imagine how many more sales we’d be making if we take charge and say, “Here’s the plan, here’s what I’m going to do, you don’t need to do much at all, I’ll take this stuff off your plate.”

Making our customers think = sales friction.

When there is friction, it makes sense why they might “want to think it over”, or “ask my partner”, or haggle over the price, right?

It makes total sense why if we don’t lead, they are going to ask us for discounts, and proof, and case studies, and all of the other crap that let’s them slow down the sales process.

Instead of just saying “I’M IN” and letting us get to work.

Thoughts?

Warm regards,

Rocky “Don’t make them think” Tapscott

P.S. If you have any questions about how to avoid making your prospects think too much, or anything else when it comes to launching (or re-launching) your product or service, feel free to click here to get in touch.