Tag Archives: product launch formula bonuses

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the quick Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move.

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed.

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer.

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know…

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Launch A New Training Program Into A Global Business

A subscriber emailed a few days ago and asked for some ideas on how she could use Product launch Formula to launch a new training program to grow her business. Here offer currently involves showing businesses a very specific way to find money that is owing to them they didn’t know was rightfully theirs.

I told her I thought she was providing a highly ethical and valuable service and she deserved a lot of praise for helping people out in the way she was.

While she could use the PLF process to launch her own business because there is so much demand for this type of thing after COVID-19 has shut down or damaged so many formerly profitable businesses, I suggested she might also consider running a Seed Launch for a course showing other people how to do what she is doing to help many more businesses than she could ever reach on her own.

If she packaged her knowledge and systems into a program that helped other people start a business doing the same thing, she could charge an upfront fee for the training and systems, plus an annual licensing fee for the continued use of the materials she created.

A program like this could have modules that might include:

Her secret sources for finding potential clients
Marketing materials to get those clients to raise their hands and say they wanted help
The step by step process for finding the money owed
Agreements and documents to make sure the student gets paid
A private Slack or Facebook group where she shares help, ideas and success stories with other members
Live calls or Zoom meetings every so often to update members on the latest strategies, share field reports from other members, and answer any questions
Anything else that helps members to get the results she is currently getting

Her lead magnet for building an email prospect list could be a PDF guide that takes people through the ‘what’ of the service she provides and highlights the huge opportunity for them to make good money with low overheads while helping other people.

Then the paid program could offer the step-by-step ‘how’ so people can start a business inexpensively, work from home, and supplement their income or even replace it.

If she offered a limited number of licenses in each city you might end up with a feeding frenzy of customers who don’t want to miss out.

Once she had some successful licensees, she could offer County or State Distributer Licenses to entrepreneurs who already have a client base, or who know how to generate leads and help and manage the people who purchase the licenses.

These Distributers would be responsible for everything in their area and would have to comply with the terms and conditions she developed so the results their clients get are consistent.

She could sell these Distributer Licenses for 10 – 30 or more times the price of her course and charge ongoing annual royalties on them as well. The Distributers would get the majority of each up-front fee and the ongoing royalties from each licensee, and they would share part of that income with her each month.

Eventually she might want to create Master Licenses for large sectors of the population and charge 100 to 1000 times the price of the basic course.

She could hire commission sales people to sell the Distributer and Master license all over the country and eventually the world, and give the salespeople a commission and override on all sales they make.

So as you can see, a simple idea for a course can be leveraged into a national or global business while helping thousands of business owners by providing a much needed and highly valuable service.

I hope this gives you some ideas for where you could take your course after you use Jeff Walker’s Product Launch Formula process to launch it.

Warmest regards,

Rocky Tapscott
0418 788 482

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Ways To Use Bonuses To Increase Your Product Launch Profits

While using the Product Launch Formula process to launch (or re-launch) your product or service can give you an unfair advantage, it’s not always understood how much adding strategically designed bonuses to your core offer can increase your product launch profits.

Not only can great bonuses increase your sales, they can also reduce refunds and retain customers. Of course you can’t just throw any old thing into the mix and expect magical results. But if you create bonuses that people in your market will see as desirable, you can supercharge your product launch results

Here are 5 ways you can use bonuses to grow your sales and profits…

1. Increase Conversions on Your Launch Offer

The most basic way to use bonuses is to offer them for free as part of your product launch offer. This helps boost conversions by giving your customers even more incentive to buy from you. This works particularly well when you offer a bonus that helps your customers optimise or enhance the usefulness of your main offer.

For example, if the core offer is a copywriting course, then you might offer a set of sales page templates as a bonus.

2. To Gain And Retain Members

If you are launching a membership site or some kind of program involving continuity (a SAAS for example) another great way to use bonuses is to retain members and keep them coming back again and again. Here are the keys to this method:

1. Space out multiple bonuses over a period of time. For example, if you have a fixed-term membership that lasts for 12 months, you might give members the first bonus immediately, followed by a new bonus every two or three months. You can also give your best bonus as a “graduation bonus” for those who stay with you through the entire training.
2. Be sure your bonuses are highly attractive. This strategy only works if your bonuses are valuable and something that your members really want. That means you have to do some market research so you have a better understanding of what your audience wants. So for example, if your market is already purchasing a certain type of product, then giving them a product similar to what people are buying, or even a better version, would be a great bonus.

3. To Increase ‘Stick’ And Reduce Refunds

There are two ways to increase the ‘stick rate’ of your offer and reduce refunds with bonuses:

Offer a surprise bonus. Give buyers an unannounced bonus on the download page or in a followup email. This can help you to exceed your customers’ expectations, which leads to higher customer satisfaction and lower refund rages.
Offer a delayed bonus. The idea here is to announce the bonus, but let customers know the bonus will be sent to them after a certain time period (which should be after the refund period has expired).

Here’s another way to use bonuses to grow your business…

4. Motivate Your Affiliates To Promote Your Product Launch

Want to see a quick boost to your sales? Then offer your affiliates an awesome bonus for good performance. In most cases, using cash as a bonus will get you the best results. Most of the big launches have huge cash prizes for the top couple of affiliates, and nice prizes for the rest of the top 10.

Here are three popular ways to use this method:

Create an affiliate contest and offer a cash bonus to the top five or ten affiliates. You might also create a random drawing where everyone who makes at least two sales during the contest period is eligible to win.
Create an lead generation contest and offer a smaller cash bonus to the top five people. Your goal with this strategy is to encourage your affiliates to work overtime helping you grow your email list. As you know, a product launch is one of the best ways to quickly grow your list. Incentivising your affiliates to help you with this can have a massive ROI when you consider the future sales you’ll make to the prospects referred to you.
Offer a bonus every month for any affiliate who crosses a specific sales threshold. For example, if an affiliate makes at least 25 sales, they’ll either get a flat cash bonus or an increase in their commission rate.

And finally…

5. Add Value to Your Future Affiliate Offers

One of the biggest assets you’ll end up with from using the Product Launch Formula process to do a JV Launch is the email list you build from all the traffic your affiliate partners send you.

And once you’ve finished your launch, you can then return the favor by promoting suitable products and services as one of their launch affiliates. Of course when you participate in launches, you have competition from dozens if not hundreds of other people who’re all promoting the same offer.

The way you can set yourself apart is by offering an in-demand, valuable bonus to anyone who purchases the affiliate product you are promoting through your link. Not only does this boost conversions on the frontend, it also gives you a chance to make sales on the backend via offers you embed inside the bonus.

In other words, embed links to your other products and services (or affiliate offers) inside the product you are giving away as a bonus, and when people purchase something from a link in your bonus, you get paid.

So there you have it. 5 simple ways you can use bonuses to grow your sales during your product launch. Your homework for this lesson is to write down all the ways in which bonuses could benefit YOUR business.

For example, if you have a sales page, then you’ll want to add bonuses to boost conversions.

If you have an affiliate program, then you should work out what sort of bonuses you could use to motivate affiliates.

The key is to make sure your bonus is valuable, highly related to the main offer, and something that your prospects really want. If your bonuses meet these qualifications, then you are very likely to see increased sales and profits.

I really hope this helps you to increase the value of your product as you use the Product Launch Formula Process to build your business.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Personal Help & Coaching Product Launch Formula Bonus

As you know, you can now register for Jeff Walker’s PLF and I’d like to offer you a valuable Product Launch Formula bonus if you register through my affiliate link.

And a lot of Jeff’s affiliates are offering a bunch of ‘Bonuses’ as a way to get you to purchase PLF through their affiliate link in order to earn a referral fee.

The thing is, virtually every ‘Bonus’ being offered is going to sidetrack you and create a bunch of additional work to do BEFORE you can start to get any results..

Most of these ‘Bonus’ offers just end up being a ‘Crap Stack’ of random overpriced junk that will have little practical value for you.

That’s why I’m offering something that will actually HELP you to succeed with Product Launch Formula

If you decide you would like to invest in PLF and you do so through my affiliate link (this one here) and your purchase is credited to me, you can have:

6 1-hour Live Zoom Meetings with me personally where together we can strategise your first PLF launch
Access to a small private Facebook group where you can ask questions and have them answered by me personally. You can also post your marketing materials for me to review them before you send them out

Some of the things we could work on over Zoom or inside the Facebook group could include:

Helping you to create a kick arse Lead Magnet that will quickly grow your launch email list
Reviewing your Pre Launch Content and email sequences and giving you critical feedback based on 15 years of PLF ownership
Showing you how to create an absolute buying frenzy for your product or program so people are desperate to buy from you
Fine tuning your offer to make it a no-brainer for people to say Yes instead of a No or ‘I want to think it over’ when they see it
Showing you how to use a ‘Conversational Close’ via email or text message to convert many more people into buyers
And together we can troubleshoot any problems you have over the next few months

I don’t need to tell you how much this personal help from an experienced PLF owner could be worth.

Probably more than a Crap Stack, LOL

So if you would like my help for your first product launch, just order PLF through this link and then let me know your name and email address by getting in touch by email as explained here.

I’ll keep an eye out for your order and as soon as it’s confirmed by Jeff Walker’s team we can get together to start strategising your launch.

I’m really looking forward to working with you if you come on board PLF through my affiliate link.

You got this!

Warm regards,

Rocky Tapscott

P.S. If you would like to chat on the phone or over Zoom before ordering (we only have a few days before the launch closes), please text me first on +61418788482 (Australia) or get in touch by email as explained here and we can discuss whether Product Launch Formula is right for you.

So What’s Included As Bonuses With Product Launch Formula?

If your email inbox is anything like mine, you heard all about Product Launch Formula over the last few days.

Well… it looks like we’re about done with Jeff Walker’s PLF launch for this year, because he is closing registration as of Friday at midnight (just a couple of hours from now).

ONE MORE THING: In addition to a completely new-for-2022 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix… check them out:

The first one is a full-blown course on how to build and profit from a list – this is his “Launching Your List” course, and it takes you from not knowing how to get started to owning your own profitable list of prospects and customers.

This is so important because your list is the MOST important asset any business can own. If you lost everything else, but still had your lists, you could be back in business almost immediately, and have other suppliers fulfil your products for you until you were fully back on your feet.

Your list is critical to success.

The second bonus is a complete course on Product Creation that will take you from start to finish and get you your own products. There are a lot of steps involved in creating a product that will be in-demand, and the process can often seem overwhelming.

Jeff’s Product Creation course will help you to overcome the obstacles and get your own products completed much more easily. Then you can use Product Launch Formula to launch them into the market.

The third big bonus is full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

To join us in the latest version of PLF, Follow this link.

Talk soon…

Rocky Tapscott

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note… Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

More Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,

Rocky

P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

How Would You Sum Up Jeff Walker’s Product Launch Formula?

To tell you the truth, back in 2008 when I first hit the order button to purchase Jeff Walker’s Product Launch Formula training, I was shitting myself.

The Australian Dollar was weak against the US dollar, and because I had failed at so many things in the past, I had no reason to think this would work either.

PLF was by far the most expensive information product I had ever bought (and I’d purchased just about everything) but there was just something about Jeff and his approach that gave me a glimmer of confidence that maybe this time it would work.

So I ordered the big box of CDs and DVDs and Manuals (no online learning much then) and waited for it to arrive from the United States.

It took a couple of weeks to get here and by then I was going through the worst case of buyers remorse I had ever experienced.

Anyhow I pushed down the fear I was feeling and dug into the DVD training and put together a rough and ready Product Launch for a training program I had cobbled together, priced it at $37.00 (it was easily worth 10 times that but I was desperate) and launched it to my tiny list of people new to this ‘internet marketing’ thing.

I did a LOT of things wrong and blundered through the 7 day launch sequence but by the end of the week I had earned enough to recoup the cost of Product Launch Formula and had a few hundred dollars left over.

I was hooked!

There’s nothing like the confidence you get when you finally see something actually WORK as advertised.

The First Product Launch Is The Hardest

I’ve used various techniques Jeff teaches in PLF over and over again through the years and every time the process gets results.

Sometimes average, sometimes extraordinary.

Can you fail if you grab Jeff’s training and follow the instructions?

Yes you can. In the private PLF Members Facebook group there are often people who post that they launched this or that and made zero sales.

It’s gut wrenching to see these stories, but it’s wonderful to see how the community rallies around the people who share their stories. And once the PLF Coaches, the Support Team and other PLF owners have helped them out, just about everyone who had thought they had ‘failed’ ultimately succeeds.

So What Could Possibly Go Wrong?

The PLF Process works extremely well, but sometimes as humans we just don’t implement it correctly. There are a few common reasons for a launch to not work initially. Here are a few of them:

Maybe we get bogged down and go into a tiny niche that doesn’t have passionate buyers (we call this a starving crowd)
Maybe we go too broad and are trying to compete with huge corporations with unlimited marketing budgets (they’ll eat us alive if we do)
Maybe we don’t find out exactly what problem our audience wants to solve, or the solution we think they want solved isn’t something they will pay for (some things just aren’t emotionally ‘felt’ enough for people to pay for a solution)
Maybe we just miss on the messaging in one or more of our Pre Launch Videos or emails and we don’t resonate with our audience
Maybe it’s one of a hundred other problems…

The great thing is we can compartmentalise everything in our launch and by testing work out where we went wrong. For example:

If we don’t have people joining our email list, it means our Lead Magnet is missing the mark and we need to try a different approach or offer
If people join our email list but don’t click through to our Prelaunch Content our email messaging needs some improvement
If people click through from the emails to our Pre Launch content and don’t finish watching or reading, we are not connecting with their most intense pain or desire (Perry Marshall calls this going for the ‘Bleeding Neck’)
If they are watching all of the Pre Launch content but don’t buy our offer is not strong enough (a ‘Hell Yes!’ offer will make up for a lot of mistakes made earlier on during the launch)

Naturally there are smaller steps within each of these major areas and they can all be tested, but the thing I’m trying to impress upon you is that just because your first ‘Launch’ didn’t give you the result you were expecting, it ain’t over.

The Product Launch Formula process includes so many fail-safe features that you can do nearly everything wrong and still make some sales. As you go through after your first launch and clean up the areas where your process fell down a little, you make the next one better and the next one even better again.

Creating A Product Or A Business And Launching It Using Plf Is A Journey, NOT An Event

Does it involve work? Yes, but nothing of value is ever created without work.

Does it take commitment? Yes, you have to keep going through the roadblocks until you reach the end.

Is it life-changing when everything comes together? YES!

Would You Like My Personal Help With Your First Product Launch?

Now a lot of affiliates are offering all sorts of ‘Bonuses’ as a way to ‘Bribe’ you into purchasing Product Launch Formula through their affiliate link.

Virtually every ‘Bonus’ is a bunch of additional CONTENT you need to go through to extract any real benefit.

PLF is big enough as it is without having even more (often off topic or useless) stuff to try to work through. What other affiliates offer is usually a ‘Crap Stack’ of redundant information or overpriced junk that will have little practical value over and above what you will learn in PLF.

That’s why I’d like to do something different. Something that will actually HELP you to succeed with Product Launch Formula.

If you decide you would like to invest in PLF and you do so through my affiliate link (this one here) and your purchase is credited to me, you can have up to 3 1-hour Live Zoom Meetings with me personally where we can strategise your launch, review your Pre launch Content and email sequences, troubleshoot any problems, or I will help you anything else you need so you can kick it out of the park with your first launch.

I don’t need to tell you how much this personal help could be worth. Probably a lot more in the long run than a Crap Stack of additional content you will never get around to using because it will just distract you from the core PLF training.

Anyhow, if you would like my help for your first product launch, just order PLF through one of the links on this page and then let me know by emailing me at rttgemails@gmail.com

I’ll keep an eye out for your order and as soon as it’s confirmed by Jeff Walker we can get together to start strategising your launch.

I’m really looking forward to working with you if you come on board PLF through my affiliate link.

You got this!

Warm regards,

Rocky Tapscott

P.S. If you would like to chat on the phone or over Zoom before ordering (we only have a few days before the launch closes), please text me first on +61418788482 (Australia) or email me at rttgemails@gmail.com and we can discuss whether Product Launch Formula is right for you.

How To Easily Sell To More Than One Target Market

Legendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale. The basis of the first Profit Activator is “Choosing One Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,

Rocky

P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

Product Launch Formula 2022 Is Closing Soon

Jeff Walker is closing registration for Product Launch Formula 2022 in a few hours, at midnight Pacific (U.S.) time tonight, Friday, Nov. 12th.

Registration is closing today because the PLF coaching program starts Monday and Jeff and his team need the weekend to square everything away for around 1000 new PLF members who have joined this week.

That means you only have a few hours to get into this year’s PLF, otherwise you’ll have to wait until sometime next year. That may not sound like a big deal if you’re struggling to justify the price grabbing Product Launch Formula right now.

I know how you feel. When I first purchased PLF in 2008 I had waited a full year after it’s release in 2007 to bite the bullet.

During that agonising 12 month wait I had seen the spectacular results achieved by the people who purchased in 2007. These were people like Frank Kern, Ryan Deiss, Mike Filsaime, Andy Jenkins, and of course John Reece who stunned the world with the first “million dollar day”.

I was kicking myself for the entire year because I had hesitated with my finger over the order button and didn’t go through with the order. Then the opportunity was gone…

Yes it is a lot of money to shell out if you don’t use it and you never let it pay for itself. But if you are serious about making a real difference in 2022 and you implement what you learn, you’ll probably make a multiple of the investment you make today back over the next year.

If you’re ready to join us, here’s the sign-up link:

I hope to see you on the inside.

Warmest regards,

Rocky Tapscott

P.S. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

P.P.S. It’s natural to wait until the last second — I know I still do it occasionally.

Just so you know — this is the last second. 🙂

Go get registered right now:

Take Advantage Of This Product Launch Formula Bonus

Jeff Walker has just relaunched his flagship training program – Product Launch Formula. I’m guessing you are already keen on buying it and I don’t need to convince you how great it is.

In fact I’m sure you’ve received a ton of messages from affiliates offering crazy bonus packages jam-packed with even more training, software, and stuff.

Something you may not know is that the person who makes the most PLF sales wins a huge cash bonus from Jeff, and bragging rights in the Joint Venture competition.

So naturally every marketer is going to extremes to get you to buy Product Launch Formula through their link.

The problem is, what the majority of people are offering you is basically a ‘Crap Stack’ bonus full of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience as a Product Launch Formula owner since 2007.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live events Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. These “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big prizes on offer.

So what do you want when you buy Product Launch Formula? Simple – you look for a bonus package that will fill in the gaps and missing steps you need that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good. How much can you learn about how to swim by reading a book about swimming? You’ll learn more from diving in the pool and getting some hands on experience.

So whatever bonus package you go with, as much as possible it would be nice to have some sort of feedback and accountability, where you could show what you’re doing to somebody who’s been where you are, and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which Product Launch Formula will have if previous releases are anything to go by. It’s an entirely different thing to be a part of a small, tight-knit community, where everybody is all on the same page and willing to help you succeed.

Compare it to learning in an intimate class room environment, compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class, yes?

Finally, and most importantly – knowing and doing are two separate things. Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally – not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information that will bog you down. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read thus far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between the “magic bullet” that is being offered to the public and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice. Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2007) and I’ve done a bunch of launches for different products and services.

Plus I’ve just completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most Product Launch Formula owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through and critiquing your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I often have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A small community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking down the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonus Crap Stack; just what I feel is really going to help you the most.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) at rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me at rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 10 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Mastermind where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch generates.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

It’s Decision Time For Product Launch Formula 2017

The Product Launch Formula launch is winding down now, and as I write this we are 11 hours from the cart closing.

As a PLF owner, I’ve upgraded to this new version (existing owners get a discount) and I’ve been going through the Launching Your List (which is one of the bonuses) course again.

Wow, I’d forgotten how much great stuff was in this list building course.

This is gonna be good 🙂

So if you’re thinking of joining the Product Launch Formula coaching program, then I’m looking forward to meeting you on the inside.

And if you’d like my help to put your launch together as your personal coach, where I can help you to write your email and launch page copy, answer all of your questions, and just generally give you the benefit of my 9 years of PLF experience, then check out the bonus I’m offering for people who purchase through my affiliate link.

You can learn all about it here.

Looking forward to seeing you on the inside.

Cheers

Rocky Tapscott