One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.
Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.
But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.
Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.
For example, nobody wants to buy “Consulting Services”.
They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.
But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.
That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.
In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.
So the secret to stop hearing “not interested” is this…
…you MUST Pre-Sell them on your new plan.
This works in every market I’ve used it in for over 20 years…
It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.
No more are we an “unwelcome pest”…
We become a “welcome guest”…
So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.
Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.
And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.
You can register for the Masterclass here for the next few days.
I’m sure it will be eye-opening for you.
Warm regards,
Rocky Tapscott
P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.
Or if you have any questions, feel free to click here to get in touch.
Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.