One of the biggest reasons a Product Launch Formula launch fails to produce the kind of results we are expecting is that people don’t believe your product or service will help them.

And one of the main reasons for that is you haven’t Pre-Sold Your New Plan.

Your people would not be consuming your Product Launch Content if they didn’t think you could help them solve a problem or achieve a desired result.

In other words, they are using some type of existing PLAN that isn’t working for them. If their existing plan worked, they would not be looking for a solution.

The Sideways Sales Letter we use in a typical Product Launch is the perfect vehicle to explain why their current plan is not working, and how your NEW plan will give them the TRANSFORMATION they need to achieve their desired result.

Your new plan MUST BE SUPERIOR, DESIRABLE AND CLEARLY DIFFERENT to anything they have ever seen or heard before.

You must clearly show how is it different to the “competition” or others selling similar solutions in your marketplace.

If you can show people why their old Plan isn’t working, and why your NEW plan offers the solution they are looking for, it’s like adding a gob of Wallet Lube to your sales process.

You should NEVER ask the people going through your Product Launch to give you money until AFTER they are convinced your new plan will work for them.

And speaking of Launches, Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.