If you would like to create an all-out Buying Frenzy for your next product launch, using the product creation technique I am going to share in this post will help you to blow your sales out of the water.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This is something I wish I had learned 30 years ago when I was starting my marketing education. If there is just ONE thing you take away from reading this Guide is this:

If you just want to have a product launch that makes a few (or no) sales, then ignore what I am about to say.

But if you want to create a ‘buying frenzy’ with you launch and have raving fans recommending it to all their friends, then there is a way to systematically engineer that outcome.

So, how do you engineer a buying frenzy for your product?

Step #1 – Your Product Launch Must Solve A Problem That’s Causing Present Pain

Think about the 3 most urgent issues that are causing your prospects ‘present pain’ your product offer is going to solve and rank them according to this formula. This is critical because if you are offering future gain instead of fixing their present pain you will struggle to make sales.

Problem #1

How often does your ideal prospect think about finding a solution for their pain?

• Every day = Your solution has a high value (+ 3 points)
• Every week = Your solution has a medium value (+ 2 points)
• Every month = Your solution has a low value (+ 1 point)
• Less than once a month = not a priority (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

• 3 times a day = Your solution has an extremely high value (+3 points)
• 1 or 2 times a day = Your solution has a high value (+2 points)
• Once a week = Your solution has a medium value (+2 points)
• Once a month = not a priority (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

• High fever = Your solution has an extremely high value (+3 points)
• Warm fever = Your solution has a medium value (+2 points)
• Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution?

• Yes = Add 1 point
• No = Add 0 points

How hard is it to find a solution?

• Hard = Add 3 points
• Medium = Add 2 points
• Easy = Add 0 points

Step #2 – Calculate your Product Launch’s ‘Buying Frenzy’ Rating

What you are looking for is to launch a product that hits as many of the important factors listed above as possible.

Let’s look at an example:

Say you are thinking of creating a course to help small independent wineries attract people to their wine tastings. This is a something that would likely score very highly in the Buying Frenzy stakes because it is an urgent present problem for every winery if they want to make sales.

Here’s how this product would score…

How often does your ideal prospect think about finding a solution for this?

Every day = Your solution has a high value (+ 3 points)

How many times a day does your ideal prospect think about finding a solution (mindshare)?

3 times a day = Your solution has an extremely high value (+3 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

High fever = Your solution has an extremely high value (+3 points)

Does your ideal prospect often talk about finding a solution for this problem?

Yes = Add 1 point

How hard is it to find a solution for this problem?

Hard = Add 3 points

To calculate the Buying Frenzy Score you just add the numbers together.

It looks like this:

• They think about it every day (3 points)
• They think about it 3 times a day (3 points)
• They have a High Fever (3 points)
• They often talk to people about the problem (1 point)
• It has been very hard to find a solution (1 point)

This gives this product a Buying Frenzy Score of 11 points (the maximum possible)

Let’s compare that to another product idea –

Your proposed product will teach the owners of small independent wineries how to open a bottle of wine (yes I know that’s a stupid idea, but you would be surprised how many people come up with product ideas as lame and pointless as this and wonder why they can’t make sales).

Let’s run this idea through the Buying Frenzy Assessment:

How often does your ideal prospect think about finding a solution for this?

Never = Your solution has a low value (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

Never = Your solution has an low value (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution for this problem?

No = Add 0 points

How hard is it to find a solution for this problem?

Easy = Add 0 points

The Buying Frenzy Score for this idea is obviously 0.

Now your idea is likely to score somewhere between 0 and 11 points. Ideally you want to create something with a score of 10 or 11. Anything less than around 8 is going to struggle as a me-too offer competing with a lot of other options.

One simple way to easily increase your Buying Frenzy Score if it is too low for your core product is to add bonuses to fill any gaps you have in your core product offering. Creating or sourcing bonuses that lift your score to 10 or 11 will help you to crush it when you come to launch your new product.

Now you know how to create a Buying Frenzy for your proposed product, I hope you can use it to knock sales out of the park during your next product launch.

Warm regards,

Rocky Tapscott

P.S. Once you have your Buying Frenzy Score as high as possible, running a Product launch is one of the fastest ways to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how you can create a buying frenzy for YOUR product or service along with numerous other ways to increase your sales, just let me know by getting in touch here and I’ll get back to you with the details.

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And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.