In this previous post I shared Dean Jackson’s 9 Word Email technique for reviving dead leads.
I hope you had a chance to test it out in your business (please let me know what happened if you did).
But there’s an even bigger payoff from this idea hiding in plain sight.
That payoff is taking the format Dean uses in this Postcard and applying it to your business.
So let’s run through the process for creating your own Postcard (or Facebook Ad, Google Ad, blog post, Facebook post, direct mail piece, or display ad for your brick and mortar store).
But first, you can click on the image below to see it full size in a new window and download it to your computer for future reference if you didn’t already:
Okay, let’s get to work.
The first two paragraphs contain what we call a ‘Thought Reversal’.
In other words, Dean shares the results of a study showing only 15% of new leads will buy within the first 90 days.
And that most people consider people who don’t buy right away as ‘bad leads’ or ‘tyre kickers’.
But the fact is most people NEVER buy immediately, or even within a few weeks of initial contact.
This is something people either don’t understand, or goes against what many believe.
Then he shares the simple idea of going through your lists of people who contacted you over 90 days ago, and following up with them to see if they are still interested.
The best way to do this is to reference their previous correspondence to remind them of why they contacted you, and ask them if they are still in the market by using the 9 Word Email.
For example:
_______________
SUBJECT: 6 Stone Street
Hi John, are you still thinking of selling your home at 6 Stone Street?
Rob
_______________
Then Dean includes some proof statements to show the effectiveness of this idea, followed by an explanation of why it works so well.
Finally he invites you to learn more, including how to follow up with people who reply to your 9 Word Email, sample subject lines to test, case studies, and more.
This type of information marketing is so powerful because it helps you make invisible prospects visible.
People who are interested will put their hand up and request more information without the risk of having a salesperson call and try to ‘close’ them on something.
And your followup information can help them make an informed decision on whether they want to go further with you when they are ready.
People will buy in THEIR timetable, now ours.
Our job is to be there for them when they are ready to make a purchase.
Getting people subscribed to an email list using marketing like this is a long-term strategy that will help you to make sales for years into the future when done right.
If you like this idea, I’d love to see what you come up with to test it.
If you like, send me a draft copy of what you put together and I’ll give you my feedback on it before you send it.
Hope this helps,
Warm regards,
Rocky
P.S. The 9 word email is a terrific way to get conversations started with prospects you thought you may have lost, but there are several nuances to using it for the greatest effect.
If you’d like to register for one of my regular 9-Word Email Campaign Creation Zoom calls, just let me know by getting in touch here and I’ll get back to you with the details.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.
2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.