If you’d love it if people just whipped out their wallets with no arm twisting to buy during your product launch, there is one critical thing you should be doing… here’s a powerful idea from my friend Travis Sago.
Stop selling your product or service.
You are NOT selling a product or service or any other kinds of deliverable.
You are selling a NEW PLAN to help people get out of HELL!
So the secret is to sell them on the NEW PLAN first…
How do you sell your new plan?
By getting them to SEE, HEAR, FEEL, TASTE or TOUCH as close as possible that their CURRENT PLAN isn’t working!
You deliver this experience with heaping helpings of empathy and short storytelling… this is not the time to be shaming and scolding your prospects.
Bonus tip: In many cases, they don’t really have a “plan” other than keep doing what they’re doing which is still a current plan.
So often it’s natural that when they see their current situation is too painful to stay the same and their current plan is “hopeless”…
They become open to the FIRST new plan that makes sense and need very few details about the product or service.
So your goal is to help them see their current plan isn’t working, and when they agree, offer them a new plan to get out of the HELL they are in.
Hope this helps,
Cheers
Rocky
P.S. Do you see how even in this email I am doing CURRENT PLAN: pitch the product versus NEW PLAN: presell the new plan?
You don’t stop just because someone pays you money the first time:-)
P.P.S. This month I’m putting aside time to help 2 new clients implement this idea into their business.
If you have an established business with solid lead and customer flow and you’d like to apply this Wallet Lube idea to sell higher priced products and services, just let me know by getting in touch here and I’ll get you all the details.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.
2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.