Category Archives: Product Launch Formula

How We Use Radical Intimacy To Double Product Launch Profits

Most local businesses and service providers can convert 5% of their prospects into customers or clients fairly easily with a well run Product Launch. The hard part is turning the rest of the unconverted leads we’ve paid a fortune for into buyers.

The solution is NOT to just keep pounding them with offers and hoping for the best.

The secret is to develop a deep understanding of their individual needs and then offer them the EXACT, personalised solution or outcome they are happy to pay handsomely for.

Most of the time this does not mean changing your product or service in any way. It just means we use radical intimacy to tailor your current offers to perfectly suit each prospects needs.

And it also allows us to charge much higher prices with less resistance than offering a one-size-fits-all solution…again, usually WITHOUT changing the deliverables of your product or service in any way.

How Does Radical Intimacy In Your Product Launch Work?

Here’s the process in a nutshell:

  • We reach out to your database with a very specific offer angle and invite them to raise their hands if they are interested. This is sometimes referred to as an ‘Invisible Launch’ because only those people who respond ever see the rest of the promotion. This allows us to ‘Launch’ several times a month using different ‘angles’
  • We then have an intimate 1 on 1 conversation with those who raise their hands over email or DM (no phone calls) to uncover their specific ‘Present Pain’ points. We then use what they tell us and either qualify or disqualify them as ideal prospects for our offer
  • For qualified prospects, we personalise the offer specifically for them (without changing your deliverables) to make it a ‘Hell Yes’ decision they find difficult to turn down
  • For people who aren’t ideal prospects for our offer, we may direct them to another offer, or “close the file” on them for now depending on how our conversation goes
  • We continue inviting people to raise their hands using different angles based on what we learn from our previous conversations. This is how we can often convert 30% of an entire audience over time…

So if this sounds interesting and you have a bunch of prospects who:

  • Are costing you money just sitting on your email list, including dormant, un-engaged and low engagement subscribers, or who are not opening many of your messages
  • Are ignoring you in a Facebook Group, LinkedIn Group, a Skool Community, or on any other online platform
  • Have given you their home or mailing address so we can send them offers by Direct Mail
  • Or are anywhere you can easily contact them to make an offer…

…then we should get to know each other, because over time I can probably help you turn a higher percentage of those people into buyers.

There are no up-front fees or monthly retainers, and I only get paid after you get paid.

If you’re interested or even just a little curious, feel free to DM me at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

I’m looking forward to talking with you in the near future.

Warm regards,

Rocky Tapscott

P.S. While I’d love to help everybody, I can only work with a small number of new clients each month, so even if you’re just curious about whether this opportunity is for you, get in touch by DM at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

This DOUBLES Your Product Launch Sale Price

Doubling your product launch sale price is simply a matter of Pre-Selling prospects BEFORE they see your offer…

…and then offering them the EXACT SOLUTION what they told you they are happy to pay for.

It doesn’t matter what you sell.

NOBODY wants to pay for a product or service.

But EVERYBODY wants solutions to their problems or a way to have their desires met.

And solving those problems or meeting those desires is what you must focus on if you want to double your prices and make  lot more money from your launches.

EXAMPLE: NOBODY wants to pay $2k for Product Launch Formula, and then do the work required to implement what it teaches.

But EVERYBODY wants some combination of the benefits of:

  • having more money to spend on what they want
  • more free time to spend doing what they want
  • more toys or “stuff” to play with or show off
  • a nicer, safer, more luxurious home
  • more holidays to spend downtime with those they love
  • more travel to see the World
  • more respect from family, friends and peers
  • more of the feeling of being self reliant and knowing they can handle anything that gets thrown at them…

…and a thousand other things besides.

And all of these things and more are on the table for Product launch Formula owners.

Yes it’s 2 grand to get started.

And there will be a few dozen hours required to go through the training and implement your first product launch.

But once you have that down pat, you can most likely outsource everything from there or hand it over to a part of full time staff member.

And if you choose to purchase PLF through my affiliate link (and your purchase is credited to me), I’ll personally help you to get all of this nailed down (full details here).

Taking the leap and joining me and the other PLF Alumni inside Product Launch Formula will be the start of an adventure.

I hope you decide to join us.

Warm regards,

Rocky Tapscott

P.S. If you don’t know the first thing about Pre-Selling your audience and offering them exactly what they want to buy, no problem. I can help you with all of that as well as the opportunity to earn the full price of PLF back within 14 days as long as you have even a small audience or email list., Check out my PLF Bonus offer here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more.

Why Contrast Is Critical For Your Product Launch Offer

Before we ever make an offer during any product launch, it’s critical we have already Pre-Sold our prospects on the contrast between their current plan and your new, clearly different and desirable NEW plan.

This is one of the main goals of our pre-launch content. Our PLC needs to highlight the stark contrast between what they have been trying to get the result they want (that hasn’t worked for them), and how our New Plan can help them to get there.

If your Pre-Launch and Launch content can paint a contrast with what they are currently doing…or against your competitor’s offers….

People can make up their minds in SECONDS or minutes…

They won’t have to think so hard (for every few seconds somebody has to THINK about your offer, your chances of making a sale quickly decrease).

When they don’t have to bust their brain, and they can clearly see the contrast from what they are doing to what you are offering…

They won’t say, “I need to think about it, ” “Now’s not a good time,” or “I need to ask my dog’s best friend.”

Most likely if you use contrast more throughout your product launch copy…

…you may not even need new multi-step franken-funnels…

…or 60 minute sales calls…

or 2,000-word emails to get people to say, “Yes! I’m IN!”

Clearly showing people this contrast is like applying wallet lube to your sales process.

I’d love to hear your results if you test this in your business.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Closes $25K Sales In Your Product Launch WITHOUT Phone Calls

When you’re using Product Launch Formula to make high ticket sales (ranging from $10K to $60K or more) most people believe the ‘Call to Action’ needs to be “Book A Discovery/Brainstorming/Strategy Session” or whatever you want to call it with somebody on the phone.

While phone sales are definitely not going away any time soon, it takes a special kind of person to spend hours every day on the phone qualifying and/or closing sales.

And many people who have life-changing products or services either don’t want to be stuck on phone calls all day, or manage a sales person or sales team to make the calls for them.

That’s where no-call closing can make a huge difference in your business.

We have perfected the process of using 1:1 email and DM or Text chat to qualify AND close sales ranging up to $60K in anything from a few minutes to an hour or so while sitting on our sofa watching reruns of our favourite Netflix shows.

And we use a very different process to the standard “Book A Call” funnel.

No call closers don’t use “talking funnels”

We use “listening funnels”…

The right offer and ONE BINARY QUESTION can do in a DM what a 60-minute sales call is designed to do.

(Okay yes sometimes it takes 2 or 3 questions.)

There’s no magic “script” involved.

We simply use what our PROSPECTS tell us about their situation and the outcome they want to qualify and close sales.

Ask them the right question AT THE RIGHT TIME…and you can “close” them in a DM.

Get the questions wrong or the timing wrong and they won’t make up their mind in an hour over Zoom, a DM, or a phone call.

Now as I said yesterday when talking about using Social Polls in our 5 and 6 figure launches, while I can’t guarantee you the same results we have seen because everything depends on your circumstances, it works so damn well…

I’m going to include some training on no call closing in the bonuses I’m giving to the first 10 people who purchase Product Launch Formula through my affiliate link (as long as your purchase is credited to me).

As I mentioned yesterday, I will be helping those 10 people to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc (Poll Tapping may be a part of achieving this), then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so, check out the full bonus here.

Or if you have any questions, feel free to click here to get in touch.

Looking forward to working with you if you jump on board,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

 

Product Launch Formula + Social Polls = 5&6 Figure Launches

When you combine the proven Product Launch Formula process of The Sideways Salesletter with Social Media Polls, it’s super easy to have 5 and 6 figure launches.

Social Media Polls drive more buying intent leads than ANYTHING I’ve ever done online in 20 years.

But…

You MUST structure the poll right for BUYING intent.

The last poll we ran in my Mastermind group generated 100 leads (out of just 445 group members) and pulled out $60k in the first 24 hours and $186,000 in a bit over a week.

In the group we call it POLL TAPPING!

Here’s the 3-step process…

  • We post the poll.
  • Watch people qualify or disqualify themself.
  • Reach out by DM and enrol them (or have a helper enrol them) into programs ranging from $500 to $25,000

Now while I can’t guarantee you the same results because everything depends on your circumstances, it works so damn well…

I’m going to include it in the bonuses I’m giving to the first 10 people who purchase Product Launch Formula through my affiliate link (as long as your purchase is credited to me).

As I mentioned yesterday, I will be helping those 10 people to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc (Poll Tapping may be a part of achieving this), then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so, check out the full bonus here.

Or if you have any questions, feel free to click here to get in touch.

Looking forward to working with you if you jump on board,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

A.I., Licensing, And Product Launch Formula

Once you get your head around how powerful Product Launch Formula can be for leveraging content using A.I., a whole new world of opportunities opens up.

In fact, A.I. + PLF + Content = Real Fast Recurring Royalty Payments

Like many people, I’ve got a library of written and video content going back to 2016.

One of the things I’m focused on now is using A.I. tools such as Launchy.ai to repurpose my old but still valuable content into books, courses, membership programs and so much more!

Launchy.ai (which is included with Product Launch Formula) can create all types of products that I can monetise with the Product Launch + Licensing model.

How Product Launch Formula + Launch.AI + Licensing Works

There are endless licensing money machines we can build using A.I. to repurpose our content and launch new products using PLF.

One POWERFUL way to grow your audience, impact and sales with a minimum of effort is to use Launchy.ai to adapt existing content into new Courses, Guides and other content and create Sales Funnels and marketing materials to sell them.

Then once your new funnels have been tested using the Product Launch Formula process and are converting, LICENSE THOSE FUNNELS to other people to be incorporated into their BUYER flow.

Launchy.ai can create your Course itself, along with Landing Pages, Email Sequences, Checklists, Quizzes, Q&A and Ask Me Anything content, and much more.

Once you have all of your content created and your Product Launch tested and proven, search out other businesses who could use your new Course to help their clients solve a Present Pain they currently don’t help them with, and let them integrate your ENTIRE FUNNEL into their existing marketing.

In return, they could pay you a set fee per year, a fee per student, a percentage of their sales, or compensate you in any other way you both agree on.

This model gives you two powerful benefits:

  1. Because people are entering YOUR funnel, you getting BUYERS onto your list without having to spend any time or effort to generate the sales.
  2. You are setting up recurring revenue streams from dozens or hundreds of different sources with a small amount of effort up front. And with Launchy.ai doing most of the heavy lifting for you.

Jeff Walker is going to show you how to use Launchy.ai to create your content and much more in his Product Launch Masterclass which is available for the next few days.

It really could be a game changer for your business.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Using Launchy.ai to repurpose existing content is just one way you can use PLF to make more sales. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Watch How Easy Product Launch Formula Is With Launchy.AI

Have you watched the Launchy.ai demo video showing just how quickly your content can be created with Product Launch Formula these days?

This thing is outstanding.

It’s been trained on Product Launch Formula so it creates content based on what Jeff Walker and his team have PROVEN to work in launches in all types of markets.

If you’d like to save weeks of time getting all of your pre-launch and launch content created, check out how easy Launchy.ai makes it here.

Cheers

Rocky Tapscott

P.S. Launchy.ai will save you a bunch of time and energy when it comes to creating all of your Product Launch content. We’re down to the wire now with less than 12 hours before registration for this years Product Launch Formula training closes.

If you would like my personal help to earn the full price of PLF back within 14 days, and my ongoing help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more.

Free Product Launch Masterclass Resources

REMINDER – The Product Launch Formula Cart closes TOMORROW, Thursday, August 29th at 10pm ET (New York time)

And with just over 24 hours remaining, here are THREE things you can check out today to boost your sales:

1) All-Access Page is LIVE: Every Masterclass lesson, download, bonus, and expansion pack is now all on one easy-to-access page – NO OPT-IN REQUIRED!

Here’s the link for the All-Access page

2) The Case Studies Page: With over 100 examples of Product Launch Formula® Owners putting PLF to work in a crazy array of markets and niches, this page is the ultimate answer to the question “Will it work for me?”

You’ll find examples from online courses (of course), physical products (like handspun yarn and grass-fed beef), 1:1 practitioners (like building sheds, psychotherapists, accounting, acting coaching), hobbies (like juggling, heavy metal screaming, gardening, and dog training), art (both selling paintings and selling how to become an artist), B2B (including business coaching, high-ticket B2B sales), and so many more.

These are deep dive interviews where we get to the core of how someone actually implemented PLF in their market (not just quick testimonial videos), and they are fantastic for tipping excited but skeptical folks over the edge into action.

And, we’ve ungated this page as well, so your folks will be able to go straight there with no optin required.

Here’s the link for the Case Studies page – LIVE NOW

3) The How to Launch With AI replay: This was a fantastic session… and if you think your folks are particularly excited about AI, this could be worth a second mailing. We’ve got the replay up and live on the Masterclass home page with a special link that will jump right to it.

Here’s the link to the How to Launch With AI webinar replay

This is it… we’re into the home stretch. Check out these three resource page to see if Product Launch Formula is for you, and if so, you can join us here.

Warm regards,

Rocky Tapscott

And if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.