I’ve been asked about the best way to monetise an email list between product launches a few times and I thought I’d share a quick strategy that works very well for just about any business.
Since the beginning of the Pandemic, there is a growing trend of smart ecommerce companies adding sales of digital products to their physical product businesses. The fact is this is a massive, blue ocean opportunity and it’s great to see so many businesses heading in that direction.
Done right, there’s virtually no downside for the business with massive upside allowing them to significantly increase sales and profits with very low overheads, especially when they are selling products as a affiliate.
Most ecommerce businesses don’t realise the value of the asset they have created with their customer databases, and they don’t know how to capitalise on it.
Product Launches Have Their Limits
As you’ve seen from other posts on this site, Product Launches are a very good way to generate big paydays for some businesses that have a solid customer database, although they are a LOT of work.
The other factor is you can’t continually ‘launch’ to the same people because you will burn out your email list and damage the relationship you have with your audience.
So what can you do BETWEEN launches to nurture that relationship while continuing to make profitable sales?
These days I prefer to create simple campaigns consisting of a short message inviting people to raise their hands to let my clients know they are interested in something.
For those who reply I follow up with a couple of messages with questions to qualify them, and if they qualify based on their answers, we make them an offer for the client’s (or even somebody else’s) high-ticket program or SAAS.
Then I finalise sales using email or text chat and get paid based on the results I achieve.
It’s less risky and less stressful than running a product launch, and because we are promoting a high ticket product or service, the profits are usually great.
And the best part is, the people don’t see the first short message as a ‘pitch’ because only those who are interested reply, and it doesn’t upset the rest of your people. That means your regular mailing schedule isn’t impacted in any way.
If you would like to discuss how you might be able to use this strategy in your business to generate high ticket sales even if you don’t have a high ticket program of your own, feel free to get in touch by emailing me at rttgemails [at] gmail.com and I’ll get back to you with all the details.
Warm regards,
Rocky Tapscott
0418 788 482