We’ve looked at a few different ways to find product launch partners to help you promote your big JV Launch in recent posts, but I can’t stress how much easier it is to get a friend or even an acquaintance to say “yes” to a JV request, as opposed to trying to recruit somebody who doesn’t know you.
It’s just the same in business as it is in your personal life.
As you can imagine, the biggest players in your market get dozens of joint venture proposals every month. And even if they wanted to participate in all of these joint ventures or product launches, they can’t because there’s not enough time in the day, or days in each month to mail.
That’s why they need to be very choosy about who they promote for.
There are two factors that influence potential product launch partners’ decision on who to promote:
1. Do they personally know the person who is inviting them?
People tend to want to do business with other people they know, like and trust. That’s why it’s a good idea for you to start building relationships with prospective partners before you invite them to participate in your product launch.
You can start getting into conversations with them on their blogs, in forums and social media sites, in the breaks at offline conferences and elsewhere.
Build strong relationships first, and work on doing JVs later.
2. What benefits are they going to receive?
In other words, WHY should they promote your JV as opposed to mailing for somebody else?
What are they going to get out of it? Whenever you approach a JV partner, you have to focus on the benefits THEY are going to get.
Sometimes you just won’t have time to build a relationship first. If that’s the case, you can send out a “cold” JV proposal inviting them to participate.
Jeff Walker includes word for word templates for these approach emails in his Product Launch Formula training, along with samples of the email copy you’ll be going to those JV partners as you work your way through your JV launch.
You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.
Talk soon,
Rocky
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Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.