The Core Strategy Behind Every Successful Product Launch

The first lesson of Jeff Walker’s Product Launch Masterclass drops TOMORROW, Monday, August 18th, at 7am ET (New York time).

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

It’s called The Core Strategy Behind Every Successful Launch and it breaks down the Sideways Sales Letter® (SSL) and shows how it creates near-instant buzz and excitement around an offer by turning a standard-issue “marketing plan” on its side.

What Jeff shares in this lesson is more than proven… he’s taught this in Lesson 1 of every launch he’s ever done for Product Launch Formula, and it lays the foundation for everything else to come.

I can’t stress this enough. The correct use of your own PLC 1 is a critical piece of your product launch puzzle. It lays the groundwork and does most of the heavy lifting for the rest of your Prelaunch sequence.

The more people you get to check out PLC 1, the longer and more engaged they’ll be, and the more likely they are to convert into customers when you open your shopping cart.

Make sure you don’t miss watching how Jeff not only structures his PLC 1, but also the TYPE of structure he uses and how he rolls through the actual content. It will be something you’ll want to model for your own launch.

In Lesson 1, he’ll also cover:

  • The “P.S. Path” – what to do and say in each step of your launch
  • How to layer mental triggers into the Prelaunch Sequence to make offers practically irresistible
  • How to deliver just the right amount of content in your Prelaunch, so you provide high value but don’t give away the farm
  • A “look-over-his-shoulder” lesson where he puts the ideas from this lesson into action in real-time using AI tools (this is a fan favorite and really helps give that “I can do this!” feeling)

… and much, much more.

Remember, Lesson 1 is a critical one. The power of the Sideways Sales Letter us the secret sauce behind the world’s most successful launches, including Apple and the big movie studios, and it’s responsible for over a BILLION dollars of sales by Jeff and his clients.

And tomorrow, he’ll show you how easy it is to put to work in your business (only without needing a huge Hollywood budget).

You can register to watch tomorrow’s training here,

Warm regards

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.