The first on-demand lesson of Jeff Walker’s Product Launch Masterclass is now available  Jeff is going to cover the foundational ideas that will set your product launch up for success.

These are the invisible things that happen below the surface that people trying to copy somebody else’s launch usually miss.

Here’s a quick overview of what it’s about.

1) The power of the “Sideways Sales Letter®” and why it’s so effective. Since 2007 this has revolutionised online marketing by breaking down the typical long-form sales page or VSL into dedicated “Chapters” of your launch story.

Jeff is going to describe what goes where in launch content how to put it to work in your business

2) The “P.S. Path” and what to include in each of your launch videos (including a screen share video of Jeff using AI to make this a breeze!)

The P.S. Path (Problem/Solution Path) is genius because it shows your audience how to solve one problem, then runs them up against the NEXT problem they are likely to face.

Each piece of Pre-Launch content ends with a cliffhanger which makes your audience desperate to see how the story ends by watching or reading the next piece.

3) There are over a dozen mental triggers we use throughout our Product Launch, and Jeff is going to show you how to integrate them into your Prelaunch Sequence so your offer is magnetically attractive.

Without these triggers in the right sequence, your launch results are guaranteed to suffer.

4) He’s also going to cover how to deliver just the right amount of content in your Prelaunch, so you provide high value without giving away all of your secrets.

This is one of the biggest problems many people face, because they are not sure how to walk the line between free and paid while keeping their audience hungry for more.

… and much more!

For the next few days you can access the Product Launch Masterclass for free here.

Check it out before it’s gone.

Warm regards,

Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.