Category Archives: Product Launch Masterclass

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his 2024 Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

  • The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
  • What kind of launch is right for you
  • How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Register For The Product Launch Masterclass Here

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.



Jeff Just Nailed It With His Live Product Launch Lesson 3

Lesson 3 of Jeff’s Product Launch Masterclass just finished and it was an incredible live session!

They had over 1,000 people join live, and the energy was off the charts!

Jeff delivered some serious value and the reaction to Launchy.ai™ was exactly what you can imagine – it completely blew everyone away!

If you were’t able to watch live and you or haven’t seen the replay, now’s the time to check it out here.

Warm regards,

Rocky Tapscott

P.S. Jeff’s Product Launch Masterclass will only be available for the next few days. If you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Masterclass Live Lesson 3 Is Tomorrow

Lesson 3 in Jeff Walkers Product Launch Masterclass: The Product Launch Blueprint, is a live broadcast and it starts TOMORROW at 4PM ET.

In this lesson, Jeff will teach the two critical sequences everyone needs to get right. These 2 can literally double the amount of sales in your launch.

And Jeff will also make the offer to sign up for the Product Launch Formula training during this live broadcast, Plus he’ll have a fast-action bonus that will go away at the end of the live lesson.
Product Launch Formula Bonuses
Here’s a quick plan:

🌟 1. Register for Lesson #3 of the Product Launch Masterclass here and make sure to be there to watch live to see the full PLF offer and grab the special bonus if you decide to join us.

🌟 2. If you DO decide to register for Product Launch Formula through my affiliate link, I’ll help you to make back your entire PLF purchase price back in 14 days, and help you to create your first launch as well.

To get all the details, check out my bonus offer here.

Warm regards,

Rocky

P.S. If you would like my personal help to earn the full price of PLF back within 14 days, plus my assistance with your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Masterclass Lesson 2 Is Up Tomorrow

There’s been thousands of views on the first video series in Jeff Walker’s Product Launch Masterclass and we’re starting to count the comments in the hundreds. People are stoked… and they’re ready for Lesson 2.

And Lesson 2 drops TOMORROW – Thursday, August 22nd.

This is another tightly packed on-demand lesson, and it’s all about the three main types of launches:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture (JV) Launch

And how to choose which one is the best for your specific situation.

This lesson always gets a huge positive response – it’s where you will really start to find yourself  in the launch process… and it’s where most people really start to feel like they can actually do this!

One big reason for that is that Lesson 2 goes deep on the Seed Launch® – which is perfect for people starting out, with no list, no offer, and no experience.

But the Seed Launch isn’t just for new people just starting out…

It’s also the fastest, easiest, and safest way to create a market-proven offer, regardless of your experience.

AND… it’s also how you can get paid BEFORE you put in the hard work to create your next offer.

So Lesson 2 has something for everyone – whether you have a business already… or you’re just starting out.

There is also another “expansion pack” PDF available for anyone who watches until the end of the training.

It includes fill-in-the-blank worksheets, related AI prompts, and case studies for each type of launch. So make sure check out the entire video so you don’t miss out.

You can register to watch  all of the Product Launch Masterclass here.

Warm regards,

Rocky “Seed Launch” Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

The Product Launch Masterclass Is Off To A Great Start

It’s been just over 24 hours since the first lesson of this year’s Product Launch Masterclass dropped… and the response has been awesome.

Overall optin rates remain super-high, at 46.31% and a ton of people have checked out the first lesson.

Have you had a chance to check out the Lesson 1 page?

Instead of one long video, you’ll find a series of eight bite-size videos. Shorter videos was an idea Jeff tested last year and it practically DOUBLED his engagement levels… so you’ll want to test this in your own launch next time!

Like watching your favorite series on Netflix, these 4-6 minute “episode-style” videos autoplay from one to the next and guide your viewers through the lesson, making it much more likely they watch your pre-launch content all the way to the end.

Jeff’s team have also found that this method massively increases the number of people coming back to finish lessons later if they don’t get the time to watch all the way through at once.

Don’t Miss The Product Launch Masterclass Expansion Pack

ALSO on that page you can download an “expansion pack” PDF with fill-in-the-blank worksheets, AI prompts, and case studies. These bonuses help bring the ideas from the Masterclass to life, demonstrating how some of Jeff’s students have put the strategy in the Sideways Sales Letter to work.

There will also be an expansion pack for Lesson 2 – which is scheduled to be released on Thursday, August 22nd, so you should look out for that in a couple of days.

The first two lessons of the masterclass are available “on-demand”. That means you can watch them anytime, anywhere. So make sure you watch to rewatch them while they are still available.

Warm regards,

Rocky Tapscott

P.S. In this years Launch Masterclass Jeff Walker takes you through a lot of new innovations you’ll want to incorporate into your next launch. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 1 Of The Product Launch Masterclass Is Ready To Go

Lesson #1 of the Product Launch Masterclass, where Jeff Walker takes us through the Sideways Sales Letter, is unlocked and ready to watch. This is the foundational piece to Product Launch Formula, so it’s super important you know about how to use it.
Product Launch Formula Bonuses
In this concise, “on-demand” video we dive into…

  • The power of the Sideways Sales Letter® – how it has revolutionised online marketing, and how to put it to work
  • The P.S. Path and what to include in each launch video (including a screen-share video of Jeff using AI to make this part even easier!)
  • How to layer mental triggers into a Prelaunch Sequence, so your offer is magnetically attractive
  • How to deliver just the right amount of content in your Prelaunch so you provide your audience with a lot of value without giving away the farm

For many, the Sideways Sales Letter is the breakthrough moment…

… when people say, “I didn’t think this was possible for me… until I saw this.”

Jeff is also going LIVE on Wednesday, August 21st at 4pm ET (New York time), to answer any questions you might have about this important first lesson. But you need to be registered in order to get an invite.

The Product Launch Masterclass is clearly hitting the mark, and the AI component is piquing a lot of interest. And the “on-demand” training format is making it much easier for folks to put it all into action.

So be sure to watch the Sideways Sales Letter training as soon as you can and how easy it is to consume… and how quickly you’ll get results.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Laying out the content for your Sideways Sales letter in the correct format will give you exceptional results. Jeff Walker takes you through this and a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

What’s In Lesson 1 Of The Product Launch Masterclass?

The first on-demand lesson of Jeff Walker’s Product Launch Masterclass is now available  Jeff is going to cover the foundational ideas that will set your product launch up for success.

These are the invisible things that happen below the surface that people trying to copy somebody else’s launch usually miss.

Here’s a quick overview of what it’s about.

1) The power of the “Sideways Sales Letter®” and why it’s so effective. Since 2007 this has revolutionised online marketing by breaking down the typical long-form sales page or VSL into dedicated “Chapters” of your launch story.

Jeff is going to describe what goes where in launch content how to put it to work in your business

2) The “P.S. Path” and what to include in each of your launch videos (including a screen share video of Jeff using AI to make this a breeze!)

The P.S. Path (Problem/Solution Path) is genius because it shows your audience how to solve one problem, then runs them up against the NEXT problem they are likely to face.

Each piece of Pre-Launch content ends with a cliffhanger which makes your audience desperate to see how the story ends by watching or reading the next piece.

3) There are over a dozen mental triggers we use throughout our Product Launch, and Jeff is going to show you how to integrate them into your Prelaunch Sequence so your offer is magnetically attractive.

Without these triggers in the right sequence, your launch results are guaranteed to suffer.

4) He’s also going to cover how to deliver just the right amount of content in your Prelaunch, so you provide high value without giving away all of your secrets.

This is one of the biggest problems many people face, because they are not sure how to walk the line between free and paid while keeping their audience hungry for more.

… and much more!

For the next few days you can access the Product Launch Masterclass for free here.

Check it out before it’s gone.

Warm regards,

Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.