Category Archives: Product Launch Masterclass

What’s In Lesson 1 Of The Product Launch Masterclass?

The first on-demand lesson of Jeff Walker’s Product Launch Masterclass is now available Jeff is going to cover the foundational ideas that will set your product launch up for success.

These are the invisible things that happen below the surface that people trying to copy somebody else’s launch usually miss.

Here’s a quick overview of what it’s about.

1) The power of the “Sideways Sales Letter®” and why it’s so effective. Since 2007 this has revolutionised online marketing by breaking down the typical long-form sales page or VSL into dedicated “Chapters” of your launch story.

Jeff is going to describe what goes where in launch content how to put it to work in your business

2) The “P.S. Path” and what to include in each of your launch videos (including a screen share video of Jeff using AI to make this a breeze!)

The P.S. Path (Problem/Solution Path) is genius because it shows your audience how to solve one problem, then runs them up against the NEXT problem they are likely to face.

Each piece of Pre-Launch content ends with a cliffhanger which makes your audience desperate to see how the story ends by watching or reading the next piece.

3) There are over a dozen mental triggers we use throughout our Product Launch, and Jeff is going to show you how to integrate them into your Prelaunch Sequence so your offer is magnetically attractive.

Without these triggers in the right sequence, your launch results are guaranteed to suffer.

4) He’s also going to cover how to deliver just the right amount of content in your Prelaunch, so you provide high value without giving away all of your secrets.

This is one of the biggest problems many people face, because they are not sure how to walk the line between free and paid while keeping their audience hungry for more.

… and much more!

For the next few days you can access the Product Launch Masterclass for free here.

Check it out before it’s gone.

Warm regards,

Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Core Strategy Of A Successful Product Launch

This might be the most valuable free Product Launch training opportunity you’ve ever seen…

As part of his Product Launch Masterclass, Jeff Walker has just released his first piece of pre-launch content, a 39 page PDF Guide shows you how to turn your knowledge, skills or experience into a thriving online business, even if you are starting from scratch.

The PDF is called the Transformational Value Manifesto.

And when you register to download the Transformational Value Manifesto, you’ll also be registered to get access to Jeff’s upcoming Product Launch Masterclass.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Masterclass includes three different sessions, each building on the prior lesson.

The three sessions (or lessons) will make up a complete course (that’s why it’s a Masterclass). And to hep you as much as possible, there’s going to be a bunch of other cool content available, too.

And all of this training is completely free.

You can get registered for the Masterclass at this link:

The entire Masterclass training is going to be delivered LIVE, and while there will be recordings available, they will only be available for a limited time. So you need to go sign up and get registered now:

Warm regards,

Rocky Tapscott

P.S. The Transformational Value Manifesto and Launch Masterclass will only be available for a few days. Get them both here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walkers Free Product Launch Masterclass Starts On Monday

Jeff Walker’s Free Product Launch Masterclass starts this coming Monday. And this year he’s decided to focus on simplifying things even further and using on-demand videos that are short, tight, and as actionable as possible.

You’ll notice the difference in the first lesson because you’ll be making progress right from the start.

Lesson #1 is all about creating a near-instant buzz and excitement around your offer… without relying on sleaze or clickbait style hype that over-promises but under-delivers for your audience.

Despite what many high-pressure “closers” might want you to believe, it is possible to ask for the sale in a natural and authentic way, that makes your customers say “yes please, and thank you for selling me this!”

If the idea of selling creeps you out… you’re in for a surprise as you discover just how effortless it can be.

Speaking of surprises…

There are a bunch of cool bonuses waiting for you when you register for the Product Launch Masterclass here, including a special “How to Launch with AI” training…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Here’s What You’ll Learn In The First Product Launch Masterclass Lesson

The first on-demand lesson of Jeff Walker’s 2023 Product Launch Masterclass is going to be available on Monday, August 21st.

Here’s a reminder of what it’s about…

Jeff will be showing you the power of the “Sideways Sales Letter®”, how it has revolutionised online marketing since 2006, and step by step how you can put it to work in your business
The “P.S. (Problem/Solution) Path” and what to include in each of your launch videos so people are engaged in your content, while leaving them super curious about what you are going to share the next video. Jeff is also including a screen share video of himself using AI to make this a breeze!
How to layer some of the most powerful mental triggers into your Prelaunch Sequence so your offer is magnetically attractive. Using these mental triggers within the content of your Product Launch Sequence is so powerful because humans are hard-wired to respond in pre-determined ways whenever we experience them.
How to deliver just the right amount of content in your Prelaunch so you provide high value but you don’t give away the farm
… and much more!

This years Launch Masterclass will be an event you can’t afford to miss.

You can register for the Product Launch Masterclass training here to watch Jeff as he lays out the entire launch formula over the next few days.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

3 Reasons You Can’t Miss This Years Product Launch Formula Masterclass

If you are looking for a solid edge for your business, there are three reasons why this year’s free Product Launch Formula Masterclass is the best ever…

First of all, on-demand trainings means you don’t have to put your life on hold to check out the videos – you can watch (and re-watch) them at any time.

Second, each training session is tighter and more compact than ever.

Not only has Jeff Walker boiled his formula down to three simple steps… he’s crammed everything into super-short, actionable videos, so you’ll be getting results from the get-go.

Third, this year’s Masterclass is “AI-enabled”…

AI makes building your launch SO much easier. Jeff and his team have gone super-deep on AI this year, and he will be sharing how (and when) to use AI during the launch process – including the exact prompts you can use when building out your launch.

And that’s not all…

When you register, you’ll also get an invite to a special “How to Launch with AI” session where even AI beginners will see how easy it is to grow (or start) their business with help from AI.

Plus there’s some awesome bonuses you get when you join us.

You don’t need a credit card to register, but you do need to hurry…

You can register here for the “best ever” Product Launch Formula Masterclass that starts in a couple of days.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Since 2005, over a MILLION people have gone through Jeff’s free Launch Masterclass … and they’ve used these ideas to generate over $1 BILLION in sales.

And this year – with the shorter, more actionable, and on-demand videos and all the extra bonuses and AI training – it’s better than ever… and still free!

Interesting Additions To Jeff Walker’s Product Launch Masterclass

What do a squirrel, a chipmunk, and a census taker have in common? They’ve all made surprise cameos in Jeff Walker’s Upcoming Product Launch Masterclass!

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Who will be this year’s special guest star? You don’t have to wait long to find out…

Jeff’s FREE Launch Masterclass is happening this week – with live sessions on October 28th, 29th, and 30th at 4pm Eastern (New York) time.

Every year, Jeff and his team aim to create the best masterclass ever… and this time is no exception. They’ve got brand new downloads for you, some seriously cool bonuses, and a community where his team of Launch Coaches are available to answer questions and help you get launched fast.

If you haven’t already, you can register for the free Product Launch Masterclass here

And here’s something fun…

If you’re curious about what goes on behind the scenes of a big, live masterclass, then you’ll love the crazy stats Jeff’s team put together after one recent launch.

Watching how the inventor of the online Product Launch launches how own flagship product will be a case study in what you can do for your business as we head into the peak buying season around Christmas this year.

Book your spot here or by clicking on the image below if you’d like to attend.

Warm regards,

Rocky Tapscott

Check Out The New Condensed Product Launch Masterclass

Jeff Walker is deep into the heart of his Product Launch Masterclass and the judging by the feedback people are loving it (there are 18,747 comments… and counting)!

Note: And by the way, if you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

However the problem for many people has been they haven’t had the time to watch all of the training because there’s over 9 hours of content available so far.

With this in mind, Jeff’s team have created a condensed, super-tight video series that compresses PLF’s core ideas into one Netflix-style, bingeworthy set of videos.

This special Launch Workshop will get you caught up on the Masterclass strategies, tools, and tactics real fast – in about an hour. Check it out now:

CLICK HERE to watch the Condensed Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. Even though the condensed Launch Masterclass is a quick watch, it’s only going to be around for a few days.

So be sure you check it out now… while you still can:

CLICK HERE to watch the Condensed Launch Masterclasss

5 Secrets Jeff Walker Shared In His Product Launch Masterclass

I just re-listened to Jeff Walker’s first Product Launch Masterclass and this time I took even more notes and screen shots than I did the first time 🙂

If you missed it or want to listen to it again, he has posted the recording here.

In the class, Jeff Walker shared 5 Product Launch secrets including…

1. The big mistake you HAVE to avoid in your marketing, and why you should treat this like the
plague

2. What’s working right now when it comes to launching or re-launching products, services, or even entire businesses, and exactly how you can use this technique to stack one great launch on top of another

3. The single core strategy behind every successful launch that Jeff and his best students have ever held

4. How to launch any business (or launch or re-launch any product or service) in WEEKS instead of years (and make it successful right out of the gate)

5. What you should be focusing on as you prepare for your product launch (and why focusing on creating the perfect product can kill you)

The exciting thing is that all of this knowledge has been accumulated through real world experience – Jeff’s students have done over a billion dollars in business by using launches based on his Product Launch Formula process.

If you want to learn how you can turn your ideas into a profitable business… or how you can use launches to grow your existing business safely and quickly, then make sure you watch Part 1 of the Launch Masterclass here now.

It’s free to watch. But it’s not going to be available much longer.

I’d love to hear what you think of the training in the comments below.

Chat soon,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Register For Part 1 Of Jeff Walker’s Product Launch Formula Masterclass

OK, so Jeff Walker has officially opened the doors for registration to his all new Product Launch Formula Masterclass (register for your spot here).

This is hands down going to be the absolute best prelaunch he’s ever done, because he’s doing each piece of prelaunch content as a live broadcast, and he’ll be doing nearly three hours of content in EACH broadcast.

So What Is Jeff Going To Cover In His Product Launch Formula Masterclass #1?

First up, you’ll learn how to use sequences to create an amazing launch
Then he’ll go through his “Sideways Sales Letter”, how it’s revolutionized online marketing, and how to put it to work in your business
Then he’s going to cover the “PS Path” and what sort of content to put in each of your launch videos for the best results
He’ll look at how to layer the Mental Triggers into your prelaunch sequence so your product is magnetically attractive to your ideal customers, while repelling those people who aren’t a good fit for you
And finally he’ll show you how to deliver just the right amount of content in your prelaunch, so you deliver high-value but still make the sale

The first live broadcast will be on Thursday, so you should register here right now so you don’t miss the event.

Jeff WILL be sending out a replay of the Masterclass, but if you want to get extra content and a Q&A session where you can get all of your questions answered by Jeff himself, make sure you’re on the live broadcast.

Go here and register now, and I’ll see you on the Masterclass,

Warm regards

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.