If you’re planning on doing a product launch, then you’re going to be creating at least one core product, along with a number of bonuses.
And ultimately your sales process could include:
- One or more lead magnets so you can generate new prospects for your product launch
- Potentially one ‘tripwire’ products you sell before your launch to reduce your lead cost
- Your core offer including the training, checklists, cheatsheets and any personal attention you’ll be delivering
- And up to 5 bonus products
NOTE: Jeff discusses all of the components you’ll need to create a great product for your launch in his Product Launch Blueprint which you can download here.
Once you move past your launch, or if you create an evergreen launch, you might include upsells, cross-sells, backend offers and more opportunities for people to buy from you.
Now here’s the problem…
All of this product creation can take a LOT of time.
You need to do market research to understand what people want to buy…
You need to go through the process of actually creating the products…
And you need to proof, edit and format them…
And that doesn’t even count the marketing for your launch.
The good news is that you have three really good options when it comes to creating products. These options include:
1. Doing it yourself
2. Outsourcing it to a competent freelancer (or a team of freelancers)
3. Getting other experts to create it for you for free.
Which one should you use?
Honestly, the best option is to use a combination of all 3.
Sometimes you’ll want to create a product yourself, sometimes you’ll want to outsource, and sometimes you’ll get others to create them for you for free.
Let’s take a look at each of these three methods…
Creating Your Products Yourself
Most people who are new to the information product business do all or most of the product creation themselves.
That’s okay. Just keep these 3 tips in mind:
- Do your market research first. This should ALWAYS be the first step of creating a product, no matter which option you choose. Find out what people in your market is already buying by checking marketplaces like ClickBank.com and Amazon.com, and then create something similar yet better.
- Create an outline. Don’t just wing it. Creating a solid outline will help you create a product that is truly useful for your customers.
- Schedule specific blocks of time to work. In other words, take your work time as seriously as you schedule any other time, such as appointments. Then create a daily to-do list, and don’t stop working until you’ve accomplished what you’ve set out to do on that particular day.
- Download my Free Guide – “How to create a signature product in 72 hours or less” to learn how to fast track the creation of your information products and bonuses so you can be ready for your launch much sooner than you ever thought possible. Grab Your 72 Hour Product Creation Guide Here
Outsourcing Your Product Creation
A lot of people think they can’t afford to outsource. However, you may be surprised at just how affordable it is.
Take this example…
Let’s suppose your goal is to build a business generating $100,000 this year working 20 hours each week for 50 weeks. That works out to 1000 hours worth of work, which makes each hour you work worth $100 per hour.
Now consider how long it takes you to do a particular task. For example, how long would it take you to write, edit, format and put the finishing touches on a 5000 word report? It might take you 10 hours to do the research and the writing.
If it takes you 10 hours, and your time is worth $100 per hour, then it “costs” you $1000 to create this report yourself. Meanwhile, you can easily find a really good freelancer who’ll produce that same product for you for a fraction of that price. In turn, that frees up your time to focus on high-value tasks such as marketing.
Just keep these two tips in mind:
- Cast a wide net when looking for an outsourcer or freelancer. You might go to freelancing sites such as upwork.com, ask for recommendations on business forums and in Facebook groups you are a member, and even post ads on employment sites such as indeed.com.
- Do your due diligence. Carefully researching candidates upfront will save you a lot of time, money and frustration down the road. The LAST thing you should do is shop around based on price. Instead, be sure the freelancer has an established history of producing good work in a professional and timely manner.
- Create a comprehensive, well thought out plan or roadmap for your freelancer to quote on and then follow when they are awarded the gig. The more information and direction you can give people, the better the end result will be.
- Download my Free Hands Free Outsourcing Cheat Sheet to learn how to outsource your product creation step by step. Click Here
Getting Others to Create Your Products – For Free
How is this possible?
Simple – you crowdsource your product.
What you do is gather experts together in your niche, and ask each expert to contribute a piece of content to the product. This might be an article, a tip, or even the answers to a set of interview questions.
For example, maybe you’re creating a product about how new mothers can lose weight quickly and safely. You could ask 10 to 20 experts the best way to lose 10 pounds and keep it off. To create some variety in their answers, you could ask a variety of experts, such as personal trainers, dieticians, bodybuilders, aerobics instructors, doctors and more.
In return for providing an answer, you’ll give your contributors benefits such as:
- Free exposure to your customers in the form of a byline and link at the end of their article
- Free exposure by including links to their products and services on your website
- 100% commissions on any products they sell through their affiliate links
The idea is to be sure your partners get a big reward for a small investment of their time.
So now that you know three ways to create a product, the next question is this: what kind of product will you create?
Here’s a good place to start if you want to build a six-figure business:
And make sure you go through Jeff Walker’s free Product Launch Masterclass where he goes into much more detail about creating and launching your own products and services successfully.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂