Click here for the Product Launch Formula Site
This is our detailed Product Launch Formula Review. If you’re looking for the official Product Launch Formula site of Jeff Walker’s, click the link below:
Product Launch Formula – Official Site
So What’s Product Launch Formula All About?
Product Launch Formula is a coaching program that was originally created by Jeff Walker in around 2006, after he realized there had to be a better way to sell products and services than was currently being used at the time.
He created Product Launch Formula to help all kinds of businesses in increasing their sales and profits by turning typical run-of-the-mill product promotions into ‘Events’ that generated buzz and social proof around the product being promoted. In the program teaches you how to use what he calls his ‘sideways salesletter’ to boost conventional conversion rates of around 1-2% to 5% – 10 and in some cases, even more.
The Big Idea taught in the PLF training is to share a series of educational pieces of content that actually help people, instead of simply bombarding prospects with self serving pitches. That old way of selling just doesn’t work that well any more because while people love to buy things, they are totally sick of being sold stuff. At the end of your educational content, you make an offer at the end of this process that helps people go a lot further than what they learned in the free content.
There are lots of nuences to doing a profitable launch of course, and Jeff covers all of them as he takes you through the Product Launch Formula training. So who’s PLF for? Honestly, there probably aren’t a lot of businesses that couldn’t use at least some of the strategies Jeff teaches. And many businesses could use the entire system over and over again throughout the year to really boost sales.
Even service businesses and tradespeople such as accountants, plumbers and carpet cleaners can use variations of what Jeff calls his Seed Launch and Quick Launch strategy to build buzz around their businesses, and educate people about why they are the best choice for potential customers.
And every business can use what Jeff teaches in Module 6 – The Evergreen Launch (I’ll give you more details below), which shows how to create a perpetual launch sequence that attracts new prospects, turns them into buyers, and then into long-term customers who buy over and over again, and refer their friends as well.
What We Like About Product Launch Formula
There are a lot of things to like about Product Launch Formula.
- In Module 1, Jeff teaches you the Product Launch Formula Core Strategies and Tactics, creating your Launch Foundation, and gives you an Introduction to Joint Ventures
- Module 2 teaches you The Quick Launch and Pre-Launch, covers some common launch mistakes, and goes over Jeff’s Business Launch Formula for building a 6 or 7 figure business from your first internal launch
- Module 3 shows you how to Create Your Launch Story, how to develop your Prelaunch Content, and looks at The Seed Launch, which is where you do a small launch to just a small list to test your system and generate an initial burst of sales. You can use the money you make from the Seed Launch to fund your product development, or purchase more stock. Then you are ready to roll out an Internal launch and even a big JV Launch knowing what kind of results you can expect to get for your partners
- In Module 4, Product Launch Formula looks at Launch List Secrets, Planning Out Your Launch Content, and Joint Ventures in detail. He also includes a bunch of extra goodies like a lesson on how to look after your health during a launch, and a case study interview with John Gallagher which is very enlightening
- Module 5 takes you through The Actual Launch Process, what an Affiliate Launch looks like, and the eCommerce Launch. Jeff also covers a lot more of the most important launch details to help you make your events as profitable as possible.
- Module 6 rounds out the program by covering the most profitable Product Launch Formula, which is The Evergreen Launch. An Evergreen Launch allows you to build your launch system once, and then run it continuously on autopilot, so you can make money from the launch content you created over and over again.
- You also get monthly live PLF Coaching Calls where Jeff personally answers all of your questions, and the much anticipated PLF Live Event, where you can network with other Product Launch Formula owners, create joint ventures and partnerships, and get new ideas on how to make more money in your business.
I’ve been a Product Launch Formula owner since version 2, which I think was around 2008, and the first internal launch I did (a test to a few hundred people) earned me double the price I’d invested in the product. Since then I have used what I learned over and over again, it’s still works just as these days as it did then.
And as you’ll see once you are a PLF owner, Jeff looks after us. He’s always sending us cool stuff, and he always gives existing customers free access to the latest version of Product Launch Formula whenever he makes an update.
His customer service has always been first class, and my questions have been answered quickly by intelligent people who can actually help you the first time.
What We Didn’t Like About Product Launch Formula
This wouldn’t be a very good Product Launch Formula Review if I didn’t point out the things I don’t like. Most obviously, this program ain’t cheap. That means that lots of people who could really benefit from the training will be locked out.
That’s not to say PLF isn’t worth the money. I easily paid for the course twice over within a few weeks with my first launch, so it’s certainly great value and the stuff you’ll learn you will have to use and profit from forever.
And here’s a big tip. If you wait to order until mid-way through the launch, you’ll most likely get an option for a multi-payment plan, so you can spread the payments out over the next few months.
The payment plan ends up being a little more expensive, but it’s much more affordable because you can start using what you learn right away, and you should be able to make some product sales before you have paid the full amount.
Another downside to PLF is there’s a LOT of information to go through, and that means it might be easy for some people to get overwhelmed. Even though Jeff ‘drips’ the content out to you over a few weeks, you have to stay on top of it or you’ll run the risk of fall behind.
What that can be a problem, it’s not really a deal breaker for most people, because you have lifetime access to the members area so you can go through everything at your own pace.
That means if you aren’t really serious about USING what you are going to learn from Product Launch Formula, it’s probably best to save your money. But if you are ready to start using a better approach to marketing and making sales, one that could make you 5 or 10+ times your initial investment fairly quickly, then PLF could be perfect for you.
And one final thing. Jeff takes the program off the market after each launch, so you only have one opportunity each year to get your hands on it. While that does make PLF exclusive, it sucks for people who tend to take too long to decide and miss out.
So if you miss out this time, it will be probably another year before the doors are opened up again. And that could literally cost you thousands of dollars in profits foregone if you decide to wait it out.
Overall Thoughts On Jeff Walker’s Product Launch Formula
All in all, Product Launch Formula is a first class training program that totally delivers on it’s promise of helping virtually any business owner who USES what he or she learns to increase their sales. Since you can’t just go out and buy Product Launch Formula most of the time, it’s probably a good idea to get it now.
I love it, and I’m sure you will too.
I hope you’ve found this Product Launch Formula Review helpful.
Take Advantage Of My Product Launch Formula Bonus
Now with Jeff relaunching his flagship training program, I’m guessing if you’ve read this far you’re probably keen on buying it and I don’t need to convince you how great it is.
The problem is, with affiliates everywhere offering ‘bonuses’ if you purchase through their affiliate link, your decision now is to choose which PLF bonus package you feel is the best option for you.
The problem is that the majority of these bonus packages are basically a ‘Crap Stack’. They are a just a bunch of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – I’m going to help you to make a $10k to $25k Cash Pop so you are already in front right after purchasing PLF. You can get all the details of my Product Launch Formula Bonus Offer here.
Let me explain…
When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live event Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.
More information is likely to be distracting rather than helpful. Those “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big JV prizes on offer.
So what do you want when you buy Product Launch Formula? Simple – you look for a bonus package that will fill in the missing steps that will take you to success.
Regardless of how good the information is…
…if you don’t put it to work, it won’t do you any good.
So whatever bonus package you go with, it would be nice to have some sort of feedback where you could show what you’re doing to somebody and get an answer to the question, “Am I on the right track?”
Now, it’s one thing to do this in a large community, which I’m sure Product Launch Formula will have if previous releases are anything to go by. It’s another thing to do it in a small, tight-knit community, where everybody is all on the same page.
Compare it to learning in an intimate class room environment compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class.
Finally, and most importantly – knowing and doing are two separate things. Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?
Well, generally – not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.
So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!
Now the message if you’ve read this far…
…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).
That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between being a wide eyed optimist who thinks everything is going to be easy and will just fall into place, and the reality for those who buy Product Launch Formula.
So what’s my agenda?
First, I will make a commission when you buy through my link, which is nice. Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.
Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2008) and I’ve done a bunch of smaller launches for different products and services.
And since I first purchased PLF in 2008, I’ve learned a shit-ton more about how to monetise audiences using launches.
So here’s my bonus offer to you. If you order PLF through my affiliate link, I’ll help you create a $10k to $25k Cash Pop, probably before you even start working on your first launch. You can get all the details of my Product Launch Formula Bonus Offer here.
Here’s what to do next
Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.
As soon as your order is complete, drop me a text on (Australia) 0418788482 or outside Australia +61418788482 or email me at rttgemails (at) gmail.com
I’ll check to make your order came through me, and then we’ll get stated on your Cash Pop launch. There is one proviso with this. I won’t be able to actually RUN your Cash Pop launch until AFTER the PLF refund period expires. I’m sure you understand.
If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by dropping me a text on (Australia) 0418788482 or outside Australia +61418788482 or email me at rttgemails (at) gmail.com and I’ll get back to you as soon as I can.
Oh, one last thing, it’s important
Since I’ll be helping you out with your launch personally, I can really only let this $10k to $25k Cash Pop bonus go to the first 10 people to let me know they have ordered.
If you’d like to take advantage of my help, visit the Product Launch Formula site now.
I’m looking forward to helping you get the most out of Product Launch Formula.
Talk soon,
Rocky Tapscott
Product Launch Strategy
Affiliate Disclosure: As an affiliate of Jeff Walker’s Product Launch Formula, if you purchase PLF through my affiliate link, I will likely receive an affiliate commission from Jeff. You won’t pay any more than buying directly from the PLF website, but if your purchase is credited to me, you’ll receive the bonus $10k to $25k Cash Pop done for you that I talk about on this page.