Tag Archives: surviving a product launch

Product Launch Formula Review – What’s It All About

Click here for the Product Launch Formula Site

This is our detailed Product Launch Formula Review.  If you’re looking for the official Product Launch Formula site of Jeff Walker, click the link below:

Product Launch Formula – Official Site

 So What’s Product Launch Formula All About?

Product Launch Formula is a coaching program that was originally created by Jeff Walker in around 2006, after he realized there had to be a better way to sell products and services than was currently being used at the time.

He created Product Launch Formula to help all kinds of businesses in increasing their sales and profits by turning typical run-of-the-mill product promotions into ‘Events’ that generated buzz and social proof around the product being promoted. In the program teaches you how to use what he calls his ‘sideways salesletter’ to boost conventional conversion rates of around 1-2% to 5% – 10 and in some cases, even more.

The Big Idea taught in the PLF training is to share a series of educational pieces of content that actually help people, instead of simply bombarding prospects with self serving pitches. That old way of selling just doesn’t work that well any more because while people love to buy things, they are totally sick of being sold stuff. At the end of your educational content, you make an offer at the end of this process that helps people go a lot further than what they learned in the free content.

There are lots of nuences to doing a profitable launch of course, and Jeff covers all of them as he takes you through the Product Launch Formula training. So who’s PLF for? Honestly, there probably aren’t a lot of businesses that couldn’t use at least some of the strategies Jeff teaches. And many businesses could use the entire system over and over again throughout the year to really boost sales.

Even service businesses and tradespeople such as accountants, plumbers and carpet cleaners can use variations of what Jeff calls his Seed Launch and Quick Launch strategy to build buzz around their businesses, and educate people about why they are the best choice for potential customers.

And every business can use what Jeff teaches in Module 6 – The Evergreen Launch (I’ll give you more details below), which shows how to create a perpetual launch sequence that attracts new prospects, turns them into buyers, and then into long-term customers who buy over and over again, and refer their friends as well.

What We Like About Product Launch Formula

There are a lot of things to like about Product Launch Formula.

  • In Module 1, Jeff teaches you the Product Launch Formula Core Strategies and Tactics, creating your Launch Foundation, and gives you an Introduction to Joint Ventures
  • Module 2 teaches you The Quick Launch and Pre-Launch, covers some common launch mistakes, and goes over Jeff’s Business Launch Formula for building a 6 or 7 figure business from your first internal launch
  • Module 3 shows you how to Create Your Launch Story, how to develop your Prelaunch Content, and looks at The Seed Launch, which is where you do a small launch to just a small list to test your system and generate an initial burst of sales. You can use the money you make from the Seed Launch to fund your product development, or purchase more stock. Then you are ready to roll out an Internal launch and even a big JV Launch knowing what kind of results you can expect to get for your partners
  • In Module 4, Product Launch Formula looks at Launch List Secrets, Planning Out Your Launch Content, and Joint Ventures in detail. He also includes a bunch of extra goodies like a lesson on how to look after your health during a launch, and a case study interview with John Gallagher which is very enlightening
  • Module 5 takes you through The Actual Launch Process, what an Affiliate Launch looks like, and the eCommerce Launch. Jeff also covers a lot more of the most important launch details to help you make your events as profitable as possible.
  • Module 6 rounds out the program by covering the most profitable Product Launch Formula, which is The Evergreen Launch. An Evergreen Launch allows you to build your launch system once, and then run it continuously on autopilot, so you can make money from the launch content you created over and over again.
  • You also get monthly live PLF Coaching Calls where Jeff personally answers all of your questions, and the much anticipated PLF Live Event, where you can network with other Product Launch Formula owners, create joint ventures and partnerships, and get new ideas on how to make more money in your business.

I’ve been a Product Launch Formula owner since version 2, which I think was around 2008, and the first internal launch I did (a test to a few hundred people) earned me double the price I’d invested in the product. Since then I have used what I learned over and over again, it’s still works just as these days as it did then.

And as you’ll see once you are a PLF owner, Jeff looks after us. He’s always sending us cool stuff, and he always gives existing customers free access to the latest version of Product Launch Formula whenever he makes an update.

His customer service has always been first class, and my questions have been answered quickly by intelligent people who can actually help you the first time.

What We Didn’t Like About Product Launch Formula

This wouldn’t be a very good Product Launch Formula Review if I didn’t point out the things I don’t like. Most obviously, this program ain’t cheap. That means that lots of people who could really benefit from the training will be locked out.

That’s not to say PLF isn’t worth the money. I easily paid for the course twice over within a few weeks with my first launch, so it’s certainly great value and the stuff you’ll learn you will have to use and profit from forever.

And here’s a big tip. If you wait to order until mid-way through the launch, you’ll most likely get an option for a multi-payment plan, so you can spread the payments out over the next few months.

The payment plan ends up being a little more expensive, but it’s much more affordable because you can start using what you learn right away, and you should be able to make some product sales before you have paid the full amount.

Another downside to PLF is there’s a LOT of information to go through, and that means it might be easy for some people to get overwhelmed. Even though Jeff ‘drips’ the content out to you over a few weeks, you have to stay on top of it or you’ll run the risk of fall behind.

What that can be a problem, it’s not really a deal breaker for most people, because you have lifetime access to the members area so you can go through everything at your own pace.

That means if you aren’t really serious about USING what you are going to learn from Product Launch Formula, it’s probably best to save your money. But if you are ready to start using a better approach to marketing and making sales, one that could make you 5 or 10+ times your initial investment fairly quickly, then PLF could be perfect for you.

And one final thing. Jeff takes the program off the market after each launch, so you only have one opportunity each year to get your hands on it. While that does make PLF exclusive, it sucks for people who tend to take too long to decide and miss out.

So if you miss out this time, it will be probably another year before the doors are opened up again. And that could literally cost you thousands of dollars in profits foregone if you decide to wait it out.

Overall Thoughts On Jeff Walker’s Product Launch Formula

All in all, Product Launch Formula is a first class training program that totally delivers on it’s promise of helping virtually any business owner who USES what he or she learns to increase their sales. Since you can’t just go out and buy Product Launch Formula most of the time, it’s probably a good idea to get it now.

I love it, and I’m sure you will too.

I hope you’ve found this Product Launch Formula Review helpful.

Take Advantage Of My Product Launch Formula Bonus

Now with Jeff relaunching his flagship training program, I’m guessing if you’ve read this far you’re probably keen on buying it and I don’t need to convince you how great it is.

The problem is, with affiliates everywhere offering ‘bonuses’ if you purchase through their affiliate link, your decision now is to choose which PLF bonus package you feel is the best option for you.

The problem is that the majority of these bonus packages are basically a ‘Crap Stack’. They are a just a bunch of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live event Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. Those “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big JV prizes on offer.

So what do you want when you buy Product Launch Formula?  Simple – you look for a bonus package that will fill in the missing steps that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.

So whatever bonus package you go with, it would be nice to have some sort of feedback where you could show what you’re doing to somebody and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which I’m sure Product Launch Formula will have if previous releases are anything to go by. It’s another thing to do it in a small, tight-knit community, where everybody is all on the same page.

Compare it to learning in an intimate class room environment compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class.

Finally, and most importantly – knowing and doing are two separate things.  Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally –  not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read this far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between being a wide eyed optimist who thinks everything is going to be easy and will just fall into place, and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice.  Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2008) and I’ve done a bunch of smaller launches for different products and services.

Plus last year I completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most PLF owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes is always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking up the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonuses; just what I feel is really going to help you the best.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) to rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me a rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 15 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Group where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch makes.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

How To Survive A Product Launch

In this quick Product Launch Strategy update, I’ve heard from Jeff Walker and he said they’ve had a ton of people sign up for Product Launch Formula so far today already, and they’re already inside the PLF member’s portal building a really cool community.

I remember from Jeff’s last PLF launch, and from the launch he did recently for his Seed Launches training, the calibre of the people inside the member’s area was extraordinary.

Everyone helps everyone else and it’s a pretty thing to watch as a community works together to help everybody solve the problems they come up with.

The Downside Of Making Quick Sales With A Product Launch

The downside of all that of course is that the places for the PLF Live Workshop are also going very quickly.

But right now there is still room, so if you act quickly and register for PLF right away, you can grab a spot.

This is probably the highest-value bonus I’ve ever seen offer with Product Launch Formula.

That’s because his live workshops are super packed with content and amazing people – in fact, the only live events he’s sold before have been priced between $5,000 and $25,000.

And since you get the PLF Live Workshop as a free bonus when you register for Product Launch Formula, it’s a good idea to make sure you register in time.

Here’s the link:

CLICK HERE: for Product Launch Formula

Talk soon,


P.S. One of the big problems with a launch like this is if you aren’t prepared when your shopping cart opens, you can crash your website server and nobody can order. I’ve seen that happen more than once.

Fortunately these days it isn’t a common occurrence because people doing big product launches like Jeff is now use Amazon S3 and a bunch of “load balanced” servers to share out the load.

As for Jeff, he was saying the best news of the day is that his server survived the held up under initial onslaught.

There were some people that had some delays with the video, but for the most part everything went really smoothly. Now that they’ve been open for several hours, they’re pretty much past the real danger point.

So it’s all good now…

CLICK HERE: for Product Launch Formula

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.