So at this point after reading the previous post on using product splintering in conjunction with your product launch, you have a pretty good idea of how the process works.
But what you need now are specific ideas that you can put to work to boost revenue in your information business.
Here are six of ‘em for you…
1. Splinter bonuses
Including bonuses along with your core product is an important way to both fill any gaps in the core content, and increase the value you are offering during your product launch. Splintering off reports from your core product is a simple choice, because you can quickly and easily create a call to action at the end of the report to up-sell your main product or a package of related information for a higher price.
For example:
- Sell a bonus cookbook for $27 to help sell a $197 diet program.
- Sell a report about perfecting a golfer’s grip to promote your main video-based golfing package.
2. Splinter membership content
Some people balk at purchasing a membership, because they’re not sure if they want to keep paying a monthly fee if the content isn’t up to par or if they don’t have tome to consume everything provided.
That’s why splintering out some of the content to sell separately works to sell the main membership site.
Selling content (like reports or videos) works best, but you can sell access to any content or any part of your site.
For example:
- Sell one month’s worth of training materials separately from a four-month fixed-termmembership course.
- Sell access to a private membership forum as a way to promote full access to a membership site once people see how good the interaction with other is.
3. Splinter excerpts of your main product
The idea here is to excerpt out chapters of your book, modules in your video course, or other portions of your products.
For example:
- Offer the first three chapters of a tomato-growing guide for $7, with a call to action at the end of the excerpt promoting the full course.
- Let’s suppose you have a 24-module video course about online marketing. You can pull out four modules or so and sell them separately. The way I’ve done this is to sell a module that allows buyers to make money immediately from what they learn, and this puts them into a frame of mind where they’ll happily pay for the full course because it’s basically free for them.
4. Splinter your curriculum from a training class
Let’s imagine you have a class that lasts a week, a month or more.
During this class you provide training materials (curriculum), as well as one-on-one coaching.
You can offer the training materials at a low cost, which will entice people to purchase the full class in order to take advantage of your personal coaching.
For example:
- People who purchase copywriting curriculum will want to buy the full course so that they can get personal sales letter critiques.
- Customers who purchase weight-loss training will want to purchase the full class so they can get personalized coaching to help them plan their diet and exercise program.
5. Splinter features of a software program
The idea here is to create a “lite” version of your software, which has fewer features than the full version.
Naturally, some people who like the lite version will want to upgrade to the full version.
For example:
- You offer an autoresponder service. The lite version can only handle 500 subscribers, so buyers will need to upgrade once they reach that level.
- You offer meal planning software that counts calories, as well as macronutrient breakdowns (carbs, fats and protein) in each meal. The lite version counts calories but not macronutrients, so buyers will need to upgrade to the full version when they get serious about eating healthy.
6. Create additional splinters
While typically you simply splinter your existing product, another thing you can do is create products for the specific purpose of using them primarily as $7 or $19 pieces of “bait” to generate a small up-front income while enticing people to purchase the full product. (You can then add these products to the main offer as a bonus.)
So there you have it. 6 surefire ways to put product splintering to work for your business either before, during or after you’ve finished your product launch.
Now there are a whole lot of different ways to put this idea to work for you, and in our next post, we’ll look at some of the best ones.
Until then, take care,
Rocky
P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂