Tag Archives: advanced email marketing

The Fastest Way To Build A List Of Targeted Prospects Without Paying For Traffic Up Front

As Frank Kern says on his website’s home page (screen shot below), “The Most Dependable And Consistent Way To Generate Wealth Is To Turn Advertising Into Profit.”

Frank Kern Home Page

This is so true, and if you can develop an offer that allows you to generate a large number of leads while breaking even or make a small profit on the front-end, you have the opportunity to create an extremely profitable business by monetising the back-end.

For many small businesses, the problem is coming up with an advertising campaign that can do that after factoring in all of your customer acquisition costs.

One proven way (although obviously it’s not suited to every business) is to do a product launch.

Here’s why…

1. When you launch a new product or service using techniques such as email sequences and video, you create an enormous amount of buzz, authority, and social proof for you and your business.

And by turning the release of your product or service into an Event like this, you are also benefiting from a range of powerful mental triggers including:

  • Reciprocity
  • Anticipation
  • Proof
  • Community
  • Interaction and conversation
  • Scarcity

2. By recruiting JV partners and affiliates to send you traffic, you only pay a commission for sales after your affiliates have made them. You usually don’t pay for all the leads you generate (more on this below).

Of course you’ll have to do some preliminary testing to make sure your launch is going to convert for your affiliates. This is where a Seed Launch and an Internal Launch will set the scene for a profitable JV or partner launch.

A Seed Launch only requires a very small email database to succeed, and allows you to get paid to create an information product that contains the exact training and insights the people in your market want to buy (because they helped you to create it).

And an Internal Launch lets you create your pre-launch content, develop a killer offer, and test your systems in a low risk environment (your prospects and customers will be more forgiving of minor mistakes you might make).

Once you’ve developed your product and tested your systems using your existing email database of prospects and customers,, you can confidently roll out your JV launch with selected partners.

3. A product launch allows you to do a massive list-build of targeted prospects who can buy from you again in the future.

Your JV partners all mail their email lists and send their subscribers to your optin page so you can send your pre-launch content to their people.

You get to keep this list of prospects after the launch is over, and that means you can go from a few hundred or a few thousand people on your personal list, to potentially tens or hundreds of thousands of people in a very short period of time.

Here’s an example from a recent launch of how Peter Diamandis generated over $430,000 in sales, 46,000 new leads, and 18,350 books sold (here’s a link to the article).

Product Launch Sales Funnel

Want some proof that this list building technique works?

In Jeff’s recent PLF launch, the JV leaderboard for the lead generation contest was dominated by people who had ALL recently completed launches of their own…

In fact SIX of the top 11 people on Jeff’s JV Leaderboard had recently launched their own products, and are now using the lists they built during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a list of targeted prospects you can sell to later, you can do that here.

If you have any questions, let me know in the comments below.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Start With A Seed Launch & Grow Your Business From There

The very first product launch I did in 2008 was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

Product Launch Formula - Seed Launch

At the time, I had been selling all different products as an affiliate, with one in particular bringing in around 80% of my income.

The Seed Launch was to create a multi-week coaching program to help people who purchased that affiliate product get better results, and I had around 40 students who paid $37 each go through the launch with me.

So I made the princely sum of $1480 (less payment processing fees) for 4 weeks of ‘work’ which worked out to be a total of around 10 hours.

Not really a big deal.

But here’s the thing…

Having that completed product enabled me to give it away as a bonus to EVERY person who purchased the affiliate product through my link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in commissions every single month for more than 5 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Talk soon,

Rocky

P.S. I’d love to hear your thoughts on how you could use what you learn in this video to create an awesome product that could help a lot of people and make you more sales (even while you are sleeping)

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Advanced Email Marketing Tactics

In this Product Launch Strategy post, we’re going to look at why lots of people tend to struggle to build a highly profitable email list, and what you can do to make make more money from your email marketing.

It seems that consistently making money with email is a problem that practically everyone has. The thing is, there are a couple of simple email tweaks you can use to turn virtually any list of non-buyer readers into a profitable resource loaded with people who know, like and trust you. And when you have that, you can generate money whenever you want to send a message.

If you haven’t started using using email to build a relationship with your readers or make sales to your customers, the most important thing for you to do is to get started. One of the most valuable assets you have is a receptive list of prospects and customers.

These two List Building Rules can make your email marketing a lot more profitable.

Email Marketing Rule #1 – Treat Your Readers Like Friends

Growing an email list of people who respond to you when you send a message begins with the mindset of treating your customers like you would your family and best friends.

Frank Kern calls his email lists “The Mysterious Stranger”, because even though he doesn’t personally know most of his readers individually, the folks on his lists are the people who pay for his millionaire lifestyle. Think about that for a minute, then do whatever it takes to start to growing a list full of people who know, like and trust you.

Working on building a connection with each person on your list has a whole lot of benefits, both for you and your audience. When you give your readers strategies and guidance that actually HELPS them, regardless of whether they pay for anything from you or not, you set yourself up to be rewarded in a lot of other ways.

And when you approach people with an attitude of service like this, you’ll have the ability to do very well from a list of an only a few thousand men and women.

So I guess the big question is how do you develop a list of people like that? The best way is to work out exactly what your target market is starving for – what are the problems keeping them awake at night? What headaches do they have that they’d happily spend money on to be rid of?

Email Marketing Rule #2 – Help People First

When you work out exactly what problems your readers would really like to solve, give them the ideas or resources they need to take the first few steps towards finding a solution. Once you’ve helped them to get started moving towards where they want to be, they’re going to count on you way more than they did when they initially signed up to join your list.

When they trust you and can see you are there to help them, you can start offering them products or services that help them get the rest of the way to the solution they are looking for.

Using email marketing isn’t just bombarding your list and pitching one product after another every few days. That used to work in the old days (like 5 years ago), but it’s just about done for now because people are sick of it and don’t respond like they used to.

You should be ‘touching’ your readers on a regular basis with interesting, helpful content, and sprinkle in offers a couple of times a month using short email sequences to get the best results.

Some Final Thoughts On Email Marketing

If you write to your readers like they are your best friends, they’re going to anticipate and look forward to hearing from you. And if you simply use what I’ve just shared with you and DO it, you’re going to make more money from your email marketing, because your readers will buy more of the stuff you promote.

And always bear in mind what Frank Kern calls The Mysterious Stranger – those people could help you make a whole bunch of extra money if you treat them well, just like they have for thousands of other people.

If you’d like to learn more about how to use advanced email marketing to encourage more people to buy from you, check out this Product Launch Formula Review.

If you can use email marketing correctly, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.