If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.
And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.
To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…
Q: Some say a brand is about the feeling you get as a customer. What does this mean?
A: This means that your brand should evoke the same feeling that your customers experience when they use your products or service.
For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).
Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.
Q: What sort of factors does my branding entail?
A: The short answer: pretty much everything.
You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:
- Your logo
- Your slogan
- The colors and designs for your website and marketing materials
- Your product packaging, and how your stuff looks when your customer receives it
- Your online and offline content and marketing materials
- Your customer service
- Your reputation
- Your Vision and Mission
And much more…
So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.
Q: How can I build “top of mind” awareness?
A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.
For example:
- Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
- Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
- Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).
Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.
To sum up…
Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!
If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.
Talk soon,
Rocky
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂