Tag Archives: product launch formula

Launch.ai Makes Product Launch Formula The Killer App

I think it was only last year that Launchy.ai was first included with Product Launch Formula as a way to help Content and Course Creators develop quality content for their launches quickly and easily.

And Launchy has been a fantastic tool for helping PLF owners to significantly cut down the Time it takes to go from idea to Content Creation to Launch.

But something that many have missed is that since many of us have got a library of video, audio and/or written content going back for years, Launchy.ai is perfect for repurposing all of that stuff and bringing it up to date for new audiences.

One of the things we’re excitedly focused on is using Launch.ai to repurpose our content into books, courses, membership programs and so much MORE!

I am blown away by what the program and some of the other AI tools can create that we can monetise in various ways.

There are endless money machines we can build using A.I.

In fact we believe MARRYING AI and repurposing our existing content gives birth to the most stress-free income streams ever created!

If you don’t have content of your own?

There are thousands of experts, coaches, consultants, content creators, and business owners with a fortune in IP just “sitting under their mattresses.”

…without the know-how or time to monetize it.

How cool would it be to be able to use Launchy.ai and Product Launch Formula to start earning royalty payments for content you didn’t even own?

If that is something that excites you too, I’ll be sharing how to do that with people who purchase Product Launch Formula through my affiliate link during Jeff Walker’s upcoming Product Launch Masterclass.

To jump on the Masterclass list and make sure you don’t miss anything, you can visit this page.

Or if you have any questions, feel free to click here to get in touch.

I’m looking forward to chatting with you about some exciting ideas for getting the most out of Product Launch Formula.

Cheers,

Rocky “Repurposing” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How Product Launch Formula Gives You Life Choices

Launching (or re-launching) a product, service or business using the Product Launch Formula gives you leverage gained from over two-decades of experience from thousands of PLF users.

Without leverage life seems cruel.

With leverage life gets easier, we have more options, more fun, and more life choice.

One reason is when the PLF process us used even half-arsed correctly we’ll make more money with each launch.

But money is only ONE form of leverage that Jeff Walker’s PLF process gives us.

Product Launch Formula Gives Us AT LEAST 5 Types Of Leverage

In addition to MONEY leverage, we also get:

  • TIME leverage (we can cut the time it takes to grow our business by months or years)
  • ENERGY leverage (we can afford to PAY people to take over some of the to-do list tasks for us)
  • IDENTITY leverage (having profitable launches makes us feel much better about ourselves and our ability to provide for our families)
  • REPUTATION leverage (we are seen as an industry leader by our peers and often attract some of them to become JV Partners and affiliates)

The leverage of PLF is available to almost everyone.

Yes there is a price tag of Time and Energy attached in order to gain access to this leverage.

And sadly only a few actively learn and use the leverage PLF gives us as a tool.

I think this is one reason why the Wealth Gap gets wider…

And why 90% of businesses eventually fail.

The fact is 1n 2024 it’s never been more doable to run a 7 figure high profit business with one person and a couple of helpers.

With leverage life gets easier, we have more options, more fun, and more life choice.

Without leverage life seems cruel.

Everyone gets a choice where to invest their time and energy…daily.

Leverage or Languish?

Learn to drive?

Or walk?

Jeff is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Crush It With A Product Launch Even If Nobody Knows You

One of the secrets to getting great results using Jeff Walkers Product Launch Formula is to use Specificity and Relevance in every piece of launch content and especially when you are making your offer.

If you have level 10 authority like Tony Robbins, you can make very general offers (like Unleash the Power Within) with airy-fairy benefits and low specificity and still make a fortune.

But if you have level 1 authority, you must have very tight specificity and relevance or your audience is going to ignore you.

Many people believe Authority and fame are must-haves to make money.

The truth isAuthority is only REQUIRED to make money if you don’t have specificity.

Making sales seem so hard because people watch Tony Robbins make offers and see him rake in millions.

But when they make a general offer with no specificity from a position of no Authority they have to use 30 page sales letters, 60 minute VSLs, Webinars and sales calls to close the deal.

The Secret To A Successful Product Launch

We must be SPECIFIC and RELEVANT!

We must talk about a very TANGIBLE relief from a Present Pain, be able to point a finger at the results people will get, and including a time frame for when people can expect results really helps.

Some Examples To Drive This Home

1) Most people are pretty happy to jump into cars with people we don’t know AT ALL to give us rides. We are literally risking our LIVES trusting somebody we have never met.

Why?

Because we have a super specific need…and it’s a RIGHT NOW need.

2) We’ll go to brand-new restaurants or stop at a food truck we’ve never seen before and let people we’ve never met prepare our food, which goes into our mouths!

Why?

Because we have a super specific need, NOW!

Authority is a nice card to have in your hand.

But if you don’t have it…

Get as specific and relevant as you can.

And your product launch results will be off the charts.

Most of our competitors…

Most marketers…

DO NOT KNOW THIS!

That’s why they book themselves on podcasts every week, and pump out a dozen videos every month, push out content to 5 different platforms every day, and fill their calendar with busy work because they think they must have AUTHORITY.

But if we can create an offer that nails specificity and relevance to our audience, we can print money.

I hope this helps during your next launch.

Cheers,

Rocky “specificity & relevance” Tapscott

P.S. If you’d like some help to dial in your offer so that it’s super specific and hyper relevant to your audience, we should get to know each other. Click here to get in touch and let’s see if we can work a little magic together.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

World’s Most Profitable, Leverageable And Misunderstood Asset

As Robert Kiyosaki says in his Rich Dad, Poor Dad book series, the wealthy don’t work for money. Many of them work to create the most profitable, most leveragable, and most misunderstood assets instead.

And these assets pour dividends, royalties, rents and residual income into their bank accounts whether they are working, relaxing or just goofing off…

When I first read Rich Dad, Poor Dad my focus was on property investment because I already had a couple of rentals, and I didn’t know about the stock market, Art, Commodities, Bonds or anything else for that matter.

Kiyosaki hinted at other types of assets, but because he didn’t spell it out in a way I understood, I missed the lesson he was teaching.

So what IS the Worlds most profitable, leveragable and mis-understood asset?

It’s Intellectual Property, often referred to as IP.

You’ve probably hears about I.P. being sold or traded for huge amounts.

  • Disney purchased the Rights to The Muppets, Pixar, Marvel, Lucasfilm, and 20th Century Fox, giving them ownership of major franchises like Toy Story and Star Wars. (Source)
  • Bob Dylan sold 100% of his publishing catalogue to Universal Music Publishing (est. US$300-400 million). On January 24, 2022, Sony acquired his master recordings. That’s worth another ~US$200 million (Source)
  • Stevie Nicks sold a majority stake in her songs to Primary Wave, US$100 million (Source)

However these huge deals are just the tip of an Iceberg of opportunity for the rest of us!

Anybody can use Intellectual Property to make income and capital gains once they know how.

5 reasons Intellectual Property is the most profitable asset class

#1- It’s at the top of the Asset Pyramid

Need a product? You can easily buy, rent or borrow the I.P. to a product by licensing it from somebody else.

Need product distribution? Tap into other people’s networks by placing your product into their customer flow.

Need both? We can use other people’s products AND other people’s distribution at the same time by just putting the deals together.

#2 – It Beats Real Estate By A Mile

I.P. has no tenants, toilets, or termites. And you don’t need to have good credit or spend 20 years in debt waiting for prices and rents to rise to start seeing great passive income.

#3 – Outperforms Stocks & Other Financial Markets

If you start saving diligently now and with hard work, persistence and after sitting through a crash every decade or so… in 30 or 40 years you may have $10 million.

You could then put it into bonds and generate $400k a year – 30 years from now. After inflation, that’s not going to go as far as it does now

#4 – Busting our arse running a business

We need people who will take on the responsibility and risk of running a business. The world would be a tragic place without them. A few will be lucky enough to sell to Private Equity or another buyer for a huge payday.

But I’m 65 now and I don’t want to marry a business and divorce my life for 5, 10 or 20 years.

And while a big payday would be great, it’s the recurring INCOME I’m after. I love earning royalties and residual payments for “work” I trade for assets once.

This income can be mine NOW, by owning or controlling one or two pieces of intellectual property and placing them into the buyer flow of OTHER PEOPLE’S businesses.

#5 – I.P. can be created out of Thin Air

You can have NO money, NO reputation and be dumped in a strange city…

…and if you can find a public library with computer access, you can be earning royalties and residuals within 7 to 14 days.

BONUS REASON: Intellectual Property will ALWAYS be wanted, desired and in demand.

So if you have products or distribution, you are potentially sitting on an untapped goldmine.

If you’d like some help to mine that gold and turn it into cash you can spend but you’re not sure where to start, we should get to know each other.

I may be able to help you identify the best opportunities and avoid the pitfalls. There’s no up-front or ongoing fees, and you only pay me a percentage of the increased profits I bring in after the money is sitting in your Merchant or Paypal account.

It you’re interested in learning more or even just a little curious, Click here to get in touch.

Take care,

Rocky “Residual royalties” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

With A High Ticket Product Launch You MUST Presell Price

If you are running a product launch for a high ticket product or service (anything over $500 qualifies), then one of the biggest and most intractable objections you will get will be people complaining about price.

They may NOT be outright telling you the price is to high, but you will know they are thinking it and your sales will reflect it.

The fact is many people will THINK the price is too high if you haven’t PRE-SOLD the price before you make your offer.

Now you can always do nothing and hope things turn around…

Maybe your launch will go well and your business will survive?

I don’t have a crystal ball…

But for those who are proactive and don’t want their success to be at the mercy of “the flying fickle finger of fate” (hat tip to Monty Python)…

Pre-Selling Price is one of the most important of the 5Ps.

So how do we Pre-Sell Price During Our Product Launch?

One simple way is to point out how much NOT buying is going to cost your prospects.

Let’s say you are selling a $2,000 Training and Coaching Program that teaches business owners how to launch their own product, service or business.

Through researching your current buyers, you know your average prospect sells a $500 product, generates 1,000 prospects a month, and converts 3% of those people into customers.

So the math is: 1,000 X 3% = 30 new customers

30 X $500 = $15,000

Per month.

To Pre-Sell your $2,000 Price, you casually mention that your typical customer has increased their conversions from 3% to 6% by using the process they will learn in the Program.

You could even use the example above (although most business owners will intuitively GET how much doubling conversions will make them) soo it’s impossible for them to miss the implications.

Now many prospects would feel like an idiot for NOT buying your $2,000 Program because you have shown them they could be missing out on an extra $15,000 A MONTH.

Makes your $2,000 price seem insignificant doesn’t it?

I’d love to see your results of you test this in your business.

Cheers,

Rocky “always Pre-Selling” Tapscott

P.S. This is just one way to Pre-Sell Price. And Price is only one of the 5Ps of Pre-Selling.

If you’d like my help to instal all of the 5Ps into your product launch or evergreen content, we should get to know each other. Click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Ruined Offering A Money Back Guarantee?

While most everybody offers a money-back guarantee during their product launch, money is NOT the only factor we need to guarantee we knock it out of the park with sales that STICK.

I have a friend who often tells the story of how he used FAX marketing to put Christmas Gifts under the tree after his business failed and he had no money to buy anything but food that Christmas.

As he tells it (and you’ll probably remember this), most people back in the day only used fax machines to order business stuff.

While he was trying to work out how to save his family’s Christmas, he asked himself a great question, “Why not use the Fax machine differently?”

His brilliant idea led to him calling all of the major offices in his small town and asking them if they would like to receive the daily special menus from some of the best local restaurants and takeaways.

Quite a few of the office managers said this would be a great idea and gave him permission to send them a daily one or two page fax.

He then approached the most popular local restaurants and takeaways with a no brainer offer: Would you like to get your daily specials directly into local offices where the staff were thinking about what they would like to have for lunch?

Nearly all of the food store owners jumped onto this new opportunity because they could see the benefit of advertising directly to their best customers instead of using radio, newspapers, letterbox drops and all of the other expensive but inefficient methods they had been using.

It was like having a Product Launch every day…

Christmas was saved, and this one idea has led to millions of dollars in additional sales based on the same principle. Get your ads and launch messages in front of your ideal target audience in the most direct way possible.

So what has this got to do with offering a money-back guarantee?

The guarantee he was offering was two fold:

  1. He was guaranteeing the store owners direct access to their best customers with virtually zero friction. This saved them Time, Energy, Money, and virtually guaranteed the service paid for itself over and over again. It also enhanced the owners Reputation in the community because his business was seen every day.
  2. He was guaranteeing the local office managers they and their staff would save Time, Energy, and Money by delivering one daily fax to their offices. This enhanced the office managers’ Reputation because she was seen to be helping her staff save that Time, Energy and Money.

The secret hidden in plain sight here is.

In addition to offering a MONEY back guarantee during your Product Launch, show how you can ALSO save your prospects Time and Energy, while enhancing their Reputation, and making them feel better about themselves by improving their Identity.

When you remove all of these 5 risk factors and combine that with using the modified messaging I showed you in this post, it’s like delivering a one-two punch that can easily double your sales and significantly reduce your refund rates (as long as your product or service delivers).

I’d love to hear about your results if you decide to test this for yourself.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales combining this 5-stage guarantee with a different call to action and text chat during your product launch gives us a powerful advantage. It gives you two powerful elements ensuring your launch makes the most sales, and helps us to make a greater impact. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Double Your High-Ticket Product Launch Sales Starting Today

I’d like to share a simple change in messaging you can test immediately that could help you to double your High-Ticket Product Launch Sales Starting Today

I see a lot of people selling high-ticket programs through product launches use the phrase “apply here” and “schedule a call” as a call to action after they present an offer or do some pre-selling of their offer to get people interested.

While this does work, these days virtually everybody knows that a “discovery session” or “free consultation” or even a “brainstorming session” is sales language for either a short qualifying call or a hard sales pitch.

The vast majority of people will do whatever they can to avoid being put in this situation. Therefore it should be our goal to lesson the risk of people deciding they won’t respond as much as we can.

With this in mind, I want to share two changes I have made (and have seen similar results from others to back my data up) that is getting 6/10 responses, compared to 2 or 3 responses before.

Two Small Changes To Doubling Your Product Launch Sales

Change #1 – In my product launch messaging and personal outreach I had been using “If this sounds interesting, hit reply and let’s chat”. Last week I changed it to “If this sounds interesting, we should get to know one another”. The difference is incredible.

From getting 2-3 responses using the old language my appointment rate has now doubled, and the people who respond tend to be a better fit for what I am offering.

Change #2 – Rather than a call to action of asking people to book a call, I have started asking them to contact me initially using email, DM or text chat.

This has proven to be far less intimidating and by using direct messaging to qualify and pre-sell prospects before we speak on the phone, I am making far fewer calls, and the close rate is much higher (usually double depending on the offer).

And in many cases, I am closing prospects USING CHAT OR EMAIL meaning no phone calls are necessary.

The other benefit is I can hold 3 or more Chat conversations at the same time as it takes to be on the phone for ONE client call.

Using this method, I’ve been closing high ticket sales while sitting my couch on Saturday afternoon watching car racing or reruns of Big Bang Theory.

So if you’d like to increase your product launch sales, I urge you to test this idea in your own business and see what sort of results you can achieve.

And if you DO test it, please let me know about your results.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales using a different call to action and text chat during your product launch gives us a powerful advantage. It’s one element of ensuring your launch makes the most sales, and helps us to make a greater impact in the World. To learn much more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.