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20 Years of Product Launch Strategies in One FREE Download

Transformational Value ManifestoIf you have an online business or are thinking of starting one, you’re gonna love this. My friend Jeff Walker, the creator of the Product Launch Formula, has created the mother lode of free downloads.

If you don’t know Jeff, he’s THE original launch guy – the man that started it all.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s been teaching business owners how to launch for over 25 years. And his students have done over a BILLION dollars in sales.

And he’s cherry-picked some of his best strategies right out of Product Launch Formula and put them into a FREE 39-page download.

The “Transformational Value Manifesto” is his latest collection of strategies. In it, he walks you through a proven, simple process for creating an offer you know your audience is going to LOVE.

Can you imagine what business would be like if you knew your offer was going to sell like crazy… before you even created it?

That’s what this FREE download will do for you.

Jeff guides you through the whole thing with a few simple questions. All you have to do to create your next (or first) killer offer is follow along.

The only catch? It’s only available for a few days, so you need to act NOW.

Click the link below and get your hands on these “best of the best” launch strategies… all in one place:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you pick up your copy of the “Transformational Value Manifesto”, you’ll also get FREE access to Jeff’s Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

If you’ve ever seen anyone launch a product, service, or membership online – including me – they either learned it from Jeff… or they learned it from someone who learned it from him.

They also probably paid him thousands of dollars for his secrets. But you get to attend his entire Launch Masterclass FREE when you click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Strategise A Product Launch Formula Launch

In this video, you’ll see how I used a Mindmap to explain the Product Launch Formula process and strategised a launch for a partner for a product selling for $497.

You’ll learn:

  • How we are going to launch an information marketing business from scratch.
  • Who we were going to approach as potential prospects and Joint Venture partners.
  • How we could get buy-in from partners to encourage them to join us
  • How to systematically grow our partner list so we can control exactly who we are working with
  • The day-by-day mailing schedule for product launch content (PLC) that helps to create engagement, desire and ultimately generate sales
  • How and when we pivot from giving free valuable content to making sales
  • The ‘Open Cart sequence’ structure we use to keep people engaged throughout the entire launch
  • How to create a burst of sales in the middle of the launch and an avalanche of sales on the last day
  • Why using a JV launch is such a great way of growing your business because you gain new customers who you would never have found before
  • Why your audience will love you for taking them through a product launch like this
  • Why helping people by actually helping them is such a powerful way to make sales
  • And much more…

Please watch the video below:

Even if you follow this process and you don’t do as well as you would have liked on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.

If you would like to learn more about running a successful Launch using this prove process, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.

Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.

If you would like to learn more about a JV Launch like the one we were discussing here, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.

I hope you’ve found this video helpful.

Warm regards,

Rocky Tapscott

P.S. This short overview of the how to strategise a Product Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,

P.P.S. And for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Why Product Launch Formula Is The Solution For Any Business

Regardless of what products or services your business sells, the Product Launch Formula Jeff Walker shares in his PLF program can help you to generate sales immediately, for the next few months, and over the long term.

Here’s why…

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Your immediate sales will come from using what Jeff calls a Quick Launch where you use a simple email sequence to make an irresistible offer to your current prospects and customers.

The beauty of a Quick Launch is you can use the same promotion every month basically forever without people getting sick of seeing it. Then only aspect of the campaign you change is the ‘Angle’ you are approaching it with.

For example, let’s say you sell Kitchen, bathroom and laundry cabinets (although it doesn’t matter what it is, this will work for EVERY business).

The first month your Angle might be something like, “Are you sick of looking at your laundry cabinets because they are so tired and dated? This month you can get Free door and draw handles, premium bench tops and a 20% discount on installation and have your new laundry installed in just 4 weeks from now.”

The next month you might offer, “Are you embarrassed by your broken, sagging kitchen doors and leaking bench tops when your friends come over for dinner? This month you can have a brand new kitchen with granite bench tops, premium taps and fittings, and have your new kitchen  installed before your next dinner party or family barbecue”.

By changing the Angle, you are talking with a different segment of your audience each month. The people who are not interested in having a new kitchen or laundry this month will still benefit from the other information you share in your Flagship Newsletter, and those who are interested will reach out and contact you.

So that’s how you can use a Quick Launch to generate immediate sales every month throughout the year.

Product Launch Formula Quiz

The Product Launch Formula Seed Launch

The are dozens of ways you can make sales regularly for the next few months, but one of the best is to use a Seed Launch to co-create a new product you can offer to your audience for months or years.

To set the stage, do you know why 99% of people launching products online fail?

Simple: Because they launch products and then try to sell them

Sounds silly but this is 100% true: You SHOULD NEVER create a course, coaching offer or any product and then try to sell it. This is backwards!

What successful people do is SELL IT FIRST and then create it!

And this is what Jeff Walker calls this the “Seed Launch” and it’s super powerful!

1) You identify a group of people who are actively looking to solve a current, pressing problem right now. You make sure you can reach them and that they have the resources to invest…

2) You create an “Avatar Snapshot” that breaks down what their short and long term goals, pains and frustrations are – and why the existing products (your competitors) aren’t meeting their needs…

3) You use these problems, anxieties and aspirations to create a unique and irresistible offer…

4) You sell them your product…

5) You deliver it live…

(After that you can then either sell the evergreen version forever or continue to deliver live for a premium price)

This is the fastest way to sell stuff with the lowest risk, period.

This is the beauty of a Seed Launch, and why you should NEVER launch an information product, program, SaaS or anything else without using it to have your audience help you create it.

You can learn more about Seed Launches in Jeff Walker’s Product Launch Masterclass by registering here.

The Internal and JV Product Launches

For long-term sales you can’t beat using an Internal Launch to create all of the marketing materials you need to sell the product you created using the Seed Launch, and then invite other people to join you in a JV Launch to massively increase your sales, profits, email database and impact in your market.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.

I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence to a small email list.

Even if you don’t do as well as that on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.

If you would like to learn more about running a successful Internal Launch, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.

Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.

If you would like to learn more about a JV Launch, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.

I hope you’ve found this post helpful.

Warm regards,

Rocky Tapscott

P.S. This short overview of the different types of Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Use The Product Launch Formula For A Service Business

A little while back I was asked to help a brand new Pet Vacation business quickly generate qualified leads, and using the Product Launch Formula process worked like a charm.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You know, sometimes the easiest way to sell a horse is to simply run an ad that says, ‘Horse for Sale’. Here’s how we used that idea to launch a new service business to profitable within a month.

Working with the owners we created a compelling offer for new customers (they didn’t actually have any current customers yet) which included one free night’s pet accomodation plus some special bonuses like pet toys along with samples of pet products and other related services.

We started running Facebook ads offering this package to people who said they owned pets and who lived within 50km of their business. The campaign started generating leads immediately for less than $1.00 per email subscriber which was extremely cheap at the time.

PRO TIP: The secret most people don’t understand is that offering a Coupon for a free night’s pet accomodation is the same as putting an ad that says, ‘Horse for Sale’ in front of thousands of horse buyers.

Because we called out to a very specific prospect, we were only attracting people who were looking for somewhere safe to leave their pet.

In other words, you are advertising for BUYING INTENT so you attract people who are ready to buy the exact product or service you are advertising.

The Product Launch Sequence

I wrote a simple 4 message Product Launch Content email sequence (no video, just plain text emails) introducing the owners of the Pet Minding centre and sharing their heart-felt back story about how they had come to develop the centre.

Over a few days I introduced each member of the staff and talked about their passion for caring for pets. I also used stories and images to help prospects imagine how much fun their pets would have during their next ‘vacation’.

The upshot of this was in each email we also invited readers to use their Free Night Coupon and the centre was immediately booked solid for weeks in advance. And while people used their Coupon to get one free night, most of the bookings were for between 3 and 14 days at FULL PRICE.

This allowed the centre to become wildly profitable from paid advertising from the FIRST sale, and because they do such a fantastic job of looking after people’s pets, clients have continued to return over and over again ever since so their backend profits are simply breathtaking.

How To Leverage Your Product Launch

The Pet Sitting centre has developed joint venture partnerships will all kinds of businesses selling related but non-competitive products and services, and is profiting from both offering other people’s stuff to their ever growing list of email subscribers, but also having their partners offer their customers a Free Night’s Pet Sitting Coupon.

The centre shares some of the initial booking fees with their partner, and then keeps all of the backend sales and profits for themselves.

This powerful, symbiotic relationship is something any business can replicate with just a little planning, persistence and implementation.

If you would like to know which type of Product Launch gives you the biggest opportunity right now, I’ve developed this short quiz that will help you to decide. Not only will you know where your biggest opportunity lies, but you will receive a personalised Report showing how to use that knowledge to run a Product launch in your own business.

You Can Take The Free Quiz Here

I hope you have found this Case Study helpful, and if you have any questions, please let me know in the comments below.

Warm regards,

Rocky Tapscott

P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Where Should You Start With Product Launch Formula?

The great thing about the Product Launch Formula process is it can literally become all things to  all people.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You can start with no email list and no product idea and build a huge business over time simply by following the steps Jeff Walker takes you through in the program.

So let’s work our way through the average life-cycle of a new Product Launch Formula owner who may or may not have a product idea or a business at the moment.

The first step is work through a four-step process to identify and analyse your niche, customer avatar, your market, and the potential competition.

This is arguably the most important part of the product creation process because unless you fully understand your niche and your avatar’s pains, desires, and opportunities, no product you create will ever fully solve their problems.

The first question to consider is: Are you going to follow your passion, or the money (regardless of your passion or interest in the topic)?

For example: “I love gardening and I want to teach people about it” or, “I want to find the most profitable niche in [X] market.”

Either one is okay! Just because you choose to follow your passion doesn’t necessarily mean that niche won’t be profitable, and just because you follow the money doesn’t mean you won’t love what you do.

The four steps you’ll work through in this are:

1. Niche Selection
2. Understanding Your Customer Avatar
3. MarketResearch
4. Competitor Analysis

Once you’ve worked through those four steps, you’ll be ready to Define Your Niche.

The 4 Core Product Launch Mega Markets

It’s important to remember that there are really only 4 core mega-markets. If you can find a passion within one of these big four markets, you will likely improve your chances for success.

The four mega-markets are broadly defined as Health, Wealth and Relationships, with SOME Hobbies also being worthwhile, although you have to be careful with Hobbies because while some can be very profitable, others are going to be very difficult to monetise.

Your product idea should be focused on one of these 4 mega-markets if you want to be successful long term.

Product Launch Formula Quiz

The Seed Launch

Once you have your product idea the simplest way to get it created is by using a Seed Launch.

A Seed Launch allows you to test demand for your product idea, and get paid before you create it with the help of your ideal customers.

One of the great things about using this strategy is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Then you go ahead and co-create the program Live with the help of the people in your audience.

The Internal Product Launch

It doesn’t matter whether your business is a start-up or you have been established for many years, you can use an Internal Launch as laid out in Product Launch Formula to generate a huge lift in sales and profits.

An Internal Launch will also help you build an email database of prospects and customers who will buy from you again in the future, and put your business on a solid footing faster than any other strategy.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.

The Joint Venture (JV) Launch

Once you have completed your Seed Launch and you have proven your marketing content using an Internal Launch, you might want to use a Joint Venture Launch to rapidly grow your sales and profits.

Another big benefit of a JV Launch is the huge email you can build because other business owners will be sending you their best prospects and customers who will all be added to your email database.

The JV Launch Strategy uses what Jeff Walker calls the Sideways Sales Letter which consists of 3 pieces of Product Launch Content (PLC, usually videos) and a sales letter or sales video at the end to make the sale.

The Sideways Sales Letter is completely different to a normal sales video or sales page because it teaches, inspires, and sells over a short period of time. This process can help you to generate a fortune as you go from launch to bigger launch to much bigger launch over time.

Product Launches really are at the pinnacle of marketing strategies once you get the hang of them.

But you may be wondering which type of Launch is right for you. To help you decide I’ve created a short Free Quiz that will identify what type of Product Launch offers you the biggest opportunity right now.

After taking the Quiz you will receive an email containing personalised advice and strategies for running the best type of launch for your particular circumstances.

You can take the Free Quiz Here

I hope this short overview of the different types of Launch has helped you to understand some of the process involved. You can learn a lot more by taking the Quiz using the link above, and for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

And if you have any questions, please let me know by getting in touch at rockytapscottvip@gmail.com and I’ll get back to you as soon as I can.

Warm regards,

Rocky Tapscott

P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Create A Buying Frenzy During Your Product Launch

If you would like to create an all-out Buying Frenzy for your next product launch, using the product creation technique I am going to share in this post will help you to blow your sales out of the water.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This is something I wish I had learned 30 years ago when I was starting my marketing education. If there is just ONE thing you take away from reading this Guide is this:

If you just want to have a product launch that makes a few (or no) sales, then ignore what I am about to say.

But if you want to create a ‘buying frenzy’ with you launch and have raving fans recommending it to all their friends, then there is a way to systematically engineer that outcome.

So, how do you engineer a buying frenzy for your product?

Step #1 – Your Product Launch Must Solve A Problem That’s Causing Present Pain

Think about the 3 most urgent issues that are causing your prospects ‘present pain’ your product offer is going to solve and rank them according to this formula. This is critical because if you are offering future gain instead of fixing their present pain you will struggle to make sales.

Problem #1

How often does your ideal prospect think about finding a solution for their pain?

  • Every day = Your solution has a high value (+ 3 points)
  • Every week = Your solution has a medium value (+ 2 points)
  • Every month = Your solution has a low value (+ 1 point)
  • Less than once a month = not a priority (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

  • 3 times a day = Your solution has an extremely high value (+3 points)
  • 1 or 2 times a day = Your solution has a high value (+2 points)
  • Once a week = Your solution has a medium value (+2 points)
  • Once a month = not a priority (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

  • High fever = Your solution has an extremely high value (+3 points)
  • Warm fever = Your solution has a medium value (+2 points)
  • Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution?

  • Yes = Add 1 point
  • No = Add 0 points

How hard is it to find a solution?

  • Hard = Add 3 points
  • Medium = Add 2 points
  • Easy = Add 0 points

Step #2 – Calculate your Product Launch’s ‘Buying Frenzy’ Rating

What you are looking for is to launch a product that hits as many of the important factors listed above as possible.

Let’s look at an example:

Say you are thinking of creating a course to help small independent wineries attract people to their wine tastings. This is a something that would likely score very highly in the Buying Frenzy stakes because it is an urgent present problem for every winery if they want to make sales.
Product Launch Formula Quiz

Here’s how this product would score…

How often does your ideal prospect think about finding a solution for this?

Every day = Your solution has a high value (+ 3 points)

How many times a day does your ideal prospect think about finding a solution (mindshare)?

3 times a day = Your solution has an extremely high value (+3 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

High fever = Your solution has an extremely high value (+3 points)

Does your ideal prospect often talk about finding a solution for this problem?

Yes = Add 1 point

How hard is it to find a solution for this problem?

Hard = Add 3 points

To calculate the Buying Frenzy Score you just add the numbers together.

It looks like this:

  • They think about it every day (3 points)
  • They think about it 3 times a day (3 points)
  • They have a High Fever (3 points)
  • They often talk to people about the problem (1 point)
  • It has been very hard to find a solution (1 point)

This gives this product a Buying Frenzy Score of 11 points (the maximum possible)

Let’s compare that to another product idea –

Your proposed product will teach the owners of small independent wineries how to open a bottle of wine (yes I know that’s a stupid idea, but you would be surprised how many people come up with product ideas as lame and pointless as this and wonder why they can’t make sales).

Let’s run this idea through the Buying Frenzy Assessment:

How often does your ideal prospect think about finding a solution for this?

Never = Your solution has a low value (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

Never = Your solution has an low value (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution for this problem?

No = Add 0 points

How hard is it to find a solution for this problem?

Easy = Add 0 points

The Buying Frenzy Score for this idea is obviously 0.

Now your idea is likely to score somewhere between 0 and 11 points. Ideally you want to create something with a score of 10 or 11. Anything less than around 8 is going to struggle as a me-too offer competing with a lot of other options.

One simple way to easily increase your Buying Frenzy Score if it is too low for your core product is to add bonuses to fill any gaps you have in your core product offering. Creating or sourcing bonuses that lift your score to 10 or 11 will help you to crush it when you come to launch your new product.

Now you know how to create a Buying Frenzy for your proposed product, I hope you can use it to knock sales out of the park during your next product launch.

Warm regards,

Rocky Tapscott

P.S. Once you have your Buying Frenzy Score as high as possible, running a Product launch is one of the fastest ways to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how you can create a buying frenzy for YOUR product or service along with numerous other ways to increase your sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Laser Target Your Product Launch Offer

The most important aspect of running a successful Product Launch is NOT your product, or your launch list, or your Product Launch content or your bonuses… it’s your OFFER.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Let’s take a look at an example…

Fish do NOT like strawberries!

You can come up with a dozen different ways to say “Strawberry”…but fish will turn a cold fin and NOT BITE!

You would never fish with strawberries because YOU like them.

Toss that stubborn fish a worm though…and if they haven’t eaten in a bit, they will chomp it – with a furious vengeance – no fancy words needed.

People do NOT want “Coaching”, “Leads”, “15% body fat”, or a “6 week long weight loss program.”

This is 50% of the reason OFFERS refuse to convert: They are trying to sell strawberries to fish and pork sandwiches to Jewish vegetarians.

Then they get pissed at a copywriter, media buyer or salespeople because they can’t sell their strawberries.

It’s easy to get confused, but your OFFER and your copy are DIFFERENT things.

This is why we need to VALIDATE OUR OFFER before we write a bunch of copy.

…AND as we validate, we let your MARKET write our copy FOR US!

Product Launch Formula Quiz

My best copy never came outta my head…or out of a copywriter’s corner by thinking up the perfect pitch…

…The copy which slathers wallet lube on the best offers almost always comes from THE MARKET…at a moment when their credit cards are half way out.

With ninety-eleven live chat services now, texting and FB messenger you can VALIDATE AN OFFER and DIAL-IN copy faster than ever.

That’s why it’s important to dial in your offer first using an email or messenger conversation with prospects, and once you’ve done that you can clean up making sales with just a 2-page Google Doc.

Why people want to “plug their ears” and “blindfold themselves” to valuable market feedback leaves me scratching my head.

If they could only hear the fish whisper: “We don’t like strawberries.”, so many business owners lives would burst at the seams with money and mojo!

While it takes a little while to work out the details, selling by chat is here to stay.

Warm regards,

Rocky

P.S. Each month I work with a small group LIVE over Zoom helping them to validate and perfect their offers to the point where we can close mid to high ticket sales using live chat and email (without any phone calls).

If you’d like more details on exactly how we are doing that, let me know by getting in touch here.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

FINAL NOTICE: Product Launch Formula is Closing Now

Jeff Walker is closing the doors to Product Launch Formula in less than an hour.

This is your last chance to join PLF and get free access to Launchy.ai™. This offer ends TONIGHT (Thursday) at 10pm ET (New York time).

Click here for all the details.

This is the best time to start with PLF in the 18-year history of the program…

You’ll get the latest Product Launch Formula® Coaching Program. And you will also get Launchy.ai, the only AI software that can build your launch from the ground up.

And you can get started today for just $397.

But you have to act now:

Join the Product Launch Formula Coaching Program and get free access to Launchy.ai (ends now)

Warm regards,

Rocky

P.S. The ONLY way to get Launchy is by upgrading your PLF.

P.P.S. Since we’re down to the last few minutes, here’s a quick recap of what you get when you upgrade:

The latest and best PLF – it’s awesome.

A full year of access to Launchy.ai – our brand new and exclusive AI tool where you can get your entire launch mapped out with just a few clicks. From defining your client avatar to planning your product and offer, to your lead magnet, landing page, P.S. Path, Prelaunch Content, and sales page… this is the only AI that will build your PLF launch from the ground up.

A full year of additional Coaching Calls every other week with my in-house team of coaches (also includes recordings of all the coaching calls so you can listen to them again… or catch up in case you have to miss one).

The PLF Community Hub – our exclusive community where you can connect with thousands of PLF Owners… find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability.

… all for the crazy low price – It’s a no-brainer.

Check out everything you get with your upgrade – including Launchy.ai – here (LAST CHANCE)