The easiest way to make sure your product launch is a hit with your customers is to go all out and create what Jeff Walker calls a Crushing Offer.
So what is a Crushing Offer?
Here’s what Jeff says about it in his Product Launch Formula Mind Map –
1 – Create an offer so strong it’s almost impossible to refuse. In other words, people would feel like an idiot for not taking you up on it.
2 – Give people what they want, because it makes everything a LOT easier for you
3 – Identify and answer objections during your launch content and forget about using any kind of “hard sell”
The idea is to make your launch offer so compelling that it’s easier for people to say yes than it is to say no.
The thing you’re launching should give your new customers everything they want to solve a problem they’ve told you they have, or achieve an outcome they told you they wanted to achieve.
And as you’ll recall, you learned how to find out exactly what they want by surveying them both BEFORE you started your Seed Launch, and then each week as you rolled out your Seed Launch to get feedback and gauge how your students were going.
That way you know your potential customers are going to be salivating over the prospect of getting their hands on your awesome new product as soon as you release it.
As Jeff says, rather than overwhelming people with a bunch of stuff in an effort to give your product a ‘Thud Factor’, when you find out exactly what people want to buy, and you make them an irresistible offer for it, you don’t have to ‘sell’ them on buying.
They naturally want to give you money to get the solution you KNOW they are after because they told you what it was.
How cool is that?
If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Also, check this out 🙂