Over the last few posts, we’ve talked about some of the benefits of using the Product Launch Formula process to launch a product or service with a bank instead of a whimper.
We’ve looked at the overall strategy, how to create a Crushing Offer to supercharge your sales, and how to put your list building on steroids by having lots of other people build your list for you.
In this post, we’ll look at 3 more benefits of using the process of ‘launching’ your product instead of going the old way and trying to grow organically which can be long, hard and fraught with risk.
The 3 big benefits we’re talking about are:
- Massive Positioning Power
- The Product Launch Parachute
- Launch Stacking
So let’s look at what these 3 benefits are in more detail.
You always get Massive Positioning Power when you launch because even with a Seed Launch, you are showing your prospects and customers the depth of your skill and knowledge on the topic your product or service is based around.
When you get to your JV launch, you get to spread the word about you and your authority by having a bunch of launch partners send your message to THEIR subscribers and social media followers.
As you can imagine, this gives you massive positioning in the eyes of people who are ideal prospects for you.
The Product Launch Parachute is what Jeff calls the ability of a product launch to survive even the most egregious mistakes and still work really well.
Because you are using a proven process that has a bunch of in-built systems working together, if you miss one, two or even more, the others act as an insurance policies for the overall launch.
So you can miss sending an email, or use the wrong subject line, or have a sales video that is less than spectacular, or have some partners who don’t mail on the right days, or whatever.
Even when a heap of things go wrong, the Product Launch Parachute has a great history of rescuing product launches that with any other system could have ended in disaster.
And perhaps the most powerful benefit of using a launch is Launch Stacking. This is where you go from your Seed Launch, to your Internal Launch, to your Joint Venture Launch…
And then you take the list you built during that process, and launch either the sale product again with different (or the same) partners, OR you launch a brand new product to that nice big list.
This can give you so much momentum that your business never looks back.
If you’d like to learn more about how to get these 3 benefits along with everything else that comes with running a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Also, check this out 🙂