Tag Archives: list building with a launch

10 Lead Magnets That Are A Perfect Blend Of Information And Promotion

Before you can launch your product successfully, you’re going to need an email list of people to launch to.

And building an email list is really all about traffic generation. When you set up an optin form on a landing page, it’s just a matter of getting more people to visit that page so they can subscribe to your list.

In this article, I want to share the “top 10” Lead Magnets you can use to quickly grow your email database….

Let’s start off with:

1. Planner / Schedule

People don’t just want to know the “step-by-step” of how to do something – they also want to know when to take these steps. And that’s exactly what a planner or calendar will provide for your prospects. For example:

  • A Yearly Planner for Info Product Sellers
  • The Bodybuilder’s 30-Day Plan for Preparing for Your First Competition
  • The Weekly Planner for Homeschooling Moms
  • How to Get Your Home Sold In Just 21 Days

2. Cheat Sheets

These sorts of Lead Magnets give your prospects an overview of how to do something, but they don’t tell them how (exactly) to complete each step. That’s why this Lead Magnet is a good choice for when you’re selling in-depth how-to information on the backend.

For example:

  • The Savvy Saver’s Cheat Sheet for Creating a Household Budget
  • The Aspiring Novelist’s Cheat Sheet for Writing a Bestselling Thriller
  • The Entrepreneur’s Business Brainstorming Cheat Sheet
  • The Dieter’s Cheat Sheet for Dining Out

3. Checklists

A good checklist makes an excellent Lead Magnet, simply because it’s something that your prospects will refer to again and again. Every time they use your checklist, they’ll see your call to action for your paid product.

For example:

  • A 27 Point Bodybuilding Workout for Kettlebell Enthusiasts
  • 50 Point Inspection Checklist for Buying a Used ATV
  • 101 Point Checklist for Starting a New Online Business
  • 25 Point Checklist for Writing a Novel

SIDEBAR: Encourage your prospects to print off the checklist. Depending on what type of checklist it is, they could hang it on the wall or keep it in their pocket. For example, they might keep a workout checklist in their pocket at the gym, whereas they may hang a business-related checklist near their computer.

4. Swipe Files

A swipe file is a collection of content pieces that people can use for inspiration to create similar content. The intent isn’t to copy these pieces, but to use them as springboards to creating your own content.

For example:

  • The Copywriter’s Swipe File, which includes good headlines, sales letters, pay per click ads and other sales copy.
  • The Career Builder’s Swipe File, which includes cover letters and resumes.
  • The Aspiring Novelist’s Swipe File, which includes plot lines as well as queries for sending to publishers.
  • The Professional Speaker’s Swipe File, which includes jokes, openers and other content for speeches.

While the swipe file is used for inspiration, this next Lead Magnet is designed to be used and copied…

5. Templates

These are typically “fill in the blank” tools you can offer your prospects so they can create a content piece or form quickly and easily. These are designed for your prospects to copy, so be sure you create these templates yourself and give your prospects permission to use them.

TIP: If you offer legal forms, be sure to get them created by a licensed attorney.

For example:

  • The Copywriter’s Template Kit, which includes fill-in-the-blank headlines, openers, guarantees and other elements of a sales letter.
  • The Landlord’s Rental Contract Template, which is a fill-in-the-blank legal contract.
  • The Car Dealer’s Template Pack, which includes templates for purchase orders, the bill of sale and other forms typically used in the course of a dealer’s business.
  • The Fitness Boot Camp Template Kit, which includes advertising templates and client contracts for a personal trainer who is setting up a boot camp business.

Want more inspiration?

Download your copy of The Ultimate List Of Lead Magnet Ideas

6. Worksheets

Worksheets contain a series of questions or tasks for the reader to work through in order to plan, evaluate, and move forward in progressing towards an objective.

For example:

  • The Content Marketing Strategy Worksheet
  • Your Wedding Activities And Budget Worksheet
  • P90X Workout Worksheet For The Perfect Routine
  • The Eating Well Goal-Setting Worksheet For Weight Loss
  • The 30-Day Dog Obedience Worksheet

7. Resource Guides

Another thing that your prospects will really enjoy getting is a list of the tools and resources you use on a daily basis in your niche. Your list can include the name of the resource, the pros and cons of the tool, who would benefit most from using the tool, and a link (or affiliate link) to the tool.

For example:

  • 12 Parenting Books That Should Be On Every Parent’s Bookshelf
  • The Six Figure Seller’s Most Trusted Tools and Resources
  • The Beginning Mountain Climber’s Gear List
  • 17 Tools You Need to Start Your Yard Care Business

8. Case Studies

A case study is where you provide the exact progress and results you or someone else achieved using a particular product or service.

The reason why this works so well to sell a product is because it naturally provides proof a product works, so it overcomes the prospect’s main objections. Just be sure to present a lot of hard proof such as pictures, videos, screenshots, measurements or similar evidence.

For example:

  • You can present an eight-week case study showing how well a body transformation program works.
  • A one month case study showing how much money a marketer made selling Amazon affiliate products.
  • A three-day case study showing how a golfer lowered his golf score by using a certain set of clubs.
  • A one-day case study showing how an amateur photographer took better photos after taking an online photography class.

9. Q&A / Interview

This Lead Magnet has a lot of flexibility, as you can offer a text, audio or video interview. Ideally, you should be the person being interviewed (you can ask a colleague or friend to do be the interviewer), and then you can sell your product on the backend.

If you’re promoting affiliate products, then ask the vendor if you can interview him or her to create a Lead Magnet.

For example:

  • An interview with a fishing expert, which reveals three tips for catching trophy trout.
  • An interview with a panel of weight-loss experts, including a nutritionist, a personal trainer, and a doctor.
  • An interview with a professional copywriter to share insider tips and tricks for writing great copy.
  • An interview with a veterinarian to learn to identify common signs of cat illness or pain.

An alternative would be to take the “top 10 most frequently asked questions” on a topic related to your product and answer them yourself. Deliver the answers in either an .mp3 or .pdf.

10. Articles/Blog Posts/Reports

This is a popular Lead Magnet, simply because it’s easy for most people to create an article or report or ebook, convert it to the .pdf format, and offer it for free in exchange for an email address.

TIP: You can take a chapter or two out of an existing paid product to use as your Lead Magnet. Then sell the full product on the backend.

For example:

  • How to Choose Running Shoes That Won’t Break the Bank or Your Body
  • Five Secrets for Lowering Your Golf Score
  • What Dieticians Do When They Want to Lose 10 Pounds
  • How to Quickly and Easily Set Up a Secure WordPress Blog

Great ideas!

Need Some More Inspiration?

If you’d like even more great ideas for high-converting Lead Magnets to grow your email list, you should grab our Free Guide called The Ultimate List Of Lead Magnet Ideas. Click the link below to download your copy:

Download your copy of The Ultimate List Of Lead Magnet Ideas

If you can build an email list of people who know, like and trust you (by helping those people by actually helping them), you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Increase Your Launch Profits With Passive Recommendations

A simple but very effective way you can increase the long-term profits you make from your Product Launch Formula style launch is to promote products (either your own or affiliate products) inside your product.

It’s particularly easy with products that teach people how to achieve a result using a step-by-step process, because there are going to be additional tools and resources they are going to need to complete the steps involved.

Plus your students are going to run into a hundred technology questions and will be asking about all kinds of other stuff as well.

So what’s the best way to go about this?

I think that would be creating a Rolodex of Resources, and positioning it as a BONUS for your launch, because it will truly save your students wasting tons of time on research, and money if they buy the wrong stuff and have to buy something else.

For example, if your course teaches how to build a website and start selling a product, people need:

  • A domain name
  • Website hosting
  • A website theme
  • Anti-hacking software
  • An autoresponder or CRM
  • SEO training or services
  • Video training or video creation services
  • Content creation tools or services
  • A shopping cart service
  • Product creation training or services
  • Email marketing training or services

And the list goes on…

Your Rolodex can include recommendations for each one of these products or services, and use your affiliate link for each one. You can even negotiate a special deal with each product’s vendor.

This does two valuable things.

It shows your customers you are truly interested in helping them. And many of these people are going to buy those resources through you instead of going elsewhere to purchase and paying full price.

Promoting related, helpful products like this on the backend can lead to huge time and money savings for your customers, and you making significant back-end profits in addition to the money you make during your launch.

And as a big bonus, you don’t have to give ANY of this additional affiliate revenue (which is 100% pure profit) to your Joint Venture partners or affiliates.

Just another big benefit of launching you own product using the Product Launch Formula process.

If you’d like to learn more about using a product launch to grow the sales and profits for your business, you can do that here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

2 Big Product Launch Benefits Many People Forget About

We’ve been looking at many of the major benefits of using the Product Launch Formula process to release a new product or service in recent articles, but there are two big ones that many people don’t realise.

The first one is that you can create a lot of raving fans who become evangelists for you and your company.

And the second is that even those people who don’t become raving fans often feel a much closer relationship with you because the get to see the ‘real’ you, and see (maybe for the first time) that your really are trying to help them.

As you know, the best customers are those who know, like and trust you. They tend to buy more of your stuff, pay higher prices with less resistance, complain less, and bring their friends and family into your business.

A product launch can help you to identify these awesome customers, and single them out for special attention so they feel even more special.

How do you find them?

One way is to watch the comments people leave for you during your launch. Many of your biggest fans will self-select and raise their hands by writing wonderful comments in the Facebook comments area of your launch blog.

They’ll shout your praises and tell everybody else that you are awesome, often share the results they’ve achieved using your stuff, and sometimes even tell people why they should buy your product or service.

Importantly, you’ll also see a few people raising objections to buying in the comments, and this gives you a chance to address those objections in your future launch videos, in your video sales letter when the time comes, and the emails you send people during the week your launch is live.

You just have to look at the comments on Jeff Walker’s PLF Launch Blog (it may no longer be live depending on when you read this, so I’ve included a small screen shot below – note there were 2047 comments when I took this!)

Product Launch Formula Facebook Comments

As you can see, there’s a LOT of interaction and relationship-building going on during Jeff’s launch. Of course you’d have to assume the master of the online product launch is going to have that for his.

But what about you? Honestly, while the numbers will be smaller (especially when you are starting out), you can get the same kind of interaction with your launch when you follow the PLF process.

You can learn more about that process for yourself by watching Jeff’s free video training here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

3 More Powerful Benefits Of Using A Product Launch Instead Of Using Hope Marketing

Over the last few posts, we’ve talked about some of the benefits of using the Product Launch Formula process to launch a product or service with a bank instead of a whimper.

We’ve looked at the overall strategy, how to create a Crushing Offer to supercharge your sales, and how to put your list building on steroids by having lots of other people build your list for you.

In this post, we’ll look at 3 more benefits of using the process of ‘launching’ your product instead of going the old way and trying to grow organically which can be long, hard and fraught with risk.

The 3 big benefits we’re talking about are:

  • Massive Positioning Power
  • The Product Launch Parachute
  • Launch Stacking

So let’s look at what these 3 benefits are in more detail.

You always get Massive Positioning Power when you launch because even with a Seed Launch, you are showing your prospects and customers the depth of your skill and knowledge on the topic your product or service is based around.

When you get to your JV launch, you get to spread the word about you and your authority by having a bunch of launch partners send your message to THEIR subscribers and social media followers.

As you can imagine, this gives you massive positioning in the eyes of people who are ideal prospects for you.

The Product Launch Parachute is what Jeff calls the ability of a product launch to survive even the most egregious mistakes and still work really well.

Because you are using a proven process that has a bunch of in-built systems working together, if you miss one, two or even more, the others act as an insurance policies for the overall launch.

So you can miss sending an email, or use the wrong subject line, or have a sales video that is less than spectacular, or have some partners who don’t mail on the right days, or whatever.

Even when a heap of things go wrong, the Product Launch Parachute has a great history of rescuing product launches that with any other system could have ended in disaster.

And perhaps the most powerful benefit of using a launch is Launch Stacking. This is where you go from your Seed Launch, to your Internal Launch, to your Joint Venture Launch

And then you take the list you built during that process, and launch either the sale product again with different (or the same) partners, OR you launch a brand new product to that nice big list.

This can give you so much momentum that your business never looks back.

If you’d like to learn more about how to get these 3 benefits along with everything else that comes with running a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Using Product Launch Formula To Put Your List Building On Steroids

One of the most powerful (and ultimately profitable) things about using Product Launch Formula is the giant list build you are able to do when you run a JV launch.

You could have 5, 10 or even 20 launch partners all mailing your awesome pre-launch content out to their people, and every one of those people joins YOUR email database when that happens so they can participate in the process.

That means you can grow your list exponentially, while only paying affiliate commissions to your JV partners AFTER their people buy your product or service.

You get to KEEP all of those prospects, and you can sell to them later on.

And while it’s a good idea to pay your JV partners for future sales you make of your products (but you don’t have to), you NEVER have to give those JV partners any of the profits you make from any affiliate sales you make for other people in the future.

All of those affiliate commissions are yours…

Just by way of example,  6 of the top 11 people on Jeff’s Joint Venture Partner’s Leaderboard in his most recent launch – people who have used the PLF process to launch their own products – are now using the big, responsive lists they built during those launches to participate in and dominate the top positions in JEFF’S launch.

How freaken cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about creating a kick-arse launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell more stuff to later on, you can do that here.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Last Chance To Watch The Free Product Launch Formula Training Videos

Jeff’s gone and put all of his free product launch formula training videos on this page, so you might want to check them out if you missed them, or if you’d like to watch them again.

They’ll only be up for a couple of days until the launch ends at midnight on Saturday night.

Then we’re all starting with the new PLF training (I can’t wait, even though it will be the 6th time I’ve gone through the course, it gets better every time 🙂

If you have some time tonight or over the weekend, you can watch them here.

As you watch, look for the strategy behind the way the videos are created and the launch has been done, not just the content itself.

You can certainly model what Jeff has done during this launch for your own business and do quite well.

Something you don’t see though is everything that goes on under the hood.

If you’d like to learn everything there is to launching your product so you can make a massive difference to the world and to your own life, join me as a student in this new, fully updated version of Product Launch Formula here.

10 Ways To Grow Your Business Using Private Label Rights Content

If you check your computer hard drive, I bet you have some Private Label Rights (PLR) content hidden away, gathering virtual dust. If you do, then you’re not alone. Plenty of marketers buy loads of PLR content but they never use it.

Why?

For a simple reason: They’ve just never learned HOW to use it to grow their business. If that sounds familiar to you – or if you just want to fully leverage your PLR content to create in-demand products you can launch to your audience in a fraction of the time – then here are 10 ways to make the most out of PLR…

1. Stock your autoresponder with PLR content

If you have PLR content that details a step-by-step process or a series of related tips, then you can easily turn this content into a multi-part ecourse. If you have enough of this content, you can create an email series that runs completely on autopilot for three months, six months, a year or even more! Note: Just tweak the content to make sure it’s evergreen.

2. Use PLR content to create an attractive subscription bonus

You need to give your prospective subscribers a good reason to join your mailing list. One way to do that is by offering a free download in the form of a report or ebook. You can use your PLR content to quickly and easily create this free bonus!

3. Offer PLR content as a bonus to paid products

Some of your prospects are probably sitting on the fence trying to decide whether to purchase your product during your launch or not. Offering bonuses such as free reports, audios or videos is a good way to help them make the buying decision. And using PLR content is a fast and easy way to create these bonuses.

4. Create complete paid products with PLR content

You can set aside your best PLR content and use it to create paid products such as ebooks, home study courses, teleseminars and more.

Pro Tip: For best results, compile multiple sources of PLR to create your own unique, killer product, and then use a Product Launch to get it out into the market quickly and profitably.

5. Use PLR content to create a viral report

Do you have PLR content that seems particularly useful, engaging, entertaining or even controversial? Then use it to create a viral report that you distribute widely across your niche.

6. Turn text PLR content into a video

Don’t limit yourself to keeping your PLR content in its original text format. One way to expand its use is to turn text content into video content.

7. Compile PLR content to create a “vault” membership site

Do you have a lot of PLR content all in one niche? Then use it to create a vault-style membership site, that’s chock-full of niche articles, reports and ebooks. Other people will pay a good price to save time and energy searching for good content themselves if you can give them a reason to get everything from you.

8. Publish PLR content on your blog

If you don’t have any PLR articles, no worries – you can chop up PLR reports and ebooks to instantly create blog posts!

9. Create a fire sale

Here’s yet another way to turn gobs of related PLR content into piles of cash. Simply run a one-week fire sale where you sell the whole boatload of content for just pennies on the dollar.

10. Make a podcast out of PLR content

Instead of posting regular text articles on your blog or Facebook page, you can read your PLR content to create a podcast. Best of all, you can then submit these podcasts to podcast directories, which allows you to reach even further into your target market!

There you have it – 10 profitable ways to use PLR content to grow your business. Of course, the most profitable idea is to create a cool product based on your PLR content and launch it using a well planned Product Launch…

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Shortcut To Creating Profitable Products

Everybody wants a shortcut. We want to lose weight faster. We want an easier way to improve our golf game.

The list is long and varied. Whatever ultimate end result we are striving for, we want to reduce the time and effort it takes to get there.

Creating products to sell or launch online is no exception. The less time and effort we spend in getting products ready to sell, the better. Using PLR (private label rights) content for some (or even all) of your product’s content is a great shortcut for accomplishing the end result, while minimising the time and energy we spend on getting the product to market.

The Profit-Pulling Power Of Private Label Rights

You hear it about it everywhere: PLR content. And while you may know that PLR stands for private label rights, you may not exactly know what that means.

Here’s the deal…

Private label rights content refers to text, audio or video content that you can modify to suit your needs. In most cases, this also includes putting your name as the author or creator.

You can then use the content in a variety of ways (as long as you stay within the PLR license terms), such as by distributing it as a means of driving traffic to your site, using it as a bonus to get people to buy your products or join your mailing list, or even creating paid products from it.

So what’s the big deal? Why not just create the content yourself or hire someone else to create it for you, and then use a well planned Product Launch to release to to the market quickly and profitably?

Here are five reasons why you should start using PLR to grow your business…

Reason #1: PLR content saves you time

So imagine you get an idea for an ebook. You spend a few days (if not weeks) researching and writing it. But if you use PLR content instead, you can tweak it to suit your needs in a matter of hours, meaning your product is ready to to be sold almost instantly.

This “speed of implementation” aspect is one of the most powerful benefits of using good PLR to create your products. The faster you get your new product to market, the sooner you can see if it’s a success or not, and the faster you can start generating sales.

And if it’s a flop, you haven’t spent a lot of time and money creating something that nobody wanted to buy. It’s a win no matter how you look at it…

Reason #2: PLR content saves you money

Maybe you are considering leaving your content creation to a good ghostwriter. In that case, starting with some good quality PLR content can save you thousands of dollars per year.

Even if you hire a ghostwriter to tweak the content, that’s a huge saving over having this same ghostwriter create your content from scratch.

Reason #3: PLR content is extremely flexible

The first thing you need to do is read the license terms that come with your PLR content, because the amount of flexibility you’ll have is only limited to these terms. In most cases, you’ll find that the terms of use for PLR content are extremely flexible, meaning you can do things such as:

  • Modifying the content by adding to or taking away from the original
  • Putting your name (or your pen name) on the product as the author
  • Giving it away to generate leads for your business
  • Using it as blog or website content to attract visitors from search engines
  • Adding it your autoresponder as followup content for your subscribers
  • Repackaging it, such as turning text content into audio or video
  • Creating paid products out of it
  • And much more…

There are a nearly endless number of ways to use PLR content to grow your business!

Reason #4: PLR content makes you look like an expert

If you’re not already an expert in your niche, then you’ll need to spend a considerable amount of time researching various topics in order to create content that establishes you as an expert.

Alternatively, you can choose to use well-researched and well-written PLR content. Bam, you’re an instant expert!

Reason #5: PLR is easy to obtain

In the old days, it was extremely difficult  to find quality PLR content, especially a good, steady stream of niche-related content. These days PLR providers offer extremely good quality content in most of the major niches.

And better yet, they tend to offer fresh content every month or even every week, meaning you’ll never run out of content.

And there you have it – five reasons why you should starting using PLR content to create your own products so you can continue to grow your business.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.