The #1 Shortcut To Creating Profitable Products

Everybody wants a shortcut. We want to lose weight faster. We want an easier way to improve our golf game.

The list is long and varied. Whatever ultimate end result we are striving for, we want to reduce the time and effort it takes to get there.

Creating products to sell or launch online is no exception. The less time and effort we spend in getting products ready to sell, the better. Using PLR (private label rights) content for some (or even all) of your product’s content is a great shortcut for accomplishing the end result, while minimising the time and energy we spend on getting the product to market.

The Profit-Pulling Power Of Private Label Rights

You hear it about it everywhere: PLR content. And while you may know that PLR stands for private label rights, you may not exactly know what that means.

Here’s the deal…

Private label rights content refers to text, audio or video content that you can modify to suit your needs. In most cases, this also includes putting your name as the author or creator.

You can then use the content in a variety of ways (as long as you stay within the PLR license terms), such as by distributing it as a means of driving traffic to your site, using it as a bonus to get people to buy your products or join your mailing list, or even creating paid products from it.

So what’s the big deal? Why not just create the content yourself or hire someone else to create it for you, and then use a well planned Product Launch to release to to the market quickly and profitably?

Here are five reasons why you should start using PLR to grow your business…

Reason #1: PLR content saves you time

So imagine you get an idea for an ebook. You spend a few days (if not weeks) researching and writing it. But if you use PLR content instead, you can tweak it to suit your needs in a matter of hours, meaning your product is ready to to be sold almost instantly.

This “speed of implementation” aspect is one of the most powerful benefits of using good PLR to create your products. The faster you get your new product to market, the sooner you can see if it’s a success or not, and the faster you can start generating sales.

And if it’s a flop, you haven’t spent a lot of time and money creating something that nobody wanted to buy. It’s a win no matter how you look at it…

Reason #2: PLR content saves you money

Maybe you are considering leaving your content creation to a good ghostwriter. In that case, starting with some good quality PLR content can save you thousands of dollars per year.

Even if you hire a ghostwriter to tweak the content, that’s a huge saving over having this same ghostwriter create your content from scratch.

Reason #3: PLR content is extremely flexible

The first thing you need to do is read the license terms that come with your PLR content, because the amount of flexibility you’ll have is only limited to these terms. In most cases, you’ll find that the terms of use for PLR content are extremely flexible, meaning you can do things such as:

  • Modifying the content by adding to or taking away from the original
  • Putting your name (or your pen name) on the product as the author
  • Giving it away to generate leads for your business
  • Using it as blog or website content to attract visitors from search engines
  • Adding it your autoresponder as followup content for your subscribers
  • Repackaging it, such as turning text content into audio or video
  • Creating paid products out of it
  • And much more…

There are a nearly endless number of ways to use PLR content to grow your business!

Reason #4: PLR content makes you look like an expert

If you’re not already an expert in your niche, then you’ll need to spend a considerable amount of time researching various topics in order to create content that establishes you as an expert.

Alternatively, you can choose to use well-researched and well-written PLR content. Bam, you’re an instant expert!

Reason #5: PLR is easy to obtain

In the old days, it was extremely difficult  to find quality PLR content, especially a good, steady stream of niche-related content. These days PLR providers offer extremely good quality content in most of the major niches.

And better yet, they tend to offer fresh content every month or even every week, meaning you’ll never run out of content.

And there you have it – five reasons why you should starting using PLR content to create your own products so you can continue to grow your business.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.