Tag Archives: massive positioning power

3 More Powerful Benefits Of Using A Product Launch Instead Of Using Hope Marketing

Over the last few posts, we’ve talked about some of the benefits of using the Product Launch Formula process to launch a product or service with a bank instead of a whimper.

We’ve looked at the overall strategy, how to create a Crushing Offer to supercharge your sales, and how to put your list building on steroids by having lots of other people build your list for you.

In this post, we’ll look at 3 more benefits of using the process of ‘launching’ your product instead of going the old way and trying to grow organically which can be long, hard and fraught with risk.

The 3 big benefits we’re talking about are:

  • Massive Positioning Power
  • The Product Launch Parachute
  • Launch Stacking

So let’s look at what these 3 benefits are in more detail.

You always get Massive Positioning Power when you launch because even with a Seed Launch, you are showing your prospects and customers the depth of your skill and knowledge on the topic your product or service is based around.

When you get to your JV launch, you get to spread the word about you and your authority by having a bunch of launch partners send your message to THEIR subscribers and social media followers.

As you can imagine, this gives you massive positioning in the eyes of people who are ideal prospects for you.

The Product Launch Parachute is what Jeff calls the ability of a product launch to survive even the most egregious mistakes and still work really well.

Because you are using a proven process that has a bunch of in-built systems working together, if you miss one, two or even more, the others act as an insurance policies for the overall launch.

So you can miss sending an email, or use the wrong subject line, or have a sales video that is less than spectacular, or have some partners who don’t mail on the right days, or whatever.

Even when a heap of things go wrong, the Product Launch Parachute has a great history of rescuing product launches that with any other system could have ended in disaster.

And perhaps the most powerful benefit of using a launch is Launch Stacking. This is where you go from your Seed Launch, to your Internal Launch, to your Joint Venture Launch

And then you take the list you built during that process, and launch either the sale product again with different (or the same) partners, OR you launch a brand new product to that nice big list.

This can give you so much momentum that your business never looks back.

If you’d like to learn more about how to get these 3 benefits along with everything else that comes with running a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

10 Ways To Grow Your Business Using Private Label Rights Content

If you check your computer hard drive, I bet you have some Private Label Rights (PLR) content hidden away, gathering virtual dust. If you do, then you’re not alone. Plenty of marketers buy loads of PLR content but they never use it.

Why?

For a simple reason: They’ve just never learned HOW to use it to grow their business. If that sounds familiar to you – or if you just want to fully leverage your PLR content to create in-demand products you can launch to your audience in a fraction of the time – then here are 10 ways to make the most out of PLR…

1. Stock your autoresponder with PLR content

If you have PLR content that details a step-by-step process or a series of related tips, then you can easily turn this content into a multi-part ecourse. If you have enough of this content, you can create an email series that runs completely on autopilot for three months, six months, a year or even more! Note: Just tweak the content to make sure it’s evergreen.

2. Use PLR content to create an attractive subscription bonus

You need to give your prospective subscribers a good reason to join your mailing list. One way to do that is by offering a free download in the form of a report or ebook. You can use your PLR content to quickly and easily create this free bonus!

3. Offer PLR content as a bonus to paid products

Some of your prospects are probably sitting on the fence trying to decide whether to purchase your product during your launch or not. Offering bonuses such as free reports, audios or videos is a good way to help them make the buying decision. And using PLR content is a fast and easy way to create these bonuses.

4. Create complete paid products with PLR content

You can set aside your best PLR content and use it to create paid products such as ebooks, home study courses, teleseminars and more.

Pro Tip: For best results, compile multiple sources of PLR to create your own unique, killer product, and then use a Product Launch to get it out into the market quickly and profitably.

5. Use PLR content to create a viral report

Do you have PLR content that seems particularly useful, engaging, entertaining or even controversial? Then use it to create a viral report that you distribute widely across your niche.

6. Turn text PLR content into a video

Don’t limit yourself to keeping your PLR content in its original text format. One way to expand its use is to turn text content into video content.

7. Compile PLR content to create a “vault” membership site

Do you have a lot of PLR content all in one niche? Then use it to create a vault-style membership site, that’s chock-full of niche articles, reports and ebooks. Other people will pay a good price to save time and energy searching for good content themselves if you can give them a reason to get everything from you.

8. Publish PLR content on your blog

If you don’t have any PLR articles, no worries – you can chop up PLR reports and ebooks to instantly create blog posts!

9. Create a fire sale

Here’s yet another way to turn gobs of related PLR content into piles of cash. Simply run a one-week fire sale where you sell the whole boatload of content for just pennies on the dollar.

10. Make a podcast out of PLR content

Instead of posting regular text articles on your blog or Facebook page, you can read your PLR content to create a podcast. Best of all, you can then submit these podcasts to podcast directories, which allows you to reach even further into your target market!

There you have it – 10 profitable ways to use PLR content to grow your business. Of course, the most profitable idea is to create a cool product based on your PLR content and launch it using a well planned Product Launch…

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Shortcut To Creating Profitable Products

Everybody wants a shortcut. We want to lose weight faster. We want an easier way to improve our golf game.

The list is long and varied. Whatever ultimate end result we are striving for, we want to reduce the time and effort it takes to get there.

Creating products to sell or launch online is no exception. The less time and effort we spend in getting products ready to sell, the better. Using PLR (private label rights) content for some (or even all) of your product’s content is a great shortcut for accomplishing the end result, while minimising the time and energy we spend on getting the product to market.

The Profit-Pulling Power Of Private Label Rights

You hear it about it everywhere: PLR content. And while you may know that PLR stands for private label rights, you may not exactly know what that means.

Here’s the deal…

Private label rights content refers to text, audio or video content that you can modify to suit your needs. In most cases, this also includes putting your name as the author or creator.

You can then use the content in a variety of ways (as long as you stay within the PLR license terms), such as by distributing it as a means of driving traffic to your site, using it as a bonus to get people to buy your products or join your mailing list, or even creating paid products from it.

So what’s the big deal? Why not just create the content yourself or hire someone else to create it for you, and then use a well planned Product Launch to release to to the market quickly and profitably?

Here are five reasons why you should start using PLR to grow your business…

Reason #1: PLR content saves you time

So imagine you get an idea for an ebook. You spend a few days (if not weeks) researching and writing it. But if you use PLR content instead, you can tweak it to suit your needs in a matter of hours, meaning your product is ready to to be sold almost instantly.

This “speed of implementation” aspect is one of the most powerful benefits of using good PLR to create your products. The faster you get your new product to market, the sooner you can see if it’s a success or not, and the faster you can start generating sales.

And if it’s a flop, you haven’t spent a lot of time and money creating something that nobody wanted to buy. It’s a win no matter how you look at it…

Reason #2: PLR content saves you money

Maybe you are considering leaving your content creation to a good ghostwriter. In that case, starting with some good quality PLR content can save you thousands of dollars per year.

Even if you hire a ghostwriter to tweak the content, that’s a huge saving over having this same ghostwriter create your content from scratch.

Reason #3: PLR content is extremely flexible

The first thing you need to do is read the license terms that come with your PLR content, because the amount of flexibility you’ll have is only limited to these terms. In most cases, you’ll find that the terms of use for PLR content are extremely flexible, meaning you can do things such as:

  • Modifying the content by adding to or taking away from the original
  • Putting your name (or your pen name) on the product as the author
  • Giving it away to generate leads for your business
  • Using it as blog or website content to attract visitors from search engines
  • Adding it your autoresponder as followup content for your subscribers
  • Repackaging it, such as turning text content into audio or video
  • Creating paid products out of it
  • And much more…

There are a nearly endless number of ways to use PLR content to grow your business!

Reason #4: PLR content makes you look like an expert

If you’re not already an expert in your niche, then you’ll need to spend a considerable amount of time researching various topics in order to create content that establishes you as an expert.

Alternatively, you can choose to use well-researched and well-written PLR content. Bam, you’re an instant expert!

Reason #5: PLR is easy to obtain

In the old days, it was extremely difficult  to find quality PLR content, especially a good, steady stream of niche-related content. These days PLR providers offer extremely good quality content in most of the major niches.

And better yet, they tend to offer fresh content every month or even every week, meaning you’ll never run out of content.

And there you have it – five reasons why you should starting using PLR content to create your own products so you can continue to grow your business.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.