Author Archives: reviewer

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

A New Stress Free Income Stream If You Help Online Business Owners

Do you help online business owners, either with product launches, or marketing, or traffic, or as a supplier of all kinds of goods and services?

Would you accept my money for a sponsorship if I solved a big issue for your audience and made you look like their hero?

And it didn’t compete but complimented what you are doing.

I’m keen to sponsor emails, newsletters, videos, podcasts, posts in groups and communities…

Or even a P.S. or a blurb and link in your video description etc…or??

If you’d be open to it, we should get to know each other…

Please DM me here

Could be a new stress free stream of income for you if it works out for everyone?

Looking forward to hearing from you.

Rocky

P.S. I’d pay more if you give me your endorsement, but that might be something we’ll look at in the future once I’ve proven myself to you?

Your Product Launch Ruined Offering A Money Back Guarantee?

While most everybody offers a money-back guarantee during their product launch, money is NOT the only factor we need to guarantee we knock it out of the park with sales that STICK.

I have a friend who often tells the story of how he used FAX marketing to put Christmas Gifts under the tree after his business failed and he had no money to buy anything but food that Christmas.

As he tells it (and you’ll probably remember this), most people back in the day only used fax machines to order business stuff.

While he was trying to work out how to save his family’s Christmas, he asked himself a great question, “Why not use the Fax machine differently?”

His brilliant idea led to him calling all of the major offices in his small town and asking them if they would like to receive the daily special menus from some of the best local restaurants and takeaways.

Quite a few of the office managers said this would be a great idea and gave him permission to send them a daily one or two page fax.

He then approached the most popular local restaurants and takeaways with a no brainer offer: Would you like to get your daily specials directly into local offices where the staff were thinking about what they would like to have for lunch?

Nearly all of the food store owners jumped onto this new opportunity because they could see the benefit of advertising directly to their best customers instead of using radio, newspapers, letterbox drops and all of the other expensive but inefficient methods they had been using.

It was like having a Product Launch every day…

Christmas was saved, and this one idea has led to millions of dollars in additional sales based on the same principle. Get your ads and launch messages in front of your ideal target audience in the most direct way possible.

So what has this got to do with offering a money-back guarantee?

The guarantee he was offering was two fold:

  1. He was guaranteeing the store owners direct access to their best customers with virtually zero friction. This saved them Time, Energy, Money, and virtually guaranteed the service paid for itself over and over again. It also enhanced the owners Reputation in the community because his business was seen every day.
  2. He was guaranteeing the local office managers they and their staff would save Time, Energy, and Money by delivering one daily fax to their offices. This enhanced the office managers’ Reputation because she was seen to be helping her staff save that Time, Energy and Money.

The secret hidden in plain sight here is.

In addition to offering a MONEY back guarantee during your Product Launch, show how you can ALSO save your prospects Time and Energy, while enhancing their Reputation, and making them feel better about themselves by improving their Identity.

When you remove all of these 5 risk factors and combine that with using the modified messaging I showed you in this post, it’s like delivering a one-two punch that can easily double your sales and significantly reduce your refund rates (as long as your product or service delivers).

I’d love to hear about your results if you decide to test this for yourself.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales combining this 5-stage guarantee with a different call to action and text chat during your product launch gives us a powerful advantage. It gives you two powerful elements ensuring your launch makes the most sales, and helps us to make a greater impact. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Double Your High-Ticket Product Launch Sales Starting Today

I’d like to share a simple change in messaging you can test immediately that could help you to double your High-Ticket Product Launch Sales Starting Today

I see a lot of people selling high-ticket programs through product launches use the phrase “apply here” and “schedule a call” as a call to action after they present an offer or do some pre-selling of their offer to get people interested.

While this does work, these days virtually everybody knows that a “discovery session” or “free consultation” or even a “brainstorming session” is sales language for either a short qualifying call or a hard sales pitch.

The vast majority of people will do whatever they can to avoid being put in this situation. Therefore it should be our goal to lesson the risk of people deciding they won’t respond as much as we can.

With this in mind, I want to share two changes I have made (and have seen similar results from others to back my data up) that is getting 6/10 responses, compared to 2 or 3 responses before.

Two Small Changes To Doubling Your Product Launch Sales

Change #1 – In my product launch messaging and personal outreach I had been using “If this sounds interesting, hit reply and let’s chat”. Last week I changed it to “If this sounds interesting, we should get to know one another”. The difference is incredible.

From getting 2-3 responses using the old language my appointment rate has now doubled, and the people who respond tend to be a better fit for what I am offering.

Change #2 – Rather than a call to action of asking people to book a call, I have started asking them to contact me initially using email, DM or text chat.

This has proven to be far less intimidating and by using direct messaging to qualify and pre-sell prospects before we speak on the phone, I am making far fewer calls, and the close rate is much higher (usually double depending on the offer).

And in many cases, I am closing prospects USING CHAT OR EMAIL meaning no phone calls are necessary.

The other benefit is I can hold 3 or more Chat conversations at the same time as it takes to be on the phone for ONE client call.

Using this method, I’ve been closing high ticket sales while sitting my couch on Saturday afternoon watching car racing or reruns of Big Bang Theory.

So if you’d like to increase your product launch sales, I urge you to test this idea in your own business and see what sort of results you can achieve.

And if you DO test it, please let me know about your results.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales using a different call to action and text chat during your product launch gives us a powerful advantage. It’s one element of ensuring your launch makes the most sales, and helps us to make a greater impact in the World. To learn much more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Looking For Product Launch Formula Bonuses & Coaching?

For the next few hours, if you are not currently a PLF owner and purchase Product Launch Formula through my affiliate link, I’ll personally write a 3-Step email (or Social Media) sequence designed to recoup your entire PLF investment in 14 days or less

PLUS rather than load you up with bonus products or programs, I’ll help you to make progress by working with you for the next 60 days to integrate Product Launch Formula into your business…

Here’s What’s Happening…

– Register for Product Launch Formula through my affiliate link and as soon as your purchase is credited to me we’ll hit the ground running with a 1:1 Zoom call to dial in your offer and start writing your 3-Step sequence (See Note just below).

– Over the next 14 days, we’ll use that sequence to recoup your entire investment in PLF so the Program is free for you.

Please Note: You WILL need an email database or a Social Media following (even if it’s small) to qualify for this first bonus. If you are starting from a blank canvas, I’m sorry but I’m sure you understand I’ll need a small foundation to work with.

– Then over the next 45 days I’ll give you everything you need to integrate PLF into your business. This bonus applies to everyone even if you don’t have an audience or email list yet.

We’re going to move through 3 phases…

Phase #1: Recoup Your PLF Investment

– As long as you have even a small audience (as noted above), I’ll help you to make sure your offer is dialed in and write your 3-Step hand-raiser Sequence to identify your ideal clients or customers

– Then we’ll qualify people who reply and “Tap” in sales using email or DMs to make back your PLF investment ASAP without sales calls

Phase #2: Integrate Product Launch Formula Into Your Business

– You’ll get crystal clear on the process of incorporating ONLY the most relevant parts of Product Launch Formula into your business (this will murder uncertainty and overwhelm about what to do next)

– You’ll know exactly which offers to create based on your situation…and how to rapidly create and publish easy-yes offers to your audience

– You’ll see why “Insight” is the most powerful sales tool available to us and how to leverage it without hype, crazy promises or fancy words

Plus we’ll use strategies and tactics you’ve likely never heard of such as:

  • The 5Ps of Preselling
  • T.I.M.E.R.
  • The Triangle Of Insight
  • The Sales Saver Campaign
  • The 2nd Helping Campaign
  • The Goodwill Campaign
  • The Audience Multiplier
  • Social Polls
  • Social Auctions
  • + New Bonus – The Rainmaker Campaign

…and many more techniques including making sales with just email or DM and a Google Doc and closing High Ticket Sales WITHOUT Phone Calls to significantly increase your lead flow, your sales and profits.

Phase #3: Use Licensing To Leverage Your Product Launch Formula Content

– You’ll build Leverage Through Licensing, allowing you to get paid up-front AND earn passive income by both licensing your content to others, and licensing content FROM others

– You’ll be using my personal go-to strategies and done-for-you templates to monetise your audience in multiple ways

– You’ll get a behind the scenes look at my best emails and posts that have resulted in thousands of dollars of sales for myself and my partners without sales calls

Here’s What You’re Getting (All Will Be Available Immediately After Your PLF Purchase Has Been Credited To Me)…

– Initial 1 on 1 Zoom meeting with me to Brainstorm and Dial In your Offer

– Your Rapid Launch Sequence written by me to launch an offer to recoup your PLF investment

– A total of 60 Days of my personal help via email and Zoom to integrate Product Launch Formula into your business

– My personal marketing strategies, complete campaigns, templates and tools to monetise your audience over the long term

– Advice on leveraging your content and the content of others through licensing to bring in both immediate and passive income

Will This Really Work For Me?

While I can’t promise you will get the same results, here’s what some of the people in my network have been doing using the exact strategies you will have access to…
Product Launch Formula Bonuses
If you’d like to take me up on this, purchase Product Launch Formula through my affiliate link here.

Then email me at rockytapscottvip@gmail.com and let me know you’ve ordered. I’ll check to make sure your order came through me, and we’ll get started right away.

Thanks for considering my Product Launch Formula Bonus Offer.

Warm regards,

Rocky Tapscott

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his Product Launch Formula program – but it won’t cost you anything extra, and as long as your purchase is credited to me, you will receive my personal help as outlined above.

Watch How Easy Product Launch Formula Is With Launchy.AI

Have you watched the Launchy.ai demo video showing just how quickly your content can be created with Product Launch Formula these days?

This thing is outstanding.

It’s been trained on Product Launch Formula so it creates content based on what Jeff Walker and his team have PROVEN to work in launches in all types of markets.

If you’d like to save weeks of time getting all of your pre-launch and launch content created, check out how easy Launchy.ai makes it here.

Cheers

Rocky Tapscott

P.S. Launchy.ai will save you a bunch of time and energy when it comes to creating all of your Product Launch content. We’re down to the wire now with less than 12 hours before registration for this years Product Launch Formula training closes.

If you would like my personal help to earn the full price of PLF back within 14 days, and my ongoing help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more.

Free Product Launch Masterclass Resources

REMINDER – The Product Launch Formula Cart closes TOMORROW, Thursday, August 29th at 10pm ET (New York time)

And with just over 24 hours remaining, here are THREE things you can check out today to boost your sales:

1) All-Access Page is LIVE: Every Masterclass lesson, download, bonus, and expansion pack is now all on one easy-to-access page – NO OPT-IN REQUIRED!

Here’s the link for the All-Access page

2) The Case Studies Page: With over 100 examples of Product Launch Formula® Owners putting PLF to work in a crazy array of markets and niches, this page is the ultimate answer to the question “Will it work for me?”

You’ll find examples from online courses (of course), physical products (like handspun yarn and grass-fed beef), 1:1 practitioners (like building sheds, psychotherapists, accounting, acting coaching), hobbies (like juggling, heavy metal screaming, gardening, and dog training), art (both selling paintings and selling how to become an artist), B2B (including business coaching, high-ticket B2B sales), and so many more.

These are deep dive interviews where we get to the core of how someone actually implemented PLF in their market (not just quick testimonial videos), and they are fantastic for tipping excited but skeptical folks over the edge into action.

And, we’ve ungated this page as well, so your folks will be able to go straight there with no optin required.

Here’s the link for the Case Studies page – LIVE NOW

3) The How to Launch With AI replay: This was a fantastic session… and if you think your folks are particularly excited about AI, this could be worth a second mailing. We’ve got the replay up and live on the Masterclass home page with a special link that will jump right to it.

Here’s the link to the How to Launch With AI webinar replay

This is it… we’re into the home stretch. Check out these three resource page to see if Product Launch Formula is for you, and if so, you can join us here.

Warm regards,

Rocky Tapscott

And if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Formula Bonus Coaching Offer

I’m inviting a few people who order Product Launch Formula through my affiliate link to get my help to:

– Make their entire PLF investment back quickly with an offer to their existing audience
– Have me as their wingman for their first product launch
– Turn their launch into ongoing passive income

If you aren’t currently a PLF owner and this sounds interesting, you can check out the details of what we’ll be doing together here on this page.

Or if you have any questions or wondering if you qualify, feel free to click here to get in touch.

Warm regards,

Rocky Tapscott

P.S. Registration for PLF closes in less than 24 hours.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more.