Tag Archives: product launch

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Ruined Offering A Money Back Guarantee?

While most everybody offers a money-back guarantee during their product launch, money is NOT the only factor we need to guarantee we knock it out of the park with sales that STICK.

I have a friend who often tells the story of how he used FAX marketing to put Christmas Gifts under the tree after his business failed and he had no money to buy anything but food that Christmas.

As he tells it (and you’ll probably remember this), most people back in the day only used fax machines to order business stuff.

While he was trying to work out how to save his family’s Christmas, he asked himself a great question, “Why not use the Fax machine differently?”

His brilliant idea led to him calling all of the major offices in his small town and asking them if they would like to receive the daily special menus from some of the best local restaurants and takeaways.

Quite a few of the office managers said this would be a great idea and gave him permission to send them a daily one or two page fax.

He then approached the most popular local restaurants and takeaways with a no brainer offer: Would you like to get your daily specials directly into local offices where the staff were thinking about what they would like to have for lunch?

Nearly all of the food store owners jumped onto this new opportunity because they could see the benefit of advertising directly to their best customers instead of using radio, newspapers, letterbox drops and all of the other expensive but inefficient methods they had been using.

It was like having a Product Launch every day…

Christmas was saved, and this one idea has led to millions of dollars in additional sales based on the same principle. Get your ads and launch messages in front of your ideal target audience in the most direct way possible.

So what has this got to do with offering a money-back guarantee?

The guarantee he was offering was two fold:

  1. He was guaranteeing the store owners direct access to their best customers with virtually zero friction. This saved them Time, Energy, Money, and virtually guaranteed the service paid for itself over and over again. It also enhanced the owners Reputation in the community because his business was seen every day.
  2. He was guaranteeing the local office managers they and their staff would save Time, Energy, and Money by delivering one daily fax to their offices. This enhanced the office managers’ Reputation because she was seen to be helping her staff save that Time, Energy and Money.

The secret hidden in plain sight here is.

In addition to offering a MONEY back guarantee during your Product Launch, show how you can ALSO save your prospects Time and Energy, while enhancing their Reputation, and making them feel better about themselves by improving their Identity.

When you remove all of these 5 risk factors and combine that with using the modified messaging I showed you in this post, it’s like delivering a one-two punch that can easily double your sales and significantly reduce your refund rates (as long as your product or service delivers).

I’d love to hear about your results if you decide to test this for yourself.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales combining this 5-stage guarantee with a different call to action and text chat during your product launch gives us a powerful advantage. It gives you two powerful elements ensuring your launch makes the most sales, and helps us to make a greater impact. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Double Your High-Ticket Product Launch Sales Starting Today

I’d like to share a simple change in messaging you can test immediately that could help you to double your High-Ticket Product Launch Sales Starting Today

I see a lot of people selling high-ticket programs through product launches use the phrase “apply here” and “schedule a call” as a call to action after they present an offer or do some pre-selling of their offer to get people interested.

While this does work, these days virtually everybody knows that a “discovery session” or “free consultation” or even a “brainstorming session” is sales language for either a short qualifying call or a hard sales pitch.

The vast majority of people will do whatever they can to avoid being put in this situation. Therefore it should be our goal to lesson the risk of people deciding they won’t respond as much as we can.

With this in mind, I want to share two changes I have made (and have seen similar results from others to back my data up) that is getting 6/10 responses, compared to 2 or 3 responses before.

Two Small Changes To Doubling Your Product Launch Sales

Change #1 – In my product launch messaging and personal outreach I had been using “If this sounds interesting, hit reply and let’s chat”. Last week I changed it to “If this sounds interesting, we should get to know one another”. The difference is incredible.

From getting 2-3 responses using the old language my appointment rate has now doubled, and the people who respond tend to be a better fit for what I am offering.

Change #2 – Rather than a call to action of asking people to book a call, I have started asking them to contact me initially using email, DM or text chat.

This has proven to be far less intimidating and by using direct messaging to qualify and pre-sell prospects before we speak on the phone, I am making far fewer calls, and the close rate is much higher (usually double depending on the offer).

And in many cases, I am closing prospects USING CHAT OR EMAIL meaning no phone calls are necessary.

The other benefit is I can hold 3 or more Chat conversations at the same time as it takes to be on the phone for ONE client call.

Using this method, I’ve been closing high ticket sales while sitting my couch on Saturday afternoon watching car racing or reruns of Big Bang Theory.

So if you’d like to increase your product launch sales, I urge you to test this idea in your own business and see what sort of results you can achieve.

And if you DO test it, please let me know about your results.

Warm regards,

Rocky

P.S. Being able to close more high ticket sales using a different call to action and text chat during your product launch gives us a powerful advantage. It’s one element of ensuring your launch makes the most sales, and helps us to make a greater impact in the World. To learn much more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s How AI Can Revolutionise Your Next Product Launch

If you’re like me, you’ll have seen AI popping up everywhere, and one area it can really help is in the content creation process for a product launch.

The problem is it’s nearly impossible to scroll through your social feed without stumbling across an AI “guru” promoting their product as the one-size-fits-all solution.

But a product launch has a lot of moving parts, so you need an AI that has been trained in how to create all of those pieces.
Product Launch Formula Bonuses
To show how this is done, tomorrow Jeff Walker is hosting a free webinar on “How to Launch with AI,” where he’ll break down exactly how to use AI to launch and grow your business – even if you’re starting from scratch.

In this free training, you’ll learn how to integrate free AI tools into your launch process, making it faster and easier to execute. Plus, you’ll get a sneak peek at his very own AI tool, Launchy.ai™… and how you can get your hands on it.

It’s part of Jeff’s annual Launch Masterclass. And whether you check out the rest of the Masterclass or not, this special standalone training will get you all caught up with AI… from someone who actually knows what he’s talking about.

The “How to Launch With AI” training is totally free. You just need to register here.

Warm regards,

Rocky Tapscott

P.S. When you sign up for the “How to Launch With AI” webinar, you’ll also get full access to Jeff’s Launch Masterclass™, including all the downloads, training, and bonuses you need to put these AI strategies into action.

Don’t wait too long though – the Masterclass is only available until Thursday, August 29th. So check it out ASAP:

Check Out Jeff Walker’s Product Launch & Use His Ideas

Want to see how Jeff Walker is running his latest product launch right now? What his PLCs look like? How he’s doing his Cart Open sequences?

Because right now, he’s doing his biggest Product Launch Formula promotion of the year. And you can see what he’s doing and how, just by joining the Launch Masterclass™. There’s no cost.

Register for the Launch Masterclass.

This is a great opportunity to level up your Product Launch know-how and come away with some fresh ideas for your next launch.

It’s not too late to join… but as you know, these lessons won’t be up forever. If you miss it, you’ll have to wait until next year.
Product Launch Formula Bonuses
So… Jeff has just posted Lesson 2 of the masterclass, about the three types of launches. You may already know what they are, but…

Register for the masterclass so you can see how he’s running his launches right now to get maximum engagement (and sales).

Warm regards,

Rocky Tapscott

P.S. The masterclass features Netflix-style, on-demand videos that are tighter and more actionable than ever. Jeff made this switch last year, and it doubled and then tripled his engagement levels. So please TAKE NOTE, that’s why they’re doing it again…

You really should see this.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Is There Anyone I Can Hire To Help With My Product Launch?

Jeff Walker always has people asking “Do you have anyone I can hire to help me build my launch?” every time he opens enrolment for Product Launch Formula.

For most people, the answer to that is still no (HOWEVER, See my PLF Bonus Offer for personal help with your launch below), but now there is something that could be even better.

Launchy.ai™ is Product launch Formula’s custom launch-building AI.

It’s been trained in PLF, and it can literally map out an entire launch – from avatar, to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

And then, with a few more clicks, it can actually build out nearly every asset you need for a successful launch.
Product Launch Formula Bonuses
Launchy was designed specifically to remove the guesswork from building a launch. It knows Product Launch Formula® inside and out, and get this:

All you have to do is open up Launchy and follow the prompts. You don’t even have to prompt it. Instead, Launchy prompts YOU with the next step in the launch process. It’s as close to done-for-you as it gets.

And you will get free access to Launchy.ai when you join PLF.

This looks like the most powerful and attractive Product Launch Formula offer I’ve ever seen.

Jeff first released Launchy during last year’s launch, and people were completely blown away when he demo’d it live, and the excitement was at an all-time high when he opened for enrolment.

He’ll be unveiling Launchy live on Lesson 3 of the Launch Masterclass right before opening PLF up for new members.

That lesson, The Product Launch Blueprint, is happening this Sunday, August 25th at 4pm ET (New York time).

This will be a LIVE working session, and in it, Jeff will be teaching the TWO critical sequences everyone needs to get right in every launch. These sequences can literally DOUBLE the amount of sales in a launch.

(Sometimes people try to reverse-engineer them, which doesn’t work very well.)

So in Lesson 3, he’ll show you how to master these critical sequences – from the high-level strategy to the nitty-gritty mechanics, so both new and experienced business owners will get something from it.

Jeff will also open the doors for PLF during Sunday’s session, along with unveiling Launchy.ai and announcing a special deep dive bonus that is only available to those who register by the end of the live session.

Between the live demo for Launchy and the fast action bonus, this broadcast is how you can scoop up the maximum number of bonuses. Including:

My Personal Coaching Product Launch Formula Bonus

If you would like personal help to implement PLF into your business, then I’m going to help 10 new Product Launch Formula owners who purchase through my affiliate link to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc, then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so please check out my full PLF Bonus Offer here.

Or if you have any questions, or you are wondering if you qualify for this offer, please click here to get in touch and I’ll get back to you ASAP.

Looking forward to working with you,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Outsource Your Product Launch Workflow With This 19-Point Checklist

It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.

Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.

Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.
Product Launch Formula Masterclass

Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:

  • Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.
  • Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.
  • Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.
  • Plan and implement a pay per click advertising strategy to build and grow your Launch List.
  • Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.
  • Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.
  • Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.
  • Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.
  • Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.
  • Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.
  • Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.
  • Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.
  • Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.
  • Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site. 
  • Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.
  • Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.
  • Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.
  • Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.
  • Do market research. This will help you identify additional profitable niches and give you ideas for future products.

Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on.  Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?

And if you would like to see how Jeff Walker, the inventor of the online Product Launch, uses Product Launch Formula process to launch his own premium product you you should click here to register for the Product Launch Masterclass, and watch how he does it…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Grease The Wheels Of Your Product Launch Sales Process

If you’d love it if people just whipped out their wallets with no arm twisting to buy during your product launch, there is one critical thing you should be doing… here’s a powerful idea from my friend Travis Sago.

Stop selling your product or service.

You are NOT selling a product or service or any other kinds of deliverable.

You are selling a NEW PLAN to help people get out of HELL!
Product Launch Formula Masterclass
So the secret is to sell them on the NEW PLAN first…

How do you sell your new plan?

By getting them to SEE, HEAR, FEEL, TASTE or TOUCH as close as possible that their CURRENT PLAN isn’t working!

You deliver this experience with heaping helpings of empathy and short storytelling… this is not the time to be shaming and scolding your prospects.

Bonus tip: In many cases, they don’t really have a “plan” other than keep doing what they’re doing which is still a current plan.

So often it’s natural that when they see their current situation is too painful to stay the same and their current plan is “hopeless”…

They become open to the FIRST new plan that makes sense and need very few details about the product or service.

So your goal is to help them see their current plan isn’t working, and when they agree, offer them a new plan to get out of the HELL they are in.

Hope this helps,

Cheers

Rocky

P.S. Do you see how even in this email I am doing CURRENT PLAN: pitch the product versus NEW PLAN: presell the new plan?

You don’t stop just because someone pays you money the first time:-)

P.P.S. This month I’m putting aside time to help 2 new clients implement this idea into their business.

If you have an established business with solid lead and customer flow and you’d like to apply this Wallet Lube idea to sell higher priced products and services, just let me know by getting in touch here and I’ll get you all the details.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.