In this previous post, we looked at how you can build your product launch list much more quickly by using Content Upgrades.
But there are a number of other ways you can increase your website’s income using the same strategy.
BONUS: Download a free copy of the How To Grow Your Product Launch List Using Content Upgrades PDF by Clicking Here so you can refer to it any time you want.
Here’s an example of a site (you can see the site here – but the Ad may have changed) showing an invitation to an evergreen webinar as an in-context Google Adwords ad…
This strategy is commonly referred to as ‘Native Advertising”, because it blends so easily with the content of the website.
And just as with a list-building Content Upgrade, the click through rates and conversions are usually much higher than many other forms of advertising.
This example is so powerful because the ad is within an article on a property investment website, is about how many more rental properties are being created (increasing competition for tenants), and offers property investors the opportunity to build more passive income from their property portfolio.
Can you see how laser targeted this is?
The person placing ads like this is likely totally cleaning up.
So Let’s Flip This Content Upgrade Idea Around
Once you’ve created, tested and proven your content upgrades are converting really well, you could start running them on other people’s websites as either Adwords ads like this one, or as paid insertion deals you make privately with the blog or website owner.
If you are careful to place your ads on pages that are very similar to the ones your own content upgrade ads work well on, you should be able to generate similar results.
Imagine how powerful it could be to generate super-targeted leads if your conversion rate from ad display to optin is just a dollar or two?
In these days of prohibitively expensive traffic, generating prospects like this has to be a no brainer.
Of course, getting targeted traffic to your website is just one important part of running a successful Product Launch Formula launch.
So if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here
4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Also, check this out 🙂