Category Archives: Product Launch Formula Training

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

People LOVE To Buy Solutions, Just DON’T Make Them Think

Sales friction during your product launch is often THE thing that kills your results.

The fact is people WANT to pay for solutions to their problems, or for opportunities to achieve their desires…

But many times they just don’t have the mental bandwidth to think about or deal with something new, even if we can prove it will get them the results they are looking for.

The #1 reason I say “no” to products and services isn’t money, or the time or energy commitment…

I say “no” because the seller makes me think too much.

I just spent a couple of grand on a product that automates a bunch of stuff I’ve been doing manually…

I could have cobbled together something similar by myself if I had wanted to.

I said “yes” to somebody else’s solution because they didn’t make me figure everything out.

I’ve known other people for years who have stuff that would help me in all kinds of areas…

But I keep saying “No” because they make me do all the thinking.

Can you imagine how many sales are lost because we make our clients and customers do too much thinking?

Can you imagine how many more sales we’d be making if we take charge and say, “Here’s the plan, here’s what I’m going to do, you don’t need to do much at all, I’ll take this stuff off your plate.”

Making our customers think = sales friction.

When there is friction, it makes sense why they might “want to think it over”, or “ask my partner”, or haggle over the price, right?

It makes total sense why if we don’t lead, they are going to ask us for discounts, and proof, and case studies, and all of the other crap that let’s them slow down the sales process.

Instead of just saying “I’M IN” and letting us get to work.

Thoughts?

Warm regards,

Rocky “Don’t make them think” Tapscott

P.S. If you have any questions about how to avoid making your prospects think too much, or anything else when it comes to launching (or re-launching) your product or service, feel free to click here to get in touch.

Is A Grand A Day Possible From A Product Launch?

A grand a day starting with a simple product launch?

Every day we aren’t selling a $1k offer costs us a grand a day.

Over a month that’s 30 grand.

Over 4 months that’s $120k

Okay so $120,000 doesn’t go as far as it used to.

But it’s still an expensive price tag for waiting…

$120k still puts braces on a kid, decent transportation in the garage, and maybe funds a week or two of a kiddo’s college.

A product launch can help us catch up on some of those missed $1k days.

And generate a bunch more $1k days in the future.

Every day we aren’t ready to launch “yet”…

…is another day we aren’t getting our ideas out there…

…and another day we aren’t making a positive impact on the world…

…and another day we know we aren’t becoming our best selves…

If you are sitting on an idea for a course.

Or you have a product or service ‘sort-of’ ready to go.

Or you are already some selling products or services but you just know you could be doing more…

Then I MAY be able to help you to make things happen.

Jeff Walker opened the doors to his Product Launch Formula Program on today’s Livestream, and if you decide to join and your purchase is credited to me, I will personally help you past all of these roadblocks.

If you’re down for it, just click here to get in touch with some details about what you would like to work on, and we can see how things go from there.

Warm regards,

-Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Closes $25K Sales In Your Product Launch WITHOUT Phone Calls

When you’re using Product Launch Formula to make high ticket sales (ranging from $10K to $60K or more) most people believe the ‘Call to Action’ needs to be “Book A Discovery/Brainstorming/Strategy Session” or whatever you want to call it with somebody on the phone.

While phone sales are definitely not going away any time soon, it takes a special kind of person to spend hours every day on the phone qualifying and/or closing sales.

And many people who have life-changing products or services either don’t want to be stuck on phone calls all day, or manage a sales person or sales team to make the calls for them.

That’s where no-call closing can make a huge difference in your business.

We have perfected the process of using 1:1 email and DM or Text chat to qualify AND close sales ranging up to $60K in anything from a few minutes to an hour or so while sitting on our sofa watching reruns of our favourite Netflix shows.

And we use a very different process to the standard “Book A Call” funnel.

No call closers don’t use “talking funnels”

We use “listening funnels”…

The right offer and ONE BINARY QUESTION can do in a DM what a 60-minute sales call is designed to do.

(Okay yes sometimes it takes 2 or 3 questions.)

There’s no magic “script” involved.

We simply use what our PROSPECTS tell us about their situation and the outcome they want to qualify and close sales.

Ask them the right question AT THE RIGHT TIME…and you can “close” them in a DM.

Get the questions wrong or the timing wrong and they won’t make up their mind in an hour over Zoom, a DM, or a phone call.

Now as I said yesterday when talking about using Social Polls in our 5 and 6 figure launches, while I can’t guarantee you the same results we have seen because everything depends on your circumstances, it works so damn well…

I’m going to include some training on no call closing in the bonuses I’m giving to the first 10 people who purchase Product Launch Formula through my affiliate link (as long as your purchase is credited to me).

As I mentioned yesterday, I will be helping those 10 people to get two distinct results:

1) To make back their entire PLF investment within the first 14 days using a few simple emails and a Google doc (Poll Tapping may be a part of achieving this), then…

2) Over the next 45 days, create their first product launch that generates a minimum of $10K without being bogged down with content creation, or spending any time or money on ads.

It’s the same way I’ve helped Product Launch Formula owners from so many different markets implement this quick start process that made their PLF investment one of the most profitable decisions they’ve ever made.

Would you like to join us?

If so, check out the full bonus here.

Or if you have any questions, feel free to click here to get in touch.

Looking forward to working with you if you jump on board,

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

 

Product Launch Formula Case Study – Elliott Connie

As part of his Product Launch Formula Masterclass, Jeff Walker will be sharing some inspirational Case Studies showing how all kinds of people have used PLF to launch or grow their businesses.

In this Case Study, Jeff shows how one Therapist turned his practice into a $50k+ online launch.


As I mentioned, Jeff will be releasing more of these Case Studies as part of his Product Launch Masterclass.

If you’d like to learn more, you can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Some of these Case Studies are truly inspirational. Jeff Walker takes you through more of them plus a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s How To Make Your Product Launch Offer Irresistible

If the goal of our Product Launch is to help as many people a we possibly can while making money, it’s critical we create a truly irresistible offer that people would feel foolish to say no to.

We’ve been talking about some of the factors involved in doing that, including being able to target a Present Pain rather than offering a Future Gain, Pre-Selling your prospects using the 5Ps to remove potential objections, and most importantly making sure your prospects are Pre-Sold on your New Plan before you make an offer.

But once you’ve done that, it’s important we don’t drop the ball by making a weak offer that doesn’t convert potential prospects into buyers.

Take a look at the graphic below which is based on what I have learned about creating HELL YES offers from Travis Sago.

NOTE: Click on the image and a full sized version will open in a new window. I recommend you download the file, print it out and laminate it for future reference…How Difficult Is Your Product Launch Offer To Buy SmallThe further you can move your offer from the left (Hell NO) to the right (HELL YES) the better.

As you can see, a HELL NO offer is:

  • NOT Specific
  • NOT Relevant to the prospect
  • Seems UN-attainable
  • Has results that are NOT measurable
  • And offers FUTURE GAIN instead of solves a PRESENT PAIN

And the T.I.M.E.R. Risk Factors are high:

  • It will take the prospect MORE TIME to make a change than continue doing what they are doing
  • Their IDENTITY and how they feel about themselves could take a big hit if they buy
  • Buying will cost them more money than if they decide to pass
  • It will take more energy to make the change you are asking them to make than staying the same
  • They have a high risk to their REPUTATION and how friends and others see them if they make the change you are offering them

When you rate your product launch offer against all of these factors, you can quickly see how desirable (or otherwise) it will seem to your prospects.

I hope you find this offer-rating tool helpful.

Warm regards,

Rocky

P.S. When you combine this offer optimisation idea with what Jeff Walker is teaching in his latest Product Launch Masterclass, you really can’t miss nailing your next launch. The Masterclass is only available for the next few days.

You can register to join the Launch Masterclass here.

Check it out.

And if you have any questions, or you would like to chat about how I might be able to dial in your offer, feel free to click here to get in touch.

Disclaimer: The Launch Masterclass is part of the 2024 launch of Jeff Walker’s Product Launch Formula (PLF). If you ultimately purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Sick Of Hearing “Not Interested” During Your Product Launch?

One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.

Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.

But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.

Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.

For example, nobody wants to buy “Consulting Services”.

They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.

But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.

That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.

In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.

So the secret to stop hearing “not interested” is this…

…you MUST Pre-Sell them on your new plan.

This works in every market I’ve used it in for over 20 years…

It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.

No more are we an “unwelcome pest”…

We become a “welcome guest”…

So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.

Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.

And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.

You can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

If I had to make $10k in 14 days With Product Launch Formula

If I had to make $10k in less than 14 days using a strategy from Product Launch Formula…

I’d send a 3-step email sequence based on the PLF Quick Launch to my email list…

Then, I’d email or DM the responders with an offer that is hard to refuse.

Now…

If I didn’t have an email list of my own…

I’d offer to send the 3-step email sequence to someone else’s buyers list…

Then, get 25% to 50% of the sales.

I can have a helper and they can do the follow-up for me.

The Product Launch Formula Quick Launch Works Super-Well

My partners and I often get 50+ responses…

We SELL OUT our available spots at $5,000 each in a few days.

Without sales calls, Webinars, or long-arsed sales pages.

This is a bit like trying to describe how sweet a kiss is by someone you love.

It is soooo awesome!

But you have to EXPERIENCE it.

Anywho…

I’ve done my best to “describe” the “kiss” to ya…

It’s possible to average over $500 a day even with a small buyer list.

With 3-step emails…

And direct messaging (DMs or email).

Selling $500 to $20,000 things with ZERO sales calls.

The Quick Launch is just one strategy Jeff Walker teaches in his Product Launch Formula Program.

And he is about to start his 2024 Product Launch Masterclass where he’ll be sharing many of the secrets that make Launches so successful.

For the next few days you can register for the Masterclass here.

I think you’ll find it super helpful if you’d like to make more sales from your product or service.

Warm regards,

Rocky “Quick Launch” Tapscott

P.S. The Quick Launch is a strategy you can use to completely pay for your membership to PLF (and then some) within a couple of weeks. For the next few days you can register for the Masterclass here to learn more.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.