Category Archives: Product Launch Formula

How To Use The Product Launch Formula For A Service Business

A little while back I was asked to help a brand new Pet Vacation business quickly generate qualified leads, and using the Product Launch Formula process worked like a charm.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You know, sometimes the easiest way to sell a horse is to simply run an ad that says, ‘Horse for Sale’. Here’s how we used that idea to launch a new service business to profitable within a month.

Working with the owners we created a compelling offer for new customers (they didn’t actually have any current customers yet) which included one free night’s pet accomodation plus some special bonuses like pet toys along with samples of pet products and other related services.

We started running Facebook ads offering this package to people who said they owned pets and who lived within 50km of their business. The campaign started generating leads immediately for less than $1.00 per email subscriber which was extremely cheap at the time.

PRO TIP: The secret most people don’t understand is that offering a Coupon for a free night’s pet accomodation is the same as putting an ad that says, ‘Horse for Sale’ in front of thousands of horse buyers.

Because we called out to a very specific prospect, we were only attracting people who were looking for somewhere safe to leave their pet.

In other words, you are advertising for BUYING INTENT so you attract people who are ready to buy the exact product or service you are advertising.

The Product Launch Sequence

I wrote a simple 4 message Product Launch Content email sequence (no video, just plain text emails) introducing the owners of the Pet Minding centre and sharing their heart-felt back story about how they had come to develop the centre.

Over a few days I introduced each member of the staff and talked about their passion for caring for pets. I also used stories and images to help prospects imagine how much fun their pets would have during their next ‘vacation’.

The upshot of this was in each email we also invited readers to use their Free Night Coupon and the centre was immediately booked solid for weeks in advance. And while people used their Coupon to get one free night, most of the bookings were for between 3 and 14 days at FULL PRICE.

This allowed the centre to become wildly profitable from paid advertising from the FIRST sale, and because they do such a fantastic job of looking after people’s pets, clients have continued to return over and over again ever since so their backend profits are simply breathtaking.

How To Leverage Your Product Launch

The Pet Sitting centre has developed joint venture partnerships will all kinds of businesses selling related but non-competitive products and services, and is profiting from both offering other people’s stuff to their ever growing list of email subscribers, but also having their partners offer their customers a Free Night’s Pet Sitting Coupon.

The centre shares some of the initial booking fees with their partner, and then keeps all of the backend sales and profits for themselves.

This powerful, symbiotic relationship is something any business can replicate with just a little planning, persistence and implementation.

If you would like to know which type of Product Launch gives you the biggest opportunity right now, I’ve developed this short quiz that will help you to decide. Not only will you know where your biggest opportunity lies, but you will receive a personalised Report showing how to use that knowledge to run a Product launch in your own business.

You Can Take The Free Quiz Here

I hope you have found this Case Study helpful, and if you have any questions, please let me know in the comments below.

Warm regards,

Rocky Tapscott

P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Create A Buying Frenzy During Your Product Launch

If you would like to create an all-out Buying Frenzy for your next product launch, using the product creation technique I am going to share in this post will help you to blow your sales out of the water.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This is something I wish I had learned 30 years ago when I was starting my marketing education. If there is just ONE thing you take away from reading this Guide is this:

If you just want to have a product launch that makes a few (or no) sales, then ignore what I am about to say.

But if you want to create a ‘buying frenzy’ with you launch and have raving fans recommending it to all their friends, then there is a way to systematically engineer that outcome.

So, how do you engineer a buying frenzy for your product?

Step #1 – Your Product Launch Must Solve A Problem That’s Causing Present Pain

Think about the 3 most urgent issues that are causing your prospects ‘present pain’ your product offer is going to solve and rank them according to this formula. This is critical because if you are offering future gain instead of fixing their present pain you will struggle to make sales.

Problem #1

How often does your ideal prospect think about finding a solution for their pain?

  • Every day = Your solution has a high value (+ 3 points)
  • Every week = Your solution has a medium value (+ 2 points)
  • Every month = Your solution has a low value (+ 1 point)
  • Less than once a month = not a priority (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

  • 3 times a day = Your solution has an extremely high value (+3 points)
  • 1 or 2 times a day = Your solution has a high value (+2 points)
  • Once a week = Your solution has a medium value (+2 points)
  • Once a month = not a priority (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

  • High fever = Your solution has an extremely high value (+3 points)
  • Warm fever = Your solution has a medium value (+2 points)
  • Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution?

  • Yes = Add 1 point
  • No = Add 0 points

How hard is it to find a solution?

  • Hard = Add 3 points
  • Medium = Add 2 points
  • Easy = Add 0 points

Step #2 – Calculate your Product Launch’s ‘Buying Frenzy’ Rating

What you are looking for is to launch a product that hits as many of the important factors listed above as possible.

Let’s look at an example:

Say you are thinking of creating a course to help small independent wineries attract people to their wine tastings. This is a something that would likely score very highly in the Buying Frenzy stakes because it is an urgent present problem for every winery if they want to make sales.
Product Launch Formula Quiz

Here’s how this product would score…

How often does your ideal prospect think about finding a solution for this?

Every day = Your solution has a high value (+ 3 points)

How many times a day does your ideal prospect think about finding a solution (mindshare)?

3 times a day = Your solution has an extremely high value (+3 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

High fever = Your solution has an extremely high value (+3 points)

Does your ideal prospect often talk about finding a solution for this problem?

Yes = Add 1 point

How hard is it to find a solution for this problem?

Hard = Add 3 points

To calculate the Buying Frenzy Score you just add the numbers together.

It looks like this:

  • They think about it every day (3 points)
  • They think about it 3 times a day (3 points)
  • They have a High Fever (3 points)
  • They often talk to people about the problem (1 point)
  • It has been very hard to find a solution (1 point)

This gives this product a Buying Frenzy Score of 11 points (the maximum possible)

Let’s compare that to another product idea –

Your proposed product will teach the owners of small independent wineries how to open a bottle of wine (yes I know that’s a stupid idea, but you would be surprised how many people come up with product ideas as lame and pointless as this and wonder why they can’t make sales).

Let’s run this idea through the Buying Frenzy Assessment:

How often does your ideal prospect think about finding a solution for this?

Never = Your solution has a low value (0 points)

How times a day does your ideal prospect think about finding a solution (mindshare)?

Never = Your solution has an low value (0 points)

What is the ‘emotional temperature’ of your ideal prospect when they think about this problem?

Low fever = Your solution has a low value (0 points)

Does your ideal prospect often talk about finding a solution for this problem?

No = Add 0 points

How hard is it to find a solution for this problem?

Easy = Add 0 points

The Buying Frenzy Score for this idea is obviously 0.

Now your idea is likely to score somewhere between 0 and 11 points. Ideally you want to create something with a score of 10 or 11. Anything less than around 8 is going to struggle as a me-too offer competing with a lot of other options.

One simple way to easily increase your Buying Frenzy Score if it is too low for your core product is to add bonuses to fill any gaps you have in your core product offering. Creating or sourcing bonuses that lift your score to 10 or 11 will help you to crush it when you come to launch your new product.

Now you know how to create a Buying Frenzy for your proposed product, I hope you can use it to knock sales out of the park during your next product launch.

Warm regards,

Rocky Tapscott

P.S. Once you have your Buying Frenzy Score as high as possible, running a Product launch is one of the fastest ways to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how you can create a buying frenzy for YOUR product or service along with numerous other ways to increase your sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Laser Target Your Product Launch Offer

The most important aspect of running a successful Product Launch is NOT your product, or your launch list, or your Product Launch content or your bonuses… it’s your OFFER.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Let’s take a look at an example…

Fish do NOT like strawberries!

You can come up with a dozen different ways to say “Strawberry”…but fish will turn a cold fin and NOT BITE!

You would never fish with strawberries because YOU like them.

Toss that stubborn fish a worm though…and if they haven’t eaten in a bit, they will chomp it – with a furious vengeance – no fancy words needed.

People do NOT want “Coaching”, “Leads”, “15% body fat”, or a “6 week long weight loss program.”

This is 50% of the reason OFFERS refuse to convert: They are trying to sell strawberries to fish and pork sandwiches to Jewish vegetarians.

Then they get pissed at a copywriter, media buyer or salespeople because they can’t sell their strawberries.

It’s easy to get confused, but your OFFER and your copy are DIFFERENT things.

This is why we need to VALIDATE OUR OFFER before we write a bunch of copy.

…AND as we validate, we let your MARKET write our copy FOR US!

Product Launch Formula Quiz

My best copy never came outta my head…or out of a copywriter’s corner by thinking up the perfect pitch…

…The copy which slathers wallet lube on the best offers almost always comes from THE MARKET…at a moment when their credit cards are half way out.

With ninety-eleven live chat services now, texting and FB messenger you can VALIDATE AN OFFER and DIAL-IN copy faster than ever.

That’s why it’s important to dial in your offer first using an email or messenger conversation with prospects, and once you’ve done that you can clean up making sales with just a 2-page Google Doc.

Why people want to “plug their ears” and “blindfold themselves” to valuable market feedback leaves me scratching my head.

If they could only hear the fish whisper: “We don’t like strawberries.”, so many business owners lives would burst at the seams with money and mojo!

While it takes a little while to work out the details, selling by chat is here to stay.

Warm regards,

Rocky

P.S. Each month I work with a small group LIVE over Zoom helping them to validate and perfect their offers to the point where we can close mid to high ticket sales using live chat and email (without any phone calls).

If you’d like more details on exactly how we are doing that, let me know by getting in touch here.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

FINAL NOTICE: Product Launch Formula is Closing Now

Jeff Walker is closing the doors to Product Launch Formula in less than an hour.

This is your last chance to join PLF and get free access to Launchy.ai™. This offer ends TONIGHT (Thursday) at 10pm ET (New York time).

Click here for all the details.

This is the best time to start with PLF in the 18-year history of the program…

You’ll get the latest Product Launch Formula® Coaching Program. And you will also get Launchy.ai, the only AI software that can build your launch from the ground up.

And you can get started today for just $397.

But you have to act now:

Join the Product Launch Formula Coaching Program and get free access to Launchy.ai (ends now)

Warm regards,

Rocky

P.S. The ONLY way to get Launchy is by upgrading your PLF.

P.P.S. Since we’re down to the last few minutes, here’s a quick recap of what you get when you upgrade:

– The latest and best PLF – it’s awesome.

– A full year of access to Launchy.ai – our brand new and exclusive AI tool where you can get your entire launch mapped out with just a few clicks. From defining your client avatar to planning your product and offer, to your lead magnet, landing page, P.S. Path, Prelaunch Content, and sales page… this is the only AI that will build your PLF launch from the ground up.

– A full year of additional Coaching Calls every other week with my in-house team of coaches (also includes recordings of all the coaching calls so you can listen to them again… or catch up in case you have to miss one).

– The PLF Community Hub – our exclusive community where you can connect with thousands of PLF Owners… find JV partners, mastermind partners, content partners… ask questions… and get feedback and accountability.

… all for the crazy low price – It’s a no-brainer.

Check out everything you get with your upgrade – including Launchy.ai – here (LAST CHANCE)

Product Launch Formula Is Closing In Just 2 Hours

Quick heads up – There are only 2 hours left to join us in Jeff Walkers’ Product Launch Formula Coaching Program before registration closes TONIGHT at 10pm ET (New York time).

If you’re joining us this year it’s now or never, and you can register here.

But if you’re on the fence, tell me if this sounds like someone you know (or maybe even you)…

You have this thing you love, and you could do it and talk about it all day long. It’s kinda like your happy place… and people often say you should write a book or teach a course, but you don’t know where to start.

Well… a great place to start is by teaching online. Online learning is now the norm and you’d be amazed at what folks pay to learn.

Jeff Walker’s Product Launch Formula® Coaching Program shows you how to do this exact thing. And before you think “that wouldn’t work for me”, check out some of these success stories:

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own, too!

Drawing Far More Than Stick Figures… and Making Six Figures!
Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula® helped Sandra not just rebuild her business, but to make it virtually indestructible.

From Scrappy Seed Launches to a Full-Blown Business
Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered PLF and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media and wound up creating an amazing, multi-faceted business.

And if you’d like lots more inspiration, take a look at a whole list of other Case Studies here.

Product Launch Formula has the longest track record of helping people from all walks of life successfully build or grow their businesses online.

Nothing else even comes even close.

So if you’d like to do something similar, and if you’re joining us this year, it’s now or never: You can register here.

Or if you have a question, please let me know by email at rttgemails@gmail.com and I’ll get back to you ASAP.

I’m looking forward to seeing you inside the Product Launch Formula community.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Product Launch Formula Is Closing In 24 Hours

With just 24 hours before enrolment for Product Launch Formula closes for this year, I wanted to ask an important question…

What if in one year, your life looks exactly the way it does right now?

Would that be okay with you, or would you wish things were different?

For 18 years, Jeff Walker’s Product Launch Formula Coaching Program has helped thousands of people all over the world stand up and say, “No more.”

Here’s a small sample showing some of the people who have used PLF to change their lives (click on the image below to see a full size picture in a new window):

Product Launch Formula Case Studies

Like many of these Product Launch Formula owners, there’d be no more staying stuck in a job you hate.

No more hoping for a raise.

No more having your schedule controlled by someone else.

No more telling your family, “sorry… we can’t afford that.”

No more watching someone else make it big and thinking, “I wish I could do that.”

No more having yet another year go by feeling that you’re meant for so much more.

If these past few years have taught us anything, it’s that life can drastically change at any given moment.

“Security” isn’t something you find. It’s something you create.

Maybe that’s why you signed up for the Launch Masterclass? You saw an opportunity to improve your life and the lives of those you love… and you seized it!

Whatever the reason, you’ve taken the first step forward. What’s important now is that you keep the momentum going. You need to keep moving.

Maybe you’ve already started taking action on what you’ve discovered in the Masterclass. Or maybe you’d appreciate some extra hands-on support to achieve your goals.

Either way, this is your chance to take things to the next level. In 24 hours, Jeff is closing registration for Product Launch Formula – including access to Launchy.ai™.

Join PLF now and he and his team will guide you down a proven, well-trodden path for turning your knowledge into a money-making machine. One that YOU have total control over. One that keeps churning even while you sleep!

Are you in?

Then join us here before enrolment closes in 24 hours.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Still on the fence about PLF? I get it.

What I can tell you is we’ve had many PLF Owners click the “Join Now” button at the last possible moment… seconds before we close the doors. They all had two things in common: 1) they couldn’t bear the idea of waiting another year, and 2) once they experienced PLF… they had zero regrets.

And with a full 14-day guarantee, you’ll have zero regrets too…

Register for PLF and get free access to Launchy.ai

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Product Launch Formula + Coaching + Bonuses + Launchy.ai

Product Launch Formula BonusesHere’s why joining Jeff Walker and the rest of us inside Product Launch Formula this year is a complete no-brainer…

Forget all the extra bonuses and a years worth of live coaching calls…

Instead, remember that your Product Launch Formula comes with free access to the new Launch content creation tool Launchy.ai™ for a full year – it’s the only Artifical Intelligence software that can build your launch from the ground up.

Think ChatGPT but specifically programmed to know PLF inside and out.

Launchy will map out your entire launch – from avatar to product, to your offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.

Next time Jeff launches PLF, he’s not sure he can promise it’ll include access to Launchy.ai as part of the package. So this might be your one and only shot at getting it for free.

Get free access to Launchy.ai when you claim your Product Launch Formula membership.

Plus if you join using my affiliate link you’ll get my personal coaching and experience at no extra charge. If you’d like to know more about a Product Launch Formula bonus that will help you more than you can imagine, check out what I am offering here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. You’ve just over 24 hours left to claim your free access to Launchy.ai – our brand-new generative AI that can literally build your launch assets in minutes.

Launchy is exclusively for PLF Owners. And if you thought AI was a game-changer, just wait until you see what Launchy.ai can do…

Get free access to Launchy.ai when you claim your Product Launch Formula membership (ENDS TOMORROW).

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

Did You Get To See Launchy.ai During The Product Launch Masterclass?

Product Launch Formula Order PageIf you joined Jeff Walker for yesterday’s live Product Launch Masterclass lesson, you would have seen how to use Artificial Intelligence to help you crack the two hidden launch sequences that can double your sales.

You also got to meet our new best friend…

Launchy.ai™ – the world’s first, and only, Product Launched Formula-focused AI. With Launchy’s help, launches that would’ve taken weeks of planning can be completed in just a few clicks.

If you thought ChatGPT was a game-changer, check out this demo of what Launchy.ai can do!

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Launchy.ai is just ONE of the amazing bonuses you get when you join me in Jeff Walker’s Product Launch Formula Coaching Program.

That’s right… we are getting FREE access to the world’s first PLF-aware AI, so you can get launched faster than ever.

To find out more about Launchy – and to see everything else you get when you join PLF – check out this quick video Jeff shot for you.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.