Category Archives: Product Launch Formula

The Product Launch Masterclass Lesson 3 Livestream Was Cool

The attendee reaction to the Lesson 3 broadcast for Jeff Walker’s Product Launch Masterclass was off the charts!

1885 people joining the Livestream LIVE, and Jeff has reported they had a huge surge of sales of people jumping on board Product Launch Formula already!

And for me one of the highlights was where Jeff released the new AI powered launch builder Launchy.ai

This thing is a total game-changer. It allows you to create virtually all of your pre-launch, launch and post-launch content using AI with just a few prompts from you.

Now it is possible to do something similar with ChatGPT, but Launchy.ai has been created specifically for Product Launch Formula and is completely trained in the PLF process. That means it cuts down the amount of work it takes to create your launch by at least 80%

So now’s your chance.

The Shopping Cart is now open for you to register for the Product Launch Formula 2023 Coaching Program

There are a bunch of cool bonuses waiting for you when you register for Product Launch Formula here, including a special “How to Launch with AI” training coming up in the near future…

I’ve already upgraded from last year (PLF owners get a big discount for upgrading to the newest version) so I’ll be going through the Program again with you if you join us.

Hope to see you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. This latest version of Product Launch Formula is the best and most comprehensive yet. It also includes the AI powered Launchy.ai to help you sail through your next launch super fast. Register for Product Launch Formula here.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

This Is The First Version Of Product Launch Formula Powered By AI

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I’ve been a Product Launch Formula owner since 2008, and I’ve never been more excited about what is going to be on offer with this version of PLF than I am right now. That’s because Jeff Walker and his team have created the ultimate game-changer…

It’s called Launchy.ai™. And it’s the world’s first – and only – PLF trained AI software.

Launchy.ai can map out the entire Product Launch Formula – from avatar, to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks

It knows the Product Launch Formula inside and out… and the PLF team have trained it specifically to remove the guesswork from building a launch. Whichever step of your launch plan you’re on, all you have to do is open up Launchy and follow the prompts.

That means there’s no more trial and error trying to create the right prompt – Launchy prompts YOU with the next correct step in the launch process.

And the beautiful thing is you will get free access to Launchy.ai when you join PLF this year.

I genuinely believe this is the most powerful and attractive PLF offer I have ever seen… and I’ve seen them all.

So that’s what’s coming up in a few days time.

But for now, remember that even though we’re already a week into the free Product Launch Masterclass, the “on-demand” videos make it super easy for you to get all caught up in a couple of clicks.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Why A Product Launch Is The Easiest Way To Start A Business

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UPDATE: Session #2 of Jeff Walker’s Product Launch Masterclass is coming up soon. In this one Jeff will share the three main types of launches… and show you how to find the right one for you.

You’ll also discover his Seed Launch – the fastest, easiest, and safest way to create a market-proven offer… even if you’re a brand-new business owner. This is also how you can get paid AS you create that first offer, so you’re making sales from the get-go! You can register for the Masterclass here.

I love having an online business. I get to help people from all over the world… and it gives me the kind of freedom that I could never have imagined.

Now, I know that not everyone wants this kind of life… but in case YOU do… somebody you should get to know is the guy who taught me how to launch my first business, Jeff Walker.

He’s pretty famous in the online world nowadays because he’s been teaching folks how to build a business that allows them to live the kind of life they’ve always dreamed of for over 18 years.

His students have done over a BILLION dollars in sales.

As I said earlier, right now Jeff is doing a FREE Product Launch Masterclass that’s all about getting your business launched – even if you’re just starting out.

There are a bunch of awesome bonuses included too – including extra trainings, PDF guides, downloads, blueprints, and case studies too.

It’s all totally free. The only thing you need to register is an email address. Check it out here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. In Session #2 Jeff will share the three main types of launches… and show you how to find the right one for you.

Can Product Launch Formula Work In MY Market?

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Jeff Walker’s Product Launch Formula Masterclass is underway and if you haven’t registered to watch the free training yet, you can still catch the first lesson and the rest of the training by registering here.

You know one of the big things that held me back from starting a business years ago was the idea of selling – the thought of asking someone if they wanted to buy from me totally creeped me out.

Because I’m naturally introverted, and I had been ‘sold’ to by all sorts of slimy people, from pretty girls flogging Timeshares, to overweight bald guys selling used cars, whenever I thought of selling I would feel like one of those slimy salespeople and it would just put me off.

Now, it’s a little different.

Don’t get me wrong, sleazy salespeople still creep me out. But I’ve learned there’s a way of asking for the sale where your customers actually thank you as they place their order.

It’s all about delivering value FIRST.

By offering value before asking for the sale, you separate yourself from the majority of the competition and eliminate all the sliminess from selling.

Or, as Jeff Walker says: “you are showing up and serving your audience”.

Jeff’s the one who taught me it was possible to create a business around my love of technical analysis and trading markets.

And, best of all… over the years I’ve been able to attract an audience of customers who actually wanted to hear from me.

As I mentioned earlier, Jeff’s hosting a free Product Launch Masterclass right now. And if you’re even slightly interested in starting your own business, you should check it out.

It’s three, super-condensed training sessions that walk you through Jeff’s formula for creating an online business.

In the first session, you’ll discover how to get folks interested in what your offering… just by turning a standard piece of content on its side.

(There’s also a bunch of awesome bonuses waiting for you when you register too.)

This free Product Launch Formula Masterclass is only available for the next few days though… so you need to register here now.

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

If Selling During A Product Launch Creeps You Out, Watch This

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Jeff Walker is about to release the first lesson in his big event of the year – his FREE Product Launch Masterclass.

And whether you’ve been in business for years, or just starting out… this could make a real difference for you.

Since 2005, more than a million people have gone through Jeff’s launch workshops – and the success stories are legendary. Countless folks have built seven and eight-figure businesses from what they learned in this free training alone.

And this year, the Masterclass is even better – fully updated with even more actionable training, delivered in even less time.

It’s also been “AI-enabled”, which means it will cover using AI to get your launch done more quickly and easily. In the first session, you’ll watch Jeff’s screen as he shows you the exact software and prompts he’s using to build his business, so you can follow along.

You’ll also discover how turning a standard piece of marketing on its side creates a near-instant buzz around your offer.

This core strategy is responsible for over a BILLION dollars in sales – in every imaginable niche.

It’s also the secret to “sleaze-free” selling. So if the thought of selling creeps you out, you’ll love this.

Jeff will not only reveal what makes the Sideways Sales Letter so powerful… he’ll show you how you can use it to grow your business.

PLUS – you’ll get a whole bunch of bonuses when you register, including extra trainings, PDF downloads, and a LIVE working session.

You don’t need a credit card to register. You just need an email address:

Rocky Tapscott
Product Launch Strategy

P.S. If you’ve ever seen anyone launch online, they either learned from Jeff… or from someone that Jeff taught.

If you want to build a long-term successful business, Jeff is THE guy to learn from. And with this free Product Launch Masterclass, there’s never been a better time. Register here.

P.P.S. Just a heads up – the Launch Masterclass is only available for free for a few days each year… so check it out as soon as you can.

How To Double Your Income By Complementing Your Big Ticket Sales

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Using Jeff Walkers’ Product Launch Formula process to make big ticket sales for courses, coaching and consulting is a great way to generate a ton of Big Ticket sales in a relatively short period of time.

And I love Big Ticket as much as the next guy, but the fact is setting up for and running a launch to make those big ticket sales is a huge job that takes a LOT of time and energy to pull off.

This is not a Death of Big Ticket or Product Launches warning…

But only using Big Ticket to generate all of your income is kinda silly as a carpenter who only uses a hammer.

Fortunately there is another option.

In addition to running launches, my clients and I have been running 5 figure campaigns with low to mid ticket products…in a WEEKEND…

…with prices from $99 to $999…

What we’re calling ‘Mid Ticket Mojo’ tops up Paypal accounts nicely.

I really love pulling this tool outta my box when I don’t have time to set up and run a product launch for a client.

No Product launch Content to create
No 10-part email sequence to write
No waiting two weeks to get paid
No or (very little delivery) after the sale.

…great when you’re after “free and clear” cash.

…like if you wanna put some cash in the bank, so you can have some dry powder to buy assets cheap if everything goes to heck in a handbasket, ya know?

The pent up demand for mid ticket stuff blows me away too.

Travis Sago, who shared the Mid Ticket Mojo idea with me, tells me some of his small Facebook groups have returned $100+ PER MEMBER.

He says, “Watching $99, $499 to $999 sales notification fill up my email never gets old!”

And you know me.

I don’t do any fancy or complicated stuff.

Pecking out a Google Doc and a raw Paypal link may not win any design awards?

But it’s simple, fast and it works…

BTW: There’s no law that says these folks can’t be offered big ticket stuff later either.

And you can continue using product launches to generate your Big Ticket sales like you’ve always done,

Travis calls it a 2nd Helping campaign. (Another thing I learned from him.)

Now, may I point out one more thing?

Today as ban happy, deplatform happy, cancel culture crazy…as things can be these days…

I wanna make sure I pull my BUYERS OFF of the Social platforms just in case something happens and I lose my audience.

So, I do a happy jig when I can pull out anything from 5 to 50 BUYERS off social media platforms (some of them I don’t even own).

I don’t wanna leave my family’s financial future to chance.

I’ve seen too many folks get wiped out.

If all you’ve got is a $10,000 price tag…

…and you’ve got 1000 members/followers/whatever…

Even if you’ve sold 10% of everyone…

you still have NINE HUNDRED PEOPLE who haven’t bought from you.

Which all falls off a cliff like zombies chasing brains if the ban hammer comes down.

So, keep Big Ticket.

But, I totally recommend diversifying your tool box.

With a low to mid ticket offer and the 2 Page G Doc Cash Machine you can diversify now for 99 bucks…

===>Grab it here

For a lil more…

You get 2 tools for turning the low/mid ticket buyers into Big Ticket buyers…

===>It’s yours here

and for a wee bit more…

You get my a fun and simple campaign for GROWING an audience without spending a cent. This has been working since 2005 – and works even better today.

===> Grab your tools here

If you don’t add to your toolbox with me, please diversify somehow!

In Your Corner,
Rocky

Jeff Walker’s Product Launch Masterclass Lesson 3 Is Ready

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The replay for Lesson #3 of Jeff Walkers Product Launch Masterclass is up and ready to go, and you’re not gonna wanna miss this it because this one is about one of the most critical moments of any launch – Making the Sale.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

In Lesson 1, you learned all about the Sideways Sales Letter, but what do you do after you’ve released all of your awesome Prelaunch Content?

Well… that’s when you make your offer, start taking orders, and get paid. 🙂

This is called Open Cart. And, as you can probably imagine, it is a super exciting time in your launch. It’s also a time when a lot of people tend to make mistakes that cost them sales.

That sucks, and you don’t want it to happen to you. That’s why Jeff is going to show you the right way to transform the value you’ve delivered into sleaze-free sales, including:

The Open Cart Sequence – including how often you should email, how to do it, and what you need to say every step of the way…
How to keep your audience engaged and excited from the time you open your cart to the time you close…
The single most important mental trigger you can use to maximize sales during your Open Cart (in my experience this one mental trigger can DOUBLE your sales!)…
And LOTS more.

If you’ve ever felt hesitant or nervous asking for the sale… you won’t after this lesson.

You can catch the replay of Lesson 3 of Jeff’s Product Launch Masterclass here.

I know you’re going to love the seamless way Jeff teaches you to transition from teaching to making an offer.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How A Product Launch Can Set You Up For Life

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It doesn’t matter what you sell or where you live, a Product Launch can help you to grow your sales, profits and impact in a way that can set you up for life.

Here’s an example of how the process might look:

Step 1 – Learn Launch Strategies – Go through the Product Launch Formula Masterclass to learn the basics of using pre-launch content (The Sideways Salesletter), the mental triggers that influence people to lean in to your message and be more receptive to what you offer them, and much more.

Regardless of what you sell, use what you learned to improve your offers and turn them into a ‘hell-yes no-brainer’ offers that people can’t refuse.

Some examples of how to create better offers could include:

Offer a way for customers to pay using instalments or some form of vendor financing
Offer a performance guarantee to remove the risk from customers and place it on you
Create Video Tutorials to give customers ideas for getting the most out of your products or services
Give them Checklists, Guides and Planning Tools
Create Cheat Sheets so they can get answers to common questions answered quickly
Create a private members area or Facebook group (great for add on sales)
Invite customers to attend Live ‘Ask me anything’ calls
Offer Certification in using your products or services for high level users
Host your content on a Gamification Platform such as Xperiencify to make working with you addictive

Once you have maximised your sales and profits using these ideas, you could then go on to…

Step 2 – Create an Information Product – Use your knowledge and experience with your business to develop information products that help other business owners to replicate what you have been able to do. You will be able to sell or license these products for a one-time fee or an annual license fee using a…

Step 3 – The Seed Launch – Run a Seed Launch to have your audience co-create your information product so it includes everything they need to know and nothing they don’t want. Include some or all of the elements mentioned above to enhance your offer and make it as irresistible as you possible can. You can learn more about the Seed Launch here.

Step 4 – The Internal Launch – As soon as your information product is ready to go, run an Internal Launch to offer it to your entire audience. Again you’ll be using the Sideways Sales Letter and the other strategies you’ll learn in Jeff’s Product Launch Masterclass. And you can learn more about Internal Launches here.

Step 5 – The JV Launch – Find some Joint Venture partners and use the Product Launch Content (PLC) you created to run your Internal Launch to run a JV Launch. You’ll get a huge lift in profits while you are quickly building your email list as your JV partners mail your PLC to their subscribers and they all join your list.

Step 6 – Rinse and Repeat. You can work through this process every year or even more often and your launches can get bigger and more profitable each time as your skill and audience grows.

Just a few rotations of this Product Launch ‘Flywheel’ will have your business humming on all cylinders, and has the potential to set you and your family up for life.

The Product Launch Masterclass

To help you fast-track this process, Jeff Walker is about to put on his wildly popular once-per-year FREE Product Launch Masterclass…

It’s a game changer for your business (whether you’ve started it yet or not), and the best part: it’s completely free.

Since 2005, more than a million people have gone through his launch workshops – and the success stories are legendary.

This is a LIVE Masterclass (and he’s even answering questions live) – so it’s going to be like taking an already roaring fire… and adding jet fuel.

There’s never been a better time to grow your online business. If you’ve been looking for a way, you won’t want to miss this one:

You can register for the Product Launch Masterclass here.

There’s just one catch. The entire training is going to be delivered LIVE… There will be recordings available, but only for a limited time. So you need to sign up and get registered now:

Warm regards,

Rocky Tapscott

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Category Archives: Product Launch Formula

The Product Launch Masterclass Lesson 3 Livestream Was Cool

The Shopping Cart is now open for you to register for the Product Launch Formula 2023 Coaching Program

This Is The First Version Of Product Launch Formula Powered By AI

Launchy.ai can map out the entire Product Launch Formula – from avatar, to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks

Why A Product Launch Is The Easiest Way To Start A Business

Can Product Launch Formula Work In MY Market?

If Selling During A Product Launch Creeps You Out, Watch This

How To Double Your Income By Complementing Your Big Ticket Sales

Jeff Walker’s Product Launch Masterclass Lesson 3 Is Ready

How A Product Launch Can Set You Up For Life

The Product Launch Masterclass