Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.
Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)
Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:
1. Lead Segmenting AFTER Collecting An Email Address
In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.
This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.
However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.
Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.
2. The Use Of A “Concierge Page”
This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.
And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…
3. Separate Launch Case Studies
Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.
This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.
Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.
So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.
So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).
P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
And don’t forget to check this out 🙂
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.