Category Archives: Product Launch Formula Training

My First Product Launch Formula Launch

Product Launch Formula Review

Here’s What Your New product Launch Looks Like

In this Product Launch Formula Strategy post, you’ll get an inside look at the very first product launch I ever did when I purchased Product Launch Formula way back in around 2007.

Back then, I had a small coaching business helping people get started on their first or second websites, and the coaching course was priced at $147.

SIDEBAR – Looking back it was way too cheap, because I was giving every student personal hand holding for as long as they needed it in addition to 12 months worth of written and video lessons on how to build a profitable online business.

For some students, that personal hand holding lasted for over a year…

But at the time, I was happy to help, so it didn’t seem like a big problem and I was happy to help. – END SIDEBAR

The Product Launch Details

I went through Jeff’s Product Launch Formula training (it was all on DVD’s and printed manuals back then; all came shipped to your house) and decided I’d do a special offer for my coaching program because sales had been pretty slow.

For the promotion, I ended up offering less personal hand holding (due to the time constraints) and more course materials and hands-off training, and cut the price 50% to $77.

After I sent my readers a quick survey (using SurveyMonkey) asking them how I could improve the training I had already been giving them, I sent my ‘Shot across the bow” email on a Monday, letting them know there was something cool coming – something that was going to help them with the problems they’d raised in the survey, and hinting that they’d be getting a great deal on a limited product release.

Three days later, I sent my first piece of pre-launch content (a PDF Report) and they LOVED IT.

People were emailing me back and asking for more info, and there was A LOT of buzz building in anticipation of the second piece of pre-launch content I’d told them about, which was a video that took people on a deep-dive further into the stuff covered in the PDF.

Three days later, I sent the video to my readers and they totally loved it. More emails came in thanking me for it, and wondering what was coming next.

I didn’t use a third piece of pre-launch content like Jeff recommends at the time, because I didn’t really have anything prepared and from the response I was getting, it didn’t look like I needed it anyway.

So a couple of days after the video, I sent the ‘We’re Open” message and let people start buying the course.

The first day it started off a bit slower than I had hoped, but sales came in steadily for the first two days and I made over $1,000, which at the time was my biggest day ever since I started working online.

The Walker W And Stacking The Cool In Your Product Launch

On day 3, I added another bonus to see if that helped to increase sales. Jeff calls this the ‘Walker W’, and Frank Kern calls it ‘Stacking the cool’, and it’s responsible for an additional burst of sales once the initial pent-up demand starts to die down and sales did pick up again.

As we started to come to the end of the launch, I introduce some scarcity – only 2 days to go,, only 1 day to go – that type of thing, and sales again picked up as people realized they might miss out on the 50% off deal and extra bonuses.

With 24 hours to go, I sent the FINAL NOTICE message Jeff gives you in the PLF training, and got a big burst of sales again.

During that last day, I followed the Product Launch Formula training and sent a ’12 hours to go’ and a ‘4 hours to go’ notification message, and sales continued right into the close when I took the page down.

Since I had people emailing me telling me they’d missed out and could they PLEASE open up again so they could get in, I had a 2 day re-opening which let more people into the program who had been too slow the last time.

Jeff often does this as a way of giving people one last chance to join a program that’s going to be closed for a while (like Product launch Formula usually is – it’s only opened up once each year).

The Big Product Launch Secret Many People Miss

The bottom like is I ended up making just over $5,500 in around 10 days, simply by creating a great offer and sending about a dozen email messages. There ware a bunch of things I could have done better, but the main thing was I took imperfect action.

The beauty of the PLF process is that it doesn’t matter if you miss a few things, the momentum you build up still carries you through to the end.

It’s very cool.

So if you’d like to learn more about using Product Launch Formula to make a bunch of extra sales for your product or service, check out PLF here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

No List, No Product… It Really Doesn’t Matter

Product Launch Formula Review

Product Launch Strategy

In this Product Launch Strategy post, we’re sharing a video that shows how you can do a profitable launch with NO LIST and NO PRODUCT… and in the process, create an entirely new business from scratch.

Jeff Walker also reveals his crazy powerful “launch stacking” strategy that he used to go from Mr. Mom (with $400 per year in disposable income) to a multi-million dollar business that’s helped other people make many more millions of dollars both online and offline.

Step 1 Of The Product Launch Process – The Seed Launch

The first launch you’ll probably do is called a “Seed Launch”… and anyone can use it to create an entirely new business from scratch – starting with no list and no product.

Check out what to do to get started here.

And the really amazing thing is this strategy will work with almost ANY type of business.

You need to opt-in to get access to the video, but make sure you do – it’s totally worth it.

Talk Soon,

Rocky Tapscott
Product Launch Strategy

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Make Sure Your Product Launch Succeeds

Product Launch Formula Review

Product Launch Formula

In this Product Launch Strategy post, we’re going to look at a way you an virtually ensure your launch succeeds.

Seems these days there’s pretty much a new product launch for something going on every day in the internet marketing niche.

And then there’s thousands of other niches that are being inundated with new products all the time too.

So what makes one launch successful while another bombs completely?

The Secret To Successful Product Launches

Jeff Walker’s students have done hundreds of millions of dollars in product launches.

As we’ve seen from some of the people we talk to here at Product Launch Strategy, of course not all of these are successful either.

Stuff can go wrong for all kinds of reasons.

Still, with all of those sales, they must be doing something right.

So when Jeff releases some new free videos it pays to take a look.

Watch What’s Working In Product Launches Now

Anyhow he’s just released a brand new training video that’s all about what’s working and what’s NOT working in product launches right now.

And how you can fix it.

The video goes through the underlying causes of the “broken” launches that are happening all around us, and he also shows you why they are broken and what’s working right now.

It’s a good video, it’s free, and every Product Launch Strategy reader should know about it, so go and check it out here.

Talk soon,

Rocky
Product Launch Strategy

P.S. Since Jeff pretty much invented the online product launch, when the rules change, it always pays to watch what he’s up to now.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula’s Jeff Walker On Finding Success

In this Product Launch Formula post, you’ll get to watch a new video where Jeff Walker share his insights into what it takes to succeed in anything you put your mind to.

The analogy of his kids beginning as competitive mountain biker’s is a great way to look at the way we start out in anything. Once we get over the ‘Hump’ we are on our way to creating habits that will serve us for a lifetime.

Just hit the Play button on the video to hear what Jeff has to say –

So What About You?

As Jeff Walker says in the video, success usually comes dressed in a pair of brown overalls and disguised as hard work.

I remember the first launch I did using Product Launch Formula – it did take a fair bit of work because I had to start from scratch. Jeff gives you swipe files to model, but you still have to modify them and come up with your own offer.

But the great thing was that after that first launch was done and I’d made some money, I didn’t have to reinvent the wheel again. I could just reuse what I had already put together, make a few small changes, and so another launch, knowing I’d have similar results.

After that it was just about getting more traffic to see the offer and automating the process.

And Product Launch Formula teaches you how to do this too.

It’s called the Evergreen Launch.

Very cool 🙂

Anyhow, if you’d like to know more about what’s inside Jeff’s new Product Launch Formula, check out this review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Look Inside Product Launch Formula Module 4

In this Product Launch Strategy post, We’re going to take a look inside Module 4 and see what’s waiting for you if you decide to grab Jeff Walker’s PLF training program.

By the time you’re into Module four of the Product Launch Formula training, Jeff is showing you how to build your launch list and get your readers ready for the big event.

Creating Your Launch Content Based On Product Launch Formula

In this module Jeff shows you how to decide on what kind of launch content you are going to distribute during your Pre-launch and launch sequence, and how to position everything so your readers get great value from what you share.

Of course if you are like most of the clients we help here at Product Launch Strategy, you will be able to reuse a lot of the content you created during your Seed Launch, and just add an extra couple of pieces of content (PDF,s Videos, Check Lists, Software, etc.) to round out the lead up to your cart open.

If you are going to be using what you learn in Product Launch Formula do a JV Launch, the next video gives you an introduction to finding and recruiting partners to mail for your launch, and how to approach people in the right way to maximize your chances of success.

This used to be fairly easy, but these days, the best potential JV partners are getting hit up every day to mail for all kinds of offers. You need to know how to position yourself and your product so people see your launch as the best option for their valuable time and attention.

There’s plenty more in Module 4, but this gives you a pretty good overview of what you can expect. If you’d like to learn more about how PLF 4 can help you and your business, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 2 Of Product Launch Formula?

In this Product Launch Strategy post, we’ll take a look inside Module 2 of the current PLF program, and then cover what will be inside the new PLF training Jeff Walker is launching.

Module 2 of Product Launch Formula  starts off with what Jeff calls the Quick Launch, which is a launch you can do in your business right away if you’d like to generate some quick sales.

It’s very simple to put together; you just have to send a short series of email messages to your readers, and you’ll make sales right away.

Here’s Where The Full Product Launch Formula Starts

The next video gets us started on the main PLF content with what Jeff calls the Pre-Pre Launch. This is the stuff you have to do BEFORE you start on your Pre-Launch.

It includes of things like your initial contact messages with potential affiliates, defining what product you are going to offer, and lots of little things you might not think of that can come back and bite you in the butt during your launch of they aren’t done correctly.

Then Jeff shares some of the biggest mistakes Product Launch Formula owners make so you are aware of them and don’t fall into those traps yourself. Next up he shares what he calls his Business Launch Formula and shows how you can use Product Launches to grow your business from nothing to a huge enterprise.

This is an exciting module to have under your belt, because if you have an existing list, even a small one, you can do a Quick Launch to those people and potentially earn more than your entire Product Launch Formula  investment back straight away.

If you’d like to learn more about what Jeff Walker has included in this new version of Product Launch Formula, check out this Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Product Launch Formula “Quick Launch”

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to look at another style of launch Jeff Walker teaches you in his PLF training.

It’s called the Quick Launch, and this is the launch you’ll be doing regularly to make some quick profits if you have an existing list of customers and prospects you can make offers to.

The idea is this – Product Launch Formula shows you why using email sequences instead of just sending ad-hoc email promotions to your list is so powerful. It also shows you how to turn each promotion into an EVENT.

The Beauty Of A Product Launch Formula Style Quick Launch

With this in mind, while the full PLF system is extremely powerful, it takes a couple of weeks to roll out a full launch. But a Quick Launch can be done in a few days, and it takes only a couple of hours to set up.

The idea is you come up with a product you’d like to promote as a special offer.

Then you create an event of some kind around that product, and tie that event into a story and give people a ‘reason why’ the event is happening.

Then you offer your readers some kind of special offer (a discount or added bonuses for a limited time, for example) using a specific style of email sequence that’s designed to get people to buy NOW.

The key psychological triggers (as discussed in Product Launch Formula) used in a Quick Launch can include liking, reciprocity, the bargain, scarcity, and commitment and consistency.

These powerful triggers when used in the right sequence usually result in a fast burst of sales from people who where either on the fence about buying your product, or who can see the benefit of buying it while the special promotion is running.

Not sure if a Quick Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

And the beauty of the Quick Launch is you can do one or more of them every month, and because of the way the emails are structured, you aren’t annoying people, and you are actually increasing the goodwill you have in your marketplace.

The Quick Launch One-Two Punch

When you use a Quick Launch in combination with a Seed Launch, you can get a double whammy effect, because you are offering a new product or service people haven’t seen before, over a short period of time.

And your readers will LOVE you for giving them exactly what they want, and at a great price, or with extra bonuses for buying right away.

So I hope this gives you some insights into what a Quick Launch can do for your business. if you’d like to learn more about what’s in Jeff Walker’s new PLF program, check out our Product Launch Formula Review.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start for any one of these launches, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby