Tag Archives: product launch formula 4

Product Launch Formula’s Jeff Walker On Finding Success

In this Product Launch Formula post, you’ll get to watch a new video where Jeff Walker share his insights into what it takes to succeed in anything you put your mind to.

The analogy of his kids beginning as competitive mountain biker’s is a great way to look at the way we start out in anything. Once we get over the ‘Hump’ we are on our way to creating habits that will serve us for a lifetime.

Just hit the Play button on the video to hear what Jeff has to say –

So What About You?

As Jeff Walker says in the video, success usually comes dressed in a pair of brown overalls and disguised as hard work.

I remember the first launch I did using Product Launch Formula – it did take a fair bit of work because I had to start from scratch. Jeff gives you swipe files to model, but you still have to modify them and come up with your own offer.

But the great thing was that after that first launch was done and I’d made some money, I didn’t have to reinvent the wheel again. I could just reuse what I had already put together, make a few small changes, and so another launch, knowing I’d have similar results.

After that it was just about getting more traffic to see the offer and automating the process.

And Product Launch Formula teaches you how to do this too.

It’s called the Evergreen Launch.

Very cool 🙂

Anyhow, if you’d like to know more about what’s inside Jeff’s new Product Launch Formula, check out this review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Look Inside Product Launch Formula Module 4

In this Product Launch Strategy post, We’re going to take a look inside Module 4 and see what’s waiting for you if you decide to grab Jeff Walker’s PLF training program.

By the time you’re into Module four of the Product Launch Formula training, Jeff is showing you how to build your launch list and get your readers ready for the big event.

Creating Your Launch Content Based On Product Launch Formula

In this module Jeff shows you how to decide on what kind of launch content you are going to distribute during your Pre-launch and launch sequence, and how to position everything so your readers get great value from what you share.

Of course if you are like most of the clients we help here at Product Launch Strategy, you will be able to reuse a lot of the content you created during your Seed Launch, and just add an extra couple of pieces of content (PDF,s Videos, Check Lists, Software, etc.) to round out the lead up to your cart open.

If you are going to be using what you learn in Product Launch Formula do a JV Launch, the next video gives you an introduction to finding and recruiting partners to mail for your launch, and how to approach people in the right way to maximize your chances of success.

This used to be fairly easy, but these days, the best potential JV partners are getting hit up every day to mail for all kinds of offers. You need to know how to position yourself and your product so people see your launch as the best option for their valuable time and attention.

There’s plenty more in Module 4, but this gives you a pretty good overview of what you can expect. If you’d like to learn more about how PLF 4 can help you and your business, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ll Learn In Module 3 Of Product Launch Formula

In this Product Launch Strategy post, we’ll take a sneak peek inside Module 3 and see what you have to look forward to as you go through Jeff Walker’s new Product Launch Formula Training.

In Module 3, the training starts off by helping you create your Launch Story.

So what’s a Launch Story?

It’s the glue that holds your launch together, and gives your prospects some context around why you are launching your product, and how it’s going to help them to achieve the outcome you are promising.

In other words, it’s your ‘Reason Why’.

Why Do You Need A Reason Why For Your Launch?

And if you’ve followed Jeff Walker for any length of time, or if you know anything about marketing, you’ll know that having a Reason Why you are doing something is one of the most important aspects of your entire campaign.

By telling people the reason why you are doing anything, you’ll increase the number of people who take you seriously, who understand your real motives, and ultimately who buy from you.

Then we dig deep into creating your Pre-Launch content, which is what you’ll be sending people to warm them up for your offer. Your Pre-Launch content can come in the form of videos, PDF’s or even a series of email messages.

It depends on the market you are in, and the product you’ll be launching, but your Pre-Launch content should whet your prospect’s appetite for the product you are about to launch, and to help them take the first few steps towards the end solution your product provides to the user.

The content you give to your readers before your launch is so critical because it sets the ‘Frame’ and context for what is to come.

Get it right and your launch is a breeze.

Get it wrong and it’s hard to recover.

Product Launch Formula Review – The Seed Launch

The next step is understanding and creating a Seed Launch.

The Seed Launch is a small launch you do to find out exactly what product your market wants to buy, and then get paid to CREATE that ideal product for them.

It’s a very cool strategy, and honestly, it’s the best way to make products that you know are going to sell well. You can learn more about what’s involved in a Seed Launch here.

Now if you’d like to know more about how Jeff’s brand new training can help you to grow your business, or even start an entire new business from scratch, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 2 Of Product Launch Formula?

In this Product Launch Strategy post, we’ll take a look inside Module 2 of the current PLF program, and then cover what will be inside the new PLF training Jeff Walker is launching.

Module 2 of Product Launch Formula  starts off with what Jeff calls the Quick Launch, which is a launch you can do in your business right away if you’d like to generate some quick sales.

It’s very simple to put together; you just have to send a short series of email messages to your readers, and you’ll make sales right away.

Here’s Where The Full Product Launch Formula Starts

The next video gets us started on the main PLF content with what Jeff calls the Pre-Pre Launch. This is the stuff you have to do BEFORE you start on your Pre-Launch.

It includes of things like your initial contact messages with potential affiliates, defining what product you are going to offer, and lots of little things you might not think of that can come back and bite you in the butt during your launch of they aren’t done correctly.

Then Jeff shares some of the biggest mistakes Product Launch Formula owners make so you are aware of them and don’t fall into those traps yourself. Next up he shares what he calls his Business Launch Formula and shows how you can use Product Launches to grow your business from nothing to a huge enterprise.

This is an exciting module to have under your belt, because if you have an existing list, even a small one, you can do a Quick Launch to those people and potentially earn more than your entire Product Launch Formula  investment back straight away.

If you’d like to learn more about what Jeff Walker has included in this new version of Product Launch Formula, check out this Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 1 Of Product Launch Formula?

In this Product Launch Strategy post, you’ll see what’s inside Module 1 inside the member’s area. Below you’ll see a screen shot of the current PLF member’s area, which shows you the layout of the current program.

Since Product Launch Formula is a brand new and updated program for this year, the layout will likely be slightly different, but the training will follow a similar format, and cover all of the latest trends in Social Media and user generated content.

In Module 1 of Product Launch Formula, you’ll get a quick introduction to the PLF system, and how to set up the critical foundation on which your launches will be built. The module is heavily video based, but Jeff makes the training easy to watch and learn from.

He covers the core strategies and tactics you’ll be using, and gives you an introduction to Joint Ventures and why they are so important to your success in launching any product or service.

He also discusses how to get other business owners to help you as a launch partner, and the module ends with a brief recap which gets you ready for Module 2, which covers the Quick Launch and the Pre-pre launch.

If you’d like to know more about what’s covered in the latest training from Jeff Walker, check out our Product Launch Formula Review.