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Product Launch Formula – Now Simpler Than It’s Ever Been

If you’ve been in our world for a while… you know that the core, time-tested strategy behind Product Launch Formula has always stayed the same.

Build value, build the relationship, give amazing free content… and then ask for the sale.

The cool thing though is that while the end results are the same (huge list growth, tons of happy prospects, and massive sales at the end of the launch)…

The actual work of creating a launch is now easier than ever.

That’s because we can now use Launchy.ai to create most of the content for us, and we just have to tweak the results.

Check out Lesson 1 of the Launch Masterclass™ to see what I mean.

In addition to diving deep into the Sideways Sales Letter®, Jeff Walker also pulls up his screen, showing you exactly how he’s using AI to make PLF even easier (without sounding like his launches were written by a robot).

So if you want to check out how we’re using AI in our launches…

Register for the Launch Masterclass so you can steal Jeff’s best prompts.

best regards,
Jeff

P.S. Jeff is also hosting a LIVE Q&A call TOMORROW – Wednesday, August 21st at 4pm ET (New York time).

Even if you can’t make it, it’s worth registering for the Masterclass just to check out the latest AI strategies we’re using. Check it out here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 1 Of The Product Launch Masterclass Is Ready To Go

Lesson #1 of the Product Launch Masterclass, where Jeff Walker takes us through the Sideways Sales Letter, is unlocked and ready to watch. This is the foundational piece to Product Launch Formula, so it’s super important you know about how to use it.
Product Launch Formula Bonuses
In this concise, “on-demand” video we dive into…

  • The power of the Sideways Sales Letter® – how it has revolutionised online marketing, and how to put it to work
  • The P.S. Path and what to include in each launch video (including a screen-share video of Jeff using AI to make this part even easier!)
  • How to layer mental triggers into a Prelaunch Sequence, so your offer is magnetically attractive
  • How to deliver just the right amount of content in your Prelaunch so you provide your audience with a lot of value without giving away the farm

For many, the Sideways Sales Letter is the breakthrough moment…

… when people say, “I didn’t think this was possible for me… until I saw this.”

Jeff is also going LIVE on Wednesday, August 21st at 4pm ET (New York time), to answer any questions you might have about this important first lesson. But you need to be registered in order to get an invite.

The Product Launch Masterclass is clearly hitting the mark, and the AI component is piquing a lot of interest. And the “on-demand” training format is making it much easier for folks to put it all into action.

So be sure to watch the Sideways Sales Letter training as soon as you can and how easy it is to consume… and how quickly you’ll get results.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Laying out the content for your Sideways Sales letter in the correct format will give you exceptional results. Jeff Walker takes you through this and a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walker’s Product Launch Masterclass Starts In 2 Days

Jeff Walker just mentioned how the pre-launch for his Product Launch Masterclass™  is going really well with people loving the “Transformational Value Manifesto” and “7 Deadly Launch Killers” opt-in bonuses.

We’re just TWO days away from the first lesson being released on Monday, August 19th
Product Launch Formula Bonuses

Lesson 1 Release: On-Demand Video Training on The Sideways Sales Letter®

The Sideways Sales Letter is an invention Jeff Walker came up with over a decade ago that creates almost-instant buzz and excitement around an offer, by turning a standard “marketing plan” on its side.

If you are the type of person who feels uncomfortable with traditional sales tactics or nervous about asking for the sale, you’ll love this. You’ll discover a natural and authentic approach to selling – one based on delivering huge value to your audience.

Even experienced entrepreneurs with loads of sales experience will be shocked at how easy the Sideways Sales Letter makes it to close more sales.

When you get this step right, you’ll start hearing your customers saying, “Thank you for selling me this!”

In Product Launch Masterclass Lesson 1, you’ll discover:

  • The power of the Sideways Sales Letter – how it has revolutionised online marketing, and how to put it to work in their business
  • The P.S. Path, and what to include in each of their launch videos (including a screenshare video of me using AI to make this even easier!)
  • How to layer mental triggers into their Prelaunch Sequence so their offer is magnetically attractive
  • How to deliver just the right amount of content in their Prelaunch, so they can provide a lot of value without giving away the farm

The Sideways Sales Letter is a foundational piece of the Product Launch Masterclass and it’s always a big hit – you’re are going to love it!

You can register to join the Launch Masterclass here.

Check it out.

Warm regards,

Rocky

Disclaimer: The Launch Masterclass is part of the 2024 launch of Jeff Walker’s Product Launch Formula (PLF). If you ultimately purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

What’s In Lesson 1 Of The Product Launch Masterclass?

The first on-demand lesson of Jeff Walker’s Product Launch Masterclass is now available  Jeff is going to cover the foundational ideas that will set your product launch up for success.

These are the invisible things that happen below the surface that people trying to copy somebody else’s launch usually miss.

Here’s a quick overview of what it’s about.

1) The power of the “Sideways Sales Letter®” and why it’s so effective. Since 2007 this has revolutionised online marketing by breaking down the typical long-form sales page or VSL into dedicated “Chapters” of your launch story.

Jeff is going to describe what goes where in launch content how to put it to work in your business

2) The “P.S. Path” and what to include in each of your launch videos (including a screen share video of Jeff using AI to make this a breeze!)

The P.S. Path (Problem/Solution Path) is genius because it shows your audience how to solve one problem, then runs them up against the NEXT problem they are likely to face.

Each piece of Pre-Launch content ends with a cliffhanger which makes your audience desperate to see how the story ends by watching or reading the next piece.

3) There are over a dozen mental triggers we use throughout our Product Launch, and Jeff is going to show you how to integrate them into your Prelaunch Sequence so your offer is magnetically attractive.

Without these triggers in the right sequence, your launch results are guaranteed to suffer.

4) He’s also going to cover how to deliver just the right amount of content in your Prelaunch, so you provide high value without giving away all of your secrets.

This is one of the biggest problems many people face, because they are not sure how to walk the line between free and paid while keeping their audience hungry for more.

… and much more!

For the next few days you can access the Product Launch Masterclass for free here.

Check it out before it’s gone.

Warm regards,

Rocky

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Outsource Your Product Launch Workflow With This 19-Point Checklist

It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.

Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.

Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.
Product Launch Formula Masterclass

Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:

  • Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.
  • Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.
  • Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.
  • Plan and implement a pay per click advertising strategy to build and grow your Launch List.
  • Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.
  • Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.
  • Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.
  • Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.
  • Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.
  • Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.
  • Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.
  • Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.
  • Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.
  • Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site. 
  • Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.
  • Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.
  • Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.
  • Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.
  • Do market research. This will help you identify additional profitable niches and give you ideas for future products.

Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on.  Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?

And if you would like to see how Jeff Walker, the inventor of the online Product Launch, uses Product Launch Formula process to launch his own premium product you you should click here to register for the Product Launch Masterclass, and watch how he does it…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How To GUARANTEE Product Launch Formula Will Be Successful

Jeff Walkers Product Launch Formula MasterclassIf you are about to use the Product Launch Formula to launch (or relaunch) a product or service, this one piece of advice could be the difference between an amazing success or crickets when you make your offer.

The most important factor when it comes to selling ANY product is your offer. Unfortunately most people totally screw this up and their results reflect that.

The come up with an offer they THINK people will want to buy instead of KNOWING exactly what they want (and the reasons behind their buying decisions).

So we need to go to the best person in the world to GET ADVICE on how to make people fall over themselves to buy your offer!

Real Life EXAMPLE:

If you ask a marketer who are the people most likely to buy a milk shake EVERY DAY and why.

They’ll most likely say something “sugar addicted” people who can’t say no to a sweet or sugary drink.

You could ask 100 marketers the same question, and most of them will be WRONG.

Some of them might get close to the right answer.

But if you want to hit the exact reason some people will buy a Milkshake every day…

… the best option would be to sit in the drive thru at Wendys or McDonalds and ask CUSTOMERS, “How often do you buy a Milkshake?”

And then ask the people who buy one every day: “What has you purchase every day?”

And do you know what they might say?

“I buy because I get bored shitless on the 45 minute drive to work.”

By knowing this you know PRECISELY who to target.

You know how you might make your product even better.

Did you ever wonder why Milkshakes are so thick you have to work like crazy to suck the shake through the straw?

Because they wanted to make drinking the shake a SLOWER process…because people had to spend 30 to 90 minute driving to work and it makes the trip more enjoyable.

Want people to clamour over each other to buy when you are using Product Launch Formula?

Stop sitting in the corner trying to come up with the perfect offer for your product or service on your own.

The SUREST way if you want it to rain sales and money using the Product Launch Formula process…

… is to ASK your customers at the POINT OF SALE or as close to the point of sale (before or after) as possible.

And then plan your product and your Product Launch offer around what your customers have told you they want more than anything else.

If you’d like to learn more, Jeff Walker is about to start his annual Product Launch Formula Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Add A Magic Trick To Product Launch Formula

Jeff Walkers Product Launch Formula MasterclassOne factor that can make your Product Launch Formula launch is to use the Magic Trick of a powerful or Dramatic Demonstration to your pre-launch content.

The fact is a Dramatic Demonstration is Worth 1000 Promises…

When you demonstrate your magic before asking for money and you won’t need to do any convincing. 

People will ASK you to if they can see more.

When you make a promise to give value only AFTER payment, you will need hours of convincing, long sales copy, webinars, one on one sales calls and a bunch of references.

And you’ll waste a LOT of your precious life chasing after prospects and money.

Making A LOT Of Sales Using Product Launch Formula Is EASY

It’s super easy to generate an avalanche of sales during your Product Launch when you say, “Let me (or my program) work my magic for you, then just pay me after I pull the rabbit out of the hat.”

Now you know…

The secret to a $500k+ Launch from a 600 person email list in 30 days?

Demonstrate magic first.

The secret to 6 figure webinars with NO pitch whatsoever and a call to action in the description box below the replay?

Now you know, make magic and demonstrate value first.

If someone can’t perform magic RELIABLY for the right people under the right conditions…

You know where you’ll find them?

You’ll likely find them on the phone or Zoom trying to CONVINCE people of their value and making promises trying to eke out a living.

A demonstration is worth 1000 promises.

Find your magic. 

Demonstrate it. 

Get good at saying “No.” …because you’ll have a line of prospects who will want what you’ve got and you can’t work your magic for everyone.

Performing magic and amazing your audience is way more fun than convincing, pitching and arm twisting 🙂

Want learn more about using Product Launch Formula to generate a bunch of sales for your product or service?

Jeff Walker is about to start his annual Product Launch Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

My Favourite Product Launch Formula Strategy As An Affiliate

Jeff Walkers Product Launch Formula MasterclassMy favorite way to earn repeating income is to sell other people’s recurring programs as an affiliate when they are doing a Product Launch Formula style launch.

Some people refer to this as Launch Jacking but what it really is is a way to do a bit of work one time and get paid on an ongoing basis without having to lift a finger again.

One of my long-term examples is for the autoresponder service Aweber. I joined as an Aweber affiliate during one of their launch promotions back in 2006.

I’ve been getting paid for 17 years.

And because I was an affiliate…

I didn’t have to do the work of fulfilling the service.

But I get paid every month.

I like it when I get paid recurring revenue for doing the work one time 🙂

Also…

After the initial push during the Aweber launch promotion, I didn’t have to spend a dime on ads.

I didn’t need to do any additional SEO. Once the site was up and running people just kept visiting and many of them clicked on my Aweber affiliate link, took the free trial, and joined.

I got all the free trials I needed using free search traffic and BONUSES.

I created or got permission to use content from other people and packaged it as a bonus.

Then I offered the bonus package to anybody who purchased Aweber through my affiliate link.

For other products, I have created valuable bonuses and the product owner has put them in their member’s area for their customers to download and use.

My affiliate links for their other products and services are inside those bonuses.

It worked back in 2006.

It works even better NOW!

Why?

Reason 1:

Because in 2023 there are THOUSANDS of SAAS (software as a service) companies like Aweber who charge a monthly subscription and will pay you a recurring commission as an affiliate.

Reason 2:

Because of social media there are WAY more people who’d love to give us a BONUS to get eyeballs on their offers and get people to take a free trial of their SAAS service.

Reason 3:

There is more great content than ever before collecting dust on a digital shelf and people are HAPPY to let us use if we can take it to a NEW MARKET for them. We can repackage their content as a bonus and then put it into their own (or other people’s) traffic flow.

We modify the content to send traffic to OUR affiliate link for their product that pays RECURRING INCOME.

Easy Peasy.

I started “bonus repackaging” in 2006 while I was still working a full time job.

I didn’t have the time to create or deliver my own products or services.

The Secret Sauce

Product Launch BONUSES + Our own and other people’s traffic + recurring affiliate program = Repeating Income without the repeating work.

If there’s a more doable way to build up repeating income in our spare time, I don’t know what it is.

One awesome way to find people who are about to launch their programs or SAAS services is to become a Product Launch Formula owner and join the PLF Alumni Community.

People inside are talking about their launch plans every day and it’s easy to get in touch and put together a deal where you can help them promote their launch as an affiliate.

With this in mind, Jeff Walker is about to start his free 2023 Product Launch Formula Masterclass.

You’ll learn all about how the Product Launch process works and the free launch Facebook group will be full of people who are considering launching products and services you may be able to partner up with.

It’s literally a goldmine of ideas and contacts.

If this sounds interesting, you can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.