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How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the quick Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move.

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed.

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer.

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know…

Warm regards,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Launch A New Training Program Into A Global Business

A subscriber emailed a few days ago and asked for some ideas on how she could use Product launch Formula to launch a new training program to grow her business. Here offer currently involves showing businesses a very specific way to find money that is owing to them they didn’t know was rightfully theirs.

I told her I thought she was providing a highly ethical and valuable service and she deserved a lot of praise for helping people out in the way she was.

While she could use the PLF process to launch her own business because there is so much demand for this type of thing after COVID-19 has shut down or damaged so many formerly profitable businesses, I suggested she might also consider running a Seed Launch for a course showing other people how to do what she is doing to help many more businesses than she could ever reach on her own.

If she packaged her knowledge and systems into a program that helped other people start a business doing the same thing, she could charge an upfront fee for the training and systems, plus an annual licensing fee for the continued use of the materials she created.

A program like this could have modules that might include:

Her secret sources for finding potential clients
Marketing materials to get those clients to raise their hands and say they wanted help
The step by step process for finding the money owed
Agreements and documents to make sure the student gets paid
A private Slack or Facebook group where she shares help, ideas and success stories with other members
Live calls or Zoom meetings every so often to update members on the latest strategies, share field reports from other members, and answer any questions
Anything else that helps members to get the results she is currently getting

Her lead magnet for building an email prospect list could be a PDF guide that takes people through the ‘what’ of the service she provides and highlights the huge opportunity for them to make good money with low overheads while helping other people.

Then the paid program could offer the step-by-step ‘how’ so people can start a business inexpensively, work from home, and supplement their income or even replace it.

If she offered a limited number of licenses in each city you might end up with a feeding frenzy of customers who don’t want to miss out.

Once she had some successful licensees, she could offer County or State Distributer Licenses to entrepreneurs who already have a client base, or who know how to generate leads and help and manage the people who purchase the licenses.

These Distributers would be responsible for everything in their area and would have to comply with the terms and conditions she developed so the results their clients get are consistent.

She could sell these Distributer Licenses for 10 – 30 or more times the price of her course and charge ongoing annual royalties on them as well. The Distributers would get the majority of each up-front fee and the ongoing royalties from each licensee, and they would share part of that income with her each month.

Eventually she might want to create Master Licenses for large sectors of the population and charge 100 to 1000 times the price of the basic course.

She could hire commission sales people to sell the Distributer and Master license all over the country and eventually the world, and give the salespeople a commission and override on all sales they make.

So as you can see, a simple idea for a course can be leveraged into a national or global business while helping thousands of business owners by providing a much needed and highly valuable service.

I hope this gives you some ideas for where you could take your course after you use Jeff Walker’s Product Launch Formula process to launch it.

Warmest regards,

Rocky Tapscott
0418 788 482

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Launch (Or Relaunch) Your Product (Or Service) Profitably

The first lesson in Jeff Walker’s Product Launch Formula Masterclass has been released, and if you want to launch or relaunch your product (or service) here’s why that’s important for you…

Sourcing new products that are going to be profitable, or creating products of your own that are likely to be in-demand, is just one piece of the puzzle when it comes to running a profitable business.

The most important part of the whole process is to find a way to get your products or services into the hands of as many people as possible, and doing it profitably.

One of the best ways to do this is to use a ‘launch’.

To show you how that’s done, Jeff Walker has just started the 2019 pre-launch for his flagship Product Launch Formula, and the first live training he delivered was awesome.

If you would like to know how the creator of the online product launch ‘launches’ his own flagship product, you can watch the replay here.

In this first PLF training session from Jeff you’ll learn:

How and why to use sequences to create an amazing launch
Jeff’s famous “Sideways Sales Letter”… how it’s revolutionised online marketing, and how to put it to work in your business
Exactly what you should put in each one of your launch videos
How to layer powerful Mental Triggers into your prelaunch sequence so your product is magnetically attractive
How to deliver just the right amount of content in your prelaunch, so you deliver tons of value but still make the sale

This lesson is a terrific example of how to create valuable pre-launch content for when you’re launching (or re-launching) any product or service.

Check out Jeff Walker’s Product Launch Formula training here while it’s available.

Cheers,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Post Product Launch Strategy – 7 Proven Steps That Compel Your Customers To Buy More Stuff More Often

Using the Product Launch Strategy Jeff Walker teaches in PLF is an awesome way to generate a bunch of sales quickly, while building the bond you have with your audience.

But honestly, a launch takes a LOT of work, and you don’t want to be constantly ‘launching’ stuff or your readers will end up with ‘launch fatigue’ and just stop opening your messages.

So what do you do in those times between your launches to keep up the momentum, keep your audience happy, and make more money?

Well in addition to just sending them awesome content that helps them improve their lives, or running regular Flash Sales (as we discuss here), and taking advantage of some of these 17 was to generate more sales with your autoresponder…

…one great idea that’s inexpensive and works like magic is to spend some time optimising your order forms for when somebody does buy from you (this will make your affiliates LOVE you too).

When you think about it, by the time somebody gets from somewhere else online to your website, reads your content, decides to buy and arrives at your order form, you have a prospect with a credit card already in their hot little hand, and they are in a buying frame of mind.

That means there’s a good chance if you put another related offer in front of them while they are going through your order process (the proverbial, “would you like fries with that?”), they’ll often be happy to take it.

And when you get the ‘order form bump’ or up-sell offer right, you’ll start making more money with every customer who comes to your website, or walks through your door.

So what’s the secret to creating a backend or upsell offer that gets your prospects clicking the “Yes, Add This To My Order” button on your order page?

Use this 7-Step Product Launch Strategy

1. Make Sure the Up-sell Adds To And Enhances The Main Offer

The very first thing you need to do is make sure any upsell you offer is tightly related to the main offer. The best way to do it is to make it not only closely related, but something that actually enhances the use, utility, or enjoyment of the thing they purchased in your main offer.

A classic example is McDonalds. When you order a Big Mac, any well-trained staff member will ask if you want fries and/or a drink with that. It clearly works because a lot of people say yes to this offer, because if you’re into fast food, fries and a drink enhance the enjoyment of your burger.

Now you can do the same thing regardless of what you’re selling. For example:

If you’re selling a weight loss app, you could offer a low-fat cookbook or a collection of smoothie recipes as an up-sell on your order form
If your main offer is an email copywriting course, you can offer a number of personal copy critiques on the backend
If your main product is all about setting up and running a successful Accountancy Practice, You can offer tools on the backend, such as a course on generating leads, or a package of marketing campaigns that have worked successfully for others
Say your main product is a “how to manage your debtors” course. You can offer an upsell that includes resources like a debt management checklist and workbook, and 5 personalised debt-management counselling sessions with you or one of your advisors
If you main product is a set of weightlifting training videos, you can offer the weights themselves as an up-sell

So the idea here is not to just toss any old offer in front of your prospects and hope for the best. Make sure your up-sell and main offer go together like… well, like Big Macs and fries.

MAJOR CAVEAT: Do NOT leave anything critical to getting the results your customer expects out of your core product, and try to offer the ‘missing piece’ as an up-sell.

You’ve probably seen offers like this before. You buy a product that promises X result, and then you are offered an up-sell that basically says “Well the thing you just purchased won’t work properly unless you also buy this other thing…”

Not only will this piss your customer off and stop them buying your up-sell, you’ll probably lose the initial sale, and the customer’s future business as well. Plus they are likely to give you negative reviews and bitch about you to everyone they know.

Not good…

OK, so next up…

2. Offer an Irresistible Deal

Putting a related offer in front of your prospects is a great way to increase your sales. But turning that offer into an irresistible, no-brainer deal is even better.

Let’s look at the fast food example again. If you order a burger with a small fries and drink, the person taking your order will likely ask you if you’d like to “super-size” your order for just a small extra charge. The reason this works so well (to the tune of BILLIONS of dollars every year) is that the deal is irresistible.

You get yourself a LOT more of what you want for just a little bit more money.

And it doesn’t matter what you’re selling, you can do the same thing in your business.

For example:

“I usually charge $997 up front and $397 per month for this sort of coaching. But as a valued member of my new Stock Trading group, you’ll get a special price of just $197 per month for this same high-quality coaching, and I’ll waive the up-front setup fee entirely…”

“And you’re not locked in. Try out the program for a full month, and if you feel it isn’t for you for any reason, let me know and I’ll give you a full refund, no questions asked…”

If you are a trader and you’ve just purchased a Stock Trading product, this sort of offer would be virtually impossible to refuse…

One more example. I know a well top marketer in the supplements market who makes an irresistible offer for his core product, and then offers an up-sell consisting of more of the exact same product for an even lower per-pack price.

So people buy 2 packs of something they know they want (and will likely continue to use) for $49.00 with free shipping, and then because they’ve just made a purchase, they are offered another FOUR packs of the exact same product for just $49.00 as a reward.

And as a result, his sales are BOOMING…

Ok, next up…

3. Make Use Of Short-Form Copy

So now you’ve got an eager prospect sitting on your order page with their credit card in their hot little hand, it is NOT the time to put another long sales letter or sales video in front of them.

They’re eager and ready to buy. If you put another intimidating wall of text or video in front of your prospects, you might just have them hitting the back button and abandoning the order form, never to be seen again.

SIDEBAR: There are plenty of studies to show that the shopping cart or order page abandonment rate runs as high as 95% for some merchants. That’s why optimising your order page to improve conversions, and minimising friction as much as possible is one way to generate a whole lot of free money.

You’ve already done the hard work of getting them into the kind of emotional state needed for them to buy, so you’ve already built your credibility and established trust to some extent.

You don’t need to do any of that again.

Now all you need to do is simply focus on the benefits and results they can achieve if they take your up-sell offer. The fact is, your up-sell page copy might be nothing more than a results-driven headline, a list of the top benefits, and a action-orientated call to action (such as Yes! I Want This“).

TIP: As with everything you do in your marketing, test to find out for sure what your audience responds to the best. Split test different headlines, your bulleted list of benefits, your call to action and your order button text. You might even test to see if short-form copy beats a short sales video.

You’ll never know until you try.

Next…

4. Frame Your Price (So You Don’t Scare People Away)

You’ve already sold your prospect on purchasing the main offer, and they’ve already agreed to whatever price you’re charging. So when you offer an up-sell, you’ll want to frame the price so that it focuses on the up-sell only.

Let’s look at an example…

Suppose you’re selling a video training course for $97, with an up-sell offer for $27 for an app.

When it comes time to ask for the order, you do NOT want to say this:

“Would you like to add the app to your order, making it a total of $124 for the course and app?”

Suddenly that sounds like it’s going to cost a lot. Your prospect is likely to start second-guessing their purchase “Do I really want this thing after all…”. And in a flash you could lose the whole sale.

Instead, make sure you focus on the price of the up-sell only: “Would you like to add the app to your order for just $27 more?”

Ahhhh… that’s so much better. That sounds like it’s doable. And because the prospect is already planning on spending $97 with you, that extra $27 doesn’t sound like such a big deal, especially when they think about the added enjoyment they will get.

It’s just like when you are buying a car. If you’re like a lot of people, by the time you’ve decided on the make, model, colour and basic accessories, and taken the car for a test drive, it’s a slam dunk for the dealer to up-sell you all sorts of other accessories to ‘personalise’ your car.

And these additional items are always presented in a non-threatening way. Well you can have metallic paint for another $3.00 a month. And a sunroof for just $4.00 a month.

Before you know it, your monthly payment is $100 more than you wanted to pay, but you’ve personalised ‘your’ car to the point where in your mind you already own it, and you just want to get the deal done. You’re excited about driving away in your new vehicle, and there’s no way you’re going to back out of the deal now.

They’ve gotcha 🙂

It’s all in how you frame it for your prospects.

Next…

5. Create a Nagging Sense Of Urgency

Nothing gets people jumping all over your fancy order button like a true sense of urgency. And a great way to create this sense of urgency is by making your upsell offer genuinely scarce.

For example, you might make your up-sell a one-time offer. That means it’s something that’s only available right now while your prospect is on the page.

If she doesn’t grab it now, she won’t be able to get it in the future. Or if the product is available somewhere else, she may be forced to pay full price (yuk!).

An example might be:

“Special one-time offer: add this exercise-planning app to your order right now, and it’s yours for 60% off the normal price. If you leave this page, this special price disappears for good… grab your discount now before it’s gone!”

Next…

6. Use A Compelling Call To Action

Good copywriting rules apply to your up-sell in the same way they do to your main offer. And that means if you just drop the order link in front of your prospects and expect them to click it, you’re going to be disappointed.

Far better instead to create a strong call to action that gets people to act now. You should tell prospects what to do next, and give them a powerful reason to do it.

For example:

Click here now to add this app to your order. And remember, this special 60% off offer disappears when you leave this page, so order now!

Your up-sell page is going to have two options.

One option is “Yes, add this to my order.”
The option on the other link is, “No thank you, I don’t want this.”

To avoid confusing your prospects, these should be the only two options on the page. People will either add the up-sell to their order and continue with their purchase, or they’ll skip your offer and just stay with their original order.

Now here’s a sneaky but powerful trick you might consider testing…

Phrase your “yes” and “no” options in a way that helps compel people to click on the “yes” option.

For example, say you’re selling some sort of weight-loss information. Your buttons might have these two options:

“Yes, I want to be ready for the beach!”

“No thanks, I don’t want to get rid of my love handles.”

See how that works?

The “yes” option focuses on they outcome they want and provides a benefit. The “no” option asks the prospect to agree with something that they probably don’t want to agree with. That’s going to make them stop and reconsider your offer.

Here’s another example:

“Yes, I want to save money on my electricity bills!”

“No, I’m not ready to save money just yet.”

And one more…

“Yes, I’ ready to find my soulmate.”

“No, I’m ok with being on my own for now.”

And finally…

7. Make It As Easy As Possible

If you followed all the tips above, you should have a prospect who’s as ready as she’ll ever be to complete her order. Now your goal is to make it as easy as possible for her to place that order and grab your up-sell.

The last thing you want at this stage is make your prospects jump through a bunch of hoops. Don’t include unnecessary steps between them and their getting their hands on their order. And don’t put obstacles that create ‘friction’ in the way.

Because if you do, your prospect is likely to lose their enthusiasm and abandon their shopping cart (as I mentioned earlier, up to 95% of people do just that…).

Here are some dos and don’ts to follow:

Do make it as easy as one-click. If you’re offering an upsell right after the customer has already filled in the order form, it’s critical that you make it as easy to buy the upsell as clicking one button. In other words, you do NOT want to make your prospect fill out the order form or their credit card all over again. (WARNING: Paypal often makes your customers do this)
Don’t make them run through a mind numbing gauntlet of up-sells. You have probably been through sales funnels that three, four, five or even more up-sells (The Warrior Forum and JVZoo are notorious for doing this crap). Quite often people can’t even get to the order form without going through 4 sales videos and accepting or declining every one of these offers.

You know yourself how painful it is to run the gauntlet like this, so don’t do that to your customers! Just put one or at most two well-placed offers in front of them and leave it at that.

And if they decline one or both up-sells, send them straight through to the order form. Don’t make them go through a bunch of additional offers. The customer experience sucks and will seriously decrease your conversions (and risk future sales as well).
Don’t make people “register” before ordering. If you need your customers to create an account, then have this account automatically created during the purchasing process. Even if the amount of “work” you’re asking the customer to do is the same, framing is the key here. If you suddenly force a customer to “create an account” before they can finish placing an order, they may just dump their cart and disappear.

Ok, so now let’s wrap things up…

To Sum Up Your Product Launch Strategy

You’ve no doubt heard the saying, “Strike while the iron is hot.”

When it comes to making sales, the iron is never going to be as hot as when you have a prospect filling out an order form. That’s why it’s a great time to “strike” by offering an irresistible up-sell offer they simply can’t refuse. So get started on boosting your sales by creating upsells on your order forms today – and increase your conversions using the seven proven ideas you just discovered!

As I mentioned at the start of this post, the list you build during your product launch is going to become your most valuable business asset, and will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Your 25-Point Post Product Launch Flash Sale Checklist

Once the excitement of your Product Launch Formula launch has settled down, and your new customers are happy and contented with the product they bought from you, running regular flash sales is a great way to generate a lot of sales and buzz in a very short period of time.

The best way to do this is to plan each promotion a few weeks in advance, and invite your PLF marketing partners to promote the event with you. Having some of them on board will help to build anticipation among your prospects and customers and increase your sales significantly.

So you don’t miss any of the critical steps in running a successful flash sale, make sure you follow this 25-point checklist every single time…

1. Define A Goal For Your Flash Sale

The first step is define your goal for this sale. Ideally you’ll set one primary goal to focus on, though you may have secondary goals as well.

Your goals might include:

Acquisition of new customers with an irresistible low priced offer
Generating more sales for one of your front-end profits
Boosting the sales of a higher ticket product or service
Creating some excitement among your affiliates
Creating some buzz for your products or services in your market
Establishing yourself as a “big player” in the niche
Cross promoting different lead magnets to build your mailing lists
Generating excitement about the launch of your NEXT product

So pick your primary goal, and then let’s move on to Step 2…

2. Pick A Product Or Service That’s Already In Demand

No matter what your goal is, for best results you’ll want to promote something that’s already in-demand. And throwing a flash sale for one of your most popular products serves this purpose perfectly. Of course you can also run a flash sale on a newly released product, but you’ll want to be sure it’s something your market really wants to buy.

In other words, do your market research first! Specifically, you’ll want to:

Search marketplaces like ClickBank.com, JVZoo.com, and Amazon.com to see what the hottest selling stuff is in your niche
Run a survey or even run an ASK Campaign like Ryan Levesque does to discover what people in your market really want to buy
Do some snooping around to see what the top marketers in your niche are selling on their websites, promoting in their newsletters, and offering to their social media followers
Search Google and look at the products people are paying top dollar for to advertise with Google Adwords
Look for banner ads on the top sites in your niche, and study the ads you see coming through your Facebook newsfeed
Use a keyword tool like the Adwords Keyword Planner or MarketSamurai.com to uncover what customers in your niche are looking for

Once you’re sure you have a popular product to promote, then move on to…

3. Choose A Date For Your Promotion

When you are choosing a date for your flash sale, keep these points in mind:

Choose a date that is at least 2 or 3 weeks away, so both you and your affiliates have plenty of time to prepare and schedule in a mailing date
Research the date on sites such as JVNotifyPro.com to see if there is anything major going on at the same time. If a really popular marketer in your niche is opening the shopping cart for a huge product launch on the same date, you’ll struggle to get affiliates onboard or customers to take notice of your messages

Next…

4. Decide On Your Irresistible Offer

Here’s where you decide on the following points:

What components will you include in the offer? For example, are you going to include extra bonuses to make the offer even more attractive?
Are you going to offer a big discount to increase the number of sales? Hint: A flash sale will have the best results if you make a really attractive offer, such as 40% or more off the regular price
What percentage of the sale price will you give to your affiliates? The percentage you pay out is partly going to depend on your goals. If you’re goal is to build a big list, getting your affiliates really involved and generating backend profits later, then you might want to give all or most of the frontend sale price to affiliates as commission. If your goal is to generate a lot of frontend profit, you can offer a more standard 50% commission to your affiliates. (Of course this assumes you’re selling digital products. The commission percentages are going to be smaller if you’re selling physical products.)

Next…

5. Determine How Long Your Flash Sale Will Run

As the name implies, a flash sale happens in a flash – it’s usually over in a matter of hours, but it may run anywhere from four hours to twenty-four hours. So…

Determine the starting and ending times of your sale
Plan on running your sale for at least 8-12 hours to get maximum exposure
Consider your prospects’ time zones and activities (such as work) when deciding the start and end times of your sales. In other words, you don’t want the entire sale to fall within the working day of your audience, or you’ll probably have a lot of people missing out

Next…

6. Create Your Marketing Materials

Now it’s time to create sales materials for your marketing partners to share with their audiences. These materials are for these three purposes:

To build anticipation for the sale in the week leading up to the sale day (similar to Product Launch Formula’s pre-launch content)
To announce the sale itself (like Jeff Walker’s ‘Open Cart’ email)
To send out one or more reminders about the sale during the day of the actual sale (to create scarcity and increase urgency)

Think about the types of communication channels you and your affiliates will be using to reach prospects, and create marketing materials for those channels.

For example:

An email sequence covering the full period of the promotion
A series of story-based blog posts leading up to the sale
Social media posts with links back to pre-sale content and the offer itself (short messages for Twitter, longer messages for platforms like Facebook)
Text messages with links to your promotional content

Once you’ve created these materials, upload them to the affiliate centre so they are ready for your partners to grab them.

Next…

7. Let Your Partners Know About The Upcoming Sale

If you already have a group of affiliates or JV partners, then now is the time to let them know about the sale.

Give them at least two weeks notice of the sale so they have time to prepare. More time is preferable because top affiliates usually have a full mailing schedule
Give your affiliates login details so they can access the product (in case they want to do a product review)
Let them know how they can promote (e.g., how to get their affiliate link easily)
Give them links to the marketing materials inside the affiliate centre and ideas on how to use them
Generate some excitement around the event. Talk about the commissions they can earn, the current conversion rate on the sales letter, etc
Give your affiliates a detailed timeline so they know when to send out your pre-sale materials

Next step…

8. Reach Out To And Recruit New Marketing Partners

If you’d like to turn your sales day in to a really big event, you may want to reach out and recruit some new affiliate partners to help you out. You can do this yourself, or you can pay an affiliate manager or JV broker to do it for you.

Of course it’s going to be easier to get people to say yes to your request if they already know and trust you. With this in mind, here’s an example email or social media message you can send to your potential partners…

Subject line: just wanted you to be the first to know…

Hi [First Name],

[Your Name] here from [your website]. I’ve got a flash sale coming up in [number of weeks], and I’d like to extend a personal invitation for you to join in on this unique event where you can generate [percent] commissions – that works out to be [$ amount] for every sale you bring in.

This sale is for [name of product] which is one of my best converting products, and [give them a quick description of the product]. This would be a good match for your audience because [explain the reason their audience will like it].

You can take a look for yourself and download a free copy of the product here: [download link]

This flash sale starts at [time and date] and ends [insert when it ends]. Because the sale period is so short, we’re expecting conversion rates to be higher than normal, which are currently [percent conversion rates]. That means those [$ amount] commissions are going to add up for you fast!

I’ve already set everything up for you so it’s quick and easy for you to take part in this event.

Here’s your affiliate link: [insert link]

You can get a complete set of emails and ads to promote the event here: [insert link to affiliate centre]

Shoot me back an email to let me know if you’re on board or if you have any questions! I’m looking forward to working with you [First Name].

[sign off]

p.s. The people who jump in early get the biggest commission rates. Hit reply to let me know you’re in, and I’ll lift your commission rate to [percentage]…

9. Take Care Of All The Technology

A popular, well-promoted flash sale can create a lot of traffic to your website. And in turn, this sort of heavy load on your web server can create a lot of problems on your site. That’s why you’ll want to sale-proof your systems.

These 3 steps are important:

If you’re not every technically minded, or if your time is better spent running the rest of the launch, then hire a tech person to handle hardening up your system
Make sure you have a premium web hosting account that can accommodate a big spike in traffic and requests
If you already have a dedicated server, make sure it’s ready for higher than normal traffic

And then…

10. Prepare Your Customer Service Department

Another area where you’re likely to see a big spike is in your customer service requests. Most of them will be minor (lost logins, difficulty access the downloads, refund requests, etc.). That’s why you’ll want to ensure your customer service people are ready to handle the load.

This includes things like:

Hiring additional short-term help to answer emails or man the help desk if needed
Training both new people and existing staff on how to handle the inquiries they are likely to get during the sale
Creating some new FAQs and other materials to help cut down on customer service load during the sale
Offering multiple ways for prospects and customers to reach you, such as a direct email address, live chat and a 24 hour help desk

And then…

11. Test And Track All Of Your Product Launch Promotional Copy

The goal here is to optimize your ad copy, email copy, and sales page copy so that you get maximum conversions during your sale. You’ll want to:

Use something like Google AdWords or Facebook ads as a quick way to generate traffic for your testing
Focus on optimising the factors that will have the most impact, such as the offer, the headline, bulleted benefit list, the P.S., your price and call to action

Next step…

12. Prepare Your Email Messages and Blog Posts

By now you’ve will have created materials for your affiliates and marketing partners to use in their promotions. Now it’s time to create these same materials for yourself. This step is pretty easy because in most cases, all you’ll have to do is tweak the affiliate materials to make them unique.

For example, you might have an affiliate email that refers to “John Doe’s new product is…” so you would tweak this to first-person language such as, “My new product is”

13. Create Your Sales Video

The next step is to create a short sales video to help generate excitement on the day of your flash sale. This is especially important if your sales page is a text letter, because offering a pre-sale video will help you reach and convert more people into customers.

Some sales video pointers include:

Keep it short, just two to three minutes highlighting the biggest benefits
Present a problem, highlight what that problem is costing people, and then offer your product as the best solution to the problem
Showcase the main benefits of your product and the results they can expect
Provide a strong call to action, making sure to remind them it’s a flash sale to create urgency

On the day of the sale, you’ll be posting this video on YouTube and on your social media pages, as well as on your blog.

The next step…

14. Prepare Your Facebook Ads

To generate as much excitement as possible on sale day, running some paid advertising is a great strategy. Facebook’s ad platform is a good choice, although you’ll need some experience if you’d like to maximise your returns.

The idea is to launch your ads on sale day, but of course you’ll want to have them prepared and ready to go in advance. This includes:

Choosing an eye-catching graphic
Writing some persuasive ad copy
Selecting a tightly targeted audience using Facebook’s ad editor
Setting it all up to start running at the correct time and day
Double checking everything to make sure the links, start time and end times are all correct

Next…

15. Buy Some Ads On High-Traffic Niche Sites

Same as we discussed above, you’ll want to prepare ads and set them to run on the day of your sale. Most niche site owners like to set up and run ads manually, so you’ll want to make arrangements with the owner and pay in advance so everything’s ready to go.

16. Start To Build Product Launch Buzz On Social Media

If you’ve followed any of Jeff Walker’s Product Launch Formula launches, you’ll know that he starts ‘seeding’ his audience several weeks before he releases the first piece of pre-launch content.

You don’t have to go as far as that for your Flash Sale, but you can certainly do simple things like:

Building anticipation for the upcoming sale by hinting that something big is coming
Sharing cryptic or normal graphics, videos or other content that are likely to go viral
Using a specific call to action hinting at something cool coming up, and encouraging people to share the content with their friends

Next up…

17. Warn Your Payment Processor Of Increased Volume

Even though for the most part online marketing doesn’t have the same shady reputation it used to have, there are still plenty of crooks around doing some pretty dodgy stuff.

For this reason, your payment processor may suspect suspicious activity if you suddenly have a huge surge in sales without warning them. And if they suspect suspicious activity, they could temporarily suspend your account.

In fact, this still happens to lots of people, which can cause all sorts of problems. From not getting paid yourself, to being unable to pay your affiliates, to not being able to pay for any physical products or bonuses you have to deliver.

That’s why you’ll want to do two things:

Let your payment processor know about the expected surge in sales so they don’t get the wrong idea. It’s best if you speak to a real live human on the phone about this, get that person’s name, and ask them to email you the details of the call so you have proof in writing that they knew about your sale.
Make sure you have a “Plan B” just in case your payment processor does go down for any reason. You’ll also want to ensure that your Plan B gives credit to affiliates, where applicable

The next step is…

18. Set Up One Or More Backend Offers

If you haven’t done so already, make sure to build out your sales funnel on the backend of this offer to increase sales and profits for both you and your affiliates. This may include:

Adding an order form upsell or ‘bump’ offer that allows customers to add something to their order by clicking a checkbox
Inserting a range of backend offers inside the product itself
Setting up a multi-part autoresponder sequence for these new customers that makes backend offers for other related products and services they’ll be needing

Next…

19. Remind Your Partners Of The Upcoming Sale

Now it’s time to remind all of your marketing partners of the approaching sale, and let them know the final details of when they can start promoting.

So, for example:

Let people know two weeks before the sale date that they can start promoting in one week’s time
About a week and a half before the sale, remind them that they can start to promote in 3 days
Remind them to start pre-selling 4 days before the sale day
Remind them the night before the sale that it’s game day tomorrow
Remind them the day of the sale and ask them to promote hard for maximum results

TIP: You can automate all of these email messages by pre-loading them into an autoresponder such as Aweber or another reliable service.

Next…

20. Send Your Promotional Messages To Your List

Now’s the time to begin building anticipation by sending your pre-sale emails, starting at around one week before the sale starts, and then three or four days before the sale starts.

21. Email Your List The Night Before

Now send one final anticipation email the night before the sale to generate anticipation and excitement. Be sure to list the benefits of the product and the results people can expect get from owning it, as well as reminding them how short the sale period is.

22. Upload The Offer Page

You can do this early on the morning of the sale.

23. Test The Entire Sales Process From Start To Finish

Do a full systems check by placing orders through different browsers and making sure everything works correctly. Run through and test all the links, forms and payment processor steps to make sure everything is ready for your sale.

24. Send Out Your Sale Day Materials

When the sale starts, send out all the sales materials you’ve prepared, including your emails, blog posts and social media posts.

25. Publish Your ‘Last Chance’ Materials

Later in the day (and a few hours before the sale ends) send out your ‘last chance’ emails, release your final blog posts, and make some final social media posts reminding people that this is their last chance to get the product at a big discount.

Conclusion

So there you have a complete 25-point checklist for running your very own super-profitable post-product launch Flash Sale. Now print out this checklist and get to work setting up your sale today!

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

9 Blog Post Ideas For Driving Traffic To Your Product Launch

No matter what kind of launch you are preparing for with the Product Launch Formula process, a blog is going to become your go-to resource for driving traffic to your website, both while you’re preparing everything, and during the process of releasing your product or service.

And if you have a blog, then you are going to need a good deal of content to engage with readers and keep them coming back.

But this is were many people get stuck…

It can take a lot of time to create the volume of content you’ll need to drive significant traffic to your blog.

Of course you can outsource it, but it can take a lot of money to get others to create the type of quality content needed to position you as an expert. So regardless of whether you create it yourself or pay others to do it for you, creating content is a big investment…

But there are a number of shortcuts you can take, and to get you started, here are 9 blog post ideas you can use to create awesome blog posts in 10 minutes or less….

1. Create Blog Articles Out Of Private Label Rights Content

The first hack is to buy some PLR (private label rights) articles that you can edit or make slight tweaks to so they are unique and up to your high standards, and then post them to your blog as your own.

Alternatively you might copy excerpts out of PLR ebooks or reports and then post these as articles on your blog. Either way, it takes just a few minutes to create unique, valuable content and post it for your readers to enjoy.

Here are 2 more ideas for using PLR to create content:

Have a PLR video transcribed at Rev.com to create an article or a series of articles for your blog. You may even be able to buy these sorts of transcripts as part of a package, or you can create your own using Rev.com

TIP: This is especially easy if the video includes slides, because you can simply write your article from the content contained in the slides.

Compile several pieces of PLR content to into blog posts that are entirely new. For example, you could take parts from three or four PLR articles and weave them together to create an entirely new article

And speaking of excerpts…

2. Repurpose Excerpts From Your Products

Taking excerpts from your existing products is a super-quick way to create any number of blog articles. The other benefit of this strategy is that you can quickly insert a pitch at the end of the article to promote your product launch’s lead magnet.

There are 2 ways to use these types of excerpts:

1. The first way is to simply pull the excerpt directly out of the product, add an introduction and a conclusion, and post it to your blog.

For example, let’s suppose you have a report that gives people 9 ways to cut calories. You can take out 3 or 4 of these strategies to create your article, then at the end you can invite people to join your launch list to get more great ideas.

2. The other way is to cut some of the content out of the excerpt so people will want to join your list to get the rest of the details.

Let’s take the example of the report with 9 calorie cutting strategies again. You might excerpt out all 9 ideas, but you remove some of the details. This way readers will get an article that tells them what to do, but they don’t get the exact instructions of how to do it. They’ll need to join your launch list to get those exact instructions.

Next…

3. Driving Traffic With Valuable Link Lists

People LOVE link lists because when done right, they help them save time when finding valuable information on a topic or subject they are interested in.

A link list can come in a variety of formats, including:

• A gear or equipment list. You could list the most valuable tools and resources you personally use and recommend to others. A list like this can save beginners a lot of hassle, because they don’t have to do as much research, and you can save them a lot of valuable time and money by helping them get it right the first time.

For example, you might list all the WordPress plugins you use on your blog. Or if you’re writing for weight lifters, you could share your goto list of all the “must use” supplements.

• A list of the top niche related free resources. Here you might link to videos, reports and expert’s blog posts, along with other free sources of content that will help your readers achieve some specific goal.

• A list of the best value paid resources. In this case, you could write a short review for each resource to let people know who can use it, why you prefer it, and its benefits.

• A list of the best free and paid resources. As an example, you could create “The Top 10 Resources Every Day Trader Should Read.”

The point of creating these lists is to save your reader time by doing a lot of of the research and legwork for them. As you’ll know yourself, it’s much easier to get quality recommendations and content all in one place from someone you trust, instead of having to find products and sources from all over the place.

These days having someone they trust separate the wheat from the chaff is a blessing for most time-poor, overwhelmed consumers.

Next…

4. Do Recaps Of Your Popular Recent Posts

The idea here is to build an “in case you missed it” list of your best or most popular blog posts of the last few weeks or months. Rather than just listing those blog posts, you could curate your own best content across platforms, including your social media accounts and newsletters, and put it into one place (on your blog).

Another way to do it is by curating your most popular content based on a very specific topic.

For example:

6 Blog Posts That Will Change the Way You Think About Trading The Markets
The 3 Posts Every Skiing Beginner Ought to Read
The 5 Keys to Improving Your Baseball Score

To put this together, just write an intro to the post, list the resources along with a short paragraph explaining why people should read each one, and then wrap it up with a succinct conclusion and a call to action (like joining your product launch list to get more info maybe…)

Next up…

5. Driving Traffic By Interviewing Experts In Your Market

Interviewing other experts a great way to create content fast: just let them create hyper-targeted, relevant content for you.

To get started, create a list of questions and send it to potential interviewees by email and let their answers become your article. In exchange, your guest gets a byline with a link back to their site.

Here’s an example email you could send to arrange these interviews…

Subject Line: Hey [name[ I’d like to feature you on my blog

Hey [First Name],

It’s [Your Name] here and I run the popular [type of] blog over at [your domain]. Thought I’d drop you a line because I’d like to interview you and feature your interview on the blog.

The interview is just [small number] questions, so it would only take about [small number of minutes] to complete.

In return, you’ll get a byline in the article and link back to your site, along with exposure to the [number] people in my audience. I’ll also send a link to your article to my [number] of newsletter subscribers to maximise your exposure.

If this sounds like a great way to showcase your business to a targeted audience, just reply back and I’ll send over the questions right away.

Looking forward to hearing from you,

Warm regards,

[Your Name]

——-

This is important: the easier you make it for someone to comply with your request, the more likely they will say yes. So don’t expect your interviewee to spend hours answering questions. Instead, send a few quick questions their way so they can answer them in just a few minutes. Then if you want more info, send a couple of follow up questions.

Here’s why you want to keep it simple…

Once a person has answered your first few questions, they’ll tend to feel invested and committed to your project. So if you ask for 10 more minutes of their time to answer a couple additional questions, they’re quite likely to agree.

Here’s a great example: Bob Serling only asks his interviewees to answer ONE question, and it’s this:

“What’s your favorite business building strategy or technique that’s working well for you or your clients right now?”

Can you see how succinct and powerful that is?

It allows his guests to go anywhere their imagination takes them, while keeping them focused on only sharing the best ideas.

The added beauty of this approach to driving traffic is you can bask in the ‘halo effect’ of association with other experts in your market, and some of them may even become your Joint Venture partners during your launch.

6. Tweak One Of Your Previous Articles

The next idea is to comb through and find the most popular articles in your existing content, tweak them to freshen them up, and republish the new version.

Some examples might be:

If you’ve published a list of 10 tips previously, excerpt out 5 of the best tips, expand on them for clarity, and republish the new article
Update one of your older articles with new information. You could include new research that has come on the scene since you originally published the article, and let your newsletter subscribers know about the updated information
Maybe you’ve changed your mind about a product, idea or another topic? Go ahead and update an older article with your revised opinion and ideas

Those are just 3 ways you could take your existing content and quickly turn it into something new. If you get a little bit creative you may be able to come up with dozens of new articles from your old content.

7. Turn Your Existing Content Into A Powerful Infographic

Another great way to quickly create valuable content is to change your existing posts, videos and articles into a different format. And one way to do this is by turning them into a infographics.

Here are 3 examples of articles that would make good infographics:

An article discussing multiple ways to generate more subscribers to an email list
An article explaining how muscle confusion works
An article that talks about different household pests and how to eradicate them using organic or natural pest control methods

Just make sure your infographics include social media buttons next to them, because these are the kind of content people love to share with others.

As an example, because being able to create irresistible offers is so important to the success of your launch and your business’s future, I took an article I’d written earlier and created a Free Cheat Sheet that shows you how to create the perfect offer.

8. Ask For Content From A Product Vendor

Do you promote products or services an affiliate? If you do (and you should), a great way to quickly get your hands on some free content is by asking the product vendor to create it for you.

Your first stop is to check the merchant’s affiliate centre if they have one available (most do). That’s where the vendor has likely given affiliates all sorts of content, often including blog posts, videos, White Papers and successful ads.

The thing is, you want your content to be unique, right?

So don’t just go straight to the blog post category and copy and past those articles into your blog, because all the other affiliates are likely to have done that. Instead, look through the other content provided such as reports, emails and similar.

Look for something suitable, and then ask the vendor if you can modify it to use on your blog.

If you don’t find what you like within the affiliate center, then write to the vendor and ask for an article. The key here is that vendor is more likely to give you content – especially your own exclusive content – if you’ve already proven yourself by making a few affiliate sales.

TIP: Here’s a powerhouse combo you can use to promote affiliate products while getting unique content for free: ask the vendor if you could interview them.

Most product owners will be happy to get the exposure and extra sales. You can post a text interview, or you might even consider interviewing the vendor during a short webinar or podcast.

9. Create Multimedia Posts

Up to now we’ve been talking about how to quickly create text articles. However, you don’t need to write a single word if you don’t want to.

Instead of writing, pick up a camera to record a short video on a topic your audience will find helpful.

TIP: You can also just turn on a microphone (I use a Blue Yeti and it’s awesome) to do a quick podcast. You don’t even need expensive editing tools. A simple tool like Audacity will let you capture and edit audio for free.

You can get the latest version of Audacity at http://sourceforge.net/projects/audacity/files/

For example:

Use your smart phone and just spend 5 minutes talking about your top 5 weight loss tips
Film yourself at home trying out and reviewing a new product
Give a live on camera demo, such as how to teach a dog to come when he’s called
If you’d like to demonstrate something on your computer screen, such as how to set up an email autoresponder message, then use screen-recording software such as Camtasia (PC) or Screenflow (Mac)

Then just upload the video to YouTube.com (so you get greater exposure), and then post the embedded video on your blog with a short intro and summary, along with a call to action at the end.

Cool, you now have 9 blog post ideas for driving traffic to your product launch. And because you’ve made it this far and stuck with me, I wanted to reward you with a bonus idea that can really help you to create content quickly.

So here goes…

10. Copy And Paste Your Email Messages

One very good and often overlooked source for articles and other content are from your own email messages. Here I’m talking about 2 things:

1. If you broadcast an announcement, article, run a promotion or deliver other content to your mailing list, then put that same content on your blog as well.

TIP: Tell your newsletter readers you’re posting the content on your blog, and then encourage them to click through and discuss the topic.

You get many benefits from this.

Your email open rate and click through rate will improve
Your ISP will see your readers interacting with your messages and will be less likely to block their delivery
And the more your audience interacts with you, the more they are going to get to know and trust you, which should mean more sales over time

2. If you reply to a customer’s comment or question and you realize it would make a good post, then post it as an article. Of course you won’t use any of the customer’s identifying information, but you might say something like this at the beginning of the post…

“Nearly every week, the same question seems to pop up in my email from people just like you. Check out this post and see if you’ve been wondering about this topic too…”

To sum up…

As you can see, you don’t need to spend a lot of time or money creating great content to drive traffic for your launch. All you need is ten minutes or less, and you can have blog posts ready to go one after the other.

I’m betting you could create one of these awesome blog posts right now and get it up right away. Go ahead and see for yourself just how easy it is to create content quickly using these 10 ideas.

As you can see, the list you build during your product launch is going to require lots of visitor traffic, but having that list will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more about everything to do with launching your own product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Recruit Your Competitors BEST Affiliates To Promote Your Product Launch

When it comes to using the Product Launch Formula process to run the most successful launch, one of the keys is to recruit your competitors best affiliates for your own affiliate program so you can have other people sending you their best customers who then buy your product.

The hardest part of this process is recruiting GOOD affiliates who know what they are doing, who have an email database, and who are prepared to add you to their mailing schedule.

That’s because the top affiliates aren’t just sitting around waiting for opportunities. They don’t have to, because so many great opportunities come across their desks every single week.

So if you want to build an affiliate program that’s full of serious marketers who have a proven track record, and who know how to drive targeted traffic to your product launch, you’re going to have to go out and compete for the attention of these in-demand professionals.

These affiliates will already be making tons of sales for your competitors, and you’ll need to recruit them and get them to do the same for you.

But how?

Let’s start with 5 great ways to find your competitor’s most valuable affiliates…

1. Look For Product Reviews And Pre-Selling Content

The first step is to search Google for the names of your competitor’s products along with search terms such as “review” or “comparison.”

The reason is pretty clear: affiliates are most likely to be the people putting up product reviews and comparisons, and that makes this a quick and easy way to find those affiliates.

TIP: By doing this, you’ll also know which affiliates are good at search engine optimisation (SEO). If the same affiliate is able to hold multiple key rankings for a range of competing products, that’s a pretty good sign they will be able to drive traffic your way as well.

You’ll want to do is search Google for the titles of your competitors’ lead magnets, as well as the titles of their articles, blog posts and their other content. You could search for excerpts out of articles that link to the affiliates main content.

Where do you get this information?

One good way to do it is by joining your competitors’ affiliate programs, because you’ll have access to the promotional content they create for their affiliates. Then you can search for the titles and excerpts from this content to uncover affiliates who are actively using that content to promote offers.

And checking our your competitor’s affiliate programs will also give you insights into how you can make your own products and services even better. The fact is the best affiliates go where they are rewarded the most. And if your offer is absolutely crushing it, they’ll naturally gravitate towards you anyway.

Because being able to create irresistible offers is so important to the success of your launch and your business’s future, I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

And now that you’re logged into your competitors’ affiliate centers, you’ll also want to check out this next idea…

2. Check Your Competitors’ Product Launch Leaderboards

Here’s a quick and dirty way to know who your competitors’ BEST affiliates are: look for the people who win their affiliate contests.

Of course you’ll most likely need to be a member of your competitors’ affiliate programs to get access to this privileged information. But once you’re in, you should be able to see leader boards for both past and current contests. If you compare these boards across a range of competitors, you’ll see which affiliates consistently promote product launches and drive sales.

3. Join Affiliate And JV Facebook Groups and Forums

The next way to find your competitors’ affiliates is to visit the places where they all congregate online. In other words, participate in the affiliate forums and social media groups.

Specifically:

• Go to Facebook and use the search box to uncover groups using words such as “affiliate”, “affiliate marketing”, “jv”, or “joint venture”.

• Search Google for affiliate forums. You can search for terms such as “affiliate marketing forums” and “affiliate discussion”, “JV forum” and “joint venture forum”.

• Look for joint venture networks. Again, use Google to easily uncover these platforms in your market. For example, “stock trading affiliate network.”

Once you find these platforms, join the biggest and most active ones. Then follow the conversations to get an idea of which affiliates are promoting which offers, and which affiliates tend to be the super affiliates in your niche market.

4. Follow The Flow Of Money

Another way to find out who’s generating the big sales for your competitors is by checking to see who is running ads for them. If an affiliate is consistently placing paid advertising for a product, that’s a great sign that they’re making money with those ads.

Here’s how to find these advertisers:

• Search Google for your competitors’ product and brand names. You’ll naturally find reviews and other content using this method (which is very helpful), but you’ll also be presented with text ads. These ads may go to lead pages if affiliates are using a two-step advertising process, or other content that’s designed to get you to click through to the merchant’s site. But whether one-step or two-step, this strategy will give you an idea of who is promoting what in your niche.

• Check niche sites that accept advertising. Then take note of who’s placing the ads, because these could be your potential affiliates.

TIP: Sometimes it’s hard to decipher an affiliate link to know who is behind it. Here are two tips that might help:

1. Check to see if they are using a redirect URL. Many affiliates redirect their affiliate links through their own websites. If they do, visit the domain to see if it’s clear who owns it. If not, run the domain through a whois search such as www.whois.com.

2. Run a search for the affiliate link (or even just the affiliate ID). If it’s an affiliate who is direct linking, then search for that link in Google. If the link isn’t a tracking link, then there’s a good chance the affiliate has used it in other promotions, such as on his own website or blog.

Next idea…

5. Keep A Record Of The Highest Selling Products

The idea here is simple: some of the top product owners in your niche are often your competitors best affiliates too. That’s because these vendors have used product launches and paid advertising to build big email databases of prospects and customers.

You probably already know some of the top sellers in your niche, and some of your biggest competitors could become your top affiliates. Once you draw up your list, you can add to it using these two tips:

• Check marketplaces such as Clickbank.com and JVZoo.com. These affiliate marketplaces often rank products based on popularity, so it will only take you a few minutes to determine which are the best-selling products in your niche on that platform.

• Use JVNotifyPro.com to keep track of the big product launches. The marketers who are rolling out the biggest launches will probably also have the biggest customer lists in your niche.

There you have it – five good ways to find your competitors’ affiliates. If you use all of these methods, you’ll be able to easily uncover all the super affiliates operating in your niche, as well as dozens of other really good affiliates who can help you build sales in your product launches.

Which brings us to this important question…

So, How Do You Recruit These Proven Performers?

As we’ve discussed, these top affiliates get a bunch of great promotion requests crossing their desks every week. That means that just saying, “Hey, wanna make some great commissions?” isn’t going to get their attention.

Because of all of this competition, you need to have a standout product and create what Jeff Walker calls a “Crushing Offer” before the top affiliates will promote for you.

Here are tips for making it happen…

Build Relationships With People In Your Market

People like to do business with people they know, like and trust. So when an affiliate gets two identical offers from two different vendors, the odds are they are going to join the vendor they already know, like and trust. That’s why it’s a good idea to build relationships first before beginning your recruitment, especially when you’re trying to recruit super affiliates.

Here are three tips for building these relationships:

• Do something for the other person first. For example, if the person has their own product, sign up for their affiliate program and make some sales for them first.

• Interact with them online. Make helpful, thoughtful comments on their blog that help their community. Connect with them on social media. Send an email to them to talk about a recent newsletter issue or blog post. The point is, just start talking to these potential super affiliates so you get to know each other.

• Make a name for yourself in the niche. If you create great products and build a good reputation for yourself, people will naturally start approaching you. They’ll know you and trust you through your authority and reputation. This means you don’t need to necessarily go out into the niche and invest a lot of time building one-on-one relationships, since everyone will be eager to work with you when you approach them, but it will take time to achieve this for yourself.

Next up…

Give Your Competitors Best Affiliates Free Access to the Product

You should never hesitate on this point. It doesn’t matter whether you’re selling a $17 ebook or a $997 home study course that’s shipped to the customer’s door, you MUST give your potential super affiliates access to the product.

First, any affiliate with their salt isn’t going to promote a product without reviewing it thoroughly themselves. And secondly, since you are approaching this potential affiliate, you need to give them access to the product as a gesture of goodwill.

Don’t make your potential affiliate ask for it, and certainly don’t expect them to pay for it. Just send access at the same time you’re sending your recruitment email.

Which brings us to the next point…

Offer Your Affiliates Something Extra Special

If your goal is to recruit the top affiliates in your niche, it’s a good idea to give them special perks that you don’t offer everyone else. This includes benefits such as:

• A higher commission rate
• Exclusive bonuses for their customers
• Exclusive discounts for their customers
• Special personalised landing pages
• Instant commissions, daily commissions or weekly commissions
• The opportunity to promote the product before everyone else
• Higher commissions on upsells and backend sales

To get you started, here’s an example of the email you might send out to a prospective affiliates (especially ones with who you’ve built a relationship):

Subject: New product – Thought you’d like to hear about it first…

Hi [First Name],

I’m just about ready to launch a new product, and I wanted to be sure you heard about it first. That’s because I think it’s a great fit for your audience, and I’m also offering a special commission rate if you come on board to promote.

The product is called [name of product], and [describe in a sentence or two what the product does – in other words, why would this person’s audience want this product?]

Here, you can check it for yourself: [download link to entire product]

Right now the sales letter is pulling a [%] conversion rate in our initial testing, so this is already proving to be an in-demand product that gives you the potential for a lot of sales.

And here’s the best part: you’re getting a special “inner circle” commission rate of [%] – that’s a full [$amount] in your pocket for every sale you make.

What’s more, you also get [insert any other perks… exclusive promotional opportunities before the affiliate program is open to the public, special discounts, etc].

I’ve taken the liberty of setting up your affiliate account. Here’s the info:

[affiliate link]

[affiliate log in info]

Once you log in you’ll get access to all sorts of emails, articles, banners and other ads and creatives you can use to promote this product.

We’re launching on [date] – are you in?

Let me know if you have any questions or if there is anything I can do for you to make promotions easier…

[sign off]

P.S. This is going to be a big event… I hope you’re a part of it!

A Few Parting Thoughts

If you’ve always wanted to enjoy the benefits of a big product launch (including a big list-build, massive exposure, increased authority and huge profits when done right), or you just want just get the increase in sales that only a really good super affiliate team can deliver, then finding and recruiting the best affiliates in your market is the key.

And finding your competitors’ most productive affiliates and persuading them to promote your product launch too is a fantastic way to do this is.

This crash course has given you the exact step by step plan for doing that. So what’s your next step?

Get started and work through each step to start finding those affiliates, because recruiting just ONE top affiliate could add hundreds of prospects to your email database and thousands of dollars to your launch profits.

That means the sooner you get started, the sooner you could have a big JV launch under your belt, which is the perfect springboard for building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Why A Seed Launch Is The Perfect Springboard For A Profitable Online Business

There’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.

And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.

We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.

Don’t do that…

By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.

And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…

So how do you create one of these cool little launches?

Step 1 – Find Out What People Want To Buy

The first step is to survey your market and ask people what they want to buy.

You can use a free tool such as Surveymonkey.com to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.

Step 2 – Outline Your Product Into 4 – 6 Modules

The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.

Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.

Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.

Step 3 – Schedule A Live Webinar For Each Module Of Your Seed Launch

You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.

The format will be along the lines of:

Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.

Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.

The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.

Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.

Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.

Step 4 – Make An Irresistible Offer For Your New Product

Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.

You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.

If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.

One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

Step 5 – Deliver Your Seed Launch Training Webinars

Now it’s time to deliver each Module, surveying your students and answering their questions as you go.

At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.

When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.

Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.

That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: plf

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

How To Launch A New Training Program Into A Global Business

How To Launch (Or Relaunch) Your Product (Or Service) Profitably

Post Product Launch Strategy – 7 Proven Steps That Compel Your Customers To Buy More Stuff More Often

Use this 7-Step Product Launch Strategy

1. Make Sure the Up-sell Adds To And Enhances The Main Offer

2. Offer an Irresistible Deal

3. Make Use Of Short-Form Copy

4. Frame Your Price (So You Don’t Scare People Away)

5. Create a Nagging Sense Of Urgency

6. Use A Compelling Call To Action

7. Make It As Easy As Possible

To Sum Up Your Product Launch Strategy

9 Blog Post Ideas For Driving Traffic To Your Product Launch

1. Create Blog Articles Out Of Private Label Rights Content

2. Repurpose Excerpts From Your Products

3. Driving Traffic With Valuable Link Lists

4. Do Recaps Of Your Popular Recent Posts

5. Driving Traffic By Interviewing Experts In Your Market

6. Tweak One Of Your Previous Articles

7. Turn Your Existing Content Into A Powerful Infographic

8. Ask For Content From A Product Vendor

9. Create Multimedia Posts

10. Copy And Paste Your Email Messages