Tag Archives: product launch formula bonus

What’s In Module 1 Of Product Launch Formula?

In this Product Launch Strategy post, you’ll see what’s inside Module 1 inside the member’s area. Below you’ll see a screen shot of the current PLF member’s area, which shows you the layout of the current program.

Since Product Launch Formula is a brand new and updated program for this year, the layout will likely be slightly different, but the training will follow a similar format, and cover all of the latest trends in Social Media and user generated content.

In Module 1 of Product Launch Formula, you’ll get a quick introduction to the PLF system, and how to set up the critical foundation on which your launches will be built. The module is heavily video based, but Jeff makes the training easy to watch and learn from.

He covers the core strategies and tactics you’ll be using, and gives you an introduction to Joint Ventures and why they are so important to your success in launching any product or service.

He also discusses how to get other business owners to help you as a launch partner, and the module ends with a brief recap which gets you ready for Module 2, which covers the Quick Launch and the Pre-pre launch.

If you’d like to know more about what’s covered in the latest training from Jeff Walker, check out our Product Launch Formula Review.

The Product Launch Formula “Quick Launch”

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to look at another style of launch Jeff Walker teaches you in his PLF training.

It’s called the Quick Launch, and this is the launch you’ll be doing regularly to make some quick profits if you have an existing list of customers and prospects you can make offers to.

The idea is this – Product Launch Formula shows you why using email sequences instead of just sending ad-hoc email promotions to your list is so powerful. It also shows you how to turn each promotion into an EVENT.

The Beauty Of A Product Launch Formula Style Quick Launch

With this in mind, while the full PLF system is extremely powerful, it takes a couple of weeks to roll out a full launch. But a Quick Launch can be done in a few days, and it takes only a couple of hours to set up.

The idea is you come up with a product you’d like to promote as a special offer.

Then you create an event of some kind around that product, and tie that event into a story and give people a ‘reason why’ the event is happening.

Then you offer your readers some kind of special offer (a discount or added bonuses for a limited time, for example) using a specific style of email sequence that’s designed to get people to buy NOW.

The key psychological triggers (as discussed in Product Launch Formula) used in a Quick Launch can include liking, reciprocity, the bargain, scarcity, and commitment and consistency.

These powerful triggers when used in the right sequence usually result in a fast burst of sales from people who where either on the fence about buying your product, or who can see the benefit of buying it while the special promotion is running.

Not sure if a Quick Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

And the beauty of the Quick Launch is you can do one or more of them every month, and because of the way the emails are structured, you aren’t annoying people, and you are actually increasing the goodwill you have in your marketplace.

The Quick Launch One-Two Punch

When you use a Quick Launch in combination with a Seed Launch, you can get a double whammy effect, because you are offering a new product or service people haven’t seen before, over a short period of time.

And your readers will LOVE you for giving them exactly what they want, and at a great price, or with extra bonuses for buying right away.

So I hope this gives you some insights into what a Quick Launch can do for your business. if you’d like to learn more about what’s in Jeff Walker’s new PLF program, check out our Product Launch Formula Review.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start for any one of these launches, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

4 Common Email Marketing Mistakes

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to share the solution for 4 of the biggest email marketing mistakes both PLF owners are guilty of making as well as people who don’t use Jeff Walker’s system.

If you use email marketing to sell your products or services, you’ve probably seen first hand how not all of your campaigns make you money.

There’s usually more than one cause for this: your messages might have been flagged as Spam, or you may not have followed up in the right way. Not being ready and stocked up for an influx of new customers is also a very common problem, as is not writing your messages to talk specifically to your target market.

Let’s have a look at how you can use some of the ideas in Product Launch Formula to increase the odds of making money from your email promotions by not falling into one or more of these traps…

Product Launch Tip #1 – Make Sure You Avoid Those Spam Filters

The first problem you are going to face is getting your messages through Spam filters so your readers actually get them. Every day we get stuff promoting products or services we aren’t interested in. I’m sure you know what I’m talking about LOL.

To stay out of your reader’s Spam folder, make sure your messages include helpful, useful and relevant content that your reader will find interesting. Jeff talks a lot about this in Product Launch Formula and it will make it much more likely your message will be received, opened, read and acted upon.

Product Launch Tip #2 – Follow Up Regularly

Not following up regularly is another major oversight that most business owners are guilty of. We’ve tested it extensively here at Product Launch Strategy and while sending your readers a single marketing email can make you a small amount of money, it’s WAY more profitable if you send out a well thought out, properly written sequence of emails instead.

When the messages you send are all strategically focused on moving your readers further down the path towards buying from you, you’ll get a much higher conversion rate than just sending a single message and hoping for the best. A dedicated sequence of 3 to 7 emails such as this will regularly outperform a single message, sometimes by a factor of 20 to 1 or even more.

Product Launch Tip #3 – Be Ready For More Sales

An additional mistake business owners fall into all the time, even more so when using an email sequence like this that works so well, is not preparing themselves for an influx of buyers because the offer was so successful.

The main reason you send marketing messages is to advertise products and services, so it’s important you are prepared for an increase in demand when you run a promotion. This is important because prospective purchasers who need to wait to get their purchase may just head to one of your competitors who can fulfill their order straight away.

Product Launch Tip #4 – Talk Directly To Your Audience 

And finally, one of the biggest and most costly email marketing mistakes we used to be guilty of here at Product Launch Strategy is not customizing your messages so they use the words people in your unique target audience use when they are talking amongst themselves.

This is a huge problem because your company’s email marketing will almost certainly be less profitable if you aren’t talking to your readers in a language they understand. If you send an email message to a big group of subscribers who are not targeted, you are going to be sorely disappointed. 

But if you send a very targeted message sequence to a smaller, much more targeted group of readers who all have an interest in solving the same problem, you can present the products you are promoting as the solution, and you will do do a whole lot better.

That really is the most important mistake people make, and the reason why it’s so important to send your messages to people in your target market and tailor them to fit your own audience. That way you are talking directly to your best prospects, and your offers will be closely tied to them and their desires.

If you’d like to learn how to do advanced email marketing that virtually hypnotises your audience to to a buying frenzy, then check out these Product Launch Formula videos.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Review – How To Get Thousands Of New Customers

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Formula Review post, we’re going to go to the very heart of using PLF to attract thousands of new customers to your business.

Of course it depends on your business, and you may not need to generate thousands of additional customers yourself, but this post will show you exactly how to generate as many new customers as you need whenever you want to.

If you’re like most business owners, you’d probably like to be able to generate a bump in sales at will, to counteract the impact the the bad economy.

So what would you say if I gave you a way to leverage millions of dollars worth of other people’s advertising, along with the all of the goodwill they have built up with their customers during the time they’ve been in business?

You are about to learn exactly how to do that, and it won’t cost you dime to start using it.

The Original Idea For Product Launch Formula

This tactic was the forerunner and original basis for Jeff Walker coming up with Product Launch Formula way back in the day. It’s cool because it means that you can have access to the hundreds or thousands of customers all around you who have been assembled by other businesses without it costing you anything up front.

And the best part about these customers is that they have proven to be loyal to those businesses by buying from them over and over again. You are going to be able to have some of those companies send all of their customers to you so they can start doing business with you too.

The concept we are talking about here is called Strategic Alliances or Joint Ventures. And while most business owners don’t consider this as a viable alternative to traditional advertising, it’s a very easy way of tapping into the existing goodwill and relationships that other businesses have established with people who would be ideal candidates for your products or services as well.

How To Profit With JV’s Using Product Launch Formula

To start profiting from this idea, the question to ask yourself is this: “Who in the local area has already established a buying relationship with the same kind of people or businesses I’d like to have as customers?”

In other words, who’s already selling products or services to the type of customers I want to be reaching?

They should be selling things that doesn’t compete directly with what you sell, and the kind of products that people buy either before, during or after they buy whatever it is that you sell.

Putting Your Product Launch Formula Joint Ventures Into Action

All you have to do is to get in touch with the business owners on your list and team up with them. In the Product Launch Formula Course, Jeff has included all kinds of email copy and swipe files you can use to make this contact easy.

But if you want to get stated right away, just be sure to make it easy (and profitable) for them to send their customers to buy something from you, there’s virtually no way people can refuse. So why they people be willing to do this kind of deal with you? They’ll do it for two main reasons.

The number one reason is that you’ll show them why buying from you is in their customer’s best interest. You can do that by demonstrating the great value and benefits you will give their customers, compared to what they would get if they purchased the same product or service from one of your competitors.

And secondly, they’ll do it because you will give them some form of compensation (financial or otherwise) – you’ll give them something they want. In every selling situation, it’s all about them. It’s never about what you want. So ask yourself this question.

“What does my prospective partner want or need that I could give them so they’ll help me get what I need?” There’s going to be a lot of different answers to this question depending on the situation. But once you really get this idea of working with other businesses for your mutual benefit, you can’t miss.

Product Launch Formula Could Be A Goldmine For Your Business

There are literally tens or hundreds of thousands of businesses desperately trying to make more sales, and they don’t know what they should be doing to get them. You could turn out to be a great strategic alliance partner for them, even before you get into your Product Launch Formula training.

Of course, Jeff Walker’s PLF will make it all the more easy for you to hit the ground running with Joint Ventures, but there’s nothing to stop you from putting together a few on your own right now.

So if this sounds like something you’d like to test in your business, grab the idea now and get to work on implementing it. Putting together just a few of these deals, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Advanced Email Marketing Tactics

In this Product Launch Strategy post, we’re going to look at why lots of people tend to struggle to build a highly profitable email list, and what you can do to make make more money from your email marketing.

It seems that consistently making money with email is a problem that practically everyone has. The thing is, there are a couple of simple email tweaks you can use to turn virtually any list of non-buyer readers into a profitable resource loaded with people who know, like and trust you. And when you have that, you can generate money whenever you want to send a message.

If you haven’t started using using email to build a relationship with your readers or make sales to your customers, the most important thing for you to do is to get started. One of the most valuable assets you have is a receptive list of prospects and customers.

These two List Building Rules can make your email marketing a lot more profitable.

Email Marketing Rule #1 – Treat Your Readers Like Friends

Growing an email list of people who respond to you when you send a message begins with the mindset of treating your customers like you would your family and best friends.

Frank Kern calls his email lists “The Mysterious Stranger”, because even though he doesn’t personally know most of his readers individually, the folks on his lists are the people who pay for his millionaire lifestyle. Think about that for a minute, then do whatever it takes to start to growing a list full of people who know, like and trust you.

Working on building a connection with each person on your list has a whole lot of benefits, both for you and your audience. When you give your readers strategies and guidance that actually HELPS them, regardless of whether they pay for anything from you or not, you set yourself up to be rewarded in a lot of other ways.

And when you approach people with an attitude of service like this, you’ll have the ability to do very well from a list of an only a few thousand men and women.

So I guess the big question is how do you develop a list of people like that? The best way is to work out exactly what your target market is starving for – what are the problems keeping them awake at night? What headaches do they have that they’d happily spend money on to be rid of?

Email Marketing Rule #2 – Help People First

When you work out exactly what problems your readers would really like to solve, give them the ideas or resources they need to take the first few steps towards finding a solution. Once you’ve helped them to get started moving towards where they want to be, they’re going to count on you way more than they did when they initially signed up to join your list.

When they trust you and can see you are there to help them, you can start offering them products or services that help them get the rest of the way to the solution they are looking for.

Using email marketing isn’t just bombarding your list and pitching one product after another every few days. That used to work in the old days (like 5 years ago), but it’s just about done for now because people are sick of it and don’t respond like they used to.

You should be ‘touching’ your readers on a regular basis with interesting, helpful content, and sprinkle in offers a couple of times a month using short email sequences to get the best results.

Some Final Thoughts On Email Marketing

If you write to your readers like they are your best friends, they’re going to anticipate and look forward to hearing from you. And if you simply use what I’ve just shared with you and DO it, you’re going to make more money from your email marketing, because your readers will buy more of the stuff you promote.

And always bear in mind what Frank Kern calls The Mysterious Stranger – those people could help you make a whole bunch of extra money if you treat them well, just like they have for thousands of other people.

If you’d like to learn more about how to use advanced email marketing to encourage more people to buy from you, check out this Product Launch Formula Review.

If you can use email marketing correctly, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profits

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy update, I have a a couple of very important questions to ask you about your business. By answering these questions, you’ll be able to get a better handle on getting new customers, and you should be able to easily double your profits using what you learn.

So here’s question #1 – Do you know exactly much does it costs you to acquire a new customer?

Question #2 is – And how much do you spend on marketing and advertising, as well as management and employee time to get that new customer?

If you answer those questions honestly, and if you are like most businesses, your answer is going to be quite a lot!

How To Get All The Customers You Want

Today we’re going to look at one of the most underused ways of getting new customers we use all the time at Product Launch Strategy, but it won’t work for you until you first realize one very important fact. If your customers, clients or patients have the ability to purchase from your business over and over again, your most important job is to get new customers to make a first purchase from you as soon as you possibly can.

The reason your focus should be on this one key metric is because the lifetime value of each new customer can be very high, and that’s where you should be looking to grow your sales. The future sales you make to your customers are where the majority of your profits are made, not on the front end.

And since you’ve realized how much profit each new customer generates over their life time buying relationship with you, you know how much effort and expense you can spend in order to get each new customer to get started in that relationship.

But there’s even more to this dynamic…

Understanding Lifetime Customer Value

If your business is like most of the companies our Product Launch Strategy team consult to, most of the profit you’ll make comes from customers who keep repurchasing from you over and over again. In some cases, customers can keep coming back regularly for months, years, or even for decades. I’ve been buying one financial newsletter since 1987, and I’ve spent thousands of dollars with our local tyre dealer over the years.

Now when you add up these additional sales over the years, the amount of increased profit you put into your pocket can be 2, 5 or 10 times more than the profit you make on that first transaction, especially after you factor in the cost of marketing and advertising to get that customer in the first place. Many times, you make nothing on the first transaction, and you can even end up with a small loss in some industries.

The most important thing to remember is that not one dollar of that long-term backend profit would have come to you if you didn’t attract those new customers in the first place. That’s why so many people use systems like Product Launch Formula to generate their initial front end sales. You can build a big list of targeted prospects very easily, using all of the traffic your joint venture partners send you, and grow a really big business quite quickly.

But I digress…

Two More Critical Questions

So now that you can see why it’s so important to generate as many new customers as possible as quickly as possible, you should ask yourself these two questions.

Question 1 – What would it be worth to me and my business if I could sell an entry level product to an extra 10 or 110, or 1010 customers this month (and every month from now on), even if I didn’t make any money on that first transaction.

Question 2 – What if I stopped worrying about trying to make a profit on my initial sales, and instead I focused on the huge, long term combined profits I can make from all the repeat transactions I do with these new customers in the years ahead?

When you’ve answered these 2 questions, you’ll no doubt realize the implications. Then all you need to do is decide on what methods you will use to generate as many new customers as you possibly can, starting as soon as possible. As I said above, you can use a system like Product Launch Formula to get a jump start on those initial sales, or you can use another method.

And a good way to do that is sell a front end product or service at break-even or even at a small loss, so people get to know you and start buying from you instead of somebody else.

Once you are making a lot more initial front end sales, you’ll see your backend and overall profits grow much more quickly than they are now as you sell more products and services to all of these new customers. You gotta love that…

If you’d like to know how you can use the Product Launch model to grow your sales and profits even more quickly, then check out this Product Launch Formula Review, where we look at Jeff Walker’s flagship product and see what’s under the hood.

And to learn more about creating a profitable product launch for your business, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.